WVU Marketing Communications Today

WVU Marketing Communications Today

West Virginia University's WVUMCToday is the intersection of data-driven decision making and marketing practice.... Show More

Episodes

It is difficult enough for a brand to build trust among consumers these days. Having a consistent appearance and tone throughout a brand’s integrated marketing communications is critical to that mission, but it can be difficult to maintain. With large marketing departments and multiple sources producing content, it’s essential to have standards and oversight to ensure a brand speaks with one voice. In this podcast, we will learn ho... Read more

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Today’s guest on WVU Marketing Communications Today is Laurie Beasley, co-founder, and president of Beasley Direct and Online Marketing, Inc. She and host, Cyndi Greenglass, will be discussing search engine optimization (SEO) best practices and challenges, including what prompts an SEO audit. After the break, they will dive deeper into Google rankings and what web development teams need to know to get it right, as well as the new r... Read more

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June 11, 2019 24 min

Today’s guest on WVU Marketing Communications Today is Kelly Ann Collins, CEO, and founder of Vult Lab, a digital marketing agency that focuses on social media management for companies, orgs and thought leaders -- and campaigns for social good. She and host, Michael Lynch, will be diving into cause marketing for corporations, the issues nonprofits currently face, and how to use influencers to expand reach. About our guest: Kelly An... Read more

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June 5, 2019 17 min

Today’s guest on WVU Marketing Communications Today is John Auge, creative director and co-owner of Auge+Gray+Drake Collective Works. He and host, Michael Lynch, will be diving into the creative industry, discussing the changes to the profession, the creative approach, as well as the exciting opportunities for people in the industry. Auge will share his insights and experiences on key projects he has worked on including the Dulles ... Read more

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Today’s guest on WVU Marketing Communications Today is Frank Marra. He and host, Matthew Cummings will be discussing the current state of the public relations field and the biggest challenges practitioners are facing, including ethics, legal issues, and crisis management. After the break, they will dive deeper into diversity in public relations, as well as how practitioners are now receiving the strategy and business expertise they... Read more

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  Today's guest on WVU Marketing Comm Today is Chazz Clevinger. He and host, Matthew Cummings will be discussing public policy issues and risks when involving company stakeholders, as well as the challenges when you involve stakeholders in public policy related marketing campaigns. After the break, they'll dive deeper into how marketing professionals work with their colleagues in public affairs or government relations to execute ca... Read more

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There is a saying amongst PR practitioners that all coverage is good coverage. That may have been true when media outlets could be counted on one’s two hands but today, if you aren’t reaching the right audience with the right message at the right time, you might as well be yelling into the Grand Canyon. Data is out there but it can be overwhelming and a surprising number of communications departments aren’t using it to define, exec... Read more

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May 7, 2019 27 min

When it comes to social media strategy, LinkedIn is an afterthought at many colleges and universities because of its limited relevance with traditional college prospects. This is unfortunate because LinkedIn has tremendous potential to help institutions reach traditional prospect families, non-traditional and graduate school prospects, alumni, employer-partners, and others, while also strengthening the brand. One challenge is that ... Read more

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Listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Dan Hill, CEO of Hill impact, emphasizes the importance of being a brand "leader" instead of a "manage.," He offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value. About our guest: Dan Hill, CEO Hill Impact Trusted by world leaders, CEO's and celebrities to ... Read more

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The one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect to be a better leader the next. True leadership growth requires ongoing development and feedback. What is billed as leadership development today is usually focused on leadership as a skill. It actually is a process that must be prescribed and p... Read more

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There isn’t a single complete scientific model of persuasion. Most people, therefore, believe that persuasion is more an art than a science. In addition, most of our attempts to persuade are doomed to fail because the brains of your audience are wired to automatically reject messages that disrupt their attention. In this podcast, we will learn that Persuasion can all be linked to brain science and that the Primal Brain of your audi... Read more

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  In the years since the autism diagnosis rate has skyrocketed to breathtaking heights, the worlds of sports and autism have bonded for a strong, symbiotic relationship. In this program, Keith Green, who founded the Autism MVP Foundation talks about his story as sports marketer, whose sports companies supported autism fundraising and also as a father with a child in the autism spectrum. Keith said in SportsMD.com: “Sports… is a nea... Read more

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Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include:  What is Survival Planning? Why do you believe everyone is in the survival business? 4 reasons why companies are “Built to Suck.” Can you list and describe them? Why do companies struggle so much with t... Read more

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  The business world is adjusting to a new and growing distinguishing factor… the rise of the personal brand. Access to global audiences via social media has enabled individuals to market themselves like never before. But do I even have a story to tell? Yes you do! Everyone has a story to tell. But developing an impactful personal brand platform requires an understanding of the meaningful touch-points that can provide value to othe... Read more

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A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your product and it organically exposes your brand in a way that feels authentic. If you are moving to a data-driven marketing strategy for your brand, how do define success with community engagement? The challenge for marketers is to focus on the data that matters while demonstrating the b... Read more

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February 25, 2019 25 min

Twenty years ago, communications was a sub-category in PR. In the 1980s and 1990s, PR professionals spent their working hours on crisis communications, employee communications, shareholder communications, marketing communications, etc. These were targeted, specialized forms of PR.Today the profession has evolved to the point that communications/PR is now part of integrated marketing communications. Or is it integrated communication... Read more

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If you thought you understood consumer branding, think again. If you thought that gaming was for kids, think again. If you want to understand how to harness the buying power of the next generation of consumers, listen in and fasten your seat belt. First there was CPG marketing. Brands like P&G and Kroger developed deep data insights into consumer behavior through database marketing which led to personalized communications based on ... Read more

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January 30, 2019 26 min

What is billed as leadership development today is usually focused on leadership as a skill. It actually is a process that must be prescribed and practiced every day using the same approach taken by professional athletes worldwide for decades. The one-size-fits-all approach to leadership development offered by other programs doesn’t consider an individual’s personality and capabilities. You can’t learn ‘skill x’ one day and expect t... Read more

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Ohio Crime Tracker journalist, Angela An, reveals how data exposes real, and sometimes very different stories.   Everyone has a story. You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesti... Read more

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January 2, 2019 25 min

Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include:  What is Survival Planning? Why do you believe everyone is in the survival business? You mention 4 reasons why companies are “Built to Suck.” Can you list and describe them? Why do companies struggle so... Read more

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