Food influencer Keith Lee, Sinabro and Oaxacan cuisine

Big voices can make a big impact on a restaurant. Sometimes, it comes in the form of a positive review from a well-respected critic. Other times, all it takes is a recognizable face popping into your eatery.

That’s what happened recently to Carnevor and Room Service, both of which got a visit from celebrity chef and influencer Keith Lee while he was in town for his manager’s wedding. So far, Lee hasn’t shared anything on his highly followed channels about the restaurants or Milwaukee’s food scene. But that doesn’t seem to matter. The two eateries are still getting lots of attention, which can send foot traffic skyrocketing.

We chat about this viral-ish situation at the top of our episode, breaking down exactly how important it can be to a notoriously fickle industry. Should a restaurant switch up its approach when an influencer like Lee pops in? How do you make a moment like this last? And should there be more of an effort to match local influencers with Milwaukee restaurants that deserve a little more attention?

In addition to tangling with those questions, we make a return visit to Sinabro, which recently welcomed a certain local influencer (Ann) for an experience that showed just how much the Korean spot has grown over the past year. Then we bounce over to the Clarke Square neighborhood, where Guelaguetza Restaurante y Barra will move into the former La Cueva space at 2537 W. National Ave.