Despite this abundance, or perhaps because of it, the product is suffering creatively. With more hours to fill than ever, the lack of innovation and engaging storytelling is painfully clear, exposing a major flaw in WWE’s modern formula and threatening the long-term value TKO Group Holdings can extract from its media partnerships.
At the JP Morgan Global Technology, Media and Communications Conference, TKO President Mark Shapiro touted WWE's premium live events strategy, calling it “very high quality but low volume”—a uniqueness he claims differentiates WWE from other content producers.
He also addressed the forthcoming docuseries WWE: UNREAL, noting fans’ curiosity about the creative process: “I always tell Nick Khan, careful, let’s not give away the Coca-Cola recipe here… But having said that, I think just a little sneak behind into the writers room is evidence by SNL, something all fans and viewers want to see.”
Shapiro’s comments highlight a growing disconnect between WWE’s perception of its product and the fan experience—where more content doesn't mean better content, and the creative well is clearly running dry.
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