Writers in Tech

Writers in Tech

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy

Episodes

How UX Writing and Content Design Moves Metrics at Duolingo with Mary van Ogtrop

June 3, 2025 • 27 mins

💬 Episode Description:
In this episode of Writers in Tech, we sit down with Marie Van Ogtrop, Director of Product Writing at Duolingo, to talk about building emotionally resonant content, scaling UX writing through AI, and creating consistency across a fast-moving product. Marie shares the story behind Copybot, Duolingo’s internal AI-powered writing tool, and how it allows product teams to write on-brand, delightful copy—withou...

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Navigating UX Writing (Content Design) in FinTech

April 23, 2025 • 40 mins

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In this episode of Writers in Tech, host Yuval Keshtcher speaks with Hunter Gebron, a seasoned UX writer with extensive experience in the FinTech and blockchain sectors. They discuss the significant presence of UX writers in FinTech, the challenges of communicating complex blockchain terminology, and the importance of building trust with users in financial applications.


Hunter shares insights...

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Trauma-Informed Content Design

March 4, 2025 • 42 mins

Episode Summary

In this groundbreaking episode, host Yuval Keshtcher speaks with Megan Legawiec about the emerging field of trauma-informed content design. They explore how digital products can be designed with awareness of user trauma, making experiences safer and more accessible for everyone. Megan explains the core principles, shares practical examples, and offers resources for designers looking to implement these practices.

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UX Writing insights from Ikea's Senior Content Designer

November 25, 2024 • 38 mins

Sign up for our free UX Writing Course: https://course.uxwritinghub.com/free_course I had a huge pleasure in having Balasubramanyn Meenakshisundaram at the Writers in Tech podcast. Follow on Spotify: https://open.spotify.com/show/4n6icHZbDEcXRX4DafjtPw How does a tech support specialist evolve into a content designer? In this episode, we dive deep with a veteran tech writer who's mastered the art of user-centered documentation a...

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Revolutionize Elder Care with AI Companions

November 4, 2024 • 53 mins

Step into the world of AI companionship with Jason F. Gilbert, where robots aren't just machines – they're life-changing friends for older adults. Through his work at Intuition Robotics, Jason shares candid stories about Elliq, a companion robot helping seniors fight loneliness and stay sharp. His journey from writing Disney's Miss Piggy chatbot to crafting conversations for elder care reveals the human side of AI development. Get ...

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Revolutionizing Construction with AI-Driven Content Design

August 8, 2024 • 27 mins
Join us for an insightful conversation with Nurit Gazit, Director of Product Management at Beti, as we explore the intersection of AI, UX writing, and the construction industry. In this episode of the AI Experience podcast, Nurit shares how Beti, a software company specializing in construction site management, is leveraging AI and professional UX writing to revolutionize communication in the building sector. Discover how Beti is t...
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AI and Content Design Evolution in UX with Chris Willis, CDO @Domo

June 19, 2024 • 23 mins
In this episode, Yuval Keshtcher is joined by Chris Willis, the Chief Design Officer at Domo, to discuss the intersection of content design and AI, tackling data challenges in organizations, the critical role of words in UI/UX, and the future of human-computer collaboration. They delve into the need for context-aware interfaces and personalized user experiences, emphasizing the importance of familiar language tailored to different ...
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From Freelance Marketing to Senior UX Writing with Yael Ilani @Pipedrive

May 22, 2024 • 28 mins
Yael Ilani, a ux writer from berlin, had spent her last day of homeland vocation sharing some of her knowledge and experience with us: Why does it require more work and creativity to use fewer words as a ux writer? What does the future hold for content and ux writers? are they all gonna be replaced by machines and AI? How did ux writing affect her understanding of the product's design process?
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Leading the Future of UX Writing and Content Design with Empathy with Lina Ramona Vitkauskas @BIMM

March 27, 2024 • 41 mins
Nina delved into the evolving landscape of AI in content design, stressing the necessity of human oversight to prevent misuse and maintain context integrity. Discussions expanded to future trends like subscription models for car ownership and the impact of AI-driven technologies in reshaping industries, highlighting the continual need for human intervention in technological advancements to ensure ethical standards and optimal user ...
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Transitioning to AI Content Design with Deiadora Blanche

February 29, 2024 • 31 mins
In this episode of Writers in Tech, we're diving into the work of Deiadora Blanche, who knows a ton about making content that's easy and fun to use, especially when it comes to working with AI. Deiadora's got this knack for explaining things in a way that makes you go, "Oh, I get it now!" and today, she's unpacking what "AI content design". So, what's the deal with AI content design? Imagine you're crafting a story or designing ...
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How to Start a UX Writing Content Design Agency Like a Pro

February 1, 2024 • 31 mins
In this episode, Tricia Hingpit shares her journey from junior content writer to founding one of the largest content agencies in the Philippines, Blue Salmon Solutions. Listen in to find out what key strategies Tricia uses for finding and managing clients. From one-time projects to retainer agreements, she’s a pro when it comes to developing relationships and building lasting partnerships. Ever had to fire a client? It hap...
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Bridging the Gap Between Translation and UX Writing with Michal Kessel Shitrit

January 18, 2024 • 43 mins
Meet Michal Kessel Shitrit, a real game-changer in the world of localization and UX writing. Starting off as a translator, Michal quickly rose to become a key player in blending language with technology. She's all about making sure people around the world get content that feels right, no matter the language. What's cool is how she uses AI to make this process smoother and more efficient. If you're interested in how businesses reach...
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Breaking into UX Writing and Content Design with Yuval Keshtcher and Andrew Astleford

January 4, 2024 • 31 mins
Last month, Yuval Keshtcher and Andrew Astleford held a session on "Breaking into UX Writing and Content Design." There were literally more than 50 questions to cover, and it took us a while to sort them out and go through all of them. So, we decided to have another recorded call where Andrew and Yuval cover everything you need to know about getting into the field. Stuff we covered during our call: 1. Entry-Level vs. Higher-Up R...
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Changing the World Through AI-Driven Design with Jakob Nielsen

November 5, 2023 • 49 mins
This was one of the best moments in my career when I had the chance to interview Mr. UX himself - Jakob Nielsen. Co-founder of Nielsen Norman Group, which was the organization that notably coined the term "user experience" along with Don Norman. During our conversation, we mostly talked about how to implement standard UX methodologies in the ever-changing digital world we live in.
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What the Hell is Conversation Design? with Sharona Reouveni @Hyro

September 20, 2023 • 45 mins
In this episode, Sharona Reouveni, a conversation design expert, joins the Writers in Tech podcast to demystify what conversation design is all about. It's not just chatbots; it's the future of human-machine interaction. Key Points What is Conversation Design? Sharona Reouveni starts by defining conversation design as the art of creating natural and meaningful interactions between humans and machines. It's more psychology than co...
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A Survivor's Guide to UX with Jeanine Zheng @EverBright

August 28, 2023 • 28 mins
I Have a Confession to Make I'm an Israeli guy who watched the American Survivor show. When I discovered that my favorite cast member from Season 43, Jeanine Zheng, is a product designer, I set a goal in mind: to interview her about her journey and inspire others. She told me how so many people reached out to her after the show, asking her about UX and what it's all about. I couldn't be more grateful for the fact that she said ye...
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Advocating for Your Content with Amanda Bridge @Hubspot

August 2, 2023 • 30 mins
In this episode of Writers in Tech, Yuval Keshtcher, CEO of UX Writing Hub, interviews Amanda Bridge, a senior content designer at HubSpot. Amanda shares her inspiring journey into UX writing, discusses challenges in building a UX writing discipline, and highlights the importance of human touch in content design. The conversation explores AI's impact on UX writing, introduces AI writing tools like Writer's Figma plugin, and empha...
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Making Digital Accessibility a Priority with Jaime Walke @Booking

July 10, 2023 • 42 mins
In the latest installment of Writers in Tech, our host Yuval Keshtcher, founder of the UX Writing Hub, is joined by Jaime Walke, a principal UX writer and content designer at Booking.com. The duo delve into the realms of UX writing, accessibility, and the evolution of Booking.com's UX writing team. Jaime talks about his transition from tourism to tech companies, the ethos of continuous learning at Booking.com, and the growth of ...
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The Role of UX Writing in the World of AI Design with Nick Babich

June 25, 2023 • 24 mins
Episode Summary In this episode of Writers in Tech, Yuval Keshtcher, the founder of the UX Writing Hub, hosts a conversation with Nick Babich, a mega influencer in the UX space. They discuss the intersection of AI and design, the importance of UX writing in the era of AI, and the tools they use to enhance their design process. Nick shares his insights on the importance of balancing user needs and business goals, the role of AI ...
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Mastering UX Research and Metrics with Jared Spool

June 12, 2023 • 63 mins
In this episode of Writers in Tech, we're thrilled to have UX legend Jared Spool back on the show. Here's what you can expect to learn: The critical role of strategic UX research and why skipping it is like guessing directions in an unfamiliar city. The potential financial losses that can result from poor UX, illustrated by a real-life example of a company that lost significant revenue due to a poorly worded button. The importanc...
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