S2 E108: Growing Your Business in a Virtual World

Live video is not only an efficient way to hold virtual meetings, but it is also a great way to connect with your audience and ultimately market your business.

Will live video and virtual meetings become the new normal for businesses? At a time when in-person meeting encounters pose a potential health risk, how can businesses leverage live video to grow their brand?

In this episode of Wagner Live, we have Ross Brand talk about the rise of live video in 2020 and how to build your brand with video online. Ross is an author at Livestream Universe, a former radio on-air personality and reporter. He is a pioneer in the live-streaming field as both a prolific content creator and a thought leader.

Ross has been a featured speaker at Summit Live, Social Media Week Lima, Summit on Content Marketing, Content Creators Summit, and New York University’s Division of Programs in Business.

Listen in to learn how live streaming can help you perfect the art of making videos to market your business and attract the right clients. You will also learn how to build and represent your brand online without fear of making mistakes.

What You’ll Discover:
[5:42] Ross describes his experience using StreamYard to stream live videos and recordings.
[14:05] How the pandemic and virtual technology are transforming the workplace.
[18:23] The importance of hiring people you can trust to meet your expectations when working remotely.
[22:30] The benefits of remote working plus how to measure employee contribution while doing it.
[27:00] How to perfect the art of making videos for your business by starting with live streams.
[31:34] Factors to consider about your business when doing live streams to avoid costly mistakes.
[41:00] How to build and represent your brand online without fear of making mistakes.
[46:22] How to tell a powerful story on video through testimonial interviews.

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