Ep 184 w/ Adventures Matt and Nat Part 2 - Building A Community, Amassing 126k YouTube Subscribers + Authenticity
In Episode 184, Part 2 of the Winging It Travel Podcast, I sit down with Matt and Nat from Adventures of Matt and Nat to explore the creative side of their journey. With over 126,000 YouTube subscribers and a thriving Patreon community, these two have cracked the code on building an authentic travel brand while staying true to themselves.
We dive into how they built their YouTube channel from scratch, the lessons learned along the way, and why authenticity, consistency, and community are at the heart of their success. From investing in their very first Sony camera during the pandemic, to filming 50 states in a year, to now running sold-out group trips across Europe, Matt and Nat share the real story behind their steady rise on YouTube.
This episode is packed with creator tips for anyone dreaming of starting a travel channel—everything from nailing good audio and clean editing, to finding your voice on camera, to creating thumbnails and titles that draw new viewers in. They also break down the importance of value-driven content—why showing people how to see, eat, and experience the most out of a destination is more powerful than just chasing cinematic shots.
We also go behind the scenes of their Patreon community—how they started it with just a handful of members (one of them being family!) and grew it into a loyal group that now meets up offline, supports one another, and has become bigger than just Matt and Nat themselves. They talk candidly about hosting group trips in Greece, Ireland, Italy, and the Christmas markets, the lessons of balancing free time with structured activities, and why community is the key to sustainable travel content creation.
Whether you’re a travel creator, digital nomad, or just curious about how to turn passion into a full-time adventure, this episode offers both inspiration and practical advice.
👉 Topics we cover:
- How Matt and Nat grew their YouTube to 126k subscribers with steady, authentic content
- The role of community in sustaining long-term success on Patreon, YouTube, and social media
- What it takes to host group trips that feel more like family than tours
- Lessons from the music industry that shaped their creator journey
- Why audio matters more than video when you’re starting out
- Thumbnails, titles, hooks, and the little details that make a big difference
- Travel stories from Greece, Belgium, Italy, and beyond
If you’re dreaming of starting a channel, growing a loyal following, or simply love travel stories mixed with creator wisdom, this is an episode you won’t want to miss.
Check out Matt & Nat's amazing content below.
YouTube channel - https://www.youtube.com/@AdventuresofMattandNat
Website - adventuresofmattandnat.com/click-me
Patreon -
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