with Chase Hunter
Podcast – Show Notes
[S3 EP 146]
We have already talked to you about systems and processes, but did you know that having a good market strategy is just as crucial for your business as drinking water is for your health? If you did not know, after listening to today's episode, you will undoubtedly run to improve yours.
Today, our guest is an entrepreneur with all the letters, a man who understood that strategies are crucial to improve your business. Steven Glaze is our today’s guest. He is the VP of Smart Exteriors LLC, a storm damage restoration business with 5 years in the market.
In today's episode, Steven will tell us how he went from working at his father's roofing company to start and create his own company. Steven says that the key to his success has been the market strategy that he has had to adapt to our new reality after Covid. He also tells us that his book “The Home Owner's Buying Guide to Exterior Siding in Kansas City” has been the vehicle that led him to be considered an expert in his area, and that has served to build trust with his clients.
This episode is fascinating. You can't miss it!
ABOUT STEVEN GLAZE
Most of his (Steven Glaze) experience is in storm damage restoration. He has 20 yrs experience in working with homeowners, insurance companies, and contractors to restore damaged homes to their former glory.
CONNECT WITH STEVEN GLAZE
•LinkedIn: https://www.linkedin.com/in/stevenglaze/
•Twitter: @Stevenglaze
•Smart Exteriors LLC: https://www.smartextpros.com/
WHAT YOU WILL HEAR
[0:40] Meet today's guest: Steven Glaze.
He started in the industry at an early age working for his father's roofing company. He eventually decided he wanted to work for himself, so he became a licensed general contractor and started his own storm damage restoration business. Steven helps homeowners navigate the claim process and managing contractors to get the repairs done quickly, correctly, and within budget.
[3:16] How did Covid affect your business?
After hundreds of businesses closed during the start of the Kansas City Covid pandemic, Steven, as an entrepreneur, had to reinvent himself and take risks. Steven tells us that behind his change, his market strategy was the improving piece.
[9:06] Changing the market strategy.
Steven will tell us about the different market strategies he has had to adapt to his business due to the new reality. The importance of SEO, Ads, and Digital Marketing are some of the topics we will discuss.
[11:52] Take care of your home.
Sometimes it is better to fix your house than to buy another. Steven will tell us why taking care of your home should be essential in your life.
[13:42] How has Steven's book helped your business?
A book is one of the best tools to establish our place in entrepreneurship, but for Steven, it has been more than that; it became the push of his business leading him to position himself as an expert in the area.
[16:58] What's next for Steven.
At the moment, Steven's plans are to take care of his business. With a young business of 5 years, his goal so far is to reinforce his system.
[21:41] Steven's advice for future entrepreneurs.
In addition to systems and processes, Steven tells us that time management is crucial, and Google Calendar should become your best friend.
CONNECT WITH US
Website | www.winningbrandpodcast.com
Instagram | @TheWinningBrandPodcast
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