About the Guest(s):
Trevor Houston is the host of the "Who You Know Show," renowned for his expertise in career advancement and networking strategies. With a rich background in financial services and personal branding, Trevor has dedicated years to assisting job seekers in unlocking the hidden job market, particularly focusing on empowering individuals over 50. Trevor's innovative approach and his dynamic presence both on his show and online have made him a valuable resource for job seekers looking to refine their career strategies and improve their professional networks.
Episode Summary:
In today's episode of the "Who You Know Show," host Trevor Houston delves into the intricacies of the hidden job market. This episode provides valuable insights for job seekers over 50 who are frustrated with traditional job search methods and often find themselves getting ghosted by potential employers. Trevor articulates the importance of relationship-building and networking as key strategies to uncover and tap into job opportunities that are not advertised online. As he shares his experience, Trevor emphasizes that the path to landing your next role lies in the power of connection and becoming a trusted expert rather than just a job seeker.
In his captivating narrative, Trevor reveals that a staggering 70-80% of jobs are filled through networking and not through job boards. To navigate this hidden job market, he introduces practical approaches such as hyper-personalized outreach, leveraging platforms like LinkedIn for targeted networking, and creating authentic content that positions job seekers as thought leaders in their field. Trevor also offers a step-by-step guide emphasizing the importance of reflecting on one's career goals and executing a targeted strategy that includes scheduling informational interviews. By flipping the traditional job search process on its head, Trevor illustrates how to transform into a solution provider that employers actively seek out.
Resources:
- Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
- Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
- LinkedIn e-book: https://online.flippingbook.com/view/714118097/
- Subscribe: https://podcasters.spotify.com/pod/show/who-ya-know-show
- Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit http://cpwstrategies.com
Chapters:
(0:00) Unlocking Opportunities in the Hidden Job Market
(6:39) Leveraging Relationships for Career Advancement Through Respect and Trust
(14:53) Unlocking Opportunities in the Hidden Job Market
(17:14) Transforming Job Search Through Conversations and Personalized Outreach
(22:36) Finding Career Clarity and Target Companies Using LinkedIn and AI
(27:16) Optimizing LinkedIn Notifications to Target Desired Companies
(28:30) Building Human Connections for Job Opportunities Beyond Applications
(35:21) Effective LinkedIn Strategies for Job Seekers
(41:15) Leveraging Personalized Video Messages for Effective Engagement
(44:53) Effective Networking Through Compliments, Commonality, and Calls to Action
(49:51) Best Practices for Conducting Informational Interviews
(53:13) Innovative Job Search Strategies for Building Relationships
(1:08:15) Overcoming Job Search Challenges Without a Victim Mentality
(1:09:04) Unlocking Opportunities Through Personalized Outreach and Conversations
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