Driving transparency in the dairy value chain, Tomi Sirén of Arla

With increasing demand for transparency on the welfare of the animals that produce our milk, Arla has developed two technology products to drive transparency in the dairy value chain and track animal welfare using blockchain and AI.

In our first podcast of 2021, we’re joined by Tomi Sirén who is the Head of Digital and Technological Innovation at Arla. Their powerful vision is to create the most transparent value chain in food.

Tomi talks about the two technology products that Arla has developed: Arla Milkchain which tracks the journey of milk through the supply chain using blockchain technology, and Arla Iris, an AI-powered animal welfare app.

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In the TX Podcast series, we dive into web 3 technologies and their role in the emergence of data economies with guests from some of the most forward-thinking companies from around the world. We talk about innovative ways of engineering value from data and the next generation of internet technologies including blockchain, decentralisation, AI and machine learning.
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#technology #blockchain #data #dataeconomy #datamarketplace #datamonetization #decentralization #innovation #traceability #trackandtrace #ai #artificialintelligence #web3