With Wings on Their Wheels

The cycling podcast about the legendary Campagnolo brand. Written by Gino Cervi, hosted by Derek Allen.

Episodes

6. The future

July 5, 2019 • 22 mins

86 years after its foundation, Campagnolo has managed to maintain not only its charm, but also its cutting-edge thanks in no small part to an ability to keep in step with the times, but without uprooting itself from its unmistakable history; not only does it use its past to shape its present in a proactive and critical way, but above all it uses it to anticipate future scenarios. The baton has been passed to the third family genera...

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5. The market

June 30, 2019 • 18 mins

After talking about inventions and iron, steel and carbon, about races and champions and how Campagnolo always managed to somehow get the spotlight pointed at its products, in this episode we deal with another great challenge for the Vicenza-based company: the market itself.Studying the competition has always been at the heart of the company's strategies. We look back at its origins, from when Tullio came up with the brainchild of ...

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4. Communications

June 19, 2019 • 33 mins

It's not enough to create something new, it's not even enough to be the very best. You need to be able to communicate the facts. The importance of knowing how to create a buzz, how to be the name on everyone's lips, from Tullio's era to the digital age of social media. This episode of "With Wings on Their Wheels" one again delves into the treasure trove that is Gianni Brera's biography of Tullio and the Campagnolo brand; the compan...

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3. The Road

June 13, 2019 • 41 mins

Campagnolo would not be part of mythology if it were not for the legendary races. We will explore the key role the brand has played in the history of competitive cycling, with standout events and anecdotes from the greats who rode to success, thanks to the "wings on their wheels": Coppi and Merckx, for starters, then the "local boys" from the same region as Tullio, Massignan, Zandegù and Ballan; the gold medal winner at the 1960 Ro...

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2. Materials: iron, steel, carbon

June 4, 2019 • 32 mins

Our journey continues in the place where it all happens, in the Vicenza factory on Via della Chimica; this episode is imbued with the sounds and atmospheres of the heart and soul of Campagnolo production. A crash landing into the present-day nerve-centre of the brand, and a look at the past 80 years of frontline activity, with particular attention paid to the continuity between Tullio's philosophy and today's engineering and indust...

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1. The Invention

May 28, 2019 • 23 mins

What does "being Campagnolo" mean to cyclists today? We asked Valentino Campagnolo – son of the founder, Tullio – chairman of the Vicenza-based company, and Lorenzo Taxis, the marketing and communications director. We cycle back in time to the brand's golden era, through the words of the great writer Gianni Brera who in "Il gigante e La Lima" recounts not only the creative genius of Tullio, but also how his entrepreneurial nose ga...

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With Wings on Their Wheels

Episodes

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4. Communications

3. The Road

2. Materials: iron, steel, carbon

1. The Invention

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6. The future

5. The market