March 10, 2025 • 27 mins
No UOL Líderes, o presidente da BFFC, Ricardo Bomeny, contou os planos de expansão do Bob’s e a abertura de novas unidades em postos de combustíveis e estradas. Ele explicou também como a inteligência artificial (IA) é usada para melhorar a experiência do cliente e falou sobre a participação da marca na história do Rock in Rio.
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