Who Ya Know Show

Who Ya Know Show

It’s not what you know, but Who Ya Know can make the difference in your business, career, relationships and life! Each week: Trevor Houston, Mark Elder & Foster Williams interview top thought leaders on topics including; business/career strategy, networking, mindset and more. For FREE access to our mobile app and career transition summit 👉 https://linktr.ee/whoyaknow Separately & independently from the WYK Show, Trevor Houston/Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For info, visit 👉 http://cpwstrategies.com


February 4, 2023 16 min

In this episode, Trevor Houston, talks about preparing yourself for recession and 7 Ways to Reduce Stress Before a Job Interview.

What you will learn:

🎤 (02:00) - Preparing yourself for 2023

🎤 (03:20) - How to reduce stress before an interview

🎤 (04:15) - The most common fear that people have

🎤 (05:08) - Starting with a Mental Dress rehearsal

🎤 (06:44) - Creating the perfect playlist


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In this episode, we invite Matt Cretzman. Matt is a B2B lead generation expert, with a knack for combining data, personalization, & automation to generate sales opportunities.

What you will learn:

- Creating engaging forms with Typeform

- Using videoask.com to create personalized videos

- Sending personalized cold emails using lemlist.com

- How can job seekers become more visible

- Matt’s recommendation of a good fit for the #W...

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In this episode, we invite Lee Giles. Lee is a marketing fun guy and an ever-learning, aspiring serial entrepreneur. He brands businesses with quality branded merch to help business owners get the greatest ROI possible.

What you will learn:

- Lee’s experience of attending the Video Marketing World Conference

- Lee’s moment of vulnerability

- Getting your spouse’s support for your dreams

- How many video conferences have Lee attende...

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In this episode, Trevor Houston talks about change and how fear stops us from growing. He also shares 5 Survival Tips For Facing Change in your life.

What you will learn:

🎤 (01:30) - How change affects us

🎤 (03:10) - How fear prevents your growth

🎤 (04:45) - Survival tips for facing change

🎤 (04:53) - Accepting the change in your life

🎤 (06:24) - Preparing for unfamiliar situations

🎤 ...

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In this episode, we invite Craig Fisher. Craig is the founder of employer brand and recruitment tech strategy firm, TalentNet Media. He has led Global Marketing, Employer Brand, and Recruiting Innovation at Allegis Global Solutions - North America’s largest RPO and staffing company. 

He has led talent acquisition teams at the Fortune 500 level owning recruitment processes, marketing, and technology. His digital branding methods hav...

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In this episode, we invite Lanay Renstrom. Lanay has 18 years of experience in photography with excellent training in lighting and posing. Her superpower includes an energetic demeanor that makes her clients relaxed, happy, and enjoy what otherwise feels like a necessary evil for many. She helps business owners of all varieties to rebrand and have powerful, professional, imagery to attract ideal clients.

What you will learn:

- How ...

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In this episode, we invite Paul Cameron. Paul is an IT Recruiter, Technical Headhunter, IT Executive Search Advisor, Interview Coach, IT Resume Writer, and a YouTuber.

What you will learn:

- Paul’s transition from a recruiter to a coach

- The biggest mistake that jobseekers are making

- Following a job lead from start to finish

- Paul’s Youtube channel

- His recommendation of a good fit for the #WhoYaKnow Show

- The job market in C...

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In this episode, Trevor Houston shares 7 Advantages Of Accepting Change. He also talks about how change can be overwhelming and the uneasiness that comes along with the change.

What you will learn:

🎤 (01:30) - The only things that are certain in life

🎤 (03:00) - Saving more time and energy

🎤 (03:40) - Avoiding misery

🎤 (04:33) - Making greater progress by accepting change

🎤 (05:00) - Resilien...

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In this episode, we invite Rich Cardona. Rich is a LinkedIn Video Strategist for Executives, Podcast Host, founder of Rich Cardona Media & Ex-Marine Group Level Legal Advisor. He says, “It's not who you know. It’s who knows you. You can only deliver maximum value if you maximize your visibility.” In this episode, we talk about his journey, lessons learned, advice for early entrepreneurs, optimizing LinkedIn, putting your br...

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In this episode, we invite Andi Cook. Andi is a passionate, technology-focused career coach, resume writer, and job search strategist ranked in the top 1% of LinkedIn Talent Acquisition professionals with expertise in writing ATS-compliant resumes, navigating the digital hiring process, interviewing, and LinkedIn. She brings a customer focus to career coaching and utilizes digital strategies to optimize tailored resumes that get at...

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In this episode, Trevor Houston talks about overcoming a lack of motivation, what questions to ask yourself and 6 Ways To help Stay Motivated And Positive.

What you will learn:

🎤 (01:40) - Questions to ask yourself when you lack motivation

🎤 (03:22) - Self-improvement tips to stay positive

🎤 (03:35) - Setting aside time for yourself every day

🎤 (04:35) - Setting milestones and rewarding yourself


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In this episode, we invite Julian Placino. Julian is a recruiting consultant, a keynote speaker, and the creator of the Recruitment Masterclass. He is also the host of the Pathways to Success podcast.

What you will learn:

🎤 (00:40) - Julian’s career transition from recruiting to content strategy

🎤 (01:50) - The benefits of having a personal brand

🎤 (03:25) - Doing something that you love

🎤 (04:00) - ...

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In this episode, we invite David Shriner. David’s weekly advice program has been named by Forbes as a Podcast To Power Up Your Ultra-Lean Business. He has also been recognized as an Entrepreneur That Will Change The Way You Communicate by Inc. Magazine. 

He is the podcast host and community builder behind Smashing The Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals wh...

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Alabama's Morning News with JT  interviews Job market expert Trevor Houston on 05/16/2022 and talks about how employers aren't necessarily requiring new employees to have a college degree amid the labor shortage.

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In this episode, we invite Frank "The Legend" Shamrock. Frank became a ward of the state at age 12, a prison inmate at 18 & by age 22 his name was known around the world as a champion. 

Frank is many things: visionary entrepreneur, ex-con, author, star athlete, a survivor of childhood abuse, international speaker, husband, dad and is best known for his humor, compassion & ability to use cage fighting techniques to c...

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December 31, 2022 22 min

In this episode, we invite Casey Hasten. Casey is a Top Executive Recruiter who has spent over 20 years in the accounting space before finding her passion, helping others find their dream jobs. Today, Casey specializes in hiring practices and helping companies of all sizes learn to hire right the first time.

What you will learn:

- The most creative way and the worst way to follow up

- Why did Casey start the ‘We Are VIP Podcast’

- ...

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In this episode, our host and executive producer of the #WhoYaKnow Show Trevor Houston talks about what successful people do differently. He also talks about achieving your goals and shares 9 things you can do instead of giving up.

What you will learn:

🎤 (03:30) - Trevor’s goal for 2023

🎤 (05:33) - Things that you can do instead of giving up

🎤 (05:45) - What successful people do differently

🎤 (06:20)...

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In this episode, we invite Elena Cardone. Elena started her career as a successful model and actress of TV and film fame. A lifelong competitive sport shooter, and now wife, mother, author, businesswoman, empire builder, event producer, mentor, public speaker, and visionary. 

She is the author of the best-selling book “Build an Empire: How to Have it All.” She is the executive producer of the massively successful events that includ...

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In this episode, our host and executive producer of the #WhoYaKnow Show Trevor Houston shares 5 Strategies For Effective Online Networking. He also talks about career cushioning and helping people naturally.

What you will learn:

🎤 (02:38) - The importance of networking

🎤 (04:42) - Strategies for effective online networking

🎤 (05:05) - Deciding where to network with people

🎤 (06:15) - Connecting with ...

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In this episode, Trevor Houston interviews Grant Cardone about his experience on Discovery's  "Undercover Billionaire." Stripped of his fame, wealth, connections & family he has 90 days to rebuild and create a million-dollar business.

The #whoyaknow nation can surely relate. A high percentage of the #WhoYaKnow  audience has lost everything after giving their blood, sweat and tears to Corporate America; only to have ...

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