ShopSquad Todd Koch for review

On the latest episode of NGK's Shop Squad “Now You Know” podcast, Doug Kaufman interviews Todd Koch, Senior Product Manager at Niterra North America. This episode dives deep into advancements and best practices related to spark plugs and ignition coils, offering valuable insights for professionals in the automotive repair industry.Key Takeaways for Automotive Professionals:

1. The Evolution of Spark Plugs
   • High ignitability spark plugs are crucial for modern, high-pressure engines, ensuring clean and efficient combustion.
   • Pre-gapped high ignitability plugs should not be adjusted. For other plugs, always use proper gapping tools to prevent damage.
   • Over-torquing spark plugs is a common mistake that can lead to cracks. Avoid using anti-seize compounds on NGK plugs to ensure proper installation.
2. The Aftermarket and OE Standards
   • NGK's aftermarket plugs undergo the same rigorous testing as their OE counterparts, ensuring top-tier performance and reliability.
   • Todd emphasized the importance of purchasing from authorized dealers to avoid counterfeit products, which can compromise performance and safety.
3. Upgraded Ignition Coils
   • MOD ignition coils from NGK feature enhanced durability with high-temperature materials and tighter windings, making them ideal for high-performance and demanding applications like fleet vehicles and police cruisers.
   • While MOD coils provide added reliability, they are best suited for performance applications rather than standard commuter vehicles.
4. Practical Insights for Repair Shops
   • Educate customers on selecting parts that fit their specific vehicle needs rather than opting for upgrades that may not provide tangible benefits.
   • Stay updated on new product launches, including 82 new ignition coil part numbers Niterra plans to release in the next year.

This episode underscores Niterra’s commitment to innovation and education, empowering automotive professionals to make informed decisions that enhance their service quality. For more technical resources, visit ShopSquadOnline.com.