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October 14, 2025 28 mins
Discover how to build a powerful brand that reflects your values and attracts your ideal customers. In this episode, Pastor NaRon Tillman sits down with Lindy Nowak, founder of Up In A Day, to explore the intersection of faith, business, and effective branding strategies for small business owners.

What You'll Learn:
✅ Common mindset pitfalls that sabotage new business owners
✅ How to create a clear brand identity that stands out
✅ The power of authentic branding rooted in your values
✅ Why your founder story matters more than you think
✅ Practical steps to differentiate your business in any market

Key Insights:
• From corporate to calling: Lindy's journey helping small businesses feel big
• The psychology behind effective brand visuals and color choices
• When rebranding helps vs. hurts your business growth
• How company values drive customer connection and loyalty

TIMESTAMPS:
00:00 Starting a Digital Marketing Company 
00:10 The Importance of Business Mentality 
00:46 Marketing and Branding Misconceptions 
02:09 Introducing Today's Guest: Lindy 
02:42 Understanding Branding for Small Businesses 
04:15 Helping Small Businesses Feel Big 
04:51 The Birth of Up in a Day 
08:24 The Value of a Strong Brand Identity 
14:40 The Role of Color in Branding 
18:15 The Risks of Rebranding 
23:03 The Importance of Company Values 
26:19 Concluding Thoughts and Farewell

Contact Lindy:
http://www.upinaday.co/
https://www.linkedin.com/in/lindy1/
https://www.instagram.com/upinaday/
https://www.youtube.com/channel/UCCSsIadyqBYHgGlqVBzlCgA
https://www.pinterest.com/upinaday/
https://www.facebook.com/Upinaday



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