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April 20, 2025 49 mins
Ready to unlock the transformative power of AI and imagination for your business success? Join host NaRon Tillman on Walk in Victory as he explores this dynamic intersection with marketing expert James Hipkin. Discover why imagination is more critical than ever in the AI era, learn effective marketing strategies, and understand the practical integration of AI in website design and marketing funnels. James shares invaluable insights from his extensive marketing experience, including his work with major brands like Toyota, and reveals innovative ways AI can be used to understand customer journeys. They also clarify the crucial differences between web design and landing pages and demonstrate how AI can empower small businesses to compete with larger corporations. This episode is packed with actionable advice for business owners eager to leverage AI for significant growth and success. Plus, just as James and NaRon discuss the importance of innovation and a forward-thinking approach in business, we believe in providing a comfortable and supportive environment for your entrepreneurial journey. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear designed to enhance your comfort and promote restful sleep – essential for creative thinking and strategic planning. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.

Key Takeaways:
  • The critical importance of imagination in the age of AI.
  • Effective marketing strategies for business growth.
  • Practical ways to integrate AI into website design and marketing funnels.
  • Understanding the difference between web design and landing pages.
  • How AI can help small businesses compete with big brands.
  • Leveraging AI to understand and optimize the customer journey.
Timestamps:
  • 00:00 The Importance of Repeat Sales
  • 00:22 Introduction and Host Welcome
  • 00:35 Podcast Purpose and Audience
  • 01:04 Casual Banter and Dog Interruptions
  • 02:00 Societal Issues and Education
  • 03:54 The Role of Imagination in AI
  • 07:07 AI's Impact on Creativity and Jobs
  • 08:09 Guest Introduction and Background
  • 09:50 Music, Marketing, and AI
  • 10:51 Listening to Your Audience
  • 12:50 AI in Marketing and Website Design
  • 23:08 Entrepreneurial Journey and Strategy
  • 25:25 Web Design vs. Landing Pages
  • 27:58 The Website as the Hub of Your Marketing Strategy
  • 29:17 AI's Role in Enhancing Marketing Funnels
  • 31:44 Understanding the Buyer's Journey
  • 35:32 Leveraging AI for Customer Insights
  • 40:23 The Future of AI in Marketing
  • 48:25 Concluding Thoughts and Encouragement
Call to Action:

Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictory

Become a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.
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