March 25, 2025 • 53 mins
If you're looking to grow your business, then you need to know the best marketing secrets! In this episode we'll reveal the top strategies to help your business thrive. Join host NaRon Tillman on the 'Walk in Victory' podcast for a profound conversation with Jake Sucoff, a marketing expert and entrepreneur. They discuss the importance of understanding the 'why' behind pursuing entrepreneurship, and the critical pillars of marketing: brand, product marketing, and growth marketing. Using well-known examples like the Dallas Cowboys and Michael Jordan’s branding, they delve into how to build sustainable brands and the impact of marketing mindset in an AI-driven age. Jake Sucoff shares his journey into entrepreneurship, the challenges of maintaining an agency, and the role of AI in modern marketing. The episode wraps up with advice for budding entrepreneurs on understanding their goals and the realities of the entrepreneurial lifestyle. Plus, just as Jake emphasizes the importance of a strong brand and marketing strategy for business growth, we believe in building a strong foundation of comfort and well-being for your entrepreneurial journey. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your comfort and promote restful sleep – essential for strategic thinking and business success. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.
Key Takeaways:
Become a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.
🎧 Thanks for listening to Walk In Victory with NaRon Tillman!
Don’t forget to subscribe, rate, and share this episode with someone who needs encouragement today. ✨ Sponsored by Cozy Earth – Elevate your rest with luxury bedding. Use code VICTORY1 for 40% off at cozyearth.com. 🔗 Stay connected:
Key Takeaways:
- Understanding the 'why' behind entrepreneurship.
- The critical pillars of marketing: brand, product marketing, and growth marketing.
- Building sustainable brands using real-world examples.
- The impact of marketing mindset in an AI-driven age.
- Jake Sucoff's entrepreneurial journey and agency challenges.
- The role of AI in modern marketing.
- Practical advice for budding entrepreneurs.
- 00:00 Introduction to Entrepreneurship
- 00:21 Welcome to Walk in Victory
- 00:52 The Power of Branding: Dallas Cowboys Case Study
- 04:07 Marketing and Mindset with Jake
- 10:29 The Role of AI in Modern Marketing
- 16:57 Jake's Entrepreneurial Journey
- 25:14 The Power of Brand Identity
- 26:58 Crafting a Marketable 'Why' for Small Businesses
- 30:17 Overcoming Limiting Beliefs as an Entrepreneur
- 32:25 Developing a Strong Marketing Strategy
- 38:26 The Realities of Entrepreneurship
- 39:52 Balancing Life and Business
- 42:01 Advice for Aspiring Entrepreneurs
- 46:03 The Importance of Fiction and Recommended Reads
- 47:28 Final Thoughts and Call to Action
Become a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.
🎧 Thanks for listening to Walk In Victory with NaRon Tillman!
Don’t forget to subscribe, rate, and share this episode with someone who needs encouragement today. ✨ Sponsored by Cozy Earth – Elevate your rest with luxury bedding. Use code VICTORY1 for 40% off at cozyearth.com. 🔗 Stay connected:
- 🌍 Website: walkinvictory.me
- 💼 LinkedIn: NaRon Tillman
- 📸 Instagram: @walkinvictorypodcast
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I don't care about having a giant valuation. I don't
care about having a thousand employees.
Speaker 2 (00:06):
You know, all I want to do is be able to,
you know, live a really good life.
Speaker 1 (00:12):
And I think that people need to if they're interested
in pursuing entrepreneurship, really really understand what they're trying to
get out of it.
Speaker 3 (00:21):
Good It afternoon, A good day, good evening. I don't
know what time you're listening or were you listening from?
Shaboy your host and Lauren tell me and you are
Whitney for another episode of Walk in Victory. Speaking of
Victory walk.
Speaker 4 (00:31):
Warning, This is a public service announcement. The Walk in
Victory podcast is where we have conversations purpose to evolve lives.
You may not want to evolve, then tune into another
bleeping podcast. Everyone else, enjoy the show and here's our host.
Speaker 3 (00:50):
Good right afternoon, good day, good evening. I don't know
what time you're listening and or where you're listening from.
It's your boy your host Noura and tell me and
you are a Whitney for another episode, Oh, Walk in Victory.
Speaking of Victory, Waltz, you can have a great product.
You can have it I'm gonna use And you know,
I like to use sports analogies because with sports analogies
(01:13):
it can bring things to life. If there's a man listening,
they were like, ah, but you might not see it
through the same lens that I see it through, right,
so you can have a great product. And I'm gonna
use the Dallas Cowboys because they have Americans seen. The
Dallas Cowboys is number one, one of the top five
(01:40):
franchises in money making. They haven't won a Super Bowl
since the nineties. Here, what I'm saying, they're top five
in making money. They haven't won a super Bowl since
the nineties. Why is that they've been branded as an
(02:02):
America's team. So from a marketing perspective, when you see
the star, when you see a cloud, when you see
the uniform, Sorry about that, man, my computer's been backed up,
(02:42):
so you don't even realize that you've been branded. On
an old nostalgic mindset of the franchise, you start to
really think that, oh, wow, they are America's team because
that's what your father told you, that's what the news
(03:04):
tell you. If they go on a lot of Monday
night football or Sunday night football games, so everybody's buying
into the machine. So from a network perspective, they'll put
them on because they know that they put them on
people going to watch. From a nostalgic perspective, they know
that they hate it. Because of your light, you're gonna
(03:24):
be watched. And if you listen to the talk shows,
they lead in talking about them all the time, even
when they losing, because they know when they talk about
the Cowboys people gonna listen. Why is that Because the
brand is so entrenched in the mind of people that
(03:47):
don't like them people that do like them. It's creates
a polarization of conversation. And even if you are getting
bad publicity, bad publicity is better than no publicity. And
that's why they are a Barion Air company. Marketing is important,
(04:08):
and how you brand your position is important, but it's
not only important of marketing and how it's a win.
And we're going to talk all things marketing, all things
mindset with Jake.
Speaker 2 (04:20):
How are you, sir, I'm doing well in the wrong.
Thanks for having me. I'm a giant.
Speaker 1 (04:30):
That leand was painful for me. But you could talk
about the Yankees the same way.
Speaker 3 (04:34):
Right.
Speaker 1 (04:34):
The Yankees are known as also probably one of the
top five franchises in the world, and they haven't won
since two thousand and nine.
Speaker 2 (04:43):
We act like we win every year. We haven't.
Speaker 1 (04:45):
Last year was a disaster against the Dodgers. But same thing, right,
Those pinstripes.
Speaker 3 (04:50):
Mean pin stripes mean something. So before we get into
what we're going to talk about, I do have to
ask this question, how do you feel about them relaxing
the face face your hero.
Speaker 1 (05:03):
I have a close friend who cares a lot more
than I do, and I thought he put it in
a really great context. If you're winning every year, make
every player shave, do whatever you want, have these strict rules.
If you're not winning, it's time to shake something up.
We're now, you know, we pretend to be winners. We
(05:25):
have it won in fifteen years.
Speaker 3 (05:26):
Yeah. I was like, we dating a woman and she
got all these strict rules and everything, and you're like, well,
how many kids? I got five kids, Like, you can't
have strict rules with five kids. I don't kiss. On
the first night, I did a lot of kissing.
Speaker 1 (05:46):
I felt a lot worse about the Nike logo getting
put on the uniforms, which ended up not being that
big deal.
Speaker 3 (05:55):
Anyway. Pause, you can't even see it.
Speaker 1 (06:00):
Nike's kind of synonymous for the sports anyway at this point.
But I'm excited to see Aaron Judge with the beard.
See you see the players how they look. Now, it's
going to be interesting.
Speaker 3 (06:11):
So you've been in marketing, you in mindset training, let's talk.
Let's start by talking about the mindset of a marketer
when they're sitting down with a potential customer or a client.
How do you approach that mindset? What are the factors
the things that you're looking to glean from a customer
(06:34):
when they sit across the table from you.
Speaker 2 (06:39):
A great question.
Speaker 1 (06:40):
I think that this is relevant not just to marketing,
but if you're doing any kind of selling, if you're
talking to any kind of prospects, it's really easy to
come in with a game plan, with an idea about
what you want to sell, what you want them to do.
The reality is your job, as any kind of salesperson
or a busines this leader, is to listen, to sit
(07:02):
and try to deeply understand what is your prospect pain point,
what are they staying awake at night thinking about? And
are you able to provide a solution. Marketing has so
many different levers that can be pulled. There's so many
different areas within marketing. Most people will focus just on
(07:23):
their specialty and come in and you know the saying,
if you're a hammer, everything's in nail. Just try to
create a solution based on the service that they're offering
or the product that they're offering. I think it's a
lot more challenging to go in with a mindset that's
open and to just really sit and listen and strategize,
(07:45):
and that might mean having to say I'm not the
right person for us, my product's not the right thing
for this, and we're not a good fit, and that's okay.
I ran into a lot of problems early in my
career where you know, you think you're salesperson.
Speaker 2 (08:00):
You got to sell.
Speaker 1 (08:01):
It's all you have to do is sell, and it
caused issues because you end up you can will sales
to happen. You can use techniques and get people to
say yes when it's a bad fit, and then you
deal with the consequences. Ultimately, it's not going to be
a good fit. These people are probably going to churn
and it's going to be a bad situation for everybody involved.
(08:23):
So I think that trying to deeply understand what the
issue is and whether or not you can help, and
then making a decision based on that and having the
courage to say it's not a good fit is the
most important thing when you're looking at do you know what?
Speaker 3 (08:37):
This is the first time that somebody ever brought that
point out, And I'm glad that you brought that point out.
Because you may be at a level where you could
provide a service, but you don't want to take on
a company that may be ahead of you and their
needs start to create this thing where you start to
work for them juxtaposed to you have an agency or
(09:00):
you're because you can have a client where they overwhelm
you and the work is so a massive that you
don't have the capacity sustain. However, if they pull and
they say, you know, we all loan in a different direction,
you've done neglected everybody else. Yeah.
Speaker 1 (09:18):
Yeah, there's a lot of ways that it could be
a bad fit. And I think that's a really great point.
Taking a client because they're huge and you think they're
going to provide a lot of revenue, but they might
totally overwhelm your systems, your processes and cause you to
neglect other work is absolutely possible. I think there's also
a factor of you need to balance. Look, sometimes you
(09:42):
need revenue. It's hard to turn down business when you
don't have business. And it's really hard to give this
advice to people who are just starting out. But you
should have a really clear understanding of what your ideal
client looks like and really hurts to turn down money,
but sometimes you have to maintain the integrity of the company.
(10:05):
And you know, as I grow my business, I see
this more and more. There are people who come up
who seem like they might be a good fit, and
you really don't want to turn down the business. But
if you really search your heart, you realize that it's
it's not going to be a good fit and it
will it will end in, uh, just a poor experience
(10:26):
for everybody.
Speaker 3 (10:27):
Let's explore marketing mindset in an Ai h Ai is
running rampant. A lot of people understand some of the technology.
Everything is new, everybody's it's like the wild wild West.
How has that impacted what it is that you do
(10:49):
when you start looking at marketing campaigns, does it save
you hours? Is it intrusive? Where do you see the
landscape of marketing coming coming to from this age.
Speaker 1 (11:03):
Yeah, so take this answer with the grain of salt,
because everything is changing so rapidly and every week this
new technology, I'm getting an update that the lms have
changed dramatically. Up to this point. It has helped me immensely.
It has allowed me to be way more effective. I
think where people run into trouble is trying to do
(11:24):
too much with it for the administrative tasks like putting
job descriptions together for people that I'm hiring, putting tasks
together that I might not have thought of, putting contracts
together and proposals together for clients, putting together.
Speaker 2 (11:47):
Reports.
Speaker 1 (11:48):
Pouring through lots and lots of data that I get
from either you know, organic social results or SEO results
and helping sift through it and find and relevant data
points to look at have been really helpful. And things
like putting to their content calendars and scheduling it has
(12:11):
made my life a lot easier and allowed me to
be way more effective than I might have been before
these tools exist.
Speaker 2 (12:17):
I think where people run.
Speaker 1 (12:18):
Into issues is when they try to create content at
scale and don't inject personality and expertise into it. There
needs to be some differentiation in what you're publishing versus
all of the other just nondescript, generic content that's going
out in the world. And I think it's really easy
(12:40):
to use mid Journey to create AI graphics and then
use chat GPT or Claude or Gemini or whatever to
create all this copy and you look at it and
you read it and you think, wow, this is great.
Speaker 2 (12:54):
But people are I think people are.
Speaker 1 (12:55):
Starting to get wise to what an AI general piece
of content sounds like. I certainly am. The more I
deal with it, the more I'm starting to recognize these patterns.
But I think I think of it as and I'm
not the first person to say this, I think of
it as a great intern It's if you know, when
you're suffering from blank page syndrome and you're sitting there
(13:18):
and you don't know where to begin, and you don't
you don't know what topics to look at, starting to
have a conversation with an LM to figure out, Okay,
here's the client, here's what we want to post about.
Give me some potential topics. Help me organize my thoughts.
Let's put a blog piece together and then going through
it and editing it and adding that human element to it.
Speaker 2 (13:37):
It's extremely helpful.
Speaker 3 (13:39):
Yeah, because I'm glad that you said that, like, and
I wouldn't put it that intern. Right. So when we
think of the intern, the intern may have ideas, but
they have they have an idea experience, and they're coming
from a place of like, you know, like, oh, what
we should do this, so we should do this, And
sometimes they may come with a good idea. More than that,
(14:04):
they're still novice, and I think that we're at that
place with AI in terms of the the novice. It
doesn't understand a lot of the nuances that needs to
be understood. However, I do think that within the next
(14:24):
two to three years, as marketers, we have an opportunity
to be the voice, so to say, the leading expert,
the Jimmy v like because this is new right, and
a lot of people don't understand how to use it.
A lot of people don't understand how to how to
(14:46):
develop it as a market. When you start wrapping your
mind around what potentiality could come out. You found somebody
that that could speak well and could eloquently teach, right,
and is there a p It's true that you can
train them to be one of the leading voices and
help transform their lives.
Speaker 1 (15:10):
Yeah, it's gonna be really interesting to see where it goes.
I mean, I'd be lying if I said I wasn't
at all concerned about all of this destroying.
Speaker 2 (15:19):
The agency that I've built. Who knows.
Speaker 1 (15:22):
I believe and hope that there's always going to be
a space for relationship building and personality. I don't think
that anytime soon there'll be. Look, at the end of
the day, people are hiring me to implement marketing plans
that they don't have the bandwidth to learn about and
(15:42):
dig into the nitty gritty of, and they rely on
me and trust me to make decisions for them. And
even if they created some kind of AI automated marketing
tool that can spin up all of the graphic that
you need that look unique and differentiated from the other
(16:03):
graphics that create copy that's in your voice, that sounds
like it's an expert position, and can publish it automatically,
it would still take care.
Speaker 2 (16:14):
And you can't just click.
Speaker 1 (16:15):
A button and not look at it and not review it,
not think about it, not understand whether or not it actually,
you know, is getting your tone of voice correct. You
still need some amount of personalization to make sure that
that's all running smoothly. So I mean, look, I'm I'm
extremely biased. If I'm wrong about that, it means I
(16:37):
need to find a new line of work.
Speaker 2 (16:40):
Or maybe not. You know, maybe I.
Speaker 1 (16:43):
Evolved to be able to handle that kind of thing
and to be more of the facilitator, which you know,
to a certain extent I am today.
Speaker 3 (16:52):
So let's talk about you. We talked a lot about AI.
What when did you know so that you could go
out on your own and start an agency and help
other people to market their products ideas goods or services.
What was it for you that entrepreneur you're aboth.
Speaker 1 (17:15):
I've been interested in entrepreneurship for many years. I started
my first company back in twenty fourteen, twenty thirteen. Maybe
it was a marketing technology and software company. It created
loyalty awards programs for small businesses in New York City,
and I walked door to door to try to sell
(17:37):
these local business owners on putting the kiosk on their
counter so that people could check in with their phone
numbers and get discounts on goods and services. At the time,
we were too early, we were just before this loyalty
rewards boom, and a couple of years into working on this,
(17:59):
all of a sudden, these point of sale systems started
incorporating this functionality and nobody wanted to have two different
tablets on their counter, and it ended up just, you know,
we The idea was great, the execution was not. But
(18:19):
that was my first taste of entrepreneurship and I since
then have always been I don't want to say obsessed,
but entrepreneurship is definitely a way of life. It's not
just like a job. It's kind of a platitude. But
you know, I knew from that point on I wanted
(18:39):
to I wanted to chart my own path. And I've
had a number of corporate jobs with small businesses, with
large enterprises, and I've always had a hard time operating
within those environments. You know, I am a good team player,
I get along well with others, but at the end
of the day, there's always going to be some directive
(19:00):
given to me that I disagree with, and I'm going
to be told this is the way things are done
and this is how you have to do them, and
I'm going to be really bitter about that. And so
but I got into marketing. Quite accidentally, I was running
an incubator program for we Work. I ended up getting
laid off from that and I joined one of my
(19:20):
portfolio companies, which was a marketing agency that also had
like a Shopify app, and that's how I got into
the agency world. I got really interested in conversion rate optimization,
which is basically helping consumers make purchase decisions by removing
barriers and their user journey. And from there I joined
(19:44):
another agency, and after that agency wound down, I decided
I could do it myself. I mean, once you understand
what's happening behind the scenes, you know there is a
big mental barrier to starting your own business. But outside
of that mental b I knew that there wasn't anything
that I couldn't do to actually implement all of the
(20:06):
software and processes and hiring to start this. So I
just went for it back in May, and it's been
a really great stress.
Speaker 3 (20:14):
Talking about the customer buying cycle because for you to
come in into marketing at that place I find to
be dope because because that that's some next level mindset thinking.
(20:35):
A lot of people would say that digital marketing doesn't
work because there I believe that they're doing it wrong.
When we talk about the customer buying buying cycle, what
are the some of the things that are necessary for
a marketer to consider first?
Speaker 1 (21:03):
When I think about marketing, I think about it from
the kind of three major pillars within it. You have brand,
which is the why and why are you doing what
you're doing and why should people care? You have product marketing,
which is about your positioning, your packaging, your pricing, how
are you actually presenting your product or service to people?
Speaker 2 (21:25):
And then you have the growth.
Speaker 1 (21:26):
Marketing side of it or performance where you're more often
than not putting money into adds, stretu track people. You
need all of them, and depending on the size of
the company, the focus to change. If you're small, nobody's
really going to care about your brand. You still need
to have it. You still need to have a perspective.
(21:49):
You need things that you stand for so that people
can understand who you are. And it's essential for you
to have your why, not just for people to find
you and make decisions about whether or not they want
to buy your product or service, but because it helps
guide you as your north star. But that positioning, I
would say is the most important because especially if you're
(22:09):
going up against big players. You need to help consumers
understand how are you different? And you almost certainly need
to offer the same basic things that their products or
services do, and then add something on top of it.
You almost certainly need to have a cheaper price, and
you need to figure out what are the pain points
(22:30):
that consumers have with the incumbents products and services and
how can you position against those to attract people to you.
And then, you know, the growth side is difficult because
if you're small, you probably don't have a lot of
AD dollars, So how are you going out and hustling
to get people early on? It's going to be a
lot of manual labor of outreach, of trying to hang
(22:53):
out where your target market hangs out, and you know,
win a couple clients through that grow.
Speaker 3 (23:00):
H If I was to say to you, if we
looked at and we started out with sports, so I'm
gonna use a athlete Michael Jordan's life as a marketer
and how he was able to make more money and
sneakers than he was at the sport. Wise, if you
looked at that as a case study for everything that
(23:23):
you just said, those those pillars, how would you dissect.
Speaker 1 (23:27):
That, Well, Jordan's the best, So it's hard to relate
that to companies who are just starting out. And most
of the work I do is, you know, mid size companies,
not ones that are just starting but have a little
bit of marketing budget for these giant companies.
Speaker 2 (23:50):
I mean, Michael Jordan.
Speaker 1 (23:51):
By the time he was selling sneakers, people already thought
he was going to be you know who he is, right.
He was being heralded as the greatest basketball player of
all time early in his career, So that was all
about brand, right. He had this mindset and work ethic
that was unmatched, and that's what his brand is about
(24:15):
being the best. And you know, when you're wearing your
Jordan's you're telegraphing to other people that that's your mindset
and you are the best. So I think it's one
of the challenges I have with podcasts that focus on
case studies of that stature is that most people are
not close to that and are never going to be close.
Speaker 3 (24:36):
And I appreciate that, real honest take, right, But I'm
just really looking at not from his stature or from
what he's accomplished, but from the fact that when you
look at when he started from to be able to sustain.
I was talking about the sustainability where a company now
(25:00):
builds up entire and maybe I should have elongated the
conversation where the company built an entire brand under his
own brand and they was able to sustain it. What
nuances from the pillars that you could take from that one.
(25:20):
We already knew that. People thought that he was going
to be good, but we already had great basketball players, yeah,
Larry Bird, Magic Johnson, everybody else had sneaker deals. But
the sustainability and how those the pillars that you talked
about helped to build a sustainable brand. Not comparing a
major brand to minor brand.
Speaker 1 (25:42):
Sure, okay, well, I mean the most obvious one is
looking at the brand, the why behind it all and
what I was talking about before with the the what
the brand means to people and how people feel about
wearing these sneakers and how Again I'm not the first
(26:07):
person to discuss this, but it's widely discussed. How Jordan's
competitors are not you know, Adidas, it's not New Balance,
you know, it's more like Beats by Dre. You know,
it's it's a fashion statement it's a mindset.
Speaker 3 (26:25):
What are That's a great point.
Speaker 1 (26:28):
Yeah, it's in a category all by itself. It's people
are making a statement when they're wearing their Jordans, and
that is a very enviable position to be in when
you have a brand. You know, it is as you said,
I mean it, it's one of the reasons Nike is
the behemoth it is today. I mean it totally totally
transformed that brand.
Speaker 2 (26:49):
So it's hard to.
Speaker 3 (26:50):
I have a question for you right there because I
think that I don't want to gloss over that point.
And I think that that's a really point that we
can dive into. When you're working with a small business
and you're talking about their why and you're talking about
that statement, what are some of the tactics that you
use to help them because a lot of times in
small businesses, we don't know our statement, we don't know
(27:11):
our impact, We really don't know our why. Like, oh,
I'm a construction guy, right, I just like to Bill Howson,
how do you help a person develop and craft that
out so that it could become marketable.
Speaker 1 (27:26):
I like to think about for any product or service,
why should anybody care about anything you're saying? I mean,
all of purchase decisions are made emotionally, except for you know,
there are some essentials.
Speaker 2 (27:41):
You know, you go to the.
Speaker 1 (27:42):
Market, you need to get bread and eggs. You know,
there's certain things, but even that, I mean, there's a
reason why you're picking the products that you pick. But
for anything that people don't need, which is the vast
majority of things, there needs to be a positioning and
branding elements that make a person just believe in the
(28:03):
productor or believe that they need this product for some reason.
Speaker 3 (28:07):
And so.
Speaker 1 (28:09):
I think the you know, if you really dig deep,
you really need to drill into why should anybody care
about anything that you're saying? And sometimes it can be
hard because especially in you know, there are I'm not
gonna denegrate any of the markets that I work with,
(28:29):
but there are some that are kind of borings and
sometimes it's hard to to think about. You know, this
is you know, let's pretend like it's some kind of
Excel spreadsheet. You know, why does somebody care about this? Well,
you got to dig deeper. What are you doing? How
are you changing this person's life? And there's there is
always a reason you just need to get deep into,
(28:52):
you know, yeah, and there's a great it's a great
methodology jobs to be done, the idea being you're never
selling the product of the service, you're selling the feeling
or the completed job. And one of the examples that's
used a lot is you're not selling a hammer and
(29:14):
a nail, you're selling a painting hanging.
Speaker 3 (29:16):
On a wall.
Speaker 1 (29:18):
What is the outcome that somebody's looking for? And so
let's look at look at Jordan's. You're not just selling sneakers,
You're selling a dream, You're selling a feeling. This person
is gonna put these shoes on and feel like they're transformed. Look,
people are gonna look at them and think those are
sick shoes. This person's probably pretty cool. You know, there's
(29:38):
you know, there's ego in there, and there's sex appeal
in there. So you know, maybe a spreadsheet doesn't have
that same inherent appeal to it, but you can say,
all right, the spreadsheet is going to save you time
and money, it's going to save you a headache, it's
gonna make you a more present father or spouse. It's
gonna make you know, make you look better in the
(29:59):
eyes of your boss. Boss, Like, these are the things
that we want to focus on, Like, what's.
Speaker 3 (30:03):
I got to ask a question I have to run
you back from?
Speaker 5 (30:05):
Is right? Next?
Speaker 3 (30:06):
I can still hear you. When did you realize that
you can do this? That this magic was withinside of you?
And how was that barrier overcoming that that I needed
somebody to guide me for because you became an entrepreneur.
Speaker 1 (30:29):
Well, uh, I'm here just thinking about the answer.
Speaker 2 (30:35):
I struggle with this to this day. I mean, limiting
beliefs are a cancer.
Speaker 1 (30:44):
And if you can't get over your anxieties and your
self doubt, you'll never accomplish anything. So when did I
When did I finally believe that I could do this?
Speaker 2 (30:58):
I mean, I don't. I don't know that I've even
reached that today.
Speaker 1 (31:01):
I mean the every every day I am confronted with
roadblocks and challenges that caused me the second guess myself
and and have doubt and put my face in my
hands and wonder if I'm making a huge mistake by
not pursuing something that's stable and easy and putting my
(31:23):
family through the stress that I have Because if I fail.
Speaker 2 (31:28):
What does that mean?
Speaker 1 (31:31):
You know, candidly, I've done a lot of therapy. There's
a lot of I've done a lot of soul searching
and thinking and understanding about why do I have these
thoughts and and how can I get past them? And
I think, you know, one of the easiest ways to
do it is to just work figure out a way
to ignore those thoughts and just look at your to
(31:53):
do list and cross things off and keep moving forward
and put one foot in front of the other. You know,
I take great solace in the fact that I'm insignificant
in the grand scheme of life, and we're all going
to return to dust and none of this really matters,
and so make of it what you will. And I
think that that's a very comforting thought to me, that,
(32:15):
you know, even the great virtuosos of their time are
forgotten eventually, So why not take a chance and try
to make something that will make me happy.
Speaker 3 (32:25):
When you're working on a campaign and the client comes
to you and they really they have a good product
or good service or whatever, but they're scattered, what are
some of the things that you tap into. What is
your vortex that you like to bring them in to
(32:45):
help them to first identify We talked about the who, what, when, how,
and all those to identified what is your process and
why is those process is important?
Speaker 1 (33:04):
Well, early on, when I'm working with a client, I
offer a really really wide range of services. Some might
say far too many services, But if I have my
pick of what to do, I try to go through
a brand workshop that a friend of mine helped me
develop that goes through all of the things we've discussed
how why, and positioning and competitor analysis and figuring out
(33:29):
your tone of voice and messaging strategy. And so when
we have all of those documents together, it helps keep
everything very tight. Our content and messaging strategy has a
point of view and a purpose, and if we're confused
about it, we can say, all right, well, we did
all this work about who are the personas that we're
(33:49):
trying to target, So does this piece of content speak
specifically to one of these personas. We already know how
we want to sound. We know if we're going to
sound more professional or more casual, role, if it's going
to be educational, if it's going to be entertaining, and
we kind of just mix and match to make sure
that we have content that is very specifically targeted to
(34:12):
the person who we're trying to get this message to.
Speaker 3 (34:14):
And when you're going through that process, how to the recipient,
because most people don't like to really own up to
the fact that they're scattered, right most I don't wanna,
I don't wanna. I don't wanna. I don't wanna language
the question in that way judging people. So I'm gonna
(34:36):
I'm gonna remove the judgment. A lot of times people
may not realize.
Speaker 2 (34:49):
Mm hmm, nice.
Speaker 3 (36:21):
I'm so sorry. Man. My computer is I'm putting it
in the shop to get more I edit my videos.
For those of you are listening, I might edit this
part output. I edit my videos on my computer, and
it took up all of my hard draw space and
I cleaned the hard drive. I have to put it out.
(36:44):
This computer has like X amount of gigabytes. I'm gonna
have to put a terror byte of hard drive into
the computer. I have so many interviews that I can't
be away from my computer for the amount of days
that it needs to go into the shop. And I
only have one computer. I have a studio with another computer,
(37:06):
so what I might have to do, But I don't
live in the same town when my computer, Like right now,
I'm at my mother house and I'm going to tie
this into marketing, right, So for the platform that I'm on,
(37:27):
I don't like to cancel interviews because people take that
as a slight or it doesn't matter. So it's like,
all right, how now do I accommodate the interviewee my
(37:48):
personal situation, which is a real situation that you're you're
living through, and then being able to be in a
position on a platform where your work is still respected,
and that's what marketing is, right, being able to navigate
through all of those things, understanding the customer's need, understanding
(38:12):
your position, like the one of the most brilliant things
that you've said is when to say no, but also
understanding that the bottom line has.
Speaker 5 (38:23):
To be met.
Speaker 3 (38:24):
And you you began lamenting about being an entrepreneur, like
it's not easy. Is you got bills to pay, you
got family to feed and all. How do you juggle
all of those little nuances like me trying to juggle
right now with a computer that at any time will
throw me off lite.
Speaker 1 (38:46):
I I think it's a great question. I think it's
a really important answer for anybody who's considering entrepreneurship to hear.
Because I used to have a podcast and it was
all about how media today has done the world of
disservice by painting entrepreneurship as this happy, go lucky, fun
(39:07):
environment where you know, you have your shark tanks and
you have your you know a lot of media that
portrays it as fun, and it's not. It's predominantly a
life where you're alienating your friends and your family, You're
neglecting your health, You're dealing with tons of anxiety, your
(39:30):
maxing out credit cards, you are lonely. It's it is
a it is not a desirable lifestyle. And I feel like,
you know, the Mark Cubans of the world have made
it seem like not.
Speaker 2 (39:46):
It's not Mark's fault.
Speaker 1 (39:47):
I think the media has portrayed it as sexy and
it's and it's mostly.
Speaker 2 (39:51):
Not of late.
Speaker 1 (39:55):
I I balance it by just focusing on what's important
in my life, which is my wife and my children
and my friends, and trying.
Speaker 2 (40:03):
To look at it as the privilege that it is.
Speaker 1 (40:07):
I have a privilege to try to build this company,
to provide jobs for people, to provide services for clients,
and it's not fair to myself or my family to
take out the frustrations and the anxieties that I have
in my business on those people, and I really really
(40:27):
try daily to practice gratitude and think about all of
the things that are beautiful and great in my life
because the reality is the worst case scenarios that this
fails and that would suck, and I would be really
bitter and angry about it. But it's not affecting my health.
You know, I'll have to go get you know, a
(40:49):
nine to five job, which I promised i'd never.
Speaker 2 (40:51):
Do again, but you know, it happens. Well, maybe that's
what has to happen.
Speaker 1 (40:57):
But I think focusing on the good and focusing on
like really really thinking about how this is a choice
that I'm making. This is not something that's being done
to me every day. I'm choosing to pursue this life.
Speaker 3 (41:09):
From that perspective, and from from what I'm hearing, from
the way that you're talking to your mental health one,
You're not gonna be back out getting a job.
Speaker 1 (41:20):
I heard really hard.
Speaker 3 (41:27):
I've been an entrepreneurs since I was nineteen. I'm fifty
years old. You might not make all the money we
was talking a pre I was able to put my
daughter stale king.
Speaker 2 (41:45):
I mean, what, Look, that's what it's all about.
Speaker 3 (41:49):
I didn't make all the money house, but I got
the bigger household.
Speaker 1 (41:52):
Speaking of you know, I was talking, I was talking
before about misconceptions with entrepreneurship. I think that again, Shark
Tank and you know, things like why Combinator and crunch
Base and tech media in general has made people believe
(42:13):
that the only path that somebody can take as an
entrepreneur is to go build a zero to one idea,
have some new novel breakthrough technology, raise millions and millions
of dollars, hire thousands of employees with the reality is,
most entrepreneurs don't achieve that, and you shouldn't even aim
to achieve that. I mean, I that's where you know,
(42:35):
I mentioned that we work, and that was at the
time I was there. It went from you know, something
like an eight billion dollar company to a fifty billion
dollar company and then it went back down to zero.
And I was running an incubator where I had seven
years so portfolio companies, each of which was trying to
raise capital. And that was what I thought. Entrepreneurship was
(42:59):
only at as opposed to starting an agency or or
going and being a service provider, you know, starting a
plumbing business or a landscaping business, or an electrician business,
starting an events company, whatever. There's all sorts of different
business opportunities that somebody can pursue, and you, as an entrepreneur,
(43:24):
have to understand what your goals are. If your goals
are to build one hundred million dollar company plus, that's great,
you know, but you understand it has to be technology
to scale and you're going to have to hire a
lot of people and raise a lot of capital. For
me today, having seen a lot of different early stage companies,
that's not my goal. I want a lifestyle company. I
want something that brings me enough cash to support myself,
(43:47):
to support my family, to enjoy the finer things in life.
I don't need to you know, travel in private jets.
I just want to be able to do the things
that I want to do and go see live music.
I'm going to take my wife out to dinner. I
want to be able to, you know, live comfortably. But
I don't care about having a giant valuation. I don't
care about having a thousand employees.
Speaker 2 (44:09):
You know.
Speaker 1 (44:10):
All I want to do is be able to, you know,
live a really good life. And I think that people
need to if they're interested in pursuing entrepreneurship really really
understand what they're trying to get out of it. Because
if you care about that what I just talked about,
that doesn't have to be, you know, a brand new
(44:32):
breakthrough technology. It doesn't have to be something that's so
cutting edge. I mean, you can achieve what I'm talking
about with many, many different types of businesses.
Speaker 3 (44:42):
And now you have it, everybody. I told you we
set you at the feed of the Masters. This conversation
touched on a lot of different aspects one brand building,
true why, and Jake was able to really explain his why.
And when you're seeking someone to work on your digital
(45:06):
marketing campaign, you need somebody that has that kind of
compassion and conviction because they're going to help you dive
and tap in a little bit deeper into your why.
And a lot of times we understand the product that
we're building, we understand the goods that we're given, we
understand the services that we're providing, but we really lose
(45:27):
focus on the why are we doing it? And the
marketer helps you to tap into that. Jake, my last
question for you books, I see in your background you
have a lot of them. I always acts nine of
my guests, what books fiction non fiction? If you were
(45:50):
sitting down talking to a bunch of teenagers and giving
them some advice that you would recommend.
Speaker 1 (46:00):
All right, this is going to be a little bit
of a rant, but I'm going to give you an answer.
I went through many, many years as an entrepreneur where
I felt like if I wasn't reading nonfiction or business
related books, I was wasting my time, and that I
needed to constantly be learning and figuring out tools and
skills to grow my business. And over the past couple
(46:20):
of years, I have realized that fiction can a teach
you a ton about the world and give you a
lot of skills that you might be looking for from nonfiction.
And also it's just oftentimes so much more enjoyable than
trying to slog through some business book that just is
uninteresting and dry. That said, I'm a huge fan of Sapiens.
Speaker 2 (46:46):
By You've all know Harari.
Speaker 1 (46:50):
It is a history of human existence from our earliest
days to today. It gets a little bit of flat
because I think there's some there's a little bit more
opinion sometimes than most historians would prefer. I think he
makes he makes some assumptions and conjecture about the way
(47:13):
we've evolved as humans. But it is unbelievably insightful and
it is very interesting. It's one of those books that
I could not put down once I picked it up.
Speaker 2 (47:24):
So that's what I would recommend.
Speaker 3 (47:28):
We don't actually for cash apps, venmos, Apple pays, or
any of those things. But what we do actually for
is that you hit like and subscribe your likes.
Speaker 6 (47:36):
Your subscriptions is your contribution to our oh airways.
Speaker 3 (47:47):
It allows these conversations to get to the ears of many.
All of Matt's sorry, Jake's information is in the description.
So in the description is going to say and this
is introduction in it. And then when you see Jake's
Slim's gonna be lines, and I try to make the
lines a lot like at least the full sentence. You
(48:09):
click that line, you're gonna go into Jake's infrastructure. I
need you to follow him on social media. I need
you to get a clarity call if you're in business,
so that you can see what direction your company needs
to go in. If you're missing one of those pillars.
You heard the man. He can help you get there,
(48:31):
not only that being in it. If you show me
your cell phone. I can show you your thoughts. If
you're in business and you're not pulling up people like Jake,
people like myself, if that's not in your algorithm, then
you're looking at the wrong stuff. So that's why you
(48:53):
need to be in his social echo fear, and not
only that. Don't walk with your head down, don't want
making excuses. Don't walk thinking that, oh, I'm going to
sell a business. I'm going to make two million dollar,
hunt two hundred million dollars, just like they do on
Shark Tank. I'm gonna no. That is the role. To
(49:16):
victory is a long, slow and toiless journey. But you
can walk in victory, enjoy your day.
Speaker 1 (49:24):
Peace.
Speaker 3 (49:27):
Thanks Jake. Now you yeah, you're you're like a philosopher
or a new instrument. You got deep, you got deep
answerting on your side, what is his name? Okay? Because
(49:49):
on my side is still recording. All right, It's just
it's just my computer. I just ordered this computer. Last year,
I went through computers. I had somebody to do my
editing for me, and his wife took ill. And now
I started since October doing all that the editing myself,
and it just overloaded this computer. I should have got
(50:11):
a gaming I should have got a gaming computer with
walk in with. So all I'm gonna do is take
it and upgrade it. And it's gonna cost me two
hundred dollars, but it's gonna take three days. So I
was just looking. I might put it in a shop
tomorrow and get it out Monday because I don't have
no interviews on Monday. That's gonna be the best thing
(50:32):
for me. This would be up in a couple of weeks.
I'm taking, No, this would be up in a couple
of weeks. I'm taking my latest interviews and putting them
up first. I have interviews that I fell behind on
because my friend took ill, so I'll go back in
(50:53):
archivedence and bring them up later. But I'm not gonna
keep the new people waiting while I try to figure.
Speaker 5 (51:00):
Out what he left.
Speaker 3 (51:36):
So let me ask you, if, dude, if you need
the raw So some people ask me for the raw
video because I'm really an audio only and I do clips.
If you need a video, email me and I'll shoot
it over to your team. And so so just let
me know, let me know what you need from me. Now.
(52:04):
The only thing I asked I'll share it with you.
But the only thing I ask is when when I
produce to the actual podcast, that you still share it again.
You know, you know what I'm saying. That helps me
out if the guests don't share it. Sometimes I have
guests that that does a really good job. Then I
have some guests that don't even like I'll try to
(52:26):
tag them in it. They won't even repost it and
stuff like that. So I set out I don't That's
not a demand of mine, but I am going to
be more mindful of asking people to really help to
get because it just helps me out. Okay, yeah, so
(52:54):
I'm gonna follow you on Instagram. I'm a singer to
link probably on I gotta go to Washington this weekend.
They go pick up my daughter from college Monday. Give
me till Monday and and then I'll have the link.
But I'm gonna follow you on Instagram. If you don't
get the link by Monday, just text me on DM
(53:15):
me on Instagram and say hey, don't forget the link,
and then out a judg something all right, And Joey
I don't care about having a giant valuation. I don't
care about having a thousand employees.
Speaker 2 (00:06):
You know, all I want to do is be able to,
you know, live a really good life.
Speaker 1 (00:12):
And I think that people need to if they're interested
in pursuing entrepreneurship, really really understand what they're trying to
get out of it.
Speaker 3 (00:21):
Good It afternoon, A good day, good evening. I don't
know what time you're listening or were you listening from?
Shaboy your host and Lauren tell me and you are
Whitney for another episode of Walk in Victory. Speaking of
Victory walk.
Speaker 4 (00:31):
Warning, This is a public service announcement. The Walk in
Victory podcast is where we have conversations purpose to evolve lives.
You may not want to evolve, then tune into another
bleeping podcast. Everyone else, enjoy the show and here's our host.
Speaker 3 (00:50):
Good right afternoon, good day, good evening. I don't know
what time you're listening and or where you're listening from.
It's your boy your host Noura and tell me and
you are a Whitney for another episode, Oh, Walk in Victory.
Speaking of Victory, Waltz, you can have a great product.
You can have it I'm gonna use And you know,
I like to use sports analogies because with sports analogies
(01:13):
it can bring things to life. If there's a man listening,
they were like, ah, but you might not see it
through the same lens that I see it through, right,
so you can have a great product. And I'm gonna
use the Dallas Cowboys because they have Americans seen. The
Dallas Cowboys is number one, one of the top five
(01:40):
franchises in money making. They haven't won a Super Bowl
since the nineties. Here, what I'm saying, they're top five
in making money. They haven't won a super Bowl since
the nineties. Why is that they've been branded as an
(02:02):
America's team. So from a marketing perspective, when you see
the star, when you see a cloud, when you see
the uniform, Sorry about that, man, my computer's been backed up,
(02:42):
so you don't even realize that you've been branded. On
an old nostalgic mindset of the franchise, you start to
really think that, oh, wow, they are America's team because
that's what your father told you, that's what the news
(03:04):
tell you. If they go on a lot of Monday
night football or Sunday night football games, so everybody's buying
into the machine. So from a network perspective, they'll put
them on because they know that they put them on
people going to watch. From a nostalgic perspective, they know
that they hate it. Because of your light, you're gonna
(03:24):
be watched. And if you listen to the talk shows,
they lead in talking about them all the time, even
when they losing, because they know when they talk about
the Cowboys people gonna listen. Why is that Because the
brand is so entrenched in the mind of people that
(03:47):
don't like them people that do like them. It's creates
a polarization of conversation. And even if you are getting
bad publicity, bad publicity is better than no publicity. And
that's why they are a Barion Air company. Marketing is important,
(04:08):
and how you brand your position is important, but it's
not only important of marketing and how it's a win.
And we're going to talk all things marketing, all things
mindset with Jake.
Speaker 2 (04:20):
How are you, sir, I'm doing well in the wrong.
Thanks for having me. I'm a giant.
Speaker 1 (04:30):
That leand was painful for me. But you could talk
about the Yankees the same way.
Speaker 3 (04:34):
Right.
Speaker 1 (04:34):
The Yankees are known as also probably one of the
top five franchises in the world, and they haven't won
since two thousand and nine.
Speaker 2 (04:43):
We act like we win every year. We haven't.
Speaker 1 (04:45):
Last year was a disaster against the Dodgers. But same thing, right,
Those pinstripes.
Speaker 3 (04:50):
Mean pin stripes mean something. So before we get into
what we're going to talk about, I do have to
ask this question, how do you feel about them relaxing
the face face your hero.
Speaker 1 (05:03):
I have a close friend who cares a lot more
than I do, and I thought he put it in
a really great context. If you're winning every year, make
every player shave, do whatever you want, have these strict rules.
If you're not winning, it's time to shake something up.
We're now, you know, we pretend to be winners. We
(05:25):
have it won in fifteen years.
Speaker 3 (05:26):
Yeah. I was like, we dating a woman and she
got all these strict rules and everything, and you're like, well,
how many kids? I got five kids, Like, you can't
have strict rules with five kids. I don't kiss. On
the first night, I did a lot of kissing.
Speaker 1 (05:46):
I felt a lot worse about the Nike logo getting
put on the uniforms, which ended up not being that
big deal.
Speaker 3 (05:55):
Anyway. Pause, you can't even see it.
Speaker 1 (06:00):
Nike's kind of synonymous for the sports anyway at this point.
But I'm excited to see Aaron Judge with the beard.
See you see the players how they look. Now, it's
going to be interesting.
Speaker 3 (06:11):
So you've been in marketing, you in mindset training, let's talk.
Let's start by talking about the mindset of a marketer
when they're sitting down with a potential customer or a client.
How do you approach that mindset? What are the factors
the things that you're looking to glean from a customer
(06:34):
when they sit across the table from you.
Speaker 2 (06:39):
A great question.
Speaker 1 (06:40):
I think that this is relevant not just to marketing,
but if you're doing any kind of selling, if you're
talking to any kind of prospects, it's really easy to
come in with a game plan, with an idea about
what you want to sell, what you want them to do.
The reality is your job, as any kind of salesperson
or a busines this leader, is to listen, to sit
(07:02):
and try to deeply understand what is your prospect pain point,
what are they staying awake at night thinking about? And
are you able to provide a solution. Marketing has so
many different levers that can be pulled. There's so many
different areas within marketing. Most people will focus just on
(07:23):
their specialty and come in and you know the saying,
if you're a hammer, everything's in nail. Just try to
create a solution based on the service that they're offering
or the product that they're offering. I think it's a
lot more challenging to go in with a mindset that's
open and to just really sit and listen and strategize,
(07:45):
and that might mean having to say I'm not the
right person for us, my product's not the right thing
for this, and we're not a good fit, and that's okay.
I ran into a lot of problems early in my
career where you know, you think you're salesperson.
Speaker 2 (08:00):
You got to sell.
Speaker 1 (08:01):
It's all you have to do is sell, and it
caused issues because you end up you can will sales
to happen. You can use techniques and get people to
say yes when it's a bad fit, and then you
deal with the consequences. Ultimately, it's not going to be
a good fit. These people are probably going to churn
and it's going to be a bad situation for everybody involved.
(08:23):
So I think that trying to deeply understand what the
issue is and whether or not you can help, and
then making a decision based on that and having the
courage to say it's not a good fit is the
most important thing when you're looking at do you know what?
Speaker 3 (08:37):
This is the first time that somebody ever brought that
point out, And I'm glad that you brought that point out.
Because you may be at a level where you could
provide a service, but you don't want to take on
a company that may be ahead of you and their
needs start to create this thing where you start to
work for them juxtaposed to you have an agency or
(09:00):
you're because you can have a client where they overwhelm
you and the work is so a massive that you
don't have the capacity sustain. However, if they pull and
they say, you know, we all loan in a different direction,
you've done neglected everybody else. Yeah.
Speaker 1 (09:18):
Yeah, there's a lot of ways that it could be
a bad fit. And I think that's a really great point.
Taking a client because they're huge and you think they're
going to provide a lot of revenue, but they might
totally overwhelm your systems, your processes and cause you to
neglect other work is absolutely possible. I think there's also
a factor of you need to balance. Look, sometimes you
(09:42):
need revenue. It's hard to turn down business when you
don't have business. And it's really hard to give this
advice to people who are just starting out. But you
should have a really clear understanding of what your ideal
client looks like and really hurts to turn down money,
but sometimes you have to maintain the integrity of the company.
(10:05):
And you know, as I grow my business, I see
this more and more. There are people who come up
who seem like they might be a good fit, and
you really don't want to turn down the business. But
if you really search your heart, you realize that it's
it's not going to be a good fit and it
will it will end in, uh, just a poor experience
(10:26):
for everybody.
Speaker 3 (10:27):
Let's explore marketing mindset in an Ai h Ai is
running rampant. A lot of people understand some of the technology.
Everything is new, everybody's it's like the wild wild West.
How has that impacted what it is that you do
(10:49):
when you start looking at marketing campaigns, does it save
you hours? Is it intrusive? Where do you see the
landscape of marketing coming coming to from this age.
Speaker 1 (11:03):
Yeah, so take this answer with the grain of salt,
because everything is changing so rapidly and every week this
new technology, I'm getting an update that the lms have
changed dramatically. Up to this point. It has helped me immensely.
It has allowed me to be way more effective. I
think where people run into trouble is trying to do
(11:24):
too much with it for the administrative tasks like putting
job descriptions together for people that I'm hiring, putting tasks
together that I might not have thought of, putting contracts
together and proposals together for clients, putting together.
Speaker 2 (11:47):
Reports.
Speaker 1 (11:48):
Pouring through lots and lots of data that I get
from either you know, organic social results or SEO results
and helping sift through it and find and relevant data
points to look at have been really helpful. And things
like putting to their content calendars and scheduling it has
(12:11):
made my life a lot easier and allowed me to
be way more effective than I might have been before
these tools exist.
Speaker 2 (12:17):
I think where people run.
Speaker 1 (12:18):
Into issues is when they try to create content at
scale and don't inject personality and expertise into it. There
needs to be some differentiation in what you're publishing versus
all of the other just nondescript, generic content that's going
out in the world. And I think it's really easy
(12:40):
to use mid Journey to create AI graphics and then
use chat GPT or Claude or Gemini or whatever to
create all this copy and you look at it and
you read it and you think, wow, this is great.
Speaker 2 (12:54):
But people are I think people are.
Speaker 1 (12:55):
Starting to get wise to what an AI general piece
of content sounds like. I certainly am. The more I
deal with it, the more I'm starting to recognize these patterns.
But I think I think of it as and I'm
not the first person to say this, I think of
it as a great intern It's if you know, when
you're suffering from blank page syndrome and you're sitting there
(13:18):
and you don't know where to begin, and you don't
you don't know what topics to look at, starting to
have a conversation with an LM to figure out, Okay,
here's the client, here's what we want to post about.
Give me some potential topics. Help me organize my thoughts.
Let's put a blog piece together and then going through
it and editing it and adding that human element to it.
Speaker 2 (13:37):
It's extremely helpful.
Speaker 3 (13:39):
Yeah, because I'm glad that you said that, like, and
I wouldn't put it that intern. Right. So when we
think of the intern, the intern may have ideas, but
they have they have an idea experience, and they're coming
from a place of like, you know, like, oh, what
we should do this, so we should do this, And
sometimes they may come with a good idea. More than that,
(14:04):
they're still novice, and I think that we're at that
place with AI in terms of the the novice. It
doesn't understand a lot of the nuances that needs to
be understood. However, I do think that within the next
(14:24):
two to three years, as marketers, we have an opportunity
to be the voice, so to say, the leading expert,
the Jimmy v like because this is new right, and
a lot of people don't understand how to use it.
A lot of people don't understand how to how to
(14:46):
develop it as a market. When you start wrapping your
mind around what potentiality could come out. You found somebody
that that could speak well and could eloquently teach, right,
and is there a p It's true that you can
train them to be one of the leading voices and
help transform their lives.
Speaker 1 (15:10):
Yeah, it's gonna be really interesting to see where it goes.
I mean, I'd be lying if I said I wasn't
at all concerned about all of this destroying.
Speaker 2 (15:19):
The agency that I've built. Who knows.
Speaker 1 (15:22):
I believe and hope that there's always going to be
a space for relationship building and personality. I don't think
that anytime soon there'll be. Look, at the end of
the day, people are hiring me to implement marketing plans
that they don't have the bandwidth to learn about and
(15:42):
dig into the nitty gritty of, and they rely on
me and trust me to make decisions for them. And
even if they created some kind of AI automated marketing
tool that can spin up all of the graphic that
you need that look unique and differentiated from the other
(16:03):
graphics that create copy that's in your voice, that sounds
like it's an expert position, and can publish it automatically,
it would still take care.
Speaker 2 (16:14):
And you can't just click.
Speaker 1 (16:15):
A button and not look at it and not review it,
not think about it, not understand whether or not it actually,
you know, is getting your tone of voice correct. You
still need some amount of personalization to make sure that
that's all running smoothly. So I mean, look, I'm I'm
extremely biased. If I'm wrong about that, it means I
(16:37):
need to find a new line of work.
Speaker 2 (16:40):
Or maybe not. You know, maybe I.
Speaker 1 (16:43):
Evolved to be able to handle that kind of thing
and to be more of the facilitator, which you know,
to a certain extent I am today.
Speaker 3 (16:52):
So let's talk about you. We talked a lot about AI.
What when did you know so that you could go
out on your own and start an agency and help
other people to market their products ideas goods or services.
What was it for you that entrepreneur you're aboth.
Speaker 1 (17:15):
I've been interested in entrepreneurship for many years. I started
my first company back in twenty fourteen, twenty thirteen. Maybe
it was a marketing technology and software company. It created
loyalty awards programs for small businesses in New York City,
and I walked door to door to try to sell
(17:37):
these local business owners on putting the kiosk on their
counter so that people could check in with their phone
numbers and get discounts on goods and services. At the time,
we were too early, we were just before this loyalty
rewards boom, and a couple of years into working on this,
(17:59):
all of a sudden, these point of sale systems started
incorporating this functionality and nobody wanted to have two different
tablets on their counter, and it ended up just, you know,
we The idea was great, the execution was not. But
(18:19):
that was my first taste of entrepreneurship and I since
then have always been I don't want to say obsessed,
but entrepreneurship is definitely a way of life. It's not
just like a job. It's kind of a platitude. But
you know, I knew from that point on I wanted
(18:39):
to I wanted to chart my own path. And I've
had a number of corporate jobs with small businesses, with
large enterprises, and I've always had a hard time operating
within those environments. You know, I am a good team player,
I get along well with others, but at the end
of the day, there's always going to be some directive
(19:00):
given to me that I disagree with, and I'm going
to be told this is the way things are done
and this is how you have to do them, and
I'm going to be really bitter about that. And so
but I got into marketing. Quite accidentally, I was running
an incubator program for we Work. I ended up getting
laid off from that and I joined one of my
(19:20):
portfolio companies, which was a marketing agency that also had
like a Shopify app, and that's how I got into
the agency world. I got really interested in conversion rate optimization,
which is basically helping consumers make purchase decisions by removing
barriers and their user journey. And from there I joined
(19:44):
another agency, and after that agency wound down, I decided
I could do it myself. I mean, once you understand
what's happening behind the scenes, you know there is a
big mental barrier to starting your own business. But outside
of that mental b I knew that there wasn't anything
that I couldn't do to actually implement all of the
(20:06):
software and processes and hiring to start this. So I
just went for it back in May, and it's been
a really great stress.
Speaker 3 (20:14):
Talking about the customer buying cycle because for you to
come in into marketing at that place I find to
be dope because because that that's some next level mindset thinking.
(20:35):
A lot of people would say that digital marketing doesn't
work because there I believe that they're doing it wrong.
When we talk about the customer buying buying cycle, what
are the some of the things that are necessary for
a marketer to consider first?
Speaker 1 (21:03):
When I think about marketing, I think about it from
the kind of three major pillars within it. You have brand,
which is the why and why are you doing what
you're doing and why should people care? You have product marketing,
which is about your positioning, your packaging, your pricing, how
are you actually presenting your product or service to people?
Speaker 2 (21:25):
And then you have the growth.
Speaker 1 (21:26):
Marketing side of it or performance where you're more often
than not putting money into adds, stretu track people. You
need all of them, and depending on the size of
the company, the focus to change. If you're small, nobody's
really going to care about your brand. You still need
to have it. You still need to have a perspective.
(21:49):
You need things that you stand for so that people
can understand who you are. And it's essential for you
to have your why, not just for people to find
you and make decisions about whether or not they want
to buy your product or service, but because it helps
guide you as your north star. But that positioning, I
would say is the most important because especially if you're
(22:09):
going up against big players. You need to help consumers
understand how are you different? And you almost certainly need
to offer the same basic things that their products or
services do, and then add something on top of it.
You almost certainly need to have a cheaper price, and
you need to figure out what are the pain points
(22:30):
that consumers have with the incumbents products and services and
how can you position against those to attract people to you.
And then, you know, the growth side is difficult because
if you're small, you probably don't have a lot of
AD dollars, So how are you going out and hustling
to get people early on? It's going to be a
lot of manual labor of outreach, of trying to hang
(22:53):
out where your target market hangs out, and you know,
win a couple clients through that grow.
Speaker 3 (23:00):
H If I was to say to you, if we
looked at and we started out with sports, so I'm
gonna use a athlete Michael Jordan's life as a marketer
and how he was able to make more money and
sneakers than he was at the sport. Wise, if you
looked at that as a case study for everything that
(23:23):
you just said, those those pillars, how would you dissect.
Speaker 1 (23:27):
That, Well, Jordan's the best, So it's hard to relate
that to companies who are just starting out. And most
of the work I do is, you know, mid size companies,
not ones that are just starting but have a little
bit of marketing budget for these giant companies.
Speaker 2 (23:50):
I mean, Michael Jordan.
Speaker 1 (23:51):
By the time he was selling sneakers, people already thought
he was going to be you know who he is, right.
He was being heralded as the greatest basketball player of
all time early in his career, So that was all
about brand, right. He had this mindset and work ethic
that was unmatched, and that's what his brand is about
(24:15):
being the best. And you know, when you're wearing your
Jordan's you're telegraphing to other people that that's your mindset
and you are the best. So I think it's one
of the challenges I have with podcasts that focus on
case studies of that stature is that most people are
not close to that and are never going to be close.
Speaker 3 (24:36):
And I appreciate that, real honest take, right, But I'm
just really looking at not from his stature or from
what he's accomplished, but from the fact that when you
look at when he started from to be able to sustain.
I was talking about the sustainability where a company now
(25:00):
builds up entire and maybe I should have elongated the
conversation where the company built an entire brand under his
own brand and they was able to sustain it. What
nuances from the pillars that you could take from that one.
(25:20):
We already knew that. People thought that he was going
to be good, but we already had great basketball players, yeah,
Larry Bird, Magic Johnson, everybody else had sneaker deals. But
the sustainability and how those the pillars that you talked
about helped to build a sustainable brand. Not comparing a
major brand to minor brand.
Speaker 1 (25:42):
Sure, okay, well, I mean the most obvious one is
looking at the brand, the why behind it all and
what I was talking about before with the the what
the brand means to people and how people feel about
wearing these sneakers and how Again I'm not the first
(26:07):
person to discuss this, but it's widely discussed. How Jordan's
competitors are not you know, Adidas, it's not New Balance,
you know, it's more like Beats by Dre. You know,
it's it's a fashion statement it's a mindset.
Speaker 3 (26:25):
What are That's a great point.
Speaker 1 (26:28):
Yeah, it's in a category all by itself. It's people
are making a statement when they're wearing their Jordans, and
that is a very enviable position to be in when
you have a brand. You know, it is as you said,
I mean it, it's one of the reasons Nike is
the behemoth it is today. I mean it totally totally
transformed that brand.
Speaker 2 (26:49):
So it's hard to.
Speaker 3 (26:50):
I have a question for you right there because I
think that I don't want to gloss over that point.
And I think that that's a really point that we
can dive into. When you're working with a small business
and you're talking about their why and you're talking about
that statement, what are some of the tactics that you
use to help them because a lot of times in
small businesses, we don't know our statement, we don't know
(27:11):
our impact, We really don't know our why. Like, oh,
I'm a construction guy, right, I just like to Bill Howson,
how do you help a person develop and craft that
out so that it could become marketable.
Speaker 1 (27:26):
I like to think about for any product or service,
why should anybody care about anything you're saying? I mean,
all of purchase decisions are made emotionally, except for you know,
there are some essentials.
Speaker 2 (27:41):
You know, you go to the.
Speaker 1 (27:42):
Market, you need to get bread and eggs. You know,
there's certain things, but even that, I mean, there's a
reason why you're picking the products that you pick. But
for anything that people don't need, which is the vast
majority of things, there needs to be a positioning and
branding elements that make a person just believe in the
(28:03):
productor or believe that they need this product for some reason.
Speaker 3 (28:07):
And so.
Speaker 1 (28:09):
I think the you know, if you really dig deep,
you really need to drill into why should anybody care
about anything that you're saying? And sometimes it can be
hard because especially in you know, there are I'm not
gonna denegrate any of the markets that I work with,
(28:29):
but there are some that are kind of borings and
sometimes it's hard to to think about. You know, this
is you know, let's pretend like it's some kind of
Excel spreadsheet. You know, why does somebody care about this? Well,
you got to dig deeper. What are you doing? How
are you changing this person's life? And there's there is
always a reason you just need to get deep into,
(28:52):
you know, yeah, and there's a great it's a great
methodology jobs to be done, the idea being you're never
selling the product of the service, you're selling the feeling
or the completed job. And one of the examples that's
used a lot is you're not selling a hammer and
(29:14):
a nail, you're selling a painting hanging.
Speaker 3 (29:16):
On a wall.
Speaker 1 (29:18):
What is the outcome that somebody's looking for? And so
let's look at look at Jordan's. You're not just selling sneakers,
You're selling a dream, You're selling a feeling. This person
is gonna put these shoes on and feel like they're transformed. Look,
people are gonna look at them and think those are
sick shoes. This person's probably pretty cool. You know, there's
(29:38):
you know, there's ego in there, and there's sex appeal
in there. So you know, maybe a spreadsheet doesn't have
that same inherent appeal to it, but you can say,
all right, the spreadsheet is going to save you time
and money, it's going to save you a headache, it's
gonna make you a more present father or spouse. It's
gonna make you know, make you look better in the
(29:59):
eyes of your boss. Boss, Like, these are the things
that we want to focus on, Like, what's.
Speaker 3 (30:03):
I got to ask a question I have to run
you back from?
Speaker 5 (30:05):
Is right? Next?
Speaker 3 (30:06):
I can still hear you. When did you realize that
you can do this? That this magic was withinside of you?
And how was that barrier overcoming that that I needed
somebody to guide me for because you became an entrepreneur.
Speaker 1 (30:29):
Well, uh, I'm here just thinking about the answer.
Speaker 2 (30:35):
I struggle with this to this day. I mean, limiting
beliefs are a cancer.
Speaker 1 (30:44):
And if you can't get over your anxieties and your
self doubt, you'll never accomplish anything. So when did I
When did I finally believe that I could do this?
Speaker 2 (30:58):
I mean, I don't. I don't know that I've even
reached that today.
Speaker 1 (31:01):
I mean the every every day I am confronted with
roadblocks and challenges that caused me the second guess myself
and and have doubt and put my face in my
hands and wonder if I'm making a huge mistake by
not pursuing something that's stable and easy and putting my
(31:23):
family through the stress that I have Because if I fail.
Speaker 2 (31:28):
What does that mean?
Speaker 1 (31:31):
You know, candidly, I've done a lot of therapy. There's
a lot of I've done a lot of soul searching
and thinking and understanding about why do I have these
thoughts and and how can I get past them? And
I think, you know, one of the easiest ways to
do it is to just work figure out a way
to ignore those thoughts and just look at your to
(31:53):
do list and cross things off and keep moving forward
and put one foot in front of the other. You know,
I take great solace in the fact that I'm insignificant
in the grand scheme of life, and we're all going
to return to dust and none of this really matters,
and so make of it what you will. And I
think that that's a very comforting thought to me, that,
(32:15):
you know, even the great virtuosos of their time are
forgotten eventually, So why not take a chance and try
to make something that will make me happy.
Speaker 3 (32:25):
When you're working on a campaign and the client comes
to you and they really they have a good product
or good service or whatever, but they're scattered, what are
some of the things that you tap into. What is
your vortex that you like to bring them in to
(32:45):
help them to first identify We talked about the who, what, when, how,
and all those to identified what is your process and
why is those process is important?
Speaker 1 (33:04):
Well, early on, when I'm working with a client, I
offer a really really wide range of services. Some might
say far too many services, But if I have my
pick of what to do, I try to go through
a brand workshop that a friend of mine helped me
develop that goes through all of the things we've discussed
how why, and positioning and competitor analysis and figuring out
(33:29):
your tone of voice and messaging strategy. And so when
we have all of those documents together, it helps keep
everything very tight. Our content and messaging strategy has a
point of view and a purpose, and if we're confused
about it, we can say, all right, well, we did
all this work about who are the personas that we're
(33:49):
trying to target, So does this piece of content speak
specifically to one of these personas. We already know how
we want to sound. We know if we're going to
sound more professional or more casual, role, if it's going
to be educational, if it's going to be entertaining, and
we kind of just mix and match to make sure
that we have content that is very specifically targeted to
(34:12):
the person who we're trying to get this message to.
Speaker 3 (34:14):
And when you're going through that process, how to the recipient,
because most people don't like to really own up to
the fact that they're scattered, right most I don't wanna,
I don't wanna. I don't wanna. I don't wanna language
the question in that way judging people. So I'm gonna
(34:36):
I'm gonna remove the judgment. A lot of times people
may not realize.
Speaker 2 (34:49):
Mm hmm, nice.
Speaker 3 (36:21):
I'm so sorry. Man. My computer is I'm putting it
in the shop to get more I edit my videos.
For those of you are listening, I might edit this
part output. I edit my videos on my computer, and
it took up all of my hard draw space and
I cleaned the hard drive. I have to put it out.
(36:44):
This computer has like X amount of gigabytes. I'm gonna
have to put a terror byte of hard drive into
the computer. I have so many interviews that I can't
be away from my computer for the amount of days
that it needs to go into the shop. And I
only have one computer. I have a studio with another computer,
(37:06):
so what I might have to do, But I don't
live in the same town when my computer, Like right now,
I'm at my mother house and I'm going to tie
this into marketing, right, So for the platform that I'm on,
(37:27):
I don't like to cancel interviews because people take that
as a slight or it doesn't matter. So it's like,
all right, how now do I accommodate the interviewee my
(37:48):
personal situation, which is a real situation that you're you're
living through, and then being able to be in a
position on a platform where your work is still respected,
and that's what marketing is, right, being able to navigate
through all of those things, understanding the customer's need, understanding
(38:12):
your position, like the one of the most brilliant things
that you've said is when to say no, but also
understanding that the bottom line has.
Speaker 5 (38:23):
To be met.
Speaker 3 (38:24):
And you you began lamenting about being an entrepreneur, like
it's not easy. Is you got bills to pay, you
got family to feed and all. How do you juggle
all of those little nuances like me trying to juggle
right now with a computer that at any time will
throw me off lite.
Speaker 1 (38:46):
I I think it's a great question. I think it's
a really important answer for anybody who's considering entrepreneurship to hear.
Because I used to have a podcast and it was
all about how media today has done the world of
disservice by painting entrepreneurship as this happy, go lucky, fun
(39:07):
environment where you know, you have your shark tanks and
you have your you know a lot of media that
portrays it as fun, and it's not. It's predominantly a
life where you're alienating your friends and your family, You're
neglecting your health, You're dealing with tons of anxiety, your
(39:30):
maxing out credit cards, you are lonely. It's it is
a it is not a desirable lifestyle. And I feel like,
you know, the Mark Cubans of the world have made
it seem like not.
Speaker 2 (39:46):
It's not Mark's fault.
Speaker 1 (39:47):
I think the media has portrayed it as sexy and
it's and it's mostly.
Speaker 2 (39:51):
Not of late.
Speaker 1 (39:55):
I I balance it by just focusing on what's important
in my life, which is my wife and my children
and my friends, and trying.
Speaker 2 (40:03):
To look at it as the privilege that it is.
Speaker 1 (40:07):
I have a privilege to try to build this company,
to provide jobs for people, to provide services for clients,
and it's not fair to myself or my family to
take out the frustrations and the anxieties that I have
in my business on those people, and I really really
(40:27):
try daily to practice gratitude and think about all of
the things that are beautiful and great in my life
because the reality is the worst case scenarios that this
fails and that would suck, and I would be really
bitter and angry about it. But it's not affecting my health.
You know, I'll have to go get you know, a
(40:49):
nine to five job, which I promised i'd never.
Speaker 2 (40:51):
Do again, but you know, it happens. Well, maybe that's
what has to happen.
Speaker 1 (40:57):
But I think focusing on the good and focusing on
like really really thinking about how this is a choice
that I'm making. This is not something that's being done
to me every day. I'm choosing to pursue this life.
Speaker 3 (41:09):
From that perspective, and from from what I'm hearing, from
the way that you're talking to your mental health one,
You're not gonna be back out getting a job.
Speaker 1 (41:20):
I heard really hard.
Speaker 3 (41:27):
I've been an entrepreneurs since I was nineteen. I'm fifty
years old. You might not make all the money we
was talking a pre I was able to put my
daughter stale king.
Speaker 2 (41:45):
I mean, what, Look, that's what it's all about.
Speaker 3 (41:49):
I didn't make all the money house, but I got
the bigger household.
Speaker 1 (41:52):
Speaking of you know, I was talking, I was talking
before about misconceptions with entrepreneurship. I think that again, Shark
Tank and you know, things like why Combinator and crunch
Base and tech media in general has made people believe
(42:13):
that the only path that somebody can take as an
entrepreneur is to go build a zero to one idea,
have some new novel breakthrough technology, raise millions and millions
of dollars, hire thousands of employees with the reality is,
most entrepreneurs don't achieve that, and you shouldn't even aim
to achieve that. I mean, I that's where you know,
(42:35):
I mentioned that we work, and that was at the
time I was there. It went from you know, something
like an eight billion dollar company to a fifty billion
dollar company and then it went back down to zero.
And I was running an incubator where I had seven
years so portfolio companies, each of which was trying to
raise capital. And that was what I thought. Entrepreneurship was
(42:59):
only at as opposed to starting an agency or or
going and being a service provider, you know, starting a
plumbing business or a landscaping business, or an electrician business,
starting an events company, whatever. There's all sorts of different
business opportunities that somebody can pursue, and you, as an entrepreneur,
(43:24):
have to understand what your goals are. If your goals
are to build one hundred million dollar company plus, that's great,
you know, but you understand it has to be technology
to scale and you're going to have to hire a
lot of people and raise a lot of capital. For
me today, having seen a lot of different early stage companies,
that's not my goal. I want a lifestyle company. I
want something that brings me enough cash to support myself,
(43:47):
to support my family, to enjoy the finer things in life.
I don't need to you know, travel in private jets.
I just want to be able to do the things
that I want to do and go see live music.
I'm going to take my wife out to dinner. I
want to be able to, you know, live comfortably. But
I don't care about having a giant valuation. I don't
care about having a thousand employees.
Speaker 2 (44:09):
You know.
Speaker 1 (44:10):
All I want to do is be able to, you know,
live a really good life. And I think that people
need to if they're interested in pursuing entrepreneurship really really
understand what they're trying to get out of it. Because
if you care about that what I just talked about,
that doesn't have to be, you know, a brand new
(44:32):
breakthrough technology. It doesn't have to be something that's so
cutting edge. I mean, you can achieve what I'm talking
about with many, many different types of businesses.
Speaker 3 (44:42):
And now you have it, everybody. I told you we
set you at the feed of the Masters. This conversation
touched on a lot of different aspects one brand building,
true why, and Jake was able to really explain his why.
And when you're seeking someone to work on your digital
(45:06):
marketing campaign, you need somebody that has that kind of
compassion and conviction because they're going to help you dive
and tap in a little bit deeper into your why.
And a lot of times we understand the product that
we're building, we understand the goods that we're given, we
understand the services that we're providing, but we really lose
(45:27):
focus on the why are we doing it? And the
marketer helps you to tap into that. Jake, my last
question for you books, I see in your background you
have a lot of them. I always acts nine of
my guests, what books fiction non fiction? If you were
(45:50):
sitting down talking to a bunch of teenagers and giving
them some advice that you would recommend.
Speaker 1 (46:00):
All right, this is going to be a little bit
of a rant, but I'm going to give you an answer.
I went through many, many years as an entrepreneur where
I felt like if I wasn't reading nonfiction or business
related books, I was wasting my time, and that I
needed to constantly be learning and figuring out tools and
skills to grow my business. And over the past couple
(46:20):
of years, I have realized that fiction can a teach
you a ton about the world and give you a
lot of skills that you might be looking for from nonfiction.
And also it's just oftentimes so much more enjoyable than
trying to slog through some business book that just is
uninteresting and dry. That said, I'm a huge fan of Sapiens.
Speaker 2 (46:46):
By You've all know Harari.
Speaker 1 (46:50):
It is a history of human existence from our earliest
days to today. It gets a little bit of flat
because I think there's some there's a little bit more
opinion sometimes than most historians would prefer. I think he
makes he makes some assumptions and conjecture about the way
(47:13):
we've evolved as humans. But it is unbelievably insightful and
it is very interesting. It's one of those books that
I could not put down once I picked it up.
Speaker 2 (47:24):
So that's what I would recommend.
Speaker 3 (47:28):
We don't actually for cash apps, venmos, Apple pays, or
any of those things. But what we do actually for
is that you hit like and subscribe your likes.
Speaker 6 (47:36):
Your subscriptions is your contribution to our oh airways.
Speaker 3 (47:47):
It allows these conversations to get to the ears of many.
All of Matt's sorry, Jake's information is in the description.
So in the description is going to say and this
is introduction in it. And then when you see Jake's
Slim's gonna be lines, and I try to make the
lines a lot like at least the full sentence. You
(48:09):
click that line, you're gonna go into Jake's infrastructure. I
need you to follow him on social media. I need
you to get a clarity call if you're in business,
so that you can see what direction your company needs
to go in. If you're missing one of those pillars.
You heard the man. He can help you get there,
(48:31):
not only that being in it. If you show me
your cell phone. I can show you your thoughts. If
you're in business and you're not pulling up people like Jake,
people like myself, if that's not in your algorithm, then
you're looking at the wrong stuff. So that's why you
(48:53):
need to be in his social echo fear, and not
only that. Don't walk with your head down, don't want
making excuses. Don't walk thinking that, oh, I'm going to
sell a business. I'm going to make two million dollar,
hunt two hundred million dollars, just like they do on
Shark Tank. I'm gonna no. That is the role. To
(49:16):
victory is a long, slow and toiless journey. But you
can walk in victory, enjoy your day.
Speaker 1 (49:24):
Peace.
Speaker 3 (49:27):
Thanks Jake. Now you yeah, you're you're like a philosopher
or a new instrument. You got deep, you got deep
answerting on your side, what is his name? Okay? Because
(49:49):
on my side is still recording. All right, It's just
it's just my computer. I just ordered this computer. Last year,
I went through computers. I had somebody to do my
editing for me, and his wife took ill. And now
I started since October doing all that the editing myself,
and it just overloaded this computer. I should have got
(50:11):
a gaming I should have got a gaming computer with
walk in with. So all I'm gonna do is take
it and upgrade it. And it's gonna cost me two
hundred dollars, but it's gonna take three days. So I
was just looking. I might put it in a shop
tomorrow and get it out Monday because I don't have
no interviews on Monday. That's gonna be the best thing
(50:32):
for me. This would be up in a couple of weeks.
I'm taking, No, this would be up in a couple
of weeks. I'm taking my latest interviews and putting them
up first. I have interviews that I fell behind on
because my friend took ill, so I'll go back in
(50:53):
archivedence and bring them up later. But I'm not gonna
keep the new people waiting while I try to figure.
Speaker 5 (51:00):
Out what he left.
Speaker 3 (51:36):
So let me ask you, if, dude, if you need
the raw So some people ask me for the raw
video because I'm really an audio only and I do clips.
If you need a video, email me and I'll shoot
it over to your team. And so so just let
me know, let me know what you need from me. Now.
(52:04):
The only thing I asked I'll share it with you.
But the only thing I ask is when when I
produce to the actual podcast, that you still share it again.
You know, you know what I'm saying. That helps me
out if the guests don't share it. Sometimes I have
guests that that does a really good job. Then I
have some guests that don't even like I'll try to
(52:26):
tag them in it. They won't even repost it and
stuff like that. So I set out I don't That's
not a demand of mine, but I am going to
be more mindful of asking people to really help to
get because it just helps me out. Okay, yeah, so
(52:54):
I'm gonna follow you on Instagram. I'm a singer to
link probably on I gotta go to Washington this weekend.
They go pick up my daughter from college Monday. Give
me till Monday and and then I'll have the link.
But I'm gonna follow you on Instagram. If you don't
get the link by Monday, just text me on DM
(53:15):
me on Instagram and say hey, don't forget the link,
and then out a judg something all right, And Joey
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