February 24, 2025 • 37 mins
Ready to harness the power of AI for explosive digital marketing growth? Join host NaRon Tillman on Walk in Victory for a cutting-edge conversation with Ivan Vislavskiy, a digital marketing expert from Comrade Digital Marketing Agency. This episode explores the dynamic world of digital marketing in the AI era, revealing how businesses can adapt and thrive amidst rapid technological advancements. Discover the evolving role of SEO, the importance of quality content, and practical strategies for improving your online visibility. Ivan and NaRon discuss the challenges and opportunities presented by AI, emphasizing the need for businesses to embrace innovation while maintaining a customer-centric approach.
Plus, just as Ivan highlights the importance of adapting to new technologies, we believe in embracing innovation for a better night's sleep. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear enhanced with temperature-regulating technology. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.
Key Takeaways:
Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here:
https://www.joinpodmatch.com/walkinvictory
Become a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.
Plus, just as Ivan highlights the importance of adapting to new technologies, we believe in embracing innovation for a better night's sleep. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear enhanced with temperature-regulating technology. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.
Key Takeaways:
- How AI is transforming the digital marketing landscape and creating new opportunities.
- The evolving role of SEO and the importance of quality content in the AI era.
- Practical strategies for improving business visibility and customer engagement.
- Building robust marketing systems and adapting to technological advancements.
- Maintaining a customer-centric approach while embracing AI-powered marketing tools.
- 00:00 Introduction to Business Processes
- 00:23 Welcome to Walk in Victory
- 00:58 The AI Era and Financial Literacy
- 03:17 The Dot Com Boom and Personal Experiences
- 05:32 The Kirk Gibson Story
- 07:10 Introduction to Ivan and Digital Marketing
- 08:54 The Impact of AI on Digital Marketing
- 12:43 SEO and the Future of Search
- 24:13 Building a Sustainable Business
- 31:57 Opportunities in the AI Era
- 36:51 Conclusion and Call to Action
Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here:
https://www.joinpodmatch.com/walkinvictory
Become a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Business is when you have a sustainable team that manages
set up processes with the amazing team that knows what
they need to do on every position and they have
their own standard processes.
Speaker 2 (00:16):
Good, good afternoon, good day, good evening. I don't know
the time you're listening or where you listening from.
Speaker 3 (00:20):
Shaboy your host Laura Tillman, and you are with me
for another episode of Walk in Victory.
Speaker 2 (00:25):
Speaking of victory walk.
Speaker 4 (00:26):
Warning, This is a public service announcement. The Walk in
Victory podcast is where we have conversations purpose to evolve lives.
You may not want to evolve, then tune into another
bleeping podcast. Everyone else, enjoy the show and here's our host.
Speaker 3 (00:44):
Good afternoon, good day, good evening. I don't know what Tommy,
you're listening. I don't know where you're listening from. It's
Shaboy your host and Alan Tillman, and you are with
me for another episode of Walk in Victory. My biggest
fear for this AI era that we're living in right
now is that people are going to miss the boat.
(01:08):
We have a small well. We have about a three
three and a half year window for opportunity. If you're
a parent and you're trying to get your son or
your daughter to go back to college. Encourage them that
college may not be for them. Encourage them to take
some prompt engineering classes. Encourage them to get at the
forefront of this AI thing because it's not coming back.
(01:33):
And those who take advantage of this opportunity because we
often we read the headlines. And this is what I
tell people when it comes to finance, financial literacy, stock investment.
When you listen to MSNBC and you listen to all
of those things, they don't really have an in road
(01:54):
to someone.
Speaker 2 (01:54):
That can really guide you or coach you.
Speaker 3 (01:57):
By the time they're talking about it on TV, it's
too late. By the time it becomes a headline.
Speaker 2 (02:04):
You missed it.
Speaker 3 (02:05):
What they're trying to do now is to flood the
market with the masses so that those who are already
at the top think of life as a Perramit scheme.
We all I've heard of like those periments selling schemes.
I was a part of a way, And you know,
they get you on those meetings and you're like, they
show you the headlines, Oh this guy. So then you
(02:27):
go to the guy's house and he got all of
the products in his basement, right, He didn't really sell,
he just was trying to get get the chip, get
up front.
Speaker 2 (02:34):
Didn't And there are.
Speaker 3 (02:38):
People that make it from those business So I'm not
not denouncing multi level marketing businesses, but I do know
that they are difficult to scale because you always have
someone in front of you. And anything that you have
always have someone in front of you is really like
a job because they don't become your mentor in a
(02:59):
way like.
Speaker 2 (02:59):
They want to see you succeed.
Speaker 3 (03:01):
They become your mentor in a way that they want
to keep you under them so that they can continue
to grow with you. So they're looking at you as
an opportunity to scale. This is not what this is.
This is this is innovation in a way that we've
(03:22):
never seen before since the dot com boom.
Speaker 2 (03:27):
I was too young.
Speaker 3 (03:28):
I'm fifty, so I probably wasn't too young to be
involved in the dot com boom.
Speaker 2 (03:33):
I was too ignorant.
Speaker 3 (03:35):
I didn't have anyone like me to sit down and
tell me. So I I went and I took like
C plus a plus classes to fix the computers and
like I wanted to hold people need websites.
Speaker 2 (03:49):
I learned a little the design and and all that.
Speaker 3 (03:53):
I wasn't at the forefront where and and I and
I and I was a part of the dot kom
boom because when I first business, if someone would if
would have had a mentor to say, hey, get this
knowledge because we're moving from yellow pages.
Speaker 2 (04:09):
To worldwide Web.
Speaker 3 (04:12):
I'm old enough to remember when we used to have
to fucking the phone cord in the dark. Yeah, there
was people my age changing their lives. One simple idea.
(04:35):
It doesn't it doesn't take. I'm a baseball guy. You
don't have to go on a hitting straight. You could
be a bum and just hit it home one at
the right time and they'll always watch it. Kirk Gibson,
not saying that Kirk Gibson was a bum. Eighty seven
and then I'll bring in our guests. Nineteen eighty seven,
(04:57):
the Mets off the heels of a world series. They
had two of the brightish young stars in baseball. We
had a great team, great chemistry, so we thought until
we started to figure out all the history behind it.
And I was I wasn't even ten yet eighty So
I was born in Sandy Franzhous, twelve years old. And
(05:19):
I'm thinking, because I experienced the Mets won the World Series.
I was my team was gonna win the World Series
every year. Nobody could tell me anything different. The Dodgers
had a hitter named Kirk Gibson. Kirk Gibson was hurt.
He was playing on one leg. They was down to
their final like it was. It was almost over. Whoever
(05:40):
won this game was going.
Speaker 2 (05:42):
To go to the World Series.
Speaker 3 (05:45):
And the reason why we had the advantage is because
Kirk Gibson was their slugger and he was hurt. He
really couldn't play. Time of disorder took a chance and
let Kirk Gibson come up to hit against our main closer.
So our main closer is supposed to take him out.
He's only on one leg. First pitch, krk kIPS and swings,
(06:07):
he almost falls. I mean, if you go and watch
it at bat, he's like grimacing. But it was something
in Kurt that he said, I only have one leg,
but if I can just get see the ball.
Speaker 2 (06:25):
And get some good word on the ball and put
the ball in play.
Speaker 3 (06:29):
I don't even think he was looking at hit her
online because it's almost impossible to do what he did
with one leg. He's hobbled and I'm telling if you
watch it, he couldn't even hally run around the bass pass,
and he hits the whole line, sends us home. It
was a catalyst of part of what's sympus on and
(06:50):
he couldn't even hardly make it around a basis.
Speaker 2 (06:51):
You don't have to make it around a basis.
Speaker 3 (06:56):
If you can just find your niche in this. Hey,
you have about a three and a half your window.
You fine your niche. You can change your life.
Speaker 2 (07:09):
How are you, sir?
Speaker 5 (07:12):
And very good? Thank you? Thank you? Then very happy.
Speaker 2 (07:14):
No, I'm happy to have you. I've been having.
Speaker 3 (07:17):
These conversations a lot, and I'm not a big techie guy.
Uh but tell the people what you do and what
it is that you do for a living, and you
can either expound on what I said, tell them I'm
making it up, I'm a false profit, or whatever you
have to say.
Speaker 2 (07:37):
The floor is yours.
Speaker 5 (07:40):
No, no, man, I really really.
Speaker 1 (07:43):
Agree with you to the core, because I do believe
that AI is definitely going to change our world, especially
the world of digital marketing. I think any you know,
technology advanced, we feel it first and promost because usually
first it makes it into the IT world, which was
(08:03):
part of and then only then it trickles the other area.
Speaker 5 (08:07):
So very briefly about who we are and what we do.
Speaker 1 (08:11):
My company is Comrade digital marketing agency had Commrad. We
help local service businesses grow by getting them more qualified
leads to be like completely you know, uh, to break
it down to completely level, right, and we help them
generate clients. How do we do this through main three
(08:32):
digital marketing pillars, which is, we built websites that are
designed to convert visitors into clients. We improve visibility with
the SEO and content marketing, and we run paid search
campaigns that attract potential customers.
Speaker 5 (08:48):
I mean, those are the three main pillars of digital marketing.
Speaker 1 (08:51):
Now, the AI game we've been you know how it's
going to strup our world. We've been hearing that for
the last year or so, right, like it's been everywhere.
You know, the biggest digital marketer's been talking about it,
Gary d Neil Patel and so on and so on.
(09:12):
We still don't know what's going to happen. One day
we hear, you know, our world is going to change completely.
The user behavior, the surge behavior is going to change.
No one is going to use Google anymore. Everyone is
going to start using you know, the chats and the
I system, the perplexity surge, GPT and so on and
so on. Yet again, you know, as time goes by,
(09:35):
we hear more information. I guess it always changes, you know,
from now on, Like the the consensus now is that
now Google is still going to stay because Google has
accumulated so much data, and especially when it comes to
local service businesses, there's no other place for reputation gathering
(09:57):
as Google. I mean, you know, frankly, there's Yeah out
and a few other places, but Google still has a
lot more data, and so Google is going to be relevant.
Speaker 5 (10:08):
But I guess how people search for information.
Speaker 1 (10:12):
Definitely going to change. I think we can if we
can break and break it down into multiple buckets. So
what do what do people usually search for? Well, first
of all, there's informational search. Right when someone is searching,
how do I change something? How do I do something?
How do I I don't know, change it tire? How
do I change my coffee filter? Or you know, how
(10:34):
do I build something? That's an informational search. That's where
AI systems are going to prevail big time, and Google
is adapting. Google is changing their Algithon as well with
the implementation uh and announcement of Jimminy Google Jiminy right.
Speaker 5 (10:53):
That that also shows you.
Speaker 1 (10:55):
The little snippet that shares the right away right on
the screen, so you don't have to click anywhere, you know, what,
what do you need to do? If you're searching for
the step information, then there's second type of information, which
is the commercial or transactional, which is I am looking
for lawyer or I am looking for a doctor.
Speaker 5 (11:12):
Right. In that case, it signals to you.
Speaker 1 (11:17):
Know, CHADGUPT or Google or anyone else that this search
is for a specific service provider or a product provider.
Speaker 5 (11:26):
Right.
Speaker 1 (11:27):
So then you're going to have a different type of
information such as you know, a list of lawyers or
a list of doctors or healthcare facilities and so on.
And I do think that it's still going to stay
as is, right. I don't think jipt is going to
(11:48):
give you one name because that's too much on the
plate for chaupy. What if does one provider is actually
not good, right and all of a sudden, like old
reputations now lost. So the reason I'm saying that is
just understanding what to focus on. If you think about
the overall search behavior of a user will help us marketers,
(12:16):
will help whoever is listening, whoever's marketer understand how to
adapt our product and where we need to excel.
Speaker 3 (12:24):
That's that's amazing, that's impating that you brought that up
because I was just looking at my phone because I
was reading the article and I wanted to make sure
I cited the article properly, and they were talking about
the same exact thing you're gonna go. Se O is
how SEO is changing in a digital marketing space. Because
(12:46):
se O, most people are just still optimizing for Google,
which is the main ninety percent of search happens through Google,
but what they're starting to see now is an up
search in AI search engine optimization. The rules of SEO
(13:09):
are not changing, but where we're put in our emphasis
is needs to needs to begin to change. And as
digital marketers, who's going to be worth their assaults? You
need to start positioning your conversations to your customers about
how to stay relevant. But that just being on the
(13:31):
first page of Google right now is not enough. So
when we talk about the SERP, if we do that right,
how does it position us to be able to be
just do the same stuff that we're doing for Google,
but also position us that whatever trans transformations happen in
(13:54):
Brothers AI or being let's say tomorrow being took over
Google will still be positioned to be successful.
Speaker 2 (14:04):
What are you telling your clients and customers right about that?
Speaker 1 (14:09):
Yeah, so our practice and we haven't developed that we
borrowed from some of the largest marketers. We change our
process from optimized for Google to optimize for everything. And
what is optimized for everything means is that we need
to you know, previously, let's say in twenty twenty three
(14:30):
and beyond, it was fairly simple, right, Like you have
certain rules of the game as well as you do
the best practices your bay Googles policies and so on,
you would be ranking right if.
Speaker 5 (14:42):
You're really good at it.
Speaker 1 (14:43):
Now, if you do all the same practices, it's not
guarantee that you're going to get the same amount of traffic,
the same amount of leads, the same amount of customers,
because some portion of users is now not using Google,
but they're using other platform ms. So our strategy changed
to we have to make sure that our clients are
(15:06):
visible everywhere. And there are a few core elements to
it number one, very really really quality content, right like,
the content has to be the king. Because there's so
much content that's been released that's been produced by AI
that Google is no longer ranking the content the way
(15:27):
used to rank previously. It looks for a really unique,
really quality content, content that has more dwell time. So
Google analyzes how much time users actually spend on the content,
and if content is interesting, right like the user actually
spends time clicks on the lanks, breaths it and so on,
(15:48):
this content will be promoted.
Speaker 5 (15:50):
That's number one. Number two E A T.
Speaker 1 (15:52):
Is huge factor, you know, the authorativeness, trust, expertise and
all that. Why is this important because once again Google
wants to promote content that's been written by experts. And
how does Google know if the content was written by experts.
Speaker 5 (16:10):
Well, Google needs to look at.
Speaker 1 (16:12):
The at the bio of the content producer and if
it's if this character, if this buyer has been really
promoted and everyone's been talking about this buyer or this person,
this individual, then it must be good. Then this person
must be an expert in the film. So that's another
(16:32):
core aspect. And then things like you have to you
have to be registered, you have to be positioned everywhere,
all the different directors, all the different websites, you know,
with collections. Let's say if you're I don't know, let's
say you're a roofing company. Right, let's say you're home
service space. You fixed rout well, you know, to put
(16:56):
in practical terms, write really good content in. Put your
own information, like give them your snippets that what would
you do with the rule? Don't let just marketers write
it for you. Give them some content, give them some
specific some personalization for the content. Second, improve your you know,
(17:17):
improve your bio like go on podcasts, talk to you know,
talk on podcasts like this, be a star, be everywhere. Thirdly,
register everywhere where you can find anything about roofers. Make
sure you name it is known everywhere. Those are the three
main There are a lot more, but those are the
three main pillers, three main core concepts that will help.
Speaker 3 (17:41):
Let's land on a registry because a lot of people
don't understand what it means or what it takes to register.
Speaker 2 (17:47):
Because you know that there's you're not how many businesses
never really went in the back end of Google to
register their websites.
Speaker 5 (18:00):
I'm sure a lot.
Speaker 3 (18:00):
Yeah, And and they and you know, so they think
people think that, oh, I got a website, So that's right,
but that's just the beginning, right, matter of fact, that
may be the last thing you want to do. Right,
you just actually have the website you probably need because
all the other things to connecting and the back end
(18:21):
and making sure that it's registered, making sure that Google
can point its its lens towards it. But now we're
that we see the play in field getting broader. So
what are some of the other places that we need
to do that registry and if you could talk a
little bit about what the registered registering process looks like.
(18:41):
Now I have these conversations all the time, not the
registering part. I just want to give you a shout
out because we have these conversations all the time about
being seen, but never really about really taking the time
out and doing the registry and making sure that these
these search engines starting to put towards you, because that's
(19:02):
a very important process.
Speaker 5 (19:05):
Yeah, yeah, absolutely, so definitely.
Speaker 1 (19:08):
Number one fact would be checking if you have a
Google my business profile and very fine that all the
information there is legit and accurate.
Speaker 5 (19:16):
Right, And then there they're.
Speaker 1 (19:21):
Tools the websites like the X and so on where
you can very quickly uh you know, until we use
sem rucks.
Speaker 5 (19:29):
They now have.
Speaker 1 (19:30):
A collaboration with X where you can very quickly put
in your website and all you know, within half an hour,
I'll give you a report of all the directories where
your business is registered or where your business.
Speaker 5 (19:42):
Information is missing.
Speaker 1 (19:44):
So it's very important to ensure that your information is
visible everywhere and with just one click button.
Speaker 2 (19:52):
And what's that website again, so y X would.
Speaker 1 (19:57):
Be you can go directly to X to do that
or we use s E M Rush. Sem rush is
a more broader tool for a lot of the STO
research and analytics. It's it's a great third party tool
where you can dig up a lot of information on
(20:18):
your own website and then websites of your competitors. We
use it a lot to analyze our clients websites versus
their competitive websites and so on. So they have a
collaboration with Yes, you can also put that information. You
can also put in your your role and they'll give
you their ope.
Speaker 3 (20:33):
Now why is that important to look at to look
at our clients and what they're doing and in terms
of marketing and and all of that because a.
Speaker 2 (20:48):
Lot of people think.
Speaker 3 (20:52):
A lot of small business owners are only looking at
what they're selling, what they're doing. As marketers, I'm gonna
take this question in the total different directions, or just
just bear with me. As mark is when you're working
with someone who who may have have.
Speaker 2 (21:10):
Some sense of success in their in their market.
Speaker 3 (21:15):
They they've done they they're they're making some money, but
they know that they can do better.
Speaker 2 (21:20):
And when you start to look at their website and
you start to look at their social posts, and you
start to look at the things they're doing.
Speaker 5 (21:28):
What I call.
Speaker 2 (21:31):
Using their.
Speaker 3 (21:33):
Business to highlight their lifestyle. So you go to their website,
they're in front of their car there, you go to
the social stuff, they're like, oh, we got in the
night on the town. So that they feel as if
if I show my lifestyle that that's gonna make people
(21:54):
want to purchase from it. How do you how difficult
is it for you when you have to now and
become psychologists psychiatrists to help them to get off that
cliff and show them that yeah, you may be doing
these things, but that's not going to help you selling proposition.
How much time do you find yourself spending in that
(22:15):
area before you can actually get them to the place
where they can scale up.
Speaker 5 (22:23):
Yeah.
Speaker 1 (22:23):
Yeah, yeah, so their ego can definitely get on.
Speaker 5 (22:27):
The way for sure.
Speaker 1 (22:30):
A lot of you know, a lot of our customers, ye,
I mean, some of our customers are definitely characters. They
definitely want their website to reflect their personality. But luckily
they have and we're experts, right, we're their doctors. We're
telling them, Look, it's great that you want to showcase
your personality.
Speaker 5 (22:49):
It's amazing.
Speaker 1 (22:50):
You know what, there's actually a place on the website,
you know, we'll create a separate section on the about
us speech that will talk about your history, you know,
how did you get to a place where you are
right now. But the website for the most part has
to be your best sales tool. And let's let's imagine
you hire your salespeople. Their entire objective is to bring customers,
(23:12):
right Their objective is not to spread the word about
you around, right, Like, that's not the goal. The goal
is to understand why are you know, your potential customers
coming to you, what challenges, what you know, objectives do
they have, and if you could help them solve those
objectives and that's what the entire website should be built around,
(23:34):
like understanding who your buyer personas are and then creating
your website to address those pain points clearly in the
very clear sense, knowing what kind of language you need
to use. If your audience is you know, high end,
you know, you may need to use some more of
a pronounced contents on or your your audience might be
(23:57):
a little you know, a little less educated, so you
got to be a little straightforward with them. So it
really comes down to who buys products or services from
you and why what what sort of challenges see shoes, because.
Speaker 2 (24:11):
We all come in like how long have you been
doing this?
Speaker 5 (24:17):
Too long?
Speaker 1 (24:19):
We accepted a company in two thousand and eight, but
really when it took off it was probably twenty twelve,
so give aud take about thirteen years.
Speaker 2 (24:27):
It's fun. Now.
Speaker 3 (24:27):
I was having a conversation and I'm about to nerd
out a little bit with Divine about some business stuff.
So you guys just listening as if we're too comrade
sitting on the wall, just talking business.
Speaker 2 (24:38):
Right.
Speaker 3 (24:39):
So I have a friend he's he wants to start
a business, and he's like, yeah, I just want to
hurrpup me get to the money. And he's like going
through all of these these scenarios, and I said, well,
it's gonna take us. I would be doing you with disservice,
even if you was an expert in business. Every new
(25:00):
business is going to take about four to five years
in order for you to really really know if this
is a sustainable business. Like, yeah, yeah, better, I can
get a contract from here. I said that none of
that matters because what winds up happening is you need
a four to five year run in order to see
(25:23):
where your down periods are, where you're up period so
that you can start to formulate Okay, I need to
do this for this, I need to do that for that.
You to have expensive stuff is just going to happen
that you can't even imagine in that four to five
year period or every or everyone would.
Speaker 5 (25:39):
Do it absolutely and a lot of a lot of
businesses they're not really businesses. They're just full time jobs.
Speaker 2 (25:48):
You know.
Speaker 1 (25:49):
We we have so many prospects coming to us like hey,
can you help us grow our business? So we started
asking them questions like how many employees do you have?
You know, do you have processes in your business? And
so is if we for whatever reason, if you were
lead flow is going to increase, how are you going
to handle it?
Speaker 5 (26:06):
And a lot of in a lot.
Speaker 1 (26:07):
Of cases, what we hear is, well, it's just me
and you know, my one other buddy. And it's not
a business. You don't have processes. You know, if something
happens to you tomorrow, your business is dead. It's not
a business, it's god businesses when you have a sustainable
theme that manages set up processes with the amazing team
(26:30):
that knows what they need to do on every position,
and they have their own standard processes right and they
know how to operate and so on, like there's a
repeat process repeat tegle And I really like the fact,
you know, do you what you said a couple of
minutes ago, but the fact that there are also seasonality aspect. Right,
(26:50):
then you could be really hot when it let's say
when it's summer, when it's full and so on. Let's
say in the roofing business, right, but then all of
a sudden you're going to be sub bring in the
winter because no one changes root changing roofs in the
winter or like it slows down, So you got to
be prepared for that. You got to build unit economics.
You need to know how to you know, save up
(27:12):
money so you can live through the winter and sustain
your business.
Speaker 3 (27:16):
Yes, my first business was construction and we had to
learn that the hard way. I went from commercial to
home improvement, and commercial runs yearly. Home improvement people don't
want to start a project and around Thanksgiving, so you
may they may meet with you before the holiday. And
(27:36):
people who are going to spend a substantial amount of money,
they want to know where where they're at and how
much they need to focus on and what they need
to and then they'l say to you have to meet them.
They say, okay, we'll start. We're going to start next
year around February.
Speaker 1 (27:49):
And you're like, what, that's great, but how it is
doing too healthy?
Speaker 5 (27:55):
Right?
Speaker 6 (27:55):
Like as a company, you can't say, what can we
have a down pay little now you're looking, yeah, it's
some money to support this operation.
Speaker 2 (28:06):
So but that's a part of the process. And what
digital marketers have gone through.
Speaker 3 (28:14):
Is is the fact that during COVID, everyone became a coach,
everyone became a digital marketer.
Speaker 2 (28:23):
Yeah, so now how did you be How were you
able to.
Speaker 3 (28:28):
Sustain your voice or to make your voice unique out
of this crowded Everyone was a digital marketer. Everyone was
a coach, and they didn't understand systems, businesses, processes and
all of these things that we're discussing.
Speaker 2 (28:43):
And people might say.
Speaker 3 (28:44):
To you, oh, man, I would work with you, but
you you seem a bit crisy.
Speaker 5 (28:53):
Yeah, it happens.
Speaker 1 (28:55):
Yeah, I guess you know a lot of a lot
of folks so and that definitely started their practice or
started their business in covid era, thought that they're always
going to see, you know, the same amount of money,
the same amount of orders and so on, are now
without a job or applying for full time positions. I
(29:16):
don't have a sustainable business. It wasn't it was a fluke, right.
It was a huge influx of money at really one time.
It was a historical event if you look at it, right.
So some got lucky, some really didn't. I think a
lot of people that you know, thought that it's going
to sustain them for many years are now not really
(29:42):
in business.
Speaker 3 (29:43):
Yeah, because what happens is one of my favorite movies
is The Wizard of Oz. And as long as the
Wizard of Oz, the Wizard was behind the curtain and
no one was able to pull up that the curtain
(30:03):
you You felt intimidated. His voice was big, he had
all of his gadgets back there.
Speaker 2 (30:09):
He was creating things.
Speaker 3 (30:11):
So if you're stuck and you and someone this your
ear and they start to tell you things and start
to and they and and those things work. But when
you get more complex, and this is what we're talking about,
and and and this is how we're gonna end our conversation.
As things begin to get more complex, with AI marrying
(30:36):
so digital marketing marrying processes, processes, and business, the tentacles
start to stretch out, things start to happen and.
Speaker 2 (30:49):
Move and evolve.
Speaker 3 (30:52):
What are you saying to people to prepare for what's
about to happen? We hear no one knows what exactly
is about to happen except for the Simpsons.
Speaker 2 (31:01):
You watched this, Yeah, except for the writers of the Simpsons.
The rest of us we don't know. So I got
you should watch The Simple.
Speaker 5 (31:10):
Yeah, I also watch South Park. I think that's really Yeah.
Speaker 3 (31:13):
They know too, They seem to know something. So what
are you saying to your customer? Because right now I
think that you and and tell me if I'm wrong,
And I know My question is a little long. I
think that you have an opportunity to to look back
at your customers, your previous customers, and say, hey, are
you ready for this right.
Speaker 2 (31:33):
Because you can now sell back am I? So what
are you saying to people?
Speaker 3 (31:40):
And and and how are you how are you dealing
with what's about to happen where there's about a lot
of people are thinking that there's going to be a
lack of resources, a lack of jobs, that AI is
just going to take away everything, And I'm seeing it
totally different.
Speaker 2 (31:54):
I think AI is creating a lot of opportunity.
Speaker 1 (31:59):
I think A definitely creates a lot of opportunities. Just
like when computer came out or ruin the internet came out,
everyone was, you know, talking about how internet is going
to take over and all of a sudden, a.
Speaker 5 (32:11):
Lot of people will lose jobs.
Speaker 1 (32:12):
Well guess what, A lot of people did those jobs,
especially as a printed yellow pages, But a lot of
people actually got jobs, including me, Like my job did
not exist when I was born, you know what I mean.
So I think it's another opportunity. And what I what
we keep telling our clients is that you got to
(32:33):
stick to believable experts. You got to do really, really
freaking well what you've been doing. You got to showcase
that you were an expert in your own field, and
you got to pick the right marketing agency, the right
marketing company, so that you know when things will start changing.
They are changing right now. The marketing team in place
(32:56):
will navigate you through it and will come up count
with a ideas and come to you and change your package,
change your infrastructure or whatever, will recommend what needs to
be doing. It needs to be done because the businesses
themselves don't They're not going to be able to figure
it out. It's the marketing folks, right, It's it's the
folks that you know close to it at the folks
(33:18):
that constantly work with it on the daily basis that
you know, read articles, go to different conferences, talk to
one another. We are at the front of it all
and we will be the first ones to figure out
how to deal with that because guess what, we will
figure out the strongest will survive the stronger agencies, right,
and the weakest. I'm sorry, but you're gonna be a
(33:41):
You're gonna have a really tough competition. You're probably going
to sustain some business that that's not going to care
about it, but you're not going to.
Speaker 2 (33:49):
Be about what's what's what we see, what we're living
through right now.
Speaker 5 (33:56):
Very excited. Oh, I'm supersite.
Speaker 1 (34:00):
The reason being is, you know, I think we have
a really smart, really good team. Yeah, and anytime you
have this big chain, it creates massive opportunities.
Speaker 2 (34:11):
So there you have it.
Speaker 3 (34:13):
Everybody, I told you we sit you at the feet
of the masters. We have conversations that's geared to elevate
your lives. And this conversation is not one that's gonna
go unheard, is not one that's gonna go away. We're
in it. We're in it. And you know what's so funny.
I was just I had I interviewed someone two days ago.
(34:35):
I didn't have an interview yesterday, first time in the
middle of a week that I haven't had an interview,
not one interview all day.
Speaker 2 (34:41):
So I was able to catch up my computer crash.
Speaker 3 (34:44):
From behind on a lot of interviews getting my podcast up.
So I took I haven't produced the podcast in about
a week or so. So next week, Well, by the
time you're listening now, you already got podcasts. But what
happened I was saying to someone that we're living in history.
(35:10):
You gotta have some people sitting on the sideline, excuse
my language, bitch and moaning and complaining about it, and
you're gonna have bibles that now become a leading voice.
We have an opportunity. I have opportunity. Yvonne has an opportunity.
You have opportunity to be a leading voice. It doesn't
(35:32):
even take You don't have to know everything about it.
Just find one thing that you just want to talk
to people about and show people how to how to
navigate through it and fix that one problem, whether rather
to be learning Python and how to build a bot
or an agent learning but prompting and how to build
(35:55):
it out. You can fit one problem and change people
lives have impacted you that you would recommend fiction non fiction.
Speaker 1 (36:11):
The latest book I read was Working Backwards Uh by
two Execs, Two Amazon Execs. Amazing book talks about a
lot of the core principles that Amazon that helped them
become such an amazing, such.
Speaker 5 (36:25):
A global company.
Speaker 1 (36:27):
But they're also a couple of my absolute favorites that I,
you know, would always recommend, which is Extreme Ownership by
Jacko Whaling.
Speaker 5 (36:36):
Amazing book.
Speaker 1 (36:39):
Delivering Happiness by Tony say uh definitely those two. Oh
and kinex is better than two byst listen everybody.
Speaker 2 (36:49):
You can walk with your head down. You could make
an excuses. You can walk watching history bypass you saying
oh I wish I would have put my money in
that thing. I wish I would have took the chance.
Or you can join us.
Speaker 3 (37:01):
Vane is a part of our walking victory family now
and we walk in victory. We don't act you the
cash opups, Venmos, Apple pays and under those things we
leave with value. But we do act you for something
very very small. Hit that like, hit that subscribe button.
If you're listening on a platform where you can leave
a review, we do ask that you would leave that review,
make it five stars, and give us a nice note.
(37:23):
I got a really nice note the other day, so
thank you. Enjoy the rest of the a day peace.
Speaker 5 (37:30):
See al
Business is when you have a sustainable team that manages
set up processes with the amazing team that knows what
they need to do on every position and they have
their own standard processes.
Speaker 2 (00:16):
Good, good afternoon, good day, good evening. I don't know
the time you're listening or where you listening from.
Speaker 3 (00:20):
Shaboy your host Laura Tillman, and you are with me
for another episode of Walk in Victory.
Speaker 2 (00:25):
Speaking of victory walk.
Speaker 4 (00:26):
Warning, This is a public service announcement. The Walk in
Victory podcast is where we have conversations purpose to evolve lives.
You may not want to evolve, then tune into another
bleeping podcast. Everyone else, enjoy the show and here's our host.
Speaker 3 (00:44):
Good afternoon, good day, good evening. I don't know what Tommy,
you're listening. I don't know where you're listening from. It's
Shaboy your host and Alan Tillman, and you are with
me for another episode of Walk in Victory. My biggest
fear for this AI era that we're living in right
now is that people are going to miss the boat.
(01:08):
We have a small well. We have about a three
three and a half year window for opportunity. If you're
a parent and you're trying to get your son or
your daughter to go back to college. Encourage them that
college may not be for them. Encourage them to take
some prompt engineering classes. Encourage them to get at the
forefront of this AI thing because it's not coming back.
(01:33):
And those who take advantage of this opportunity because we
often we read the headlines. And this is what I
tell people when it comes to finance, financial literacy, stock investment.
When you listen to MSNBC and you listen to all
of those things, they don't really have an in road
(01:54):
to someone.
Speaker 2 (01:54):
That can really guide you or coach you.
Speaker 3 (01:57):
By the time they're talking about it on TV, it's
too late. By the time it becomes a headline.
Speaker 2 (02:04):
You missed it.
Speaker 3 (02:05):
What they're trying to do now is to flood the
market with the masses so that those who are already
at the top think of life as a Perramit scheme.
We all I've heard of like those periments selling schemes.
I was a part of a way, And you know,
they get you on those meetings and you're like, they
show you the headlines, Oh this guy. So then you
(02:27):
go to the guy's house and he got all of
the products in his basement, right, He didn't really sell,
he just was trying to get get the chip, get
up front.
Speaker 2 (02:34):
Didn't And there are.
Speaker 3 (02:38):
People that make it from those business So I'm not
not denouncing multi level marketing businesses, but I do know
that they are difficult to scale because you always have
someone in front of you. And anything that you have
always have someone in front of you is really like
a job because they don't become your mentor in a
(02:59):
way like.
Speaker 2 (02:59):
They want to see you succeed.
Speaker 3 (03:01):
They become your mentor in a way that they want
to keep you under them so that they can continue
to grow with you. So they're looking at you as
an opportunity to scale. This is not what this is.
This is this is innovation in a way that we've
(03:22):
never seen before since the dot com boom.
Speaker 2 (03:27):
I was too young.
Speaker 3 (03:28):
I'm fifty, so I probably wasn't too young to be
involved in the dot com boom.
Speaker 2 (03:33):
I was too ignorant.
Speaker 3 (03:35):
I didn't have anyone like me to sit down and
tell me. So I I went and I took like
C plus a plus classes to fix the computers and
like I wanted to hold people need websites.
Speaker 2 (03:49):
I learned a little the design and and all that.
Speaker 3 (03:53):
I wasn't at the forefront where and and I and
I and I was a part of the dot kom
boom because when I first business, if someone would if
would have had a mentor to say, hey, get this
knowledge because we're moving from yellow pages.
Speaker 2 (04:09):
To worldwide Web.
Speaker 3 (04:12):
I'm old enough to remember when we used to have
to fucking the phone cord in the dark. Yeah, there
was people my age changing their lives. One simple idea.
(04:35):
It doesn't it doesn't take. I'm a baseball guy. You
don't have to go on a hitting straight. You could
be a bum and just hit it home one at
the right time and they'll always watch it. Kirk Gibson,
not saying that Kirk Gibson was a bum. Eighty seven
and then I'll bring in our guests. Nineteen eighty seven,
(04:57):
the Mets off the heels of a world series. They
had two of the brightish young stars in baseball. We
had a great team, great chemistry, so we thought until
we started to figure out all the history behind it.
And I was I wasn't even ten yet eighty So
I was born in Sandy Franzhous, twelve years old. And
(05:19):
I'm thinking, because I experienced the Mets won the World Series.
I was my team was gonna win the World Series
every year. Nobody could tell me anything different. The Dodgers
had a hitter named Kirk Gibson. Kirk Gibson was hurt.
He was playing on one leg. They was down to
their final like it was. It was almost over. Whoever
(05:40):
won this game was going.
Speaker 2 (05:42):
To go to the World Series.
Speaker 3 (05:45):
And the reason why we had the advantage is because
Kirk Gibson was their slugger and he was hurt. He
really couldn't play. Time of disorder took a chance and
let Kirk Gibson come up to hit against our main closer.
So our main closer is supposed to take him out.
He's only on one leg. First pitch, krk kIPS and swings,
(06:07):
he almost falls. I mean, if you go and watch
it at bat, he's like grimacing. But it was something
in Kurt that he said, I only have one leg,
but if I can just get see the ball.
Speaker 2 (06:25):
And get some good word on the ball and put
the ball in play.
Speaker 3 (06:29):
I don't even think he was looking at hit her
online because it's almost impossible to do what he did
with one leg. He's hobbled and I'm telling if you
watch it, he couldn't even hally run around the bass pass,
and he hits the whole line, sends us home. It
was a catalyst of part of what's sympus on and
(06:50):
he couldn't even hardly make it around a basis.
Speaker 2 (06:51):
You don't have to make it around a basis.
Speaker 3 (06:56):
If you can just find your niche in this. Hey,
you have about a three and a half your window.
You fine your niche. You can change your life.
Speaker 2 (07:09):
How are you, sir?
Speaker 5 (07:12):
And very good? Thank you? Thank you? Then very happy.
Speaker 2 (07:14):
No, I'm happy to have you. I've been having.
Speaker 3 (07:17):
These conversations a lot, and I'm not a big techie guy.
Uh but tell the people what you do and what
it is that you do for a living, and you
can either expound on what I said, tell them I'm
making it up, I'm a false profit, or whatever you
have to say.
Speaker 2 (07:37):
The floor is yours.
Speaker 5 (07:40):
No, no, man, I really really.
Speaker 1 (07:43):
Agree with you to the core, because I do believe
that AI is definitely going to change our world, especially
the world of digital marketing. I think any you know,
technology advanced, we feel it first and promost because usually
first it makes it into the IT world, which was
(08:03):
part of and then only then it trickles the other area.
Speaker 5 (08:07):
So very briefly about who we are and what we do.
Speaker 1 (08:11):
My company is Comrade digital marketing agency had Commrad. We
help local service businesses grow by getting them more qualified
leads to be like completely you know, uh, to break
it down to completely level, right, and we help them
generate clients. How do we do this through main three
(08:32):
digital marketing pillars, which is, we built websites that are
designed to convert visitors into clients. We improve visibility with
the SEO and content marketing, and we run paid search
campaigns that attract potential customers.
Speaker 5 (08:48):
I mean, those are the three main pillars of digital marketing.
Speaker 1 (08:51):
Now, the AI game we've been you know how it's
going to strup our world. We've been hearing that for
the last year or so, right, like it's been everywhere.
You know, the biggest digital marketer's been talking about it,
Gary d Neil Patel and so on and so on.
(09:12):
We still don't know what's going to happen. One day
we hear, you know, our world is going to change completely.
The user behavior, the surge behavior is going to change.
No one is going to use Google anymore. Everyone is
going to start using you know, the chats and the
I system, the perplexity surge, GPT and so on and
so on. Yet again, you know, as time goes by,
(09:35):
we hear more information. I guess it always changes, you know,
from now on, Like the the consensus now is that
now Google is still going to stay because Google has
accumulated so much data, and especially when it comes to
local service businesses, there's no other place for reputation gathering
(09:57):
as Google. I mean, you know, frankly, there's Yeah out
and a few other places, but Google still has a
lot more data, and so Google is going to be relevant.
Speaker 5 (10:08):
But I guess how people search for information.
Speaker 1 (10:12):
Definitely going to change. I think we can if we
can break and break it down into multiple buckets. So
what do what do people usually search for? Well, first
of all, there's informational search. Right when someone is searching,
how do I change something? How do I do something?
How do I I don't know, change it tire? How
do I change my coffee filter? Or you know, how
(10:34):
do I build something? That's an informational search. That's where
AI systems are going to prevail big time, and Google
is adapting. Google is changing their Algithon as well with
the implementation uh and announcement of Jimminy Google Jiminy right.
Speaker 5 (10:53):
That that also shows you.
Speaker 1 (10:55):
The little snippet that shares the right away right on
the screen, so you don't have to click anywhere, you know, what,
what do you need to do? If you're searching for
the step information, then there's second type of information, which
is the commercial or transactional, which is I am looking
for lawyer or I am looking for a doctor.
Speaker 5 (11:12):
Right. In that case, it signals to you.
Speaker 1 (11:17):
Know, CHADGUPT or Google or anyone else that this search
is for a specific service provider or a product provider.
Speaker 5 (11:26):
Right.
Speaker 1 (11:27):
So then you're going to have a different type of
information such as you know, a list of lawyers or
a list of doctors or healthcare facilities and so on.
And I do think that it's still going to stay
as is, right. I don't think jipt is going to
(11:48):
give you one name because that's too much on the
plate for chaupy. What if does one provider is actually
not good, right and all of a sudden, like old
reputations now lost. So the reason I'm saying that is
just understanding what to focus on. If you think about
the overall search behavior of a user will help us marketers,
(12:16):
will help whoever is listening, whoever's marketer understand how to
adapt our product and where we need to excel.
Speaker 3 (12:24):
That's that's amazing, that's impating that you brought that up
because I was just looking at my phone because I
was reading the article and I wanted to make sure
I cited the article properly, and they were talking about
the same exact thing you're gonna go. Se O is
how SEO is changing in a digital marketing space. Because
(12:46):
se O, most people are just still optimizing for Google,
which is the main ninety percent of search happens through Google,
but what they're starting to see now is an up
search in AI search engine optimization. The rules of SEO
(13:09):
are not changing, but where we're put in our emphasis
is needs to needs to begin to change. And as
digital marketers, who's going to be worth their assaults? You
need to start positioning your conversations to your customers about
how to stay relevant. But that just being on the
(13:31):
first page of Google right now is not enough. So
when we talk about the SERP, if we do that right,
how does it position us to be able to be
just do the same stuff that we're doing for Google,
but also position us that whatever trans transformations happen in
(13:54):
Brothers AI or being let's say tomorrow being took over
Google will still be positioned to be successful.
Speaker 2 (14:04):
What are you telling your clients and customers right about that?
Speaker 1 (14:09):
Yeah, so our practice and we haven't developed that we
borrowed from some of the largest marketers. We change our
process from optimized for Google to optimize for everything. And
what is optimized for everything means is that we need
to you know, previously, let's say in twenty twenty three
(14:30):
and beyond, it was fairly simple, right, Like you have
certain rules of the game as well as you do
the best practices your bay Googles policies and so on,
you would be ranking right if.
Speaker 5 (14:42):
You're really good at it.
Speaker 1 (14:43):
Now, if you do all the same practices, it's not
guarantee that you're going to get the same amount of traffic,
the same amount of leads, the same amount of customers,
because some portion of users is now not using Google,
but they're using other platform ms. So our strategy changed
to we have to make sure that our clients are
(15:06):
visible everywhere. And there are a few core elements to
it number one, very really really quality content, right like,
the content has to be the king. Because there's so
much content that's been released that's been produced by AI
that Google is no longer ranking the content the way
(15:27):
used to rank previously. It looks for a really unique,
really quality content, content that has more dwell time. So
Google analyzes how much time users actually spend on the content,
and if content is interesting, right like the user actually
spends time clicks on the lanks, breaths it and so on,
(15:48):
this content will be promoted.
Speaker 5 (15:50):
That's number one. Number two E A T.
Speaker 1 (15:52):
Is huge factor, you know, the authorativeness, trust, expertise and
all that. Why is this important because once again Google
wants to promote content that's been written by experts. And
how does Google know if the content was written by experts.
Speaker 5 (16:10):
Well, Google needs to look at.
Speaker 1 (16:12):
The at the bio of the content producer and if
it's if this character, if this buyer has been really
promoted and everyone's been talking about this buyer or this person,
this individual, then it must be good. Then this person
must be an expert in the film. So that's another
(16:32):
core aspect. And then things like you have to you
have to be registered, you have to be positioned everywhere,
all the different directors, all the different websites, you know,
with collections. Let's say if you're I don't know, let's
say you're a roofing company. Right, let's say you're home
service space. You fixed rout well, you know, to put
(16:56):
in practical terms, write really good content in. Put your
own information, like give them your snippets that what would
you do with the rule? Don't let just marketers write
it for you. Give them some content, give them some
specific some personalization for the content. Second, improve your you know,
(17:17):
improve your bio like go on podcasts, talk to you know,
talk on podcasts like this, be a star, be everywhere. Thirdly,
register everywhere where you can find anything about roofers. Make
sure you name it is known everywhere. Those are the three
main There are a lot more, but those are the
three main pillers, three main core concepts that will help.
Speaker 3 (17:41):
Let's land on a registry because a lot of people
don't understand what it means or what it takes to register.
Speaker 2 (17:47):
Because you know that there's you're not how many businesses
never really went in the back end of Google to
register their websites.
Speaker 5 (18:00):
I'm sure a lot.
Speaker 3 (18:00):
Yeah, And and they and you know, so they think
people think that, oh, I got a website, So that's right,
but that's just the beginning, right, matter of fact, that
may be the last thing you want to do. Right,
you just actually have the website you probably need because
all the other things to connecting and the back end
(18:21):
and making sure that it's registered, making sure that Google
can point its its lens towards it. But now we're
that we see the play in field getting broader. So
what are some of the other places that we need
to do that registry and if you could talk a
little bit about what the registered registering process looks like.
(18:41):
Now I have these conversations all the time, not the
registering part. I just want to give you a shout
out because we have these conversations all the time about
being seen, but never really about really taking the time
out and doing the registry and making sure that these
these search engines starting to put towards you, because that's
(19:02):
a very important process.
Speaker 5 (19:05):
Yeah, yeah, absolutely, so definitely.
Speaker 1 (19:08):
Number one fact would be checking if you have a
Google my business profile and very fine that all the
information there is legit and accurate.
Speaker 5 (19:16):
Right, And then there they're.
Speaker 1 (19:21):
Tools the websites like the X and so on where
you can very quickly uh you know, until we use
sem rucks.
Speaker 5 (19:29):
They now have.
Speaker 1 (19:30):
A collaboration with X where you can very quickly put
in your website and all you know, within half an hour,
I'll give you a report of all the directories where
your business is registered or where your business.
Speaker 5 (19:42):
Information is missing.
Speaker 1 (19:44):
So it's very important to ensure that your information is
visible everywhere and with just one click button.
Speaker 2 (19:52):
And what's that website again, so y X would.
Speaker 1 (19:57):
Be you can go directly to X to do that
or we use s E M Rush. Sem rush is
a more broader tool for a lot of the STO
research and analytics. It's it's a great third party tool
where you can dig up a lot of information on
(20:18):
your own website and then websites of your competitors. We
use it a lot to analyze our clients websites versus
their competitive websites and so on. So they have a
collaboration with Yes, you can also put that information. You
can also put in your your role and they'll give
you their ope.
Speaker 3 (20:33):
Now why is that important to look at to look
at our clients and what they're doing and in terms
of marketing and and all of that because a.
Speaker 2 (20:48):
Lot of people think.
Speaker 3 (20:52):
A lot of small business owners are only looking at
what they're selling, what they're doing. As marketers, I'm gonna
take this question in the total different directions, or just
just bear with me. As mark is when you're working
with someone who who may have have.
Speaker 2 (21:10):
Some sense of success in their in their market.
Speaker 3 (21:15):
They they've done they they're they're making some money, but
they know that they can do better.
Speaker 2 (21:20):
And when you start to look at their website and
you start to look at their social posts, and you
start to look at the things they're doing.
Speaker 5 (21:28):
What I call.
Speaker 2 (21:31):
Using their.
Speaker 3 (21:33):
Business to highlight their lifestyle. So you go to their website,
they're in front of their car there, you go to
the social stuff, they're like, oh, we got in the
night on the town. So that they feel as if
if I show my lifestyle that that's gonna make people
(21:54):
want to purchase from it. How do you how difficult
is it for you when you have to now and
become psychologists psychiatrists to help them to get off that
cliff and show them that yeah, you may be doing
these things, but that's not going to help you selling proposition.
How much time do you find yourself spending in that
(22:15):
area before you can actually get them to the place
where they can scale up.
Speaker 5 (22:23):
Yeah.
Speaker 1 (22:23):
Yeah, yeah, so their ego can definitely get on.
Speaker 5 (22:27):
The way for sure.
Speaker 1 (22:30):
A lot of you know, a lot of our customers, ye,
I mean, some of our customers are definitely characters. They
definitely want their website to reflect their personality. But luckily
they have and we're experts, right, we're their doctors. We're
telling them, Look, it's great that you want to showcase
your personality.
Speaker 5 (22:49):
It's amazing.
Speaker 1 (22:50):
You know what, there's actually a place on the website,
you know, we'll create a separate section on the about
us speech that will talk about your history, you know,
how did you get to a place where you are
right now. But the website for the most part has
to be your best sales tool. And let's let's imagine
you hire your salespeople. Their entire objective is to bring customers,
(23:12):
right Their objective is not to spread the word about
you around, right, Like, that's not the goal. The goal
is to understand why are you know, your potential customers
coming to you, what challenges, what you know, objectives do
they have, and if you could help them solve those
objectives and that's what the entire website should be built around,
(23:34):
like understanding who your buyer personas are and then creating
your website to address those pain points clearly in the
very clear sense, knowing what kind of language you need
to use. If your audience is you know, high end,
you know, you may need to use some more of
a pronounced contents on or your your audience might be
(23:57):
a little you know, a little less educated, so you
got to be a little straightforward with them. So it
really comes down to who buys products or services from
you and why what what sort of challenges see shoes, because.
Speaker 2 (24:11):
We all come in like how long have you been
doing this?
Speaker 5 (24:17):
Too long?
Speaker 1 (24:19):
We accepted a company in two thousand and eight, but
really when it took off it was probably twenty twelve,
so give aud take about thirteen years.
Speaker 2 (24:27):
It's fun. Now.
Speaker 3 (24:27):
I was having a conversation and I'm about to nerd
out a little bit with Divine about some business stuff.
So you guys just listening as if we're too comrade
sitting on the wall, just talking business.
Speaker 2 (24:38):
Right.
Speaker 3 (24:39):
So I have a friend he's he wants to start
a business, and he's like, yeah, I just want to
hurrpup me get to the money. And he's like going
through all of these these scenarios, and I said, well,
it's gonna take us. I would be doing you with disservice,
even if you was an expert in business. Every new
(25:00):
business is going to take about four to five years
in order for you to really really know if this
is a sustainable business. Like, yeah, yeah, better, I can
get a contract from here. I said that none of
that matters because what winds up happening is you need
a four to five year run in order to see
(25:23):
where your down periods are, where you're up period so
that you can start to formulate Okay, I need to
do this for this, I need to do that for that.
You to have expensive stuff is just going to happen
that you can't even imagine in that four to five
year period or every or everyone would.
Speaker 5 (25:39):
Do it absolutely and a lot of a lot of
businesses they're not really businesses. They're just full time jobs.
Speaker 2 (25:48):
You know.
Speaker 1 (25:49):
We we have so many prospects coming to us like hey,
can you help us grow our business? So we started
asking them questions like how many employees do you have?
You know, do you have processes in your business? And
so is if we for whatever reason, if you were
lead flow is going to increase, how are you going
to handle it?
Speaker 5 (26:06):
And a lot of in a lot.
Speaker 1 (26:07):
Of cases, what we hear is, well, it's just me
and you know, my one other buddy. And it's not
a business. You don't have processes. You know, if something
happens to you tomorrow, your business is dead. It's not
a business, it's god businesses when you have a sustainable
theme that manages set up processes with the amazing team
(26:30):
that knows what they need to do on every position,
and they have their own standard processes right and they
know how to operate and so on, like there's a
repeat process repeat tegle And I really like the fact,
you know, do you what you said a couple of
minutes ago, but the fact that there are also seasonality aspect. Right,
(26:50):
then you could be really hot when it let's say
when it's summer, when it's full and so on. Let's
say in the roofing business, right, but then all of
a sudden you're going to be sub bring in the
winter because no one changes root changing roofs in the
winter or like it slows down, So you got to
be prepared for that. You got to build unit economics.
You need to know how to you know, save up
(27:12):
money so you can live through the winter and sustain
your business.
Speaker 3 (27:16):
Yes, my first business was construction and we had to
learn that the hard way. I went from commercial to
home improvement, and commercial runs yearly. Home improvement people don't
want to start a project and around Thanksgiving, so you
may they may meet with you before the holiday. And
(27:36):
people who are going to spend a substantial amount of money,
they want to know where where they're at and how
much they need to focus on and what they need
to and then they'l say to you have to meet them.
They say, okay, we'll start. We're going to start next
year around February.
Speaker 1 (27:49):
And you're like, what, that's great, but how it is
doing too healthy?
Speaker 5 (27:55):
Right?
Speaker 6 (27:55):
Like as a company, you can't say, what can we
have a down pay little now you're looking, yeah, it's
some money to support this operation.
Speaker 2 (28:06):
So but that's a part of the process. And what
digital marketers have gone through.
Speaker 3 (28:14):
Is is the fact that during COVID, everyone became a coach,
everyone became a digital marketer.
Speaker 2 (28:23):
Yeah, so now how did you be How were you
able to.
Speaker 3 (28:28):
Sustain your voice or to make your voice unique out
of this crowded Everyone was a digital marketer. Everyone was
a coach, and they didn't understand systems, businesses, processes and
all of these things that we're discussing.
Speaker 2 (28:43):
And people might say.
Speaker 3 (28:44):
To you, oh, man, I would work with you, but
you you seem a bit crisy.
Speaker 5 (28:53):
Yeah, it happens.
Speaker 1 (28:55):
Yeah, I guess you know a lot of a lot
of folks so and that definitely started their practice or
started their business in covid era, thought that they're always
going to see, you know, the same amount of money,
the same amount of orders and so on, are now
without a job or applying for full time positions. I
(29:16):
don't have a sustainable business. It wasn't it was a fluke, right.
It was a huge influx of money at really one time.
It was a historical event if you look at it, right.
So some got lucky, some really didn't. I think a
lot of people that you know, thought that it's going
to sustain them for many years are now not really
(29:42):
in business.
Speaker 3 (29:43):
Yeah, because what happens is one of my favorite movies
is The Wizard of Oz. And as long as the
Wizard of Oz, the Wizard was behind the curtain and
no one was able to pull up that the curtain
(30:03):
you You felt intimidated. His voice was big, he had
all of his gadgets back there.
Speaker 2 (30:09):
He was creating things.
Speaker 3 (30:11):
So if you're stuck and you and someone this your
ear and they start to tell you things and start
to and they and and those things work. But when
you get more complex, and this is what we're talking about,
and and and this is how we're gonna end our conversation.
As things begin to get more complex, with AI marrying
(30:36):
so digital marketing marrying processes, processes, and business, the tentacles
start to stretch out, things start to happen and.
Speaker 2 (30:49):
Move and evolve.
Speaker 3 (30:52):
What are you saying to people to prepare for what's
about to happen? We hear no one knows what exactly
is about to happen except for the Simpsons.
Speaker 2 (31:01):
You watched this, Yeah, except for the writers of the Simpsons.
The rest of us we don't know. So I got
you should watch The Simple.
Speaker 5 (31:10):
Yeah, I also watch South Park. I think that's really Yeah.
Speaker 3 (31:13):
They know too, They seem to know something. So what
are you saying to your customer? Because right now I
think that you and and tell me if I'm wrong,
And I know My question is a little long. I
think that you have an opportunity to to look back
at your customers, your previous customers, and say, hey, are
you ready for this right.
Speaker 2 (31:33):
Because you can now sell back am I? So what
are you saying to people?
Speaker 3 (31:40):
And and and how are you how are you dealing
with what's about to happen where there's about a lot
of people are thinking that there's going to be a
lack of resources, a lack of jobs, that AI is
just going to take away everything, And I'm seeing it
totally different.
Speaker 2 (31:54):
I think AI is creating a lot of opportunity.
Speaker 1 (31:59):
I think A definitely creates a lot of opportunities. Just
like when computer came out or ruin the internet came out,
everyone was, you know, talking about how internet is going
to take over and all of a sudden, a.
Speaker 5 (32:11):
Lot of people will lose jobs.
Speaker 1 (32:12):
Well guess what, A lot of people did those jobs,
especially as a printed yellow pages, But a lot of
people actually got jobs, including me, Like my job did
not exist when I was born, you know what I mean.
So I think it's another opportunity. And what I what
we keep telling our clients is that you got to
(32:33):
stick to believable experts. You got to do really, really
freaking well what you've been doing. You got to showcase
that you were an expert in your own field, and
you got to pick the right marketing agency, the right
marketing company, so that you know when things will start changing.
They are changing right now. The marketing team in place
(32:56):
will navigate you through it and will come up count
with a ideas and come to you and change your package,
change your infrastructure or whatever, will recommend what needs to
be doing. It needs to be done because the businesses
themselves don't They're not going to be able to figure
it out. It's the marketing folks, right, It's it's the
folks that you know close to it at the folks
(33:18):
that constantly work with it on the daily basis that
you know, read articles, go to different conferences, talk to
one another. We are at the front of it all
and we will be the first ones to figure out
how to deal with that because guess what, we will
figure out the strongest will survive the stronger agencies, right,
and the weakest. I'm sorry, but you're gonna be a
(33:41):
You're gonna have a really tough competition. You're probably going
to sustain some business that that's not going to care
about it, but you're not going to.
Speaker 2 (33:49):
Be about what's what's what we see, what we're living
through right now.
Speaker 5 (33:56):
Very excited. Oh, I'm supersite.
Speaker 1 (34:00):
The reason being is, you know, I think we have
a really smart, really good team. Yeah, and anytime you
have this big chain, it creates massive opportunities.
Speaker 2 (34:11):
So there you have it.
Speaker 3 (34:13):
Everybody, I told you we sit you at the feet
of the masters. We have conversations that's geared to elevate
your lives. And this conversation is not one that's gonna
go unheard, is not one that's gonna go away. We're
in it. We're in it. And you know what's so funny.
I was just I had I interviewed someone two days ago.
(34:35):
I didn't have an interview yesterday, first time in the
middle of a week that I haven't had an interview,
not one interview all day.
Speaker 2 (34:41):
So I was able to catch up my computer crash.
Speaker 3 (34:44):
From behind on a lot of interviews getting my podcast up.
So I took I haven't produced the podcast in about
a week or so. So next week, Well, by the
time you're listening now, you already got podcasts. But what
happened I was saying to someone that we're living in history.
(35:10):
You gotta have some people sitting on the sideline, excuse
my language, bitch and moaning and complaining about it, and
you're gonna have bibles that now become a leading voice.
We have an opportunity. I have opportunity. Yvonne has an opportunity.
You have opportunity to be a leading voice. It doesn't
(35:32):
even take You don't have to know everything about it.
Just find one thing that you just want to talk
to people about and show people how to how to
navigate through it and fix that one problem, whether rather
to be learning Python and how to build a bot
or an agent learning but prompting and how to build
(35:55):
it out. You can fit one problem and change people
lives have impacted you that you would recommend fiction non fiction.
Speaker 1 (36:11):
The latest book I read was Working Backwards Uh by
two Execs, Two Amazon Execs. Amazing book talks about a
lot of the core principles that Amazon that helped them
become such an amazing, such.
Speaker 5 (36:25):
A global company.
Speaker 1 (36:27):
But they're also a couple of my absolute favorites that I,
you know, would always recommend, which is Extreme Ownership by
Jacko Whaling.
Speaker 5 (36:36):
Amazing book.
Speaker 1 (36:39):
Delivering Happiness by Tony say uh definitely those two. Oh
and kinex is better than two byst listen everybody.
Speaker 2 (36:49):
You can walk with your head down. You could make
an excuses. You can walk watching history bypass you saying
oh I wish I would have put my money in
that thing. I wish I would have took the chance.
Or you can join us.
Speaker 3 (37:01):
Vane is a part of our walking victory family now
and we walk in victory. We don't act you the
cash opups, Venmos, Apple pays and under those things we
leave with value. But we do act you for something
very very small. Hit that like, hit that subscribe button.
If you're listening on a platform where you can leave
a review, we do ask that you would leave that review,
make it five stars, and give us a nice note.
(37:23):
I got a really nice note the other day, so
thank you. Enjoy the rest of the a day peace.
Speaker 5 (37:30):
See al
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