Turn Knowledge to Profit

Turn Knowledge to Profit

This is where entrepreneurs like you find the insights, ideas and tools they need to earn more, make a bigger impact and create the freedom to live the life others only dream about. Join your hosts Michael McCauley and Johnell McCauley, each week for conversations with successful entrepreneurs where they reveal their secrets, identify the key market trends, and share the success tips that you can use to grow your business, serve more clients and earn what you’re truly worth.

Episodes

Getting Into Action

September 29, 2020 • 26 mins
On this episode we talk about the importance of getting into action. It's not enough to think about where you want to be. You need a plan for getting there and then you need to move forward, toward your goal. We give you tools, techniques and strategies for achieving your goals.
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Identifying Your Niche

September 11, 2020 • 26 mins
What is your niche and why is it important? Johnell and Michael explore these questions and provide their insights for identifying your own niche so you can establish yourself and the expert in your market space.
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How to Master Your Mindset, The Power of Stories

July 11, 2019 • 50 mins
Segment 1: Our Success Interview is with best-selling author and life coach, Hazel Palache. Through her company, Live Your Abundant Life, Hazel provides coaching for women entering the second half of life who want to live their life with more fun and laughter, while saying ‘goodbye’ to fear, doubt and self-limiting beliefs. We talk with Hazel about how she has kept going in the down times and how she leverages her success ...
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Nurturing Yourself for Business Success, How to Focus Your Products

July 4, 2019 • 48 mins
Segment 1: Our Success Interview is with certified health and wellness coach, Camille Kennard. Through her business, Flourish Wellness, Camille helps people avoid chronic disease and illness by learning to nurture themselves as part of their everyday lifestyle – mind, body and soul.

Segment 2: In our Business Builder Segment, we give you our strategy for focusing your products and services so you don’t overwhelm yo...
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How to Build a 7 Figure Business, Expanding Your Audience

June 27, 2019 • 47 mins
Segment 1: Our Success Interview is with business strategist, money mindset expert, speaker and author, LoriAnne Reeves. LoriAnne helps her clients conquer their hidden money stories so they can earn what they truly deserve.

Segment 2: In our Business Builder Segment, we give you our tips for repurposing your content to create new products, programs and services that appeal to a wide variety of clients at a range o...
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Upgrading Your Image, Giving Your Ideal Clients What They Want

June 20, 2019 • 45 mins
Segment 1: Our Success Interview is with nationally-recognized business owner, best-selling author and regular TV contributor, Dr. Carol Parker Walsh. Through her company, Evolve Image Consulting, Carol helps women on the brink of change move to the next level of success by taking hold of their authentic essence, their confidence and their appearance.

Segment 2: In our Business Builder Segment, we talk about why it ...
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Discovering Your Thinner Self, Accelerating Your Business

June 14, 2019 • 45 mins
Segment 1: Our Success Interview is with author and eWomenNetwork member, David Medansky. David talks with us about his journey into his “unknown zone” and how he built a business around his book, Discover Your Thinner Self.

Segment 2: In our Business Builder Segment, we give you our secrets for building a six figure business without burning yourself out.
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Accidental Entrepreneur, Creating a 6-Figure Business

March 28, 2019 • 50 mins
Segment 1: In our first segment we talk with marketing and social media expert, Bron Watson. Bron is also the very first eWomenNetwork Managing Director in Australia! Bron calls herself an “accidental entrepreneur,” and her story is so inspiring. She left a successful career as a nurse to found her own consulting company in order to follow her passion. On this episode, we talk with Bron about her journey, what she has lear...
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Serving Your Audience, Becoming a “Dreampreneur,” Creating an e-Course

March 7, 2019 • 60 mins
Segment 1: In our Trends and Insights Segment, inspirational speaker and life coach Rita Ricks talks with us about why it’s so important to serve your audience by having products available to sell at your speaking gigs.

Segment 2: Our Success Interview is with the world’s first “Dreampreneur,” Traci Bogan. Traci has backpacked more than 65,000 miles across six continents, so she literally brings a world of experienc...
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Selecting the Right Coach, Building an Online Business, Adding Premium Products

February 28, 2019 • 61 mins
Segment 1: In our Trends and Insights Segment we talk with the world’s first “Dreampreneur,” Traci Bogan. Traci talks with us about the importance of finding the right coach for you.

Segment 2: Our Success Interview is naturopathic doctor and thriving entrepreneur, Jodi Stanislaw. Jodi talks with us about how she has grown an amazing online business focused on helping those who suffer from diabetes.

Segment 3...
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Importance of Intention, Client Follow Up, Creating a VIP Program

February 21, 2019 • 60 mins
Segment 1: In our Trends and Insights Segment, business coach and the eWomenNetwork Managing Director in Colorado Springs, Julie Miller Davis talks with us about the importance of intention.

Segment 2: Our Success Interview is with acclaimed leader, speaker and business consultant Debbie Hoffman. She talks with us about how following up effectively with your clients is the key to your business success.

Segmen...
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The Joy of a Giving Life, What the Most Successful Coaches Do

February 7, 2019 • 58 mins
Segment 1: Today in our Success Interview we talk with the founder of Giving Adventures, Monica Von. Monica believes that giving is one of the keys to a fulfilling life, and through her business she inspires people to be more and do more. Monica talks about the benefits of giving and shares her strategies for incorporating giving into your business and personal life.

Segment 2: In our Business Builder Segment we te...
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Determining the Value of Your Worth, Importance of Having a Client Success Ladder

January 31, 2019 • 47 mins
Segment 1: In our first segment we’re mixing it up a bit and talking with you about how to value your worth in the market. We are previewing our new best-selling book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and valuing your worth is one of the secrets. We will give you our tips and strategies for both determining what your worth is to your clients, and then how to value that...
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Turning Roadblocks into Opportunities, Power of Stories

January 24, 2019 • 51 mins
Segment 1: In our first segment we talk with leadership success coach and best selling author, Tracy Quinn. Through her company, Quinntessentials, Tracy has helped hundreds of people throughout the world reach their full potential and reach the next level in their success. We talk with Tracy about how entrepreneurs can create a larger vision of their success.

Segment 2: In our Business Builder Segment we talk about ...
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Creating Excitement Around Sales, Giving Your Clients What They Need

January 17, 2019 • 52 mins
Segment 1: In our Success Interview we talk with sales expert Katie Nelson. Through her company, Sales Uprising, Katie helps her clients both big and small optimize their sales process from cold calling to cultivating a long client relationship. With more than 25 years of experience in all types of sales situations, Katie shares her knowledge and gives you tips for creating excitement around sales.

Segment 2: In our...
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The Ins and Outs of Publishing Your Book, Crafting Your Speaker Intro

January 10, 2019 • 48 mins
Segment 1: In our Success Interview we talk with the founder of Gallivant Press, Julie Pershing. Through her company, Julie helps coaches, speakers and entrepreneurs navigate the sometimes confusing process of publishing. We recently published our own book, Turn Knowledge to Profit (available on Amazon), and we know just how frustrating that process can be.

Segment 2: Our Business Builder Segment is all about maki...
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Listening to Your Market, Identifying Your Ideal Client

January 3, 2019 • 49 mins
Segment 1: In our first segment we talk with the founder of The Expressory and the eWomenNetwork Managing Director in Milwaukee Wisconsin, Jamie Shibley. In a world where everything seems to be a commodity, Jamie has carved out a unique niche by listening to her market and offering something personal. We talk with Jamie about how she identified her niche, and what she has done to serve it.

Segment 2: In the Business...
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Benefits of Sharing Your Expertise, Why You Should Write a Book

December 27, 2018 • 49 mins
Segment 1: In our first segment we talk with transformational speaker, strategist, and mentor for women entrepreneurs, Kimberly Alexander. Using “The Results Map” and “The Grow Grid,” both of which are the result of her experience, Kimberly helps her clients create and scale their brand and their business.

Segment 2: In our Business Builder Segment today we are talking about why it might be time for you to write a ...
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Defining Your Business Niche, Making Money with Your Book

December 20, 2018 • 47 mins
Segment 1: In our Success Interview Segment we talk with entrepreneur and life coach, Denise Onofrey. Denise is the relationship strategist for couples. Through her coaching she helps couples create connection and authentic awareness of who they truly are. She will share the strategies she has used to define her niche and build a thriving business while creating a balanced life.

Segment 2: In our Business Builder Se...
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Value of Partnerships in Business, Engaging e-Courses

December 13, 2018 • 49 mins
Segment 1: In our Success Interview we talk with entrepreneur and “gratitude specialist,” Tina Torres. Tina has built her business by using partnerships to extend her reach and expand the services she provides to clients. Tina talks with us about how she has leveraged partnerships to grow her business.

Segment 2: Our Business Builder Segment focuses on what makes a great course stand out from all the others. Not a...
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