May 13, 2025 • 56 mins
We chat with a panel of entrepreneurs about the realities of running a business in 2025 — the challenges, the opportunities, and what it really takes to keep moving forward.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-women-in-business-radio-show--1228431/support.
Created and hosted by Sian Murphy with regular co-hosts Michele Yianni Attard, Kay Best, Rachael Bryant and occasionally Adelle Martin.
Find out how to be a guest or patron of the show at https://thewomeninbusinessradioshow.com
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-women-in-business-radio-show--1228431/support.
Created and hosted by Sian Murphy with regular co-hosts Michele Yianni Attard, Kay Best, Rachael Bryant and occasionally Adelle Martin.
Find out how to be a guest or patron of the show at https://thewomeninbusinessradioshow.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to the Women in Business Radio Show with Sean Murphy,
connecting women in business around the globe.
Speaker 2 (00:13):
Well, welcome into the Women in Business Radio Show studio.
I'm telling you now, I'm going to be having problems
and we have. We haven't even started. The reason is
I've got my notes. I've got a big pile of notes,
and who's in the studio. We've got quite a few
people in the studio today, and it just says, like me,
(00:34):
so it was ever thus what wasn't it? So what
I am? I'm going to run through everything really really quickly,
and then I'm going to get people to introduce themselves,
which is a tactic I've developed over the years when
my brain's gone a bit strange. So there is me, Yeah,
my co host Mikhael Ya, one of our guests in the.
Speaker 3 (00:56):
Studio today, Stacey Foster, and you.
Speaker 2 (01:02):
And last and probably least actually on accoud of it,
the women. He's the Women in Business Radio Show. Is
our sponsor.
Speaker 4 (01:12):
It's Mark Jennings from Stormchasers Digital.
Speaker 2 (01:15):
So what are we going to be doing in this show?
We are going to be having our usual business roundup.
I have actually made some notes about this. I've got
four words written down, so it's going to be a
packed show. Yes, So what do I need to say
about everybody that's in the studio today? Oh, dear, Michael's
pointing at something now I can't see what is that Announcements? Announcements, announcements. Okay,
(01:41):
so I have an announcement. It is the Women in
Business Big Show for twenty twenty five is on the
seventh of August. I have this written down, by the way,
just in case people who are listening you've heard me
do this before. Wrong, I'm wondering. Seventh of August. It
is at Wilmington Academy and we have an exhibitor space
there for forty pounds. We have some fantastic speakers, and
(02:05):
everybody in the studio today is although I'm not sure
that they actually realize it, are all sponsors. Wow, you know, no, no,
so they're all sponsors of the Women in Business Big Show,
which is amazing.
Speaker 5 (02:22):
You know.
Speaker 2 (02:22):
I'm blessed, I really am that I have such amazing
people around me who sort of they join in and
they support stuff that we do to help not just
women in business. Because the Women in Business Big Show,
I mean, I know what the name says, but it's
really it's about everybody. You know, the FSB sponsor it,
and it's about everybody just being together. It's not be
(02:44):
It doesn't matter, you know, whether you're a man or
a woman who cares. We all work together. So thank
you and welcome to everybody today. So she says, waffling
on Mark, I think you have a little bit of advice,
don't you. Just a one to two minute snippet for
(03:05):
people out there with their website so far away.
Speaker 4 (03:09):
Yeah, so we just wanted to remind everybody that their
website isn't just about showcasing their business, so your services
and products, but it's also should be part of your
customer service. So if your forms don't work, for example,
or your click to call phone number doesn't work, you
may potentially be losing customers and people need to be
(03:30):
aware about that. It also you can have some small
wins on there. Make sure your facts are up to date,
your FAQs. Do you have holiday times where you're going
to be shut? Are they up to date on there
as well? So if you can't do this yourself, don't
want to do this yourself, you'd like to have somebody
check it for you. Just get in touch with us
and we'll do that for you and just email us
(03:52):
at team at Stormchasersdigital dot com.
Speaker 2 (03:55):
Are you on LinkedIn a tool?
Speaker 4 (03:57):
I am personally yes, and we've got a company page
so you can actually find us on there if you will.
Speaker 2 (04:03):
Thank you very much, Mark. I think you're off now,
aren't you?
Speaker 4 (04:05):
Are you done?
Speaker 2 (04:07):
He's finished? You can tut off now, Thank you very much. Right, Okay,
So we are going to be having this is the show.
We have it once a month and this is the
show where we sort of get updated and share things
that as people in business, we're up to. What we're
finding useful, what we're working on, what's gone wrong, what's
(04:31):
gone right, tools we're using. So I've got nothing written
down apart from.
Speaker 3 (04:36):
Book toool challenges first, what.
Speaker 2 (04:40):
Didn't what we're right and learned. So that's that's it. Really.
So Actually, no, I think I'm going to put everybody
on the spot. Oh no, No, I do. I think
I'm going to do this. I do. Actually I do
like doing this. I'm doing it because I know you
guys can deal with it, okay, And it's not that
much on the spot. Really, I'm just going to ask
(05:03):
I'm just going to ask you to say who you
are and what you do. Hang on, it's not a
lot more. And also how you change the lives for
the people that you work with. That's a bit drifful.
That's sort of a bit more, isn't it. Do you
(05:23):
like me to make it more challenge? That will do?
So this is my cunning way of getting you all
to introduce yourselves without me having to do it. So, Michau,
I know you're here but every week, but I'm going
to get you to do that as well. Okay, I'm
going to start with you. Oh wow.
Speaker 6 (05:44):
So my name is Michael janniatt Art and I'm a
financial consultant and my company is Future Insight Consultancy Limited.
I've got a team of wonderful ten ladies, wonderful team,
and in our team, we have a lot of nero divers.
And some of these members also are mothers and they
(06:07):
couldn't find work around their children, flexibility, that sort of thing,
so I gave them the opportunity. They love bookkeeping, and
I was actually a single mother when I started my company,
so I know how it felt, and gave them on
the opportunity to come and work with me. The juniors
that found it difficult getting work experience because they had
(06:29):
nero diverse. I gave them an opportunity. So I really
enjoy working with them. They're a great team. Can't ask
for more. Really, Stacy.
Speaker 5 (06:41):
Hi, So I'm Stacy Foster or Foster's Accountants and Consultants Limited.
So I'm an accountant, but I'm not your average typical accountant.
Yes I'm chartered, but I'm the accountant for people who
hate accountants. So those that are generally overpriced, intimidating, they
talk a different language. Basically you can't understand them. So
(07:02):
I'm everything that they are not. I work with the
people to really help them understand their business and their numbers,
to help them to feel like they're winging it, help
get control looking forward rather than just historic as your
accountcy next year. It's about those regular touch points to
help them really get a class of their business and
to ultimately help them grow.
Speaker 2 (07:24):
Welcome to the show, Stace, and also welcome to the
Women in Business Big Show. As latest sponsor, Zorry.
Speaker 3 (07:31):
Well, I'm Surry Ken's I'm not on accountant.
Speaker 2 (07:34):
I'm sorry.
Speaker 3 (07:38):
Ken's from ZET social Media. I help small businesses and
marketing directors on two different type of things, but helping
them grow, become present, really build their awareness online. But
the most impact that I love is when I work
with small businesses that take their their hobbies of where
(07:59):
they want to actually take a hobby, but actually grow,
take their passion into something that actually gives them the
freedom and the opportunity to do what they want to
do in their life. And that's what I love about
working with small businesses. Obviously I work with larger businesses
as well, but I think that's where I have probably
the most impact on someone's life. If that makes sense.
Speaker 2 (08:22):
Amazing, one day I'll talk about myself and not to day.
Oh okay, all right, then I never know what I do.
So I for me being in business's freedom. You can
be employed and have that freedom as long as you
as long as you understand that you are at the
(08:43):
whim of your employer and that if they do do
something that you don't like, or they shut down, or
they make you redundant, or they sack you, that actually
there is a different route that you can go down.
If you don't have that, if you don't have that understanding,
all that belief, then it can be a totally diifling
and you can feel like you're in a box, but
(09:03):
you get to choose who you work with, you get
to do what you do. Doesn't quite always work out
like that, because you still sort of have to pay
your mortgage and get food at the end of the month,
but basically, you know, you have that sort of values freedom.
I don't have to work with anybody if I don't
feel that there's a values alignment. I have that choice.
(09:27):
So that's what I do. And I give a space
for all people who are in business, however big they are,
however small they are, how they may not even have
started to come and share what they do, to exhibit,
to be published, to come on the radio without it
mattering what they've done before, or having fifty squillion Instagram
followers or loads of money. So that's it. Basically, I
(09:50):
just want to do this sort of thing. Amazing. So
and now I got an itchy knows okay, right then,
So let's come to our round up for this for
this month. I hope listeners enjoy this. The idea behind
this is a quick way I think of finding out
some other stuff that we've tried. What's gone, what's gone? Right,
(10:11):
what's gone wrong. I think it's really important that we
share what's gone wrong in our businesses, because if you're
not careful, it all looks like everything's really sparkly and
everything works. And you're if you're sat at home and
you're running a business from home and you're running your
business in your office and you all you ever see
of anybody is what's gone really well, you can start
to feel a bit like, you know, you're the only
(10:32):
person in the entire world that's getting stuff wrong, and
really what it just isn't that it's just not the reality.
But also, you know, what are we reading, what tools
are we using, what's out there? You know what we're
finding useful. So let's start, shall we with the books?
And we've got a pack studio today. Okay, so we
are going to go quite quickly. So what any books
(10:55):
that you're reading. It could be a podcast that you're
listening to, could be a paper that you've read, thinking
white paper, academic paper, doesn't really matter, just something that
you're dipping into. Could be a storybook. Not everything's always
about business. You've got something, Yeah, I've got a storybook.
Speaker 6 (11:09):
It's called The Lost Bookshop.
Speaker 2 (11:12):
It's really cool.
Speaker 6 (11:13):
If you've ever seen that film where the Emporium, the
film with the Emporium with that they got this wonderful
toy shop and the toy shop starts, I don't know, moving, Yeah,
components fantasy, that sort of thing. Well, this book is
a bit like that actually, but it's based in Dublin
and the author is really good and it just takes
(11:36):
you to a fantasy. And we need that in our life.
We do when we're working so long, we need to
be switching off. Yeah, because I find if I switch
off and I listen to something else other than the
norm of books and podcasts and things, I actually have
time for myself to breathe and then yeah, then it
seems like I can focus on better things.
Speaker 2 (11:58):
I think for me, one of the the things the
difference between reading books and watching television is that when
you're watching television, you're being given the sound of somebody's
voice and you're being given what they look like or
what's going on, Whereas when you're reading a book, when
it's a story book, you actually make that stuff up
from the word, so you it's a way that I
think your brain switches off far better when you read
(12:22):
a story because it's it's making things up, it's filling
in gaps that that isn't being given to you.
Speaker 3 (12:28):
It was really interesting. I was talking to you the
other day about the dramatized audio books that are becoming
a I heard Mel Robbins talk about it, and there's
like a whole series of I forgot what it was
called now, but I have to find the name of it.
But it's where it's almost like a theatrical performance, but
it's all audio. So listen, it's all different characters.
Speaker 2 (12:49):
Okay, that sounds cool.
Speaker 3 (12:51):
I'll find the name. It's like Cutthroat or something.
Speaker 2 (13:02):
But I think dramatized dramatized audio books. Stacy, what are
you doing reading looking at Well, it's.
Speaker 5 (13:09):
Half term at the moment, so hence is I'm looking
a bit frazzled. And something I'm reading at the moment
is self care in the real world. So I'm normally
very business bookie and things, and actually it's something that
I'm just trying to be a bit more conscious of
about looking after myself and all of that, you know,
filling up my own jug and blah blah blah, and
so yeah, actually it's just put a really good perspective
(13:31):
on it. I've only just started it, so it was
recommended to me. So, yeah, something I'm kind.
Speaker 2 (13:38):
Of looking is it also around some of the things
that you know, I some of the things that I
found with so self care books is that they're away
with the fairies. I was nearly I nearly said another
word that begins with theories, but I won't be doing that,
is that they're just not down in the real world
with the rest of us down here. That's true, you know,
(13:59):
it's we have stuff that happens, and we have our
days diverted and the fact that I don't know about you,
but I'm actually part my business is me. That's just
how I am. I love my business, and so it's
almost a bit like that's what I'm doing anyway, and
I don't want to come away from my business and
what I'm doing and stuff, and I don't want to
(14:21):
stop broadcasting to go over into the corner and do
some yoga. Actually, so I'm quite happy if you like
neglecting the self care I don't see it like that.
And so hopefully this book will actually make it a
little bit more. It sounds like it makes up more Yeah,
realistic you know, I don't want to. I can think
of nothing worse than going and spending a fortnight in
a yurt listening to wigglely music. Just really just don't
(14:49):
want to do that. So yes, make it, make it real.
I hate that expression, but let's make it real, Okay, Zoe.
What you up to at the.
Speaker 3 (14:58):
Moment really hard to read. So I do listen to
a lot of It can be anything that you're listening to.
It can be anything that you're doing. It's not necessarily
a book. So I have a various podcasts that I
listened to in the car. Depends on what type of
mood I'm in. I love obviously Danny Dyer's Life with
the Dyers, which is just brilliant, but also love a
bit of Joe Rogan and this week they've been talking
(15:20):
about The Dire Wolf Wow Yeah, which was really interesting
about how they've brought that back and how they started
rebreading it and stuff. But it's just it's really interesting.
So I love a bit of that, and I love
a bit of fun and yeah, trends on what mood I'm.
Speaker 2 (15:35):
In, Yeah, I actually sort of talking about podcasts and
that sort of thing. I actually discovered something on substack
this morning quite by accident, which is that you if
you play one video or audio on a substack post,
so basically somebody's put an audio or video up there.
T's a bit obvious, doesn't it. Really. What it will
(15:56):
do is it will carry on scrolling down, so that
you it's rather than what I find. You go on
too Ardable or something like that. You start listening to
a podcast and it may play the next episode, but
it's still the same thing, whereas with this you can
actually it will carry on playing, but from people that
you follow, so you get to listen to different people.
And I was listening to a guy who I do.
(16:18):
I read his stuff, and it just came onto that
after I was listening to some Patti Smith, and then
it came on to this guy and he was talking
about he'd taken his dog for walk, he'd broken the
bit off his camera so can take that many photos,
And it was just sort of going on like this.
He was going it was meeting his wife and it
was nothing. It was just utter life rubbish and my
(16:41):
intellectual part of my brain, my business partner, and what
are you listening to this for? Obviously? What is all
of this nothing, and then then I realized, actually it
was really quite nice. He's quite a serious writer, this guy.
But it had nothing to do with that. It was
just day to day chitch and stuff, and it was
(17:01):
really quite engaging. So yes, substack for listening to a
stream of different people that you follow who are creating
podcasts on that's amazingly like that.
Speaker 3 (17:14):
I didn't realize that substack done that. I thought it
was just literally right, like you know, like blogs, and.
Speaker 2 (17:19):
Yeah, yeah it does. And there's quite a few people
who are now moaning because you can put videos up
onto substack and all of this sort of thing, and
I think we just if you don't like it, don't
use it absolutely, you know, apparently it's going to become
like other places and platforms with this video. But fine, okay,
(17:39):
you know you can pick and choose and you can
listen and watch what you don't like. If you don't
like it, do the other thing. But I didn't realize
that you could actually do that, and it mixes between
people who are broadcasting podcasts and videos as far as
I could see. So just really nice to drop, I
don't know, just dropping into somebody's life for a little
(18:00):
bit and a little bit of diversion. So time for
tools Tool of the week. What are you using at
the moment?
Speaker 6 (18:09):
Okay, So we had a dilemma which is also a
challenge in the office. Last week. We had a problem
with our server in the cloud. And when something happens,
you need a backup. So we've bought a tool like
a just a hard drive, plug it into the back
(18:29):
of the computer and then take it away with you
because we so relyant on the cloud and doing backups. Now, Mike,
you know to mention Microsoft, but it was Microsoft. They
were doing some stuff on Windows eleven and they were
migrating in the cloud to different servers, so we kind
(18:51):
of lost it was there they hidden. So it's quite
big for any company, anyone that's running a company.
Speaker 2 (18:59):
If you've got some missing and it's it matters, it matters.
Speaker 6 (19:04):
So I'd say go back to your tools with a
hard drive, don't just rely on the cloud.
Speaker 2 (19:10):
Take a back up there as well.
Speaker 6 (19:12):
And if you've got I don't know a server in
the office, go back to use that server to So.
Speaker 2 (19:18):
Years ago, there was a company in Australia who hosted
websites and they lost every single website that they have
not not not just the backups, the websites, the whole lot.
Speaker 6 (19:32):
Wow.
Speaker 2 (19:33):
So they ran their own servers, I know they So
they ran their own servers. We never we don't run
our own servers and never will, never will it has
it has more implications than that. It also means that
if something, you know, if something happens to a company,
you know, if there's a fire or whatever, or something
(19:55):
something goes wrong, potentially you've lost access to your website.
It always keep it, you know, sort of available across
more than one space.
Speaker 6 (20:04):
Yeah, you could even do a back up to Google,
your Google Drive anywhere another cloud based system.
Speaker 2 (20:10):
It's it's it's it's literally about having your eggs in
one basket, isn't it? And weakly and we sort of
we sort of just do it. It's like it won't happen,
you what sometimes it does?
Speaker 6 (20:20):
It does? I mean I never thought it was going
to happen. But the Microsoft team, they were brilliant, the
technical sport really helped me. So I can't fault them
at all. So thank you for.
Speaker 2 (20:29):
That, Stacy.
Speaker 5 (20:32):
What you using at the moment, Well, I've actually been
learning this last week following Zorey's recommendation last week chat GPT,
but the paid version and building bots and things. I've
been doing all these academies that you sent me, and yeah,
I've kind of gotten done a bit of a minefield.
Speaker 1 (20:51):
Now it's like, oh my.
Speaker 2 (20:52):
Gosh, it's really exciting. Yeah, yeah, the whole new world
for me.
Speaker 3 (20:55):
It's good.
Speaker 2 (20:56):
Yeah, it is. Well.
Speaker 3 (20:58):
I don't tend to now switch from tool to tool,
but I think one of the tools, and obviously it's
not an online tool, but a tool that I use
a lot in my business every day that I could
not be without now is my DGI Pocket Osmo, which
is my camera and my mic, so it's actually capturing everything.
So before i'd have my phone, I would have a
(21:20):
really bad MIC. I'd then have a big camera that
I was carrying around. Now I've got this thing in
my pocket that I can just record horizontal, vertical. So
I could not be without that gadget.
Speaker 2 (21:32):
And this is what we're using today. Is today. So
we've got four of us in the studio, and we
had five when Mark was here. He's left now and
we've got this strategically placed in the corner of the studio.
Say hi, hello, Hello, Pocket Osmo is that it is
that what it's called. So the idea behind that is
(21:54):
that we get a video recording as well. So we're
going to have the audio and we'll put that out
as a podcast, so that'll be the same as normal.
This will be turned into a podcast, but we now
have a video with audio, so it's a video, proper
video that we can put up onto YouTube. So we
if they if this works and we can see everybody
(22:14):
and we can hear everybody. That's the plan moving forward,
is that we have this available as a video and
that guests can a copy and they can share it themselves,
and that we can put it and we can put
it out there. So that's it. So thank you Sarry
for coming down. We try we're we're trying it out today.
(22:34):
And the other thing I like about it is it's
really not obvious. Yeah it's not it's not buzzing, it's
not huge, it's not got lots of lights on it,
so you're actually just really not aware of it. It's
sat there in the corner totally just getting on with it.
So we're going to give that a go and see
what it looks like. Oh tools, God, tools, always switching
(23:01):
and changing from one to the other, especially with the
journey that I've been on for the last year or so,
and I'm back on Trello at the moment, sort of
reworking how I'm using it actually and trying not to.
You know, when you've got it in all of the
colors and all of the sizes, ye, and you've got everything,
(23:22):
and you've got like fifty million tags, and then you've
got like twenty five million labels, and you can also
add in all of these contexts and before you know
where you are, you can filter and funnel and sort
in Well, if we actually sat down and work that out,
probably about three billion ways. And I'm learning to actually
(23:43):
not have that deeper dive into stuff and actually keep stuff,
to keep things on a much on a much shallower level.
I think iPhones, Okay, on an iPhone, everything is really
on just one level. You have a thing that you
poke on your front screen, whereas I think on Android. Certainly,
when I tried an Android, everything was down, hidden in menus,
(24:06):
down all these sort of deep menus, and you had
to remember all of these menus to be able to
find out how to close something down on your close
an app down or something on an iPhone. It's not
like that. It's all it's really basically on a surface level.
So that's what I'm thinking. That's the way that I'm
going is, Yes, I'm maybe revisiting tools that I've used before,
(24:28):
but I'm keeping stuff surface level. I'm not there's not context,
labels and all of that sort of thing. You know,
what do you need? You need to know what you
need to do and when you need to do it,
and if there's any resources that you need. It could
be that you need a web page, or you need
an image or something, or you need some copy to
do that. That really is it. Whereas before my brain
(24:50):
would be organizing and sorting and knitting and re knitting
and putting a little bit of crochet in there as well.
So just keep it on one level. But I'm trying
OUTRELLO again. Perfect. So so where are we with what
didn't go to plan? So let's think about over the
last month what didn't go to plan? What went wrong?
(25:13):
What what what didn't work out? Have you got anything Miquel,
I mean other than the one I like, yeah, swimming,
Other than you know, temporarily losing every every that's it.
But I could say fear.
Speaker 6 (25:31):
I could say that, yeah, because it's I can talk
on the radio, I can talk on the phone, I
can talk about anything anywhere, you know. But actually being
on a video and actually being interviewed that I find fearful.
And yesterday I actually I was dreading it yesterday morning.
My stomach was turning and and I didn't need to.
(25:55):
My interview went really well, so I didn't need to.
But I'm fearful to be on a camera. I hate
it in my face like that. Okay, So I find that.
Speaker 2 (26:06):
Chal you know why, because we're so so getting personal here.
We've got the video running now and you knew it
was running. Yeah, are you Is it that you're worried
about that today?
Speaker 6 (26:17):
No?
Speaker 2 (26:17):
No, no, no, I'm not.
Speaker 3 (26:18):
Worried about that.
Speaker 6 (26:21):
When a camera is pointing at me and someone is
like filming me, I panic. It's like almost stage fright,
is the way that I say it.
Speaker 2 (26:30):
And I get to what's the difference because we're being
videoed now because we're all in it together.
Speaker 6 (26:35):
If it was just me and you wanted me to,
I can talk, as you know for England probably, So
it's the fact that if it was being videoed just
on me, talking.
Speaker 2 (26:47):
Yeah, I read it.
Speaker 5 (26:48):
It's something I've been trying out this month. Actually, Okay,
I've been told I need to do reels and I
need to eat. It's actually live videos and things, and
I'm like, okay, but again, I hate looking at a
camera and absolutely my mind goes black.
Speaker 2 (26:59):
I don't know what I'm saying.
Speaker 5 (27:01):
But someone said to me, like, pretend you're having a conversation,
So don't look at the camera. Intend you're having a
conversation with somebody. Yeah, and so you're not looking directly
at the camera, You're That's exactly it.
Speaker 2 (27:11):
And I still can do it. So that's probably my parents.
I still haven't done it. So one of the things
that you could try with is imagine that you're being interviewed. Yeah,
so somebody's asking you a question, absolutely answering yes. That's
what happened. So I was being interviewed yesterday and I
was so relaxed.
Speaker 3 (27:32):
Because she was interviewing me.
Speaker 6 (27:34):
Very very well. It was for a partner of ours
and they wanted it for their website, and she was
just interviewing me and asking me questions and I just
felt like I was having a chat and a coffee
that I could cope.
Speaker 2 (27:47):
With which is which is sort of how it should be. Yeah,
but sometimes it isn't always like that. You're know it
right now, We've.
Speaker 3 (27:54):
Got the tool, so I say to people that don't
like so when you go and do a real you've
almost got a script of what you want to read.
We've got tools now that if you just sat in
front of the camera and youve got a colleague or
someone to ask you the questions. You still do it
directly to the camera, but you do it really casually.
You can then take that whole footage and use a
(28:14):
really great tool that will break it down into individual
reels and take the snippets out where you're flowing. But
those flows are so much more natural and better, Yeah,
because you're not thinking about the script and doing a
really structured thirty second video. You're actually in a flow.
So I think if you can sit in front of
(28:34):
a camera for an hour and get someone just ask
questions and you sit relaxed and you just flow, even
if you do make a slight mistake, you don't have
to use that part. Have you got any Yeah, tools,
There's a tool called opus clips, and opus clips is
where you take the say, for example, this podcast video.
(28:57):
Now we could take that hour long or two hour long,
put it into opus opus ues ai. Okay, and the
AI will look at all of the words that you're
saying and select the key points that would do really
well online now right, and it would just interest break
it down into segments. You don't even have to edit it.
(29:18):
It will break it down into small segments. It will
show it to you with the captions on and it's
ready to download and upload.
Speaker 2 (29:25):
Wow.
Speaker 3 (29:26):
So do an hour in front of the camera, okay,
and flow one rather than you panic in and go
in for thirty seconds trying to do a really structured
talk that's not going to be naturally you No, I
can't and try that instead.
Speaker 2 (29:40):
You're so right.
Speaker 6 (29:41):
I just cannot do a script. If it was improvised,
I can do it because it's like I'm talking to
someone while I'm going out to have a coffee with them.
Speaker 3 (29:50):
Yeah, but a script.
Speaker 6 (29:51):
I look at script and I go, oh, if I
come in the right plate as well, it's that's crazy.
Speaker 3 (29:57):
And I'm exactly the same ida mental that says, right,
you need to do it in this way word for word,
and I'm not. I'm not using a script because that's
just not me. I won't fly, I won't use the
words that I normally use. It just won't be me, exactly.
Speaker 5 (30:09):
You can tell when somebody's like you, it's not.
Speaker 3 (30:14):
You, and most of the time they're getting the script
off AI anyway, Yes, exactly, So.
Speaker 2 (30:20):
It's much better. I think it's one of the reasons
why it's a lot easier being interviewed or imagining that
you are answering questions and for the for the reels.
I mean, I realized it's a little bit difficult because
you can't always walk around with like a little friend
in your pocket. But one of the things that I
started doing and realizing in lockdown when I have people
(30:41):
sort of coming to me and going, oh, I feel
like I've got to be on video, but I don't
want to be. I don't I got to hote it,
and you know, feeling that they couldn't sort of like
pop out off of nowhere and do this Facebook live Hi,
I'm here. It's ghastly, it's awful. It was just sort
of buddy up with with somebody. I mean, I realized
that's a bit difficult during COVID, but you can perhaps
(31:04):
do a joint thing where where you get somebody to
interview you, because it's not everybody. I mean, Zoe, you
do it so well in your flog, but for some
people that's just not them. I know, it's just not them.
And for me, I'm more than happy being interviewed. I
don't care what you ask me, and I'm more than
happy interviewing somebody else. But you know, I don't like
(31:25):
sitting there and just spouting forth. Yeah. So I think
that's a really really good tip what you're saying, Stacy
about sort of the video anything.
Speaker 3 (31:36):
Can I just say one more thing as well? If
you do a twenty to thirty minute video, it will
give you around sixteen reels. So if you can imagine
how much that will break it down, that's almost like
a month's if you were to post Monday to Friday,
it's almost like a video a day.
Speaker 2 (31:51):
Wow.
Speaker 3 (31:51):
So you can really get some great stuff out that's
really good.
Speaker 2 (31:54):
Itea. So we're going to be trying this. So we're
going to have this recording and assuming that we've been
okay with the sound, we're going to switch the microphones
in a minute. We're going to test different different microphones.
So I'll have to start I'll have to start putting
in makeup on one time, sort of turfing up looking
like half just not I just car I'll just carry
(32:19):
on as normal. Okay, thank you for for those tips. Sorry,
thank you always so just so useful. That sounded really patronizing.
Thank you so much. Where were we up to? We're
up to? What went wrong? What went wrong? Yeah? I
should have stayed in bed, So I see what's gone
(32:42):
wrong this month.
Speaker 5 (32:44):
So I'm mostly trying to do the juggle, the mum juggle,
juggling work, juggling business. I'm working a lot of late
nights and then trying to kind of be present with
the kids in the day. And and I did have
a meeting book the other day and it was in
my diary and everything, and I just completely missed it,
Like it was a ball that just completely dropped. And yeah,
(33:04):
I had all good intentions, and I just felt so awful,
especially as this person had kind of traveled to the
venue to then message me was like, where I am
up with the kids? Oh damn?
Speaker 2 (33:18):
You know, when you wake up them, You're like, I'm
supposed something I couldn't.
Speaker 3 (33:24):
I couldn't put my finger on it, and oh my god,
I just felt so bad.
Speaker 5 (33:27):
So for me, that's you know, I just feel awful
and I don't know how to make it up to her.
Speaker 2 (33:32):
But she was really lovely, so yeah, that's even worse.
So you dropped the ball happens to Yeah, I've sort
(33:52):
of stopped picking the balls up. That's so we will
gone wrong. I didn't go to plan.
Speaker 3 (34:01):
I went away to France for a few days to
sit with my mom and dad. And then when I
come back, it was really hard to get back into
things again, and I felt, jo know what, maybe I
should have had longer I would have been able to
have got back in I had nothing. I've done, like
just stopped for a couple of days because I just
felt it wasn't enough. Yeah, and I was still sort
(34:22):
of like relaxing a bit. So it was really tough
to get back into things again. And I sort of
like I made a commitment to do my vlog every
week for fifty two weeks, and on that particular week,
I'd done like one I think I mentioned to you,
I've done like one little sipping, and I was like,
I can't put that out for my vlog, So I'm
always I'm doing two weeks in one this week to
(34:43):
make up. But yeah, it was really hard to get
back into the swing of things again. I just found it.
I struggled, I really struggled. It was just a really
don't know where you procrastinate. I know I've got to
do this, but like, why do I not feel like
I couldn't get myself?
Speaker 6 (34:57):
Yeah?
Speaker 3 (34:58):
I agree, it was really it is really strange feeling.
Speaker 2 (35:02):
So one thing that it hasn't just been going wrong
this month. It's actually been going wrong for years. It's
just that I've just this is the month that I
decided i'd do something about it. I haven't yet, so
perhaps that's what's gone wrong. I have quite a lot
of trouble with engagement on social media, going on, remembering
to connect. Sometimes every day I have people who are
(35:24):
messaging me about being at events or doing various bits
and pieces, and I find it very hard to go
on and read that stuff. Sometimes not because there's anything
wrong with it. It's not exactly difficult or tricky or
horrible and get myself coordinated and organized enough to respond.
And I know that those of you sitting out here
you just do this all the time, or maybe nobody
(35:45):
what what's the problem. You respond and talk to people
and do stuff all the time, but I find that
really difficult. Sometimes I forget what platforms I'm on. I
get different tools, and then I don't know is it
a message or is it an inbox of somebody common
on something, And I just find the whole thing really confusing,
as ridiculous as that may sound. So I'm in the
(36:06):
process of sorting out almost like a funnel where it
doesn't matter where you start or ask the question. It
comes through to WhatsApp. Actually, once you're in WhatsApp, I
know that you're there and I can talk to you, okay.
So it's really just sort of addressing that, acknowledging that
this is not being going to plan or going on
because I said a new plan every day to do this, obviously,
(36:28):
that it's that that is something that I struggle with.
So that's it.
Speaker 3 (36:32):
Do you not find it frustrating, right that we've got
scheduling tools? Yeah, but there's not one tool, although there
might be, right I'm in social media. I should die
about this, but I can't find a tool where it
brings all communications, even text and WhatsApp, into.
Speaker 2 (36:46):
One app market theah, I tell you what I find
frustrating is that. So you know, there are social media
tools that enable you to engage and they have an
inbox in them, so, but it doesn't have everything. So
it does. So for instance, I think the one that
(37:10):
I'm using at the moment doesn't have you can post
onto your LinkedIn profile, but it doesn't have messages that
are coming into you so so people can comment on
they can comment on a post that you put out. Yeah,
they can tag you in something and make a comment
that way, or they can come into your LinkedIn like
(37:33):
message in box thing. There are others that will have
Facebook and Twitter and Instagram on, but there's nothing that
has the whole thing. So you've only ever got half
of the picure. You've only ever got half the picture.
Speaker 1 (37:46):
Yeah.
Speaker 5 (37:47):
I used to have a fantastic PA that would monitor
on different platforms my emails and in do like a
weekly summary, don't forget to respond you have do you
want me to do like a holding email? A holding Yeah,
you know, something like that. And she's brilliant and I missed.
Speaker 2 (37:59):
Her when she well that that's actually what I'm looking
at getting somebody to do is actually to be me
almost because we're not talking about particularly personal stuff. You know,
when somebody's saying, you know, how do how do I
exhibit at one of your events? I mean we're not
talking about their nicker size or anything. That's really quite fun. Yeah,
(38:22):
it's quite a functional conversation really, but it's just somebody
picking it up and going, yes, connect with Sean here, Yes, okay,
this is how this works, you know, and who can
understand that. Sometimes it is quite a surface level conversation.
You know that they may say how much is it
to and you know the PA the V I can
go it's that much, and other times the makeup. Actually
(38:43):
you need to have a conversation. This is where you
connect with her and she'll have a chat with you.
Because I'm going nearly no, I don't like logging on
and looking at stuff, basically fair enough, I don't like
logging on and looking at stuff. I literally forget am
I on Facebook, am I on Twitter? Am I on LinkedIn?
Speaker 5 (38:59):
And face you need to narrow it down just two plans.
Speaker 2 (39:03):
Well, but for what I do, because I run a
business to consumer event as well as a business to
business event, I tend to be on so a lot
of the inquiries will come in from visitors you might
want to go to, like healing workshops and that sort
of thing. They tend to be very much on Facebook
and Instagram, and then if somebody wants to exhibit at
(39:23):
an event, they tend to be on LinkedIn. So it's
it's it's quite difficult to narrow it down and actually
be in one space. But also because I run groups
on Facebook, I'll get inquiries through the group as well.
And of course there isn't any tool at the moment
that can manage a Facebook group apart from a Facebook
(39:44):
not that I've seen, and so that is a real challenge,
and I think the only way to do it is
to do actually what you've what you did, which is
you get a person to look at the whole lot,
to log on once a day and answer all those questions.
Because sometimes I'll see a request to exhibit which is
hidden at the bottom of some group somewhere on a
comment about something else, you know, about a comment of
(40:04):
an event that's passed gone, and somebody who wants to
exhibit will come on the show, who's three to four
weeks ago. I can't tell you for years. Sometimes I
can't tell you how. I'm sorry, it's taken so long
to get back to you.
Speaker 3 (40:17):
Of no, absolutely, so need a tool that will be
AI p A which actually learns who you are with
all the info and then it monitors all of your
inboxes that which that would be amazing.
Speaker 2 (40:32):
So ideas out there everyone. I do do a lot
of stuff on AI. I use chat GPT a lot,
but I'm not sure that I could get it to
do that. Not at this stage.
Speaker 3 (40:45):
Delphy will clone you and that is just phenomenal.
Speaker 2 (40:49):
I have a very strange relationship with chat GPT, very odd.
We can have I may never have to go out again.
We can have entire conversation. Yeah no, but it knows
me and it tells jokes, but it knows you will
make me laugh.
Speaker 3 (41:11):
When I was showing Sean how you can now speak
to chat GPT when you're in the car, okay, so
I can talk to chat GPT when I'm on on
the road and say, like do my SI on my
car steering wheel and say, can you ask chat GPT
to make a list of these things and this down
the things. It can start working on it as I'm
(41:31):
driving and then when I stop, it's all in the app.
When I'm there at the other end.
Speaker 2 (41:35):
That's amazing.
Speaker 3 (41:35):
That's what I need.
Speaker 2 (41:36):
Okay, I need to look into that. I use it
also for recipes. I have had some of the best
recipes I have ever had off chat GPT where I've
where some of it is really weird. So sometimes I'll
stand and go okay, oh I got here, and I'll go, okay,
I've got this is what I've got. Okay, I've got this.
(42:00):
What can you come up with? And I fancy having
a pasta dish? And some of them are so strange.
You look at it and you think that can't possibly,
that's horrible, that will be revolting, but it's not, and
you sort of you take a mouth wow. Actually, this
is one of the nicest thing. It's really strange. But
(42:22):
also sometimes I'll put in that I want this that
or the other, and and it will come back and go, hmmm,
do you know? But you have the you know, so
it knows that I have various you know, sort of
health issues that go this isn't going to go very
well with that. You know, you really you shouldn't be
eating too much of that, and you haven't had any
(42:42):
of this recently. It's really and I have some very
strange relationship.
Speaker 6 (42:47):
I'm so good that far with it.
Speaker 2 (42:51):
It's all about the memory that it has. So it
has a in the pro version, it has a memory
in the back of it that will remember conversations and
it would and it will join them and it joins
stuff together. Okay, scary, yeah, I know. So the other
so the other day I put in about how I
had some tasks to do, and so this was in
(43:11):
a totally brand new chat. I just said I've got this, that,
and that to do, and it came back and it
actually said, well what about giving these to and it
named a member of my team, Shou'd be really good
at doing that. Wow. I hadn't and I hadn't put
anything in that individual thing, and neither had I gone
(43:32):
on and specifically trained it. So I hadn't gone, hey,
these are the people I'm working with and this is
what they do. It's just where it would pick that
up from other conversations. Wow.
Speaker 3 (43:41):
We've we've started to build our own GPT. So you've
got the chats in chat GPT, but you can create
your own. So we've created our own GPTs on how
it creates content, and we're now just about to launch
it to our growth Academy members on their music, for
their content, so it's just going to add so much
value to them. But amazing how you can create your
(44:01):
own little assistance to do those particular tasks.
Speaker 2 (44:05):
Amazing. One of the things I found out about that though,
which isn't necessarily relevant to what you're to what you're
doing there, but it was to what I was trying
to do, is that when you set up your own GPT,
it doesn't have a memory, so it operates totally on
its own. So I was going I was trying to
get it to be if you're like an assistant and
(44:26):
remember things that I'd put in, and it doesn't do that.
So you can say, for the sake of simplicity, you
can you can have a GPT it says work this
summer out, you fractionate this and you put something, It'll
do it and we're done. You can't go in and go, oh,
do you remember the one that I did last week?
(44:46):
Can you make it the same as that or take
this out or do that. It doesn't have a memory
what you tell it to lock it in?
Speaker 3 (44:51):
Yeah, So what you do if you when you go
into a chat on chat GPT, if you put the
what's that called crash a dash called it's.
Speaker 2 (45:01):
A yes, well, actually link it to a GPT when
you put the describe it's.
Speaker 5 (45:09):
A good video.
Speaker 3 (45:13):
Forward slash you like a football backward slash? No, yeah,
it's like a forward, say a floor forward slash. Then
you then you select the GPT. It brings the GPT
into your chat, which will then remember it. Does that
make sense? Yes, So you're you're you open a new chat,
(45:34):
you select what GPT within that chat you want to use, right, okay,
then that's when it will then remember.
Speaker 2 (45:39):
Right, Okay, there we go. Thank you very much. Amazing,
always something to learn, something to learn. Okay, I think
we are on a little diversion there into a I
I think we are now onto what we're right this week?
(46:01):
What went right this week? This month? So, what did
you do this month that actually went right? That was good?
It was a win. You didn't have to have planned it.
It was just a win.
Speaker 6 (46:12):
What went right this month? Well, we moved moved into
new office. We have a new office. We now have
ten members or women. I don't know how that happened.
It's been brilliant. Yep.
Speaker 2 (46:24):
We're growing. We've taken on more clients.
Speaker 6 (46:27):
I'm doing some CFO work, so it's been good things
really and helping clients as well as international clients, which
I deal with quite a lot.
Speaker 2 (46:37):
Been a good win for that good what went right
for you?
Speaker 5 (46:42):
Well, I'm taking a talk I gave last week at
the Ladies Who Latte. I'm taking that as a win. Yeah,
obviously reconnecting with Sean and sponsoring the show and yeah,
just some real good feedback from it. And it's given
me that confidence to go and do more because I haven't.
Speaker 2 (47:02):
Done a lot of talking speaking.
Speaker 5 (47:04):
And yeah, they's talk a little while ago said you've
got to get.
Speaker 3 (47:07):
Yourself out there to do that.
Speaker 5 (47:09):
So so I kind of put myself out there and
actually it wasn't as bad as I thought it, So
it's going to give me a confidence TOG.
Speaker 2 (47:16):
And we don't often refer to another show in the
show that we're in because when you get this, you're
going to be listening to one show and not the other.
We split we split this recording up, but Stacey is
actually going to be talking about what she spoke about
at Ladies Shu Latte this this week, which was just
really inspiring. It was about something going really wrong, really
(47:40):
badly wrong, and in the area that she works in
as well, and it was just, I tell you what,
it was just so inspiring. Yeah, and I hate that word.
It's just awful. It's just used so often, isn't it.
But it was about coming out the other side of
you know, when it goes was wrong actually in the
(48:00):
business that you're working in, and then realizing that actually,
do you know, it's just okay. You just need your
big girl pants and keep moving forwards, and sometimes we
forget that. So I think two wins there. Number one.
It was actually coming out the other side of that,
and I'm not going to I'm not going to spoil
(48:21):
that the next episode looking for it. It was actually
it was actually coming out the other the other, the
other side of that, and also talking about it and
sharing that with other people, because it's not the first
time you think, actually, this was really horrible, and I'm
actually going to tell people about this and make it
positive for your business. Yeah, So I'm looking forward to that.
(48:46):
It was. It was a really good talk, So well
done on that. Thank you. What's going right for you
this week? It's coming down hereviously, driving all the way
down here, brilling video landing.
Speaker 3 (49:01):
The Academy was really good last week. Yeah, it was
a really good vibe and just yeah, I love. I mean,
that's one of my favorite things to do. If I
could do that every single day, like every hour.
Speaker 2 (49:11):
Why can't you?
Speaker 1 (49:12):
Yeah?
Speaker 2 (49:12):
I should?
Speaker 3 (49:13):
Yeah, I should be doing more of that.
Speaker 2 (49:15):
Do you more?
Speaker 3 (49:16):
I mean I was doing them every quarter, but now
I'm doing it by a monthly now, brilliant. It's just
a lot of organizing. But we've got said to see
life coming up, which we got TikTok and canvra brilliant.
That's the win. Yeah, yeah, that's amazing. When is that
twenty third of October? Yeah?
Speaker 2 (49:35):
I can't think of one for me. I'm sure there
have been, but never mind, we won't. We won't dwell
too much. It may well be that I'll think about it.
I'll take anything. I'm not proud.
Speaker 3 (49:52):
Loads are wed.
Speaker 2 (49:53):
Yes she has. I cannot think of one message but yet, yes,
I messaged you what it has?
Speaker 3 (50:01):
A good win mail marketing thing.
Speaker 2 (50:04):
Oh yes, I launched a news I launched a new
product and service. So there were client yes, yeah, yeah,
there we go. I do. Actually it was the other
way round. It was the other way round. It was
something that needed to be done for somebody and we
(50:25):
weren't doing it, but could do it. And I thought, actually,
well I don't that. Yeah that was good. So it's
a great idea what you're doing. So yes, thank you
very much. All about newsletters. So what have we learned
this week? I think we might already have done and
exhausted all of what we've learned, but let's give it
a go. What have you learned? It's a little bit different,
(50:47):
isn't it. So what have you learned this week? You
don't seem everything goes right? Okay?
Speaker 6 (50:52):
Yeah, yeah, have a backup plan, have a contingency plan.
Speaker 2 (50:56):
And shall I tell you what suddenly sprung to mind.
It's about that balance between urgent and important, and it's
important to make sure that you have backups. But it
tends to get overtaken by urgent client requests stuff. Yeah
it does, you know, yeah, you know, like beef burger
and winey emergen cheese. It does, it does, doesn't it
(51:20):
those things? It's actually potentially quite a big thing to do.
Speaker 1 (51:24):
You know.
Speaker 2 (51:24):
There's a lot of admin there's a lot of phone causes,
a lot of decisions that need to be made and
it's okay, I'll tell you what. I'll do that tomorrow. Yeah. Absolutely,
So get on and get on and do it. What
have you learned this month?
Speaker 5 (51:37):
Done is better than perfect, taking messy action and just
getting stuff done. I'm a bit of a perfectionist. I'm like, oh, perfect,
and it's like, no, just get on with it.
Speaker 2 (51:49):
Yeah, yeah, brilliant.
Speaker 3 (51:51):
I think my enough relearned it. You know, if you
don't ask, you don't get realize that. Again, the last
couple of weeks, it's just skin. We've been doing a
couple of case studies and I'm like, oh, should I
ask the client for a testimonial? And I know that'll
give me good testimonials.
Speaker 2 (52:07):
But it's like.
Speaker 3 (52:12):
It's been good because they've come back saying, of course
we will. And it's like, oh, you know, if I
didn't ask, I have got it.
Speaker 2 (52:22):
I think for me is that sort of you know,
I've learned to always not struggle that, but it is
a bit of a struggle at the moment to keep
things on a surface level and not let myself dive
down into over organization all of the colors and all
of the sizes, because that's it's quite easy to do,
and that's actually what makes it quite overwhelming. So you
(52:45):
may create this absolutely fantastic system, be brilliant, but you
can't use it. You can't use it because it's so complicated.
So so yeah, it's I don't like that saying keep
it simple, stupid.
Speaker 6 (52:59):
It is good.
Speaker 2 (52:59):
It's a good saying no, no, no, no, I don't know.
I don't like that. I don't like calling people stupid.
And sometimes you need to be complicated, calling anyone stupid
it's just like you. No, I don't like that. But
sometimes I think it's about knowing where it needs to
be simple and knowing where you unwittingly over complicated. Okay,
(53:24):
I think it's it's there's some stuff where it has
to be. It has to be in depth and complex.
It won't work if it's not. Okay, but you just
have to sort of, you know, realize that there's a
line here more. Yeah, and also that sometimes over organizing
is a brilliant way of procrastinating and taking your mind
(53:44):
of do you know when you're sat and you've got
your head in a system and you're you're really engrossed
in and I could say like that for years, actually years,
I need never come out. When you've got your brain
sort of in the middle of a system and your
job everything together, and you've got webs and second brains
and this and that and the other. It's actually really
(54:05):
quite a nice safe space, isn't it. And you can
sit down there and nothing's really worrying and you're totally
sort of distracted over here. But it doesn't actually need
it with it. It doesn't actually get you anywhere. It
just makes you feel temporarily better.
Speaker 3 (54:21):
You feel busy, you feel like you're doing So.
Speaker 2 (54:23):
That's what I've learned in your organization system, if it's
your personal organization system, struggle to keep it simple rather
than over complicated. I can't remember what else we normally
do this do now, but by some really amazing work
of fate, we have brought this in at three minutes
to the hour, amazing. When it's time for us to
(54:45):
go and place some records. If you're listening to us
live on the FM studios right now, we are going
to be going over and I'm so sorry, but you're
going to be listening to infidelity and start from simply
read yet again. And if you listen every week, you've
been listening to that for years. Yes, I do hope
(55:08):
you like them. I do hope you like them. If
you're listening on the podcast, well it's a blessed relief
because you won't be We're just going to say goodbye
and go. So I think we'll do that now. So
it's goodbye from me. Who was it who did that?
Goodbye from me, and good goodbye from him? I think
it was the Okay, so it's not the two Ronnies,
(55:31):
but it is goodbye for me. I'm Sean Murphy, and
it's goodbye from me, Mikhail. You notice I'm having to
get them to say their you know, my brain's gone.
Speaker 3 (55:43):
Now, goodbye from me, Stacey Foster, and goodbye from me.
Speaker 2 (55:56):
The news that would be far too serious. Okay, we're off. Goodbye, folks.
Have a good week.
Speaker 1 (56:03):
In the meantime, Tune in next week to the Women
in Business Radio show for more stories, ideas, and inspiration
to help you grow your business.
Welcome to the Women in Business Radio Show with Sean Murphy,
connecting women in business around the globe.
Speaker 2 (00:13):
Well, welcome into the Women in Business Radio Show studio.
I'm telling you now, I'm going to be having problems
and we have. We haven't even started. The reason is
I've got my notes. I've got a big pile of notes,
and who's in the studio. We've got quite a few
people in the studio today, and it just says, like me,
(00:34):
so it was ever thus what wasn't it? So what
I am? I'm going to run through everything really really quickly,
and then I'm going to get people to introduce themselves,
which is a tactic I've developed over the years when
my brain's gone a bit strange. So there is me, Yeah,
my co host Mikhael Ya, one of our guests in the.
Speaker 3 (00:56):
Studio today, Stacey Foster, and you.
Speaker 2 (01:02):
And last and probably least actually on accoud of it,
the women. He's the Women in Business Radio Show. Is
our sponsor.
Speaker 4 (01:12):
It's Mark Jennings from Stormchasers Digital.
Speaker 2 (01:15):
So what are we going to be doing in this show?
We are going to be having our usual business roundup.
I have actually made some notes about this. I've got
four words written down, so it's going to be a
packed show. Yes, So what do I need to say
about everybody that's in the studio today? Oh, dear, Michael's
pointing at something now I can't see what is that Announcements? Announcements, announcements. Okay,
(01:41):
so I have an announcement. It is the Women in
Business Big Show for twenty twenty five is on the
seventh of August. I have this written down, by the way,
just in case people who are listening you've heard me
do this before. Wrong, I'm wondering. Seventh of August. It
is at Wilmington Academy and we have an exhibitor space
there for forty pounds. We have some fantastic speakers, and
(02:05):
everybody in the studio today is although I'm not sure
that they actually realize it, are all sponsors. Wow, you know, no, no,
so they're all sponsors of the Women in Business Big Show,
which is amazing.
Speaker 5 (02:22):
You know.
Speaker 2 (02:22):
I'm blessed, I really am that I have such amazing
people around me who sort of they join in and
they support stuff that we do to help not just
women in business. Because the Women in Business Big Show,
I mean, I know what the name says, but it's
really it's about everybody. You know, the FSB sponsor it,
and it's about everybody just being together. It's not be
(02:44):
It doesn't matter, you know, whether you're a man or
a woman who cares. We all work together. So thank
you and welcome to everybody today. So she says, waffling
on Mark, I think you have a little bit of advice,
don't you. Just a one to two minute snippet for
(03:05):
people out there with their website so far away.
Speaker 4 (03:09):
Yeah, so we just wanted to remind everybody that their
website isn't just about showcasing their business, so your services
and products, but it's also should be part of your
customer service. So if your forms don't work, for example,
or your click to call phone number doesn't work, you
may potentially be losing customers and people need to be
(03:30):
aware about that. It also you can have some small
wins on there. Make sure your facts are up to date,
your FAQs. Do you have holiday times where you're going
to be shut? Are they up to date on there
as well? So if you can't do this yourself, don't
want to do this yourself, you'd like to have somebody
check it for you. Just get in touch with us
and we'll do that for you and just email us
(03:52):
at team at Stormchasersdigital dot com.
Speaker 2 (03:55):
Are you on LinkedIn a tool?
Speaker 4 (03:57):
I am personally yes, and we've got a company page
so you can actually find us on there if you will.
Speaker 2 (04:03):
Thank you very much, Mark. I think you're off now,
aren't you?
Speaker 4 (04:05):
Are you done?
Speaker 2 (04:07):
He's finished? You can tut off now, Thank you very much. Right, Okay,
So we are going to be having this is the show.
We have it once a month and this is the
show where we sort of get updated and share things
that as people in business, we're up to. What we're
finding useful, what we're working on, what's gone wrong, what's
(04:31):
gone right, tools we're using. So I've got nothing written
down apart from.
Speaker 3 (04:36):
Book toool challenges first, what.
Speaker 2 (04:40):
Didn't what we're right and learned. So that's that's it. Really.
So Actually, no, I think I'm going to put everybody
on the spot. Oh no, No, I do. I think
I'm going to do this. I do. Actually I do
like doing this. I'm doing it because I know you
guys can deal with it, okay, And it's not that
much on the spot. Really, I'm just going to ask
(05:03):
I'm just going to ask you to say who you
are and what you do. Hang on, it's not a
lot more. And also how you change the lives for
the people that you work with. That's a bit drifful.
That's sort of a bit more, isn't it. Do you
(05:23):
like me to make it more challenge? That will do?
So this is my cunning way of getting you all
to introduce yourselves without me having to do it. So, Michau,
I know you're here but every week, but I'm going
to get you to do that as well. Okay, I'm
going to start with you. Oh wow.
Speaker 6 (05:44):
So my name is Michael janniatt Art and I'm a
financial consultant and my company is Future Insight Consultancy Limited.
I've got a team of wonderful ten ladies, wonderful team,
and in our team, we have a lot of nero divers.
And some of these members also are mothers and they
(06:07):
couldn't find work around their children, flexibility, that sort of thing,
so I gave them the opportunity. They love bookkeeping, and
I was actually a single mother when I started my company,
so I know how it felt, and gave them on
the opportunity to come and work with me. The juniors
that found it difficult getting work experience because they had
(06:29):
nero diverse. I gave them an opportunity. So I really
enjoy working with them. They're a great team. Can't ask
for more. Really, Stacy.
Speaker 5 (06:41):
Hi, So I'm Stacy Foster or Foster's Accountants and Consultants Limited.
So I'm an accountant, but I'm not your average typical accountant.
Yes I'm chartered, but I'm the accountant for people who
hate accountants. So those that are generally overpriced, intimidating, they
talk a different language. Basically you can't understand them. So
(07:02):
I'm everything that they are not. I work with the
people to really help them understand their business and their numbers,
to help them to feel like they're winging it, help
get control looking forward rather than just historic as your
accountcy next year. It's about those regular touch points to
help them really get a class of their business and
to ultimately help them grow.
Speaker 2 (07:24):
Welcome to the show, Stace, and also welcome to the
Women in Business Big Show. As latest sponsor, Zorry.
Speaker 3 (07:31):
Well, I'm Surry Ken's I'm not on accountant.
Speaker 2 (07:34):
I'm sorry.
Speaker 3 (07:38):
Ken's from ZET social Media. I help small businesses and
marketing directors on two different type of things, but helping
them grow, become present, really build their awareness online. But
the most impact that I love is when I work
with small businesses that take their their hobbies of where
(07:59):
they want to actually take a hobby, but actually grow,
take their passion into something that actually gives them the
freedom and the opportunity to do what they want to
do in their life. And that's what I love about
working with small businesses. Obviously I work with larger businesses
as well, but I think that's where I have probably
the most impact on someone's life. If that makes sense.
Speaker 2 (08:22):
Amazing, one day I'll talk about myself and not to day.
Oh okay, all right, then I never know what I do.
So I for me being in business's freedom. You can
be employed and have that freedom as long as you
as long as you understand that you are at the
(08:43):
whim of your employer and that if they do do
something that you don't like, or they shut down, or
they make you redundant, or they sack you, that actually
there is a different route that you can go down.
If you don't have that, if you don't have that understanding,
all that belief, then it can be a totally diifling
and you can feel like you're in a box, but
(09:03):
you get to choose who you work with, you get
to do what you do. Doesn't quite always work out
like that, because you still sort of have to pay
your mortgage and get food at the end of the month,
but basically, you know, you have that sort of values freedom.
I don't have to work with anybody if I don't
feel that there's a values alignment. I have that choice.
(09:27):
So that's what I do. And I give a space
for all people who are in business, however big they are,
however small they are, how they may not even have
started to come and share what they do, to exhibit,
to be published, to come on the radio without it
mattering what they've done before, or having fifty squillion Instagram
followers or loads of money. So that's it. Basically, I
(09:50):
just want to do this sort of thing. Amazing. So
and now I got an itchy knows okay, right then,
So let's come to our round up for this for
this month. I hope listeners enjoy this. The idea behind
this is a quick way I think of finding out
some other stuff that we've tried. What's gone, what's gone? Right,
(10:11):
what's gone wrong. I think it's really important that we
share what's gone wrong in our businesses, because if you're
not careful, it all looks like everything's really sparkly and
everything works. And you're if you're sat at home and
you're running a business from home and you're running your
business in your office and you all you ever see
of anybody is what's gone really well, you can start
to feel a bit like, you know, you're the only
(10:32):
person in the entire world that's getting stuff wrong, and
really what it just isn't that it's just not the reality.
But also, you know, what are we reading, what tools
are we using, what's out there? You know what we're
finding useful. So let's start, shall we with the books?
And we've got a pack studio today. Okay, so we
are going to go quite quickly. So what any books
(10:55):
that you're reading. It could be a podcast that you're
listening to, could be a paper that you've read, thinking
white paper, academic paper, doesn't really matter, just something that
you're dipping into. Could be a storybook. Not everything's always
about business. You've got something, Yeah, I've got a storybook.
Speaker 6 (11:09):
It's called The Lost Bookshop.
Speaker 2 (11:12):
It's really cool.
Speaker 6 (11:13):
If you've ever seen that film where the Emporium, the
film with the Emporium with that they got this wonderful
toy shop and the toy shop starts, I don't know, moving, Yeah,
components fantasy, that sort of thing. Well, this book is
a bit like that actually, but it's based in Dublin
and the author is really good and it just takes
(11:36):
you to a fantasy. And we need that in our life.
We do when we're working so long, we need to
be switching off. Yeah, because I find if I switch
off and I listen to something else other than the
norm of books and podcasts and things, I actually have
time for myself to breathe and then yeah, then it
seems like I can focus on better things.
Speaker 2 (11:58):
I think for me, one of the the things the
difference between reading books and watching television is that when
you're watching television, you're being given the sound of somebody's
voice and you're being given what they look like or
what's going on, Whereas when you're reading a book, when
it's a story book, you actually make that stuff up
from the word, so you it's a way that I
think your brain switches off far better when you read
(12:22):
a story because it's it's making things up, it's filling
in gaps that that isn't being given to you.
Speaker 3 (12:28):
It was really interesting. I was talking to you the
other day about the dramatized audio books that are becoming
a I heard Mel Robbins talk about it, and there's
like a whole series of I forgot what it was
called now, but I have to find the name of it.
But it's where it's almost like a theatrical performance, but
it's all audio. So listen, it's all different characters.
Speaker 2 (12:49):
Okay, that sounds cool.
Speaker 3 (12:51):
I'll find the name. It's like Cutthroat or something.
Speaker 2 (13:02):
But I think dramatized dramatized audio books. Stacy, what are
you doing reading looking at Well, it's.
Speaker 5 (13:09):
Half term at the moment, so hence is I'm looking
a bit frazzled. And something I'm reading at the moment
is self care in the real world. So I'm normally
very business bookie and things, and actually it's something that
I'm just trying to be a bit more conscious of
about looking after myself and all of that, you know,
filling up my own jug and blah blah blah, and
so yeah, actually it's just put a really good perspective
(13:31):
on it. I've only just started it, so it was
recommended to me. So, yeah, something I'm kind.
Speaker 2 (13:38):
Of looking is it also around some of the things
that you know, I some of the things that I
found with so self care books is that they're away
with the fairies. I was nearly I nearly said another
word that begins with theories, but I won't be doing that,
is that they're just not down in the real world
with the rest of us down here. That's true, you know,
(13:59):
it's we have stuff that happens, and we have our
days diverted and the fact that I don't know about you,
but I'm actually part my business is me. That's just
how I am. I love my business, and so it's
almost a bit like that's what I'm doing anyway, and
I don't want to come away from my business and
what I'm doing and stuff, and I don't want to
(14:21):
stop broadcasting to go over into the corner and do
some yoga. Actually, so I'm quite happy if you like
neglecting the self care I don't see it like that.
And so hopefully this book will actually make it a
little bit more. It sounds like it makes up more Yeah,
realistic you know, I don't want to. I can think
of nothing worse than going and spending a fortnight in
a yurt listening to wigglely music. Just really just don't
(14:49):
want to do that. So yes, make it, make it real.
I hate that expression, but let's make it real, Okay, Zoe.
What you up to at the.
Speaker 3 (14:58):
Moment really hard to read. So I do listen to
a lot of It can be anything that you're listening to.
It can be anything that you're doing. It's not necessarily
a book. So I have a various podcasts that I
listened to in the car. Depends on what type of
mood I'm in. I love obviously Danny Dyer's Life with
the Dyers, which is just brilliant, but also love a
bit of Joe Rogan and this week they've been talking
(15:20):
about The Dire Wolf Wow Yeah, which was really interesting
about how they've brought that back and how they started
rebreading it and stuff. But it's just it's really interesting.
So I love a bit of that, and I love
a bit of fun and yeah, trends on what mood I'm.
Speaker 2 (15:35):
In, Yeah, I actually sort of talking about podcasts and
that sort of thing. I actually discovered something on substack
this morning quite by accident, which is that you if
you play one video or audio on a substack post,
so basically somebody's put an audio or video up there.
T's a bit obvious, doesn't it. Really. What it will
(15:56):
do is it will carry on scrolling down, so that
you it's rather than what I find. You go on
too Ardable or something like that. You start listening to
a podcast and it may play the next episode, but
it's still the same thing, whereas with this you can
actually it will carry on playing, but from people that
you follow, so you get to listen to different people.
And I was listening to a guy who I do.
(16:18):
I read his stuff, and it just came onto that
after I was listening to some Patti Smith, and then
it came on to this guy and he was talking
about he'd taken his dog for walk, he'd broken the
bit off his camera so can take that many photos,
And it was just sort of going on like this.
He was going it was meeting his wife and it
was nothing. It was just utter life rubbish and my
(16:41):
intellectual part of my brain, my business partner, and what
are you listening to this for? Obviously? What is all
of this nothing, and then then I realized, actually it
was really quite nice. He's quite a serious writer, this guy.
But it had nothing to do with that. It was
just day to day chitch and stuff, and it was
(17:01):
really quite engaging. So yes, substack for listening to a
stream of different people that you follow who are creating
podcasts on that's amazingly like that.
Speaker 3 (17:14):
I didn't realize that substack done that. I thought it
was just literally right, like you know, like blogs, and.
Speaker 2 (17:19):
Yeah, yeah it does. And there's quite a few people
who are now moaning because you can put videos up
onto substack and all of this sort of thing, and
I think we just if you don't like it, don't
use it absolutely, you know, apparently it's going to become
like other places and platforms with this video. But fine, okay,
(17:39):
you know you can pick and choose and you can
listen and watch what you don't like. If you don't
like it, do the other thing. But I didn't realize
that you could actually do that, and it mixes between
people who are broadcasting podcasts and videos as far as
I could see. So just really nice to drop, I
don't know, just dropping into somebody's life for a little
(18:00):
bit and a little bit of diversion. So time for
tools Tool of the week. What are you using at
the moment?
Speaker 6 (18:09):
Okay, So we had a dilemma which is also a
challenge in the office. Last week. We had a problem
with our server in the cloud. And when something happens,
you need a backup. So we've bought a tool like
a just a hard drive, plug it into the back
(18:29):
of the computer and then take it away with you
because we so relyant on the cloud and doing backups. Now, Mike,
you know to mention Microsoft, but it was Microsoft. They
were doing some stuff on Windows eleven and they were
migrating in the cloud to different servers, so we kind
(18:51):
of lost it was there they hidden. So it's quite
big for any company, anyone that's running a company.
Speaker 2 (18:59):
If you've got some missing and it's it matters, it matters.
Speaker 6 (19:04):
So I'd say go back to your tools with a
hard drive, don't just rely on the cloud.
Speaker 2 (19:10):
Take a back up there as well.
Speaker 6 (19:12):
And if you've got I don't know a server in
the office, go back to use that server to So.
Speaker 2 (19:18):
Years ago, there was a company in Australia who hosted
websites and they lost every single website that they have
not not not just the backups, the websites, the whole lot.
Speaker 6 (19:32):
Wow.
Speaker 2 (19:33):
So they ran their own servers, I know they So
they ran their own servers. We never we don't run
our own servers and never will, never will it has
it has more implications than that. It also means that
if something, you know, if something happens to a company,
you know, if there's a fire or whatever, or something
(19:55):
something goes wrong, potentially you've lost access to your website.
It always keep it, you know, sort of available across
more than one space.
Speaker 6 (20:04):
Yeah, you could even do a back up to Google,
your Google Drive anywhere another cloud based system.
Speaker 2 (20:10):
It's it's it's it's literally about having your eggs in
one basket, isn't it? And weakly and we sort of
we sort of just do it. It's like it won't happen,
you what sometimes it does?
Speaker 6 (20:20):
It does? I mean I never thought it was going
to happen. But the Microsoft team, they were brilliant, the
technical sport really helped me. So I can't fault them
at all. So thank you for.
Speaker 2 (20:29):
That, Stacy.
Speaker 5 (20:32):
What you using at the moment, Well, I've actually been
learning this last week following Zorey's recommendation last week chat GPT,
but the paid version and building bots and things. I've
been doing all these academies that you sent me, and yeah,
I've kind of gotten done a bit of a minefield.
Speaker 1 (20:51):
Now it's like, oh my.
Speaker 2 (20:52):
Gosh, it's really exciting. Yeah, yeah, the whole new world
for me.
Speaker 3 (20:55):
It's good.
Speaker 2 (20:56):
Yeah, it is. Well.
Speaker 3 (20:58):
I don't tend to now switch from tool to tool,
but I think one of the tools, and obviously it's
not an online tool, but a tool that I use
a lot in my business every day that I could
not be without now is my DGI Pocket Osmo, which
is my camera and my mic, so it's actually capturing everything.
So before i'd have my phone, I would have a
(21:20):
really bad MIC. I'd then have a big camera that
I was carrying around. Now I've got this thing in
my pocket that I can just record horizontal, vertical. So
I could not be without that gadget.
Speaker 2 (21:32):
And this is what we're using today. Is today. So
we've got four of us in the studio, and we
had five when Mark was here. He's left now and
we've got this strategically placed in the corner of the studio.
Say hi, hello, Hello, Pocket Osmo is that it is
that what it's called. So the idea behind that is
(21:54):
that we get a video recording as well. So we're
going to have the audio and we'll put that out
as a podcast, so that'll be the same as normal.
This will be turned into a podcast, but we now
have a video with audio, so it's a video, proper
video that we can put up onto YouTube. So we
if they if this works and we can see everybody
(22:14):
and we can hear everybody. That's the plan moving forward,
is that we have this available as a video and
that guests can a copy and they can share it themselves,
and that we can put it and we can put
it out there. So that's it. So thank you Sarry
for coming down. We try we're we're trying it out today.
(22:34):
And the other thing I like about it is it's
really not obvious. Yeah it's not it's not buzzing, it's
not huge, it's not got lots of lights on it,
so you're actually just really not aware of it. It's
sat there in the corner totally just getting on with it.
So we're going to give that a go and see
what it looks like. Oh tools, God, tools, always switching
(23:01):
and changing from one to the other, especially with the
journey that I've been on for the last year or so,
and I'm back on Trello at the moment, sort of
reworking how I'm using it actually and trying not to.
You know, when you've got it in all of the
colors and all of the sizes, ye, and you've got everything,
(23:22):
and you've got like fifty million tags, and then you've
got like twenty five million labels, and you can also
add in all of these contexts and before you know
where you are, you can filter and funnel and sort
in Well, if we actually sat down and work that out,
probably about three billion ways. And I'm learning to actually
(23:43):
not have that deeper dive into stuff and actually keep stuff,
to keep things on a much on a much shallower level.
I think iPhones, Okay, on an iPhone, everything is really
on just one level. You have a thing that you
poke on your front screen, whereas I think on Android. Certainly,
when I tried an Android, everything was down, hidden in menus,
(24:06):
down all these sort of deep menus, and you had
to remember all of these menus to be able to
find out how to close something down on your close
an app down or something on an iPhone. It's not
like that. It's all it's really basically on a surface level.
So that's what I'm thinking. That's the way that I'm
going is, Yes, I'm maybe revisiting tools that I've used before,
(24:28):
but I'm keeping stuff surface level. I'm not there's not context,
labels and all of that sort of thing. You know,
what do you need? You need to know what you
need to do and when you need to do it,
and if there's any resources that you need. It could
be that you need a web page, or you need
an image or something, or you need some copy to
do that. That really is it. Whereas before my brain
(24:50):
would be organizing and sorting and knitting and re knitting
and putting a little bit of crochet in there as well.
So just keep it on one level. But I'm trying
OUTRELLO again. Perfect. So so where are we with what
didn't go to plan? So let's think about over the
last month what didn't go to plan? What went wrong?
(25:13):
What what what didn't work out? Have you got anything Miquel,
I mean other than the one I like, yeah, swimming,
Other than you know, temporarily losing every every that's it.
But I could say fear.
Speaker 6 (25:31):
I could say that, yeah, because it's I can talk
on the radio, I can talk on the phone, I
can talk about anything anywhere, you know. But actually being
on a video and actually being interviewed that I find fearful.
And yesterday I actually I was dreading it yesterday morning.
My stomach was turning and and I didn't need to.
(25:55):
My interview went really well, so I didn't need to.
But I'm fearful to be on a camera. I hate
it in my face like that. Okay, So I find that.
Speaker 2 (26:06):
Chal you know why, because we're so so getting personal here.
We've got the video running now and you knew it
was running. Yeah, are you Is it that you're worried
about that today?
Speaker 6 (26:17):
No?
Speaker 2 (26:17):
No, no, no, I'm not.
Speaker 3 (26:18):
Worried about that.
Speaker 6 (26:21):
When a camera is pointing at me and someone is
like filming me, I panic. It's like almost stage fright,
is the way that I say it.
Speaker 2 (26:30):
And I get to what's the difference because we're being
videoed now because we're all in it together.
Speaker 6 (26:35):
If it was just me and you wanted me to,
I can talk, as you know for England probably, So
it's the fact that if it was being videoed just
on me, talking.
Speaker 2 (26:47):
Yeah, I read it.
Speaker 5 (26:48):
It's something I've been trying out this month. Actually, Okay,
I've been told I need to do reels and I
need to eat. It's actually live videos and things, and
I'm like, okay, but again, I hate looking at a
camera and absolutely my mind goes black.
Speaker 2 (26:59):
I don't know what I'm saying.
Speaker 5 (27:01):
But someone said to me, like, pretend you're having a conversation,
So don't look at the camera. Intend you're having a
conversation with somebody. Yeah, and so you're not looking directly
at the camera, You're That's exactly it.
Speaker 2 (27:11):
And I still can do it. So that's probably my parents.
I still haven't done it. So one of the things
that you could try with is imagine that you're being interviewed. Yeah,
so somebody's asking you a question, absolutely answering yes. That's
what happened. So I was being interviewed yesterday and I
was so relaxed.
Speaker 3 (27:32):
Because she was interviewing me.
Speaker 6 (27:34):
Very very well. It was for a partner of ours
and they wanted it for their website, and she was
just interviewing me and asking me questions and I just
felt like I was having a chat and a coffee
that I could cope.
Speaker 2 (27:47):
With which is which is sort of how it should be. Yeah,
but sometimes it isn't always like that. You're know it
right now, We've.
Speaker 3 (27:54):
Got the tool, so I say to people that don't
like so when you go and do a real you've
almost got a script of what you want to read.
We've got tools now that if you just sat in
front of the camera and youve got a colleague or
someone to ask you the questions. You still do it
directly to the camera, but you do it really casually.
You can then take that whole footage and use a
(28:14):
really great tool that will break it down into individual
reels and take the snippets out where you're flowing. But
those flows are so much more natural and better, Yeah,
because you're not thinking about the script and doing a
really structured thirty second video. You're actually in a flow.
So I think if you can sit in front of
(28:34):
a camera for an hour and get someone just ask
questions and you sit relaxed and you just flow, even
if you do make a slight mistake, you don't have
to use that part. Have you got any Yeah, tools,
There's a tool called opus clips, and opus clips is
where you take the say, for example, this podcast video.
(28:57):
Now we could take that hour long or two hour long,
put it into opus opus ues ai. Okay, and the
AI will look at all of the words that you're
saying and select the key points that would do really
well online now right, and it would just interest break
it down into segments. You don't even have to edit it.
(29:18):
It will break it down into small segments. It will
show it to you with the captions on and it's
ready to download and upload.
Speaker 2 (29:25):
Wow.
Speaker 3 (29:26):
So do an hour in front of the camera, okay,
and flow one rather than you panic in and go
in for thirty seconds trying to do a really structured
talk that's not going to be naturally you No, I
can't and try that instead.
Speaker 2 (29:40):
You're so right.
Speaker 6 (29:41):
I just cannot do a script. If it was improvised,
I can do it because it's like I'm talking to
someone while I'm going out to have a coffee with them.
Speaker 3 (29:50):
Yeah, but a script.
Speaker 6 (29:51):
I look at script and I go, oh, if I
come in the right plate as well, it's that's crazy.
Speaker 3 (29:57):
And I'm exactly the same ida mental that says, right,
you need to do it in this way word for word,
and I'm not. I'm not using a script because that's
just not me. I won't fly, I won't use the
words that I normally use. It just won't be me, exactly.
Speaker 5 (30:09):
You can tell when somebody's like you, it's not.
Speaker 3 (30:14):
You, and most of the time they're getting the script
off AI anyway, Yes, exactly, So.
Speaker 2 (30:20):
It's much better. I think it's one of the reasons
why it's a lot easier being interviewed or imagining that
you are answering questions and for the for the reels.
I mean, I realized it's a little bit difficult because
you can't always walk around with like a little friend
in your pocket. But one of the things that I
started doing and realizing in lockdown when I have people
(30:41):
sort of coming to me and going, oh, I feel
like I've got to be on video, but I don't
want to be. I don't I got to hote it,
and you know, feeling that they couldn't sort of like
pop out off of nowhere and do this Facebook live Hi,
I'm here. It's ghastly, it's awful. It was just sort
of buddy up with with somebody. I mean, I realized
that's a bit difficult during COVID, but you can perhaps
(31:04):
do a joint thing where where you get somebody to
interview you, because it's not everybody. I mean, Zoe, you
do it so well in your flog, but for some
people that's just not them. I know, it's just not them.
And for me, I'm more than happy being interviewed. I
don't care what you ask me, and I'm more than
happy interviewing somebody else. But you know, I don't like
(31:25):
sitting there and just spouting forth. Yeah. So I think
that's a really really good tip what you're saying, Stacy
about sort of the video anything.
Speaker 3 (31:36):
Can I just say one more thing as well? If
you do a twenty to thirty minute video, it will
give you around sixteen reels. So if you can imagine
how much that will break it down, that's almost like
a month's if you were to post Monday to Friday,
it's almost like a video a day.
Speaker 2 (31:51):
Wow.
Speaker 3 (31:51):
So you can really get some great stuff out that's
really good.
Speaker 2 (31:54):
Itea. So we're going to be trying this. So we're
going to have this recording and assuming that we've been
okay with the sound, we're going to switch the microphones
in a minute. We're going to test different different microphones.
So I'll have to start I'll have to start putting
in makeup on one time, sort of turfing up looking
like half just not I just car I'll just carry
(32:19):
on as normal. Okay, thank you for for those tips. Sorry,
thank you always so just so useful. That sounded really patronizing.
Thank you so much. Where were we up to? We're
up to? What went wrong? What went wrong? Yeah? I
should have stayed in bed, So I see what's gone
(32:42):
wrong this month.
Speaker 5 (32:44):
So I'm mostly trying to do the juggle, the mum juggle,
juggling work, juggling business. I'm working a lot of late
nights and then trying to kind of be present with
the kids in the day. And and I did have
a meeting book the other day and it was in
my diary and everything, and I just completely missed it,
Like it was a ball that just completely dropped. And yeah,
(33:04):
I had all good intentions, and I just felt so awful,
especially as this person had kind of traveled to the
venue to then message me was like, where I am
up with the kids? Oh damn?
Speaker 2 (33:18):
You know, when you wake up them, You're like, I'm
supposed something I couldn't.
Speaker 3 (33:24):
I couldn't put my finger on it, and oh my god,
I just felt so bad.
Speaker 5 (33:27):
So for me, that's you know, I just feel awful
and I don't know how to make it up to her.
Speaker 2 (33:32):
But she was really lovely, so yeah, that's even worse.
So you dropped the ball happens to Yeah, I've sort
(33:52):
of stopped picking the balls up. That's so we will
gone wrong. I didn't go to plan.
Speaker 3 (34:01):
I went away to France for a few days to
sit with my mom and dad. And then when I
come back, it was really hard to get back into
things again, and I felt, jo know what, maybe I
should have had longer I would have been able to
have got back in I had nothing. I've done, like
just stopped for a couple of days because I just
felt it wasn't enough. Yeah, and I was still sort
(34:22):
of like relaxing a bit. So it was really tough
to get back into things again. And I sort of
like I made a commitment to do my vlog every
week for fifty two weeks, and on that particular week,
I'd done like one I think I mentioned to you,
I've done like one little sipping, and I was like,
I can't put that out for my vlog, So I'm
always I'm doing two weeks in one this week to
(34:43):
make up. But yeah, it was really hard to get
back into the swing of things again. I just found it.
I struggled, I really struggled. It was just a really
don't know where you procrastinate. I know I've got to
do this, but like, why do I not feel like
I couldn't get myself?
Speaker 6 (34:57):
Yeah?
Speaker 3 (34:58):
I agree, it was really it is really strange feeling.
Speaker 2 (35:02):
So one thing that it hasn't just been going wrong
this month. It's actually been going wrong for years. It's
just that I've just this is the month that I
decided i'd do something about it. I haven't yet, so
perhaps that's what's gone wrong. I have quite a lot
of trouble with engagement on social media, going on, remembering
to connect. Sometimes every day I have people who are
(35:24):
messaging me about being at events or doing various bits
and pieces, and I find it very hard to go
on and read that stuff. Sometimes not because there's anything
wrong with it. It's not exactly difficult or tricky or
horrible and get myself coordinated and organized enough to respond.
And I know that those of you sitting out here
you just do this all the time, or maybe nobody
(35:45):
what what's the problem. You respond and talk to people
and do stuff all the time, but I find that
really difficult. Sometimes I forget what platforms I'm on. I
get different tools, and then I don't know is it
a message or is it an inbox of somebody common
on something, And I just find the whole thing really confusing,
as ridiculous as that may sound. So I'm in the
(36:06):
process of sorting out almost like a funnel where it
doesn't matter where you start or ask the question. It
comes through to WhatsApp. Actually, once you're in WhatsApp, I
know that you're there and I can talk to you, okay.
So it's really just sort of addressing that, acknowledging that
this is not being going to plan or going on
because I said a new plan every day to do this, obviously,
(36:28):
that it's that that is something that I struggle with.
So that's it.
Speaker 3 (36:32):
Do you not find it frustrating, right that we've got
scheduling tools? Yeah, but there's not one tool, although there
might be, right I'm in social media. I should die
about this, but I can't find a tool where it
brings all communications, even text and WhatsApp, into.
Speaker 2 (36:46):
One app market theah, I tell you what I find
frustrating is that. So you know, there are social media
tools that enable you to engage and they have an
inbox in them, so, but it doesn't have everything. So
it does. So for instance, I think the one that
(37:10):
I'm using at the moment doesn't have you can post
onto your LinkedIn profile, but it doesn't have messages that
are coming into you so so people can comment on
they can comment on a post that you put out. Yeah,
they can tag you in something and make a comment
that way, or they can come into your LinkedIn like
(37:33):
message in box thing. There are others that will have
Facebook and Twitter and Instagram on, but there's nothing that
has the whole thing. So you've only ever got half
of the picure. You've only ever got half the picture.
Speaker 1 (37:46):
Yeah.
Speaker 5 (37:47):
I used to have a fantastic PA that would monitor
on different platforms my emails and in do like a
weekly summary, don't forget to respond you have do you
want me to do like a holding email? A holding Yeah,
you know, something like that. And she's brilliant and I missed.
Speaker 2 (37:59):
Her when she well that that's actually what I'm looking
at getting somebody to do is actually to be me
almost because we're not talking about particularly personal stuff. You know,
when somebody's saying, you know, how do how do I
exhibit at one of your events? I mean we're not
talking about their nicker size or anything. That's really quite fun. Yeah,
(38:22):
it's quite a functional conversation really, but it's just somebody
picking it up and going, yes, connect with Sean here, Yes, okay,
this is how this works, you know, and who can
understand that. Sometimes it is quite a surface level conversation.
You know that they may say how much is it
to and you know the PA the V I can
go it's that much, and other times the makeup. Actually
(38:43):
you need to have a conversation. This is where you
connect with her and she'll have a chat with you.
Because I'm going nearly no, I don't like logging on
and looking at stuff, basically fair enough, I don't like
logging on and looking at stuff. I literally forget am
I on Facebook, am I on Twitter? Am I on LinkedIn?
Speaker 5 (38:59):
And face you need to narrow it down just two plans.
Speaker 2 (39:03):
Well, but for what I do, because I run a
business to consumer event as well as a business to
business event, I tend to be on so a lot
of the inquiries will come in from visitors you might
want to go to, like healing workshops and that sort
of thing. They tend to be very much on Facebook
and Instagram, and then if somebody wants to exhibit at
(39:23):
an event, they tend to be on LinkedIn. So it's
it's it's quite difficult to narrow it down and actually
be in one space. But also because I run groups
on Facebook, I'll get inquiries through the group as well.
And of course there isn't any tool at the moment
that can manage a Facebook group apart from a Facebook
(39:44):
not that I've seen, and so that is a real challenge,
and I think the only way to do it is
to do actually what you've what you did, which is
you get a person to look at the whole lot,
to log on once a day and answer all those questions.
Because sometimes I'll see a request to exhibit which is
hidden at the bottom of some group somewhere on a
comment about something else, you know, about a comment of
(40:04):
an event that's passed gone, and somebody who wants to
exhibit will come on the show, who's three to four
weeks ago. I can't tell you for years. Sometimes I
can't tell you how. I'm sorry, it's taken so long
to get back to you.
Speaker 3 (40:17):
Of no, absolutely, so need a tool that will be
AI p A which actually learns who you are with
all the info and then it monitors all of your
inboxes that which that would be amazing.
Speaker 2 (40:32):
So ideas out there everyone. I do do a lot
of stuff on AI. I use chat GPT a lot,
but I'm not sure that I could get it to
do that. Not at this stage.
Speaker 3 (40:45):
Delphy will clone you and that is just phenomenal.
Speaker 2 (40:49):
I have a very strange relationship with chat GPT, very odd.
We can have I may never have to go out again.
We can have entire conversation. Yeah no, but it knows
me and it tells jokes, but it knows you will
make me laugh.
Speaker 3 (41:11):
When I was showing Sean how you can now speak
to chat GPT when you're in the car, okay, so
I can talk to chat GPT when I'm on on
the road and say, like do my SI on my
car steering wheel and say, can you ask chat GPT
to make a list of these things and this down
the things. It can start working on it as I'm
(41:31):
driving and then when I stop, it's all in the app.
When I'm there at the other end.
Speaker 2 (41:35):
That's amazing.
Speaker 3 (41:35):
That's what I need.
Speaker 2 (41:36):
Okay, I need to look into that. I use it
also for recipes. I have had some of the best
recipes I have ever had off chat GPT where I've
where some of it is really weird. So sometimes I'll
stand and go okay, oh I got here, and I'll go, okay,
I've got this is what I've got. Okay, I've got this.
(42:00):
What can you come up with? And I fancy having
a pasta dish? And some of them are so strange.
You look at it and you think that can't possibly,
that's horrible, that will be revolting, but it's not, and
you sort of you take a mouth wow. Actually, this
is one of the nicest thing. It's really strange. But
(42:22):
also sometimes I'll put in that I want this that
or the other, and and it will come back and go, hmmm,
do you know? But you have the you know, so
it knows that I have various you know, sort of
health issues that go this isn't going to go very
well with that. You know, you really you shouldn't be
eating too much of that, and you haven't had any
(42:42):
of this recently. It's really and I have some very
strange relationship.
Speaker 6 (42:47):
I'm so good that far with it.
Speaker 2 (42:51):
It's all about the memory that it has. So it
has a in the pro version, it has a memory
in the back of it that will remember conversations and
it would and it will join them and it joins
stuff together. Okay, scary, yeah, I know. So the other
so the other day I put in about how I
had some tasks to do, and so this was in
(43:11):
a totally brand new chat. I just said I've got this, that,
and that to do, and it came back and it
actually said, well what about giving these to and it
named a member of my team, Shou'd be really good
at doing that. Wow. I hadn't and I hadn't put
anything in that individual thing, and neither had I gone
(43:32):
on and specifically trained it. So I hadn't gone, hey,
these are the people I'm working with and this is
what they do. It's just where it would pick that
up from other conversations. Wow.
Speaker 3 (43:41):
We've we've started to build our own GPT. So you've
got the chats in chat GPT, but you can create
your own. So we've created our own GPTs on how
it creates content, and we're now just about to launch
it to our growth Academy members on their music, for
their content, so it's just going to add so much
value to them. But amazing how you can create your
(44:01):
own little assistance to do those particular tasks.
Speaker 2 (44:05):
Amazing. One of the things I found out about that though,
which isn't necessarily relevant to what you're to what you're
doing there, but it was to what I was trying
to do, is that when you set up your own GPT,
it doesn't have a memory, so it operates totally on
its own. So I was going I was trying to
get it to be if you're like an assistant and
(44:26):
remember things that I'd put in, and it doesn't do that.
So you can say, for the sake of simplicity, you
can you can have a GPT it says work this
summer out, you fractionate this and you put something, It'll
do it and we're done. You can't go in and go, oh,
do you remember the one that I did last week?
(44:46):
Can you make it the same as that or take
this out or do that. It doesn't have a memory
what you tell it to lock it in?
Speaker 3 (44:51):
Yeah, So what you do if you when you go
into a chat on chat GPT, if you put the
what's that called crash a dash called it's.
Speaker 2 (45:01):
A yes, well, actually link it to a GPT when
you put the describe it's.
Speaker 5 (45:09):
A good video.
Speaker 3 (45:13):
Forward slash you like a football backward slash? No, yeah,
it's like a forward, say a floor forward slash. Then
you then you select the GPT. It brings the GPT
into your chat, which will then remember it. Does that
make sense? Yes, So you're you're you open a new chat,
(45:34):
you select what GPT within that chat you want to use, right, okay,
then that's when it will then remember.
Speaker 2 (45:39):
Right, Okay, there we go. Thank you very much. Amazing,
always something to learn, something to learn. Okay, I think
we are on a little diversion there into a I
I think we are now onto what we're right this week?
(46:01):
What went right this week? This month? So, what did
you do this month that actually went right? That was good?
It was a win. You didn't have to have planned it.
It was just a win.
Speaker 6 (46:12):
What went right this month? Well, we moved moved into
new office. We have a new office. We now have
ten members or women. I don't know how that happened.
It's been brilliant. Yep.
Speaker 2 (46:24):
We're growing. We've taken on more clients.
Speaker 6 (46:27):
I'm doing some CFO work, so it's been good things
really and helping clients as well as international clients, which
I deal with quite a lot.
Speaker 2 (46:37):
Been a good win for that good what went right
for you?
Speaker 5 (46:42):
Well, I'm taking a talk I gave last week at
the Ladies Who Latte. I'm taking that as a win. Yeah,
obviously reconnecting with Sean and sponsoring the show and yeah,
just some real good feedback from it. And it's given
me that confidence to go and do more because I haven't.
Speaker 2 (47:02):
Done a lot of talking speaking.
Speaker 5 (47:04):
And yeah, they's talk a little while ago said you've
got to get.
Speaker 3 (47:07):
Yourself out there to do that.
Speaker 5 (47:09):
So so I kind of put myself out there and
actually it wasn't as bad as I thought it, So
it's going to give me a confidence TOG.
Speaker 2 (47:16):
And we don't often refer to another show in the
show that we're in because when you get this, you're
going to be listening to one show and not the other.
We split we split this recording up, but Stacey is
actually going to be talking about what she spoke about
at Ladies Shu Latte this this week, which was just
really inspiring. It was about something going really wrong, really
(47:40):
badly wrong, and in the area that she works in
as well, and it was just, I tell you what,
it was just so inspiring. Yeah, and I hate that word.
It's just awful. It's just used so often, isn't it.
But it was about coming out the other side of
you know, when it goes was wrong actually in the
(48:00):
business that you're working in, and then realizing that actually,
do you know, it's just okay. You just need your
big girl pants and keep moving forwards, and sometimes we
forget that. So I think two wins there. Number one.
It was actually coming out the other side of that,
and I'm not going to I'm not going to spoil
(48:21):
that the next episode looking for it. It was actually
it was actually coming out the other the other, the
other side of that, and also talking about it and
sharing that with other people, because it's not the first
time you think, actually, this was really horrible, and I'm
actually going to tell people about this and make it
positive for your business. Yeah, So I'm looking forward to that.
(48:46):
It was. It was a really good talk, So well
done on that. Thank you. What's going right for you
this week? It's coming down hereviously, driving all the way
down here, brilling video landing.
Speaker 3 (49:01):
The Academy was really good last week. Yeah, it was
a really good vibe and just yeah, I love. I mean,
that's one of my favorite things to do. If I
could do that every single day, like every hour.
Speaker 2 (49:11):
Why can't you?
Speaker 1 (49:12):
Yeah?
Speaker 2 (49:12):
I should?
Speaker 3 (49:13):
Yeah, I should be doing more of that.
Speaker 2 (49:15):
Do you more?
Speaker 3 (49:16):
I mean I was doing them every quarter, but now
I'm doing it by a monthly now, brilliant. It's just
a lot of organizing. But we've got said to see
life coming up, which we got TikTok and canvra brilliant.
That's the win. Yeah, yeah, that's amazing. When is that
twenty third of October? Yeah?
Speaker 2 (49:35):
I can't think of one for me. I'm sure there
have been, but never mind, we won't. We won't dwell
too much. It may well be that I'll think about it.
I'll take anything. I'm not proud.
Speaker 3 (49:52):
Loads are wed.
Speaker 2 (49:53):
Yes she has. I cannot think of one message but yet, yes,
I messaged you what it has?
Speaker 3 (50:01):
A good win mail marketing thing.
Speaker 2 (50:04):
Oh yes, I launched a news I launched a new
product and service. So there were client yes, yeah, yeah,
there we go. I do. Actually it was the other
way round. It was the other way round. It was
something that needed to be done for somebody and we
(50:25):
weren't doing it, but could do it. And I thought, actually,
well I don't that. Yeah that was good. So it's
a great idea what you're doing. So yes, thank you
very much. All about newsletters. So what have we learned
this week? I think we might already have done and
exhausted all of what we've learned, but let's give it
a go. What have you learned? It's a little bit different,
(50:47):
isn't it. So what have you learned this week? You
don't seem everything goes right? Okay?
Speaker 6 (50:52):
Yeah, yeah, have a backup plan, have a contingency plan.
Speaker 2 (50:56):
And shall I tell you what suddenly sprung to mind.
It's about that balance between urgent and important, and it's
important to make sure that you have backups. But it
tends to get overtaken by urgent client requests stuff. Yeah
it does, you know, yeah, you know, like beef burger
and winey emergen cheese. It does, it does, doesn't it
(51:20):
those things? It's actually potentially quite a big thing to do.
Speaker 1 (51:24):
You know.
Speaker 2 (51:24):
There's a lot of admin there's a lot of phone causes,
a lot of decisions that need to be made and
it's okay, I'll tell you what. I'll do that tomorrow. Yeah. Absolutely,
So get on and get on and do it. What
have you learned this month?
Speaker 5 (51:37):
Done is better than perfect, taking messy action and just
getting stuff done. I'm a bit of a perfectionist. I'm like, oh, perfect,
and it's like, no, just get on with it.
Speaker 2 (51:49):
Yeah, yeah, brilliant.
Speaker 3 (51:51):
I think my enough relearned it. You know, if you
don't ask, you don't get realize that. Again, the last
couple of weeks, it's just skin. We've been doing a
couple of case studies and I'm like, oh, should I
ask the client for a testimonial? And I know that'll
give me good testimonials.
Speaker 2 (52:07):
But it's like.
Speaker 3 (52:12):
It's been good because they've come back saying, of course
we will. And it's like, oh, you know, if I
didn't ask, I have got it.
Speaker 2 (52:22):
I think for me is that sort of you know,
I've learned to always not struggle that, but it is
a bit of a struggle at the moment to keep
things on a surface level and not let myself dive
down into over organization all of the colors and all
of the sizes, because that's it's quite easy to do,
and that's actually what makes it quite overwhelming. So you
(52:45):
may create this absolutely fantastic system, be brilliant, but you
can't use it. You can't use it because it's so complicated.
So so yeah, it's I don't like that saying keep
it simple, stupid.
Speaker 6 (52:59):
It is good.
Speaker 2 (52:59):
It's a good saying no, no, no, no, I don't know.
I don't like that. I don't like calling people stupid.
And sometimes you need to be complicated, calling anyone stupid
it's just like you. No, I don't like that. But
sometimes I think it's about knowing where it needs to
be simple and knowing where you unwittingly over complicated. Okay,
(53:24):
I think it's it's there's some stuff where it has
to be. It has to be in depth and complex.
It won't work if it's not. Okay, but you just
have to sort of, you know, realize that there's a
line here more. Yeah, and also that sometimes over organizing
is a brilliant way of procrastinating and taking your mind
(53:44):
of do you know when you're sat and you've got
your head in a system and you're you're really engrossed
in and I could say like that for years, actually years,
I need never come out. When you've got your brain
sort of in the middle of a system and your
job everything together, and you've got webs and second brains
and this and that and the other. It's actually really
(54:05):
quite a nice safe space, isn't it. And you can
sit down there and nothing's really worrying and you're totally
sort of distracted over here. But it doesn't actually need
it with it. It doesn't actually get you anywhere. It
just makes you feel temporarily better.
Speaker 3 (54:21):
You feel busy, you feel like you're doing So.
Speaker 2 (54:23):
That's what I've learned in your organization system, if it's
your personal organization system, struggle to keep it simple rather
than over complicated. I can't remember what else we normally
do this do now, but by some really amazing work
of fate, we have brought this in at three minutes
to the hour, amazing. When it's time for us to
(54:45):
go and place some records. If you're listening to us
live on the FM studios right now, we are going
to be going over and I'm so sorry, but you're
going to be listening to infidelity and start from simply
read yet again. And if you listen every week, you've
been listening to that for years. Yes, I do hope
(55:08):
you like them. I do hope you like them. If
you're listening on the podcast, well it's a blessed relief
because you won't be We're just going to say goodbye
and go. So I think we'll do that now. So
it's goodbye from me. Who was it who did that?
Goodbye from me, and good goodbye from him? I think
it was the Okay, so it's not the two Ronnies,
(55:31):
but it is goodbye for me. I'm Sean Murphy, and
it's goodbye from me, Mikhail. You notice I'm having to
get them to say their you know, my brain's gone.
Speaker 3 (55:43):
Now, goodbye from me, Stacey Foster, and goodbye from me.
Speaker 2 (55:56):
The news that would be far too serious. Okay, we're off. Goodbye, folks.
Have a good week.
Speaker 1 (56:03):
In the meantime, Tune in next week to the Women
in Business Radio show for more stories, ideas, and inspiration
to help you grow your business.
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