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September 18, 2024 42 mins
In Today's Episode at You Can Overcome Anything, CesarRespino.com brings to you a special guest by the name of Ron Koenigsberg.

Ron Koenigsberg is a multiple-award-winning commercial real estate broker with decades of sales experience who uses warmth, humor, personal stories, and tangible action items to help you build and hone your interpersonal skills.

Ron's message to you is:
"I want listeners to understand the 9 skills necessary to become a successful salesperson are the skills to be successful in business and in life!"

To Connect with Ron Koenigsberg go to:
 www.RonKoenigsberg.com and www.aiprops.com

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Are you looking for more out of your life? Do
you need ideas on how to start new businesses and
how to move forward in your own personal life? Well,
guess what you have come to a right radio show
at You Can Overcome Anything Podcast Show. You're learning here
from many people from all walks of life who are

(00:22):
sharing their challenges, their stories, their habits and the mind
shifts they had to overcome to become who they are today.
On top, you will get a chance to connect and
see how you can overcome anything by networking and learning
about your next move through this radio show. I present

(00:42):
to you our great speakers at you Can Overcome Anything
Podcast Show with your host Caesar.

Speaker 2 (00:50):
Is you know.

Speaker 1 (00:59):
What's going on? Guys? It is your friend Caesar es
you know and welcome to another episode of You Can
Recommend in podcast show it is I'm excited to be
here today and I wanted to introduce you to my
special guests. His name is Ron. He is a multiple
award winning commercial real estate broker with decades of sales experience.
We use warmth, humor, personal stories, and tangible actions action

(01:22):
items to help you build a home your interpersonal skills. Hey, Ron,
how are you today? Man?

Speaker 2 (01:29):
Good morning, Caesar. How are you.

Speaker 1 (01:32):
I'm doing good. I'm doing good. I'm excited to be here.
It's another beautiful day today.

Speaker 2 (01:36):
Yeah we got one. Yeah, we got a beautiful day
in New York as well. In May twenty ninth, we
get great weather here in New York as well.

Speaker 1 (01:44):
I love that.

Speaker 2 (01:44):
I love that.

Speaker 1 (01:45):
So tell me a little bit about your background. So
your originally from New York. How was your upbringing?

Speaker 2 (01:52):
My upbringing was fantastic, but it had challenges, and that's overcoming.
And I think that because my dad came first, that
he sort of paved the way for my brother and
I to understand overcoming. You know anything, my dad, his

(02:16):
family owned a small little luncheonette, and he said, that's
not my future. I'm not going to spend my life
cleaning tables and serving coffee. I'm going to do something,
you know what he wanted to do. But there was
only one opportunity. When you want to do something and
you want to make money, you go into sales. Sadly,

(02:38):
he didn't know anything about it. Yeah, took him a
little bit to learn about it. But what happened was
my dad would he does everything the same. He reads
a book, about it, thoughts to learn about it, reads
another book, another book, another book, another book, self taught.
What happened was he started to hand me the books. However,
raised myself from failure to success in selling Go It's

(03:00):
by Dale Carnegie, and he also, you know, many of
these books. He just started to hand off and I
saw something amazing happen. It's really truthfully, you know, when
I'm still doing to this day. He learned the fundamental
skills how to go from no money to multi millionaire.

(03:25):
And he taught my brother how to do it, and
he taught me how to do it.

Speaker 1 (03:29):
Yeah.

Speaker 2 (03:31):
He had a sign on his wall and maybe he'll
help your listeners. It said, get rich slowly, get rich slowly. Now,
nobody wants to get rich slowly? Why would anybody want that?
He wanted to stay there. He wanted to stay there.
So how long did it take him? You know? To

(03:52):
me I was a little boy, it was an overnight success.
We went from being what I thought was, I don't
want to say, paw you poor. I just want to
say financially scared, to not being financially scared. Yeah, and
eventually to really successful. My dad is super super successful.

(04:14):
More importantly, what he did was he taught us at
the dinner table a skill set and also financial as
he learned things financially. And if someone said to me,
how can you explain growing up? I would say, at
the dinner table, my dad taught us rules. Now, if
I said to you, like one of the rules was

(04:35):
the rule of seventy two, do you know what the
rule of seventy two is? No, that's amazing, right, it's
exactly right. And again I wouldn't know either, And sure
that maybe ninety percent of the people listening don't know.
It's how money doubles. Okay, now if because because the
way money accumulates, or if you earn money at ten

(04:59):
percent and you divide that into seventy two and it
takes seven point two years for it to double. Now
if you seventy two divided by eleven percent, only takes
six and a half years. So these are the rules
that he taught us. But more importantly, I think that

(05:20):
not only was it the financial this is a self
help world. And I want people out there listening to
know that. You have to know that school's doing the
very best they can to teach you what they know.
But I believe that you know nine things should be

(05:41):
taught in school. Number one public speaking. It's teachable by doing.
We'll talk about that. Sales, critical thinking, debate teams do it,
but I don't know enough people that were on debate teams.
Effective communication, relationship building, teamwork, active listening, and negotiation. Everyone says, hey, yeah,

(06:04):
you good, negotiated, great. Really tell me about the four seas.
What the four seas tell me about? Common interests? You
walk into a negotiation, We've got common interest let's talk
about it. You're here to sell a shopping center. This
guy's here to buy a shopping center. But we got
some conflicting interests. We needs a new roof. The roof

(06:25):
needs a lot of work. It's expensive. Well, what's the criteria.
What do you mean that's the third CE criteria? What
have you done in the past. Well, typically in my industry,
the man must deliver or the seller must deliver a roof,
a leak free roof. Those are the rules. That's the criteria.
Let's talk about the leaking now. Now we're getting into it.

(06:46):
And the last part is compromise. So you really got
to know how to negotiate propertly. You got to be taught,
and all these things can be taught. In two thousand
and five, T. Harveckert wrote a book called The Millionaire Mind,
and he said, if you have these eight skills, these

(07:07):
are the skills that encompass the millionaire mind. Now turns out,
when I wrote my book, and I learned from my father,
and I learned from the books that he read, and
I learned from my experience over the last thirty years
or forty years being a salesperson and commercial real estate broker,
one was missing, and that one is resilience. I think

(07:30):
resilience should make the list. I didn't know. I hadn't
read his book, But now that I have read his book,
I can tell you that eighty five percent of carrent
entrepreneurs and business leaders started their careers in sales. Yeah,
so what came first? The success or this skill set?

Speaker 1 (07:51):
I would say, the skill set?

Speaker 2 (07:55):
Right? How important is something? Let's talk about public speaking
and taught.

Speaker 1 (08:01):
Yeah. As a matter of fact, you know, when you
talk about all the things, the different skills or things
that we should know, I think eighty percent of them
probably are not being taught at school, right and not
getting down school the public system or even an educational
system that you know. I just believe that when you

(08:24):
go into to college to get a degree, many of
the since they're not talk about or taught, right, You're
more learning something on how to be a good employee. Right.

Speaker 2 (08:36):
Well, there's four thousand universities, colleges and universities in America
ninety ninety nine, zero ninety have a class in selling.
It's unimportant. They don't they don't recognize it, they don't
know it's teachable. But I believe that eighty five percent
of carent entrepreneurs and business leaders started in sales. You

(08:59):
need these skills resilience, public speaking, sales, critical thinking, communication.
You know, eighty percent of success is the ability to
work well with others. Only twenty percent is the technical
and industry knowledge. Now, I you know, I can tell
you everyone's going to teach you in commercial real estate

(09:20):
what to do. My attitude is I want the eighty
percent and these skills are transferable. And I think, really
why I wrote my book Powerbroker, How to Be Successful
in Business and in Life, is because while I was
in sales, and while I was taught by a very
successful salesperson, it was my brother who was at that

(09:42):
dinner table, who was in that life with me, who
said to me, there is a skill you simply don't have.
And I was like, I don't have it. No, he said,
you're terrible, it's terrible. I said, what am I terrible at?
And he said active listening? And I said, no, no, no, misunderstanding.

(10:03):
I understand. You don't have to actively listen your ears.
They're just attached to your head and you can just hear.
There's nothing to do. It's not active. And that's when
I fully started to understand active listening and that people
want to be heard and understood, and that active listening
is putting away your distractions, is really focusing on what

(10:24):
the other person says. You might even repeat back to
them what they said, and it's not interrupting them. So
once I started to actively listen to me, that was
where I understood that these skills need to be taught,
they need to be relished, and they need to understand

(10:47):
the value of these nine skills. So that's why I
wrote a book about it. It's eighty percent of life.
Eighty percent of life. Eighty percent is just dealing with
another human being. Now that might be your significant other.

Speaker 1 (11:03):
Right, Yeah, It's interesting, you know, when we talk about cells,
I think and and and and as you mentioned, it
is a skill that's definitely something you have to really
work on. Except again, everything we do in live, right,
even from the moment we were born, we're selling something.

Speaker 2 (11:22):
Right.

Speaker 1 (11:22):
We're selling the idea to our parents that we want
the ice cream. We're selling the idea to our significant
other we want to go eat someplace else, right, But
it's not seeing that. It's more soon as a conversation.
Yet again, we're doing something. We're influencing people in a way. Right.

Speaker 2 (11:39):
So I'm with you. I think that seales skills are transferable.
If you can if you can get your mom to
get you the ice cream, maybe you can get somebody
to buy a shopping center from me because I learned
how to listen and convince them of you know, what
we want. So you know, sales skills are transferable.

Speaker 1 (12:02):
Yeah, And I think the challenge is that when maybe
growing up as you kind of get knocked down or
you get out of those nose, Like even even in
real estate, right and commercial, I'm sure it's the same,
just like you know, regular real estate, when you're calling
people like hey, let me sell I can sell your
house or let me buy your house, and you get

(12:23):
all these nose. People get discouraged and then they say, well,
this is not for me, right, then they back down.
Same thing as growing up. If you hear the word
know and a lot of things that you are asking for,
you might get that idea.

Speaker 2 (12:36):
In my book, I think like the average five year old,
here's the word twenty seven thousand times the word no
before they reach the age of five or something. So
we're you know, we're you know, we're a environment. But
that's listen. I'm a parent, I've been there. No, don't
touch that electrical outlet, so right, I'm not. So I

(13:01):
think that, you know. I think that I would like
to put the emphasis on teaching. I'd like to say
to them that residential real estate broker you need to
speak to you know, three hundred people for every one,
and I don't know when residents. I know nothing about it.
So if you've spoken to thirty people and you haven't

(13:22):
gotten a house listing, that's correct, that's right size. So
I think it's communication. I think that these skills need
to be worked on. Critical thinking, thinking on your feet,
the ability to process information on your feet, relationship building,
how you treat other people. Active listening was the jumping

(13:43):
off part from me. You know, I've always was brought
up at that table with my family, with my brother,
with my mother, with my dad. My dad did a
lot of the talking. That was the dynamic in my family.
He taught us the only thing that matters is how
you look at something. You got to look at things positively.

(14:06):
You know, you're twenty nine percent smarter when you're smiling.
How you think about a problem is more important than
the problem itself. Basically, what he taught us at that
dinner table is exactly what your podcast is about. You
can overcome anything. It's just simply what you're willing to,

(14:30):
you know, bring into your mind right, how you're going
to harness this world. It's all negative. You put the newspaper,
you put the television on, you listen to the news.
It's all negative. You're bombarded. So how do you equipped yourself?
You know with it. It's it's knowing you know, it's
knowing these skills. That's the reason why I wrote a

(14:53):
book on it, because I know we're all own selves.
Only one in nine people in America if you and
what they did for do for a living. We'll say that,
we'll say that they're in sales. Yeah, the other eight
R two.

Speaker 1 (15:07):
Right, yeah, yeah, I think I think so. So how
do we start building the skills?

Speaker 2 (15:13):
Okay, you know it's mostly doing. It really is doing.
You know, first we have to understand that I want
you to value these skills. Let's talk about public speaking. Okay,
if there's one I would love to jump out on
and just take every one of my employees and put
them in front of the group once, you know, once,

(15:34):
you know, once a week could be public speaking because
it's something that you alluded to. It's like going to
the gym. These are muscle it's got to excesuse those muscles.
And you may be a good gym goer, but if
you don't go for five years, it's you're not a
good gym goer, you know what I mean. So point
is is that you got to practice. You got to
practice public speaking. Now, I'm just gonna put this in

(15:55):
there because I find it intriguing and find it insanely intriguing.
Baked in to public speaking is a fear. The fear
of public speaking. We've all heard. It's bigger than the
fear of death right. Okay, it's called glasstophobia, the fear
of public speaking. And what that is is it's a

(16:16):
fear from our ancestors, a rejection. It's a fear of criticism.
It's a fear of being ostracized. We used to live
in these tight knit communities and if you were ostracized
for saying something embarrassing, you would literally be ostracized out
of the group and you have to fend for yourself

(16:38):
from a pack of ravage wolves, wolves or something, you know,
I don't know. So that's the fear that we all have.
Now it's not real. We're not going to be ostracized
if I say something dumb. I say something dumb. But
you have to overcome that. And that's why the practice
is so important and baked it, you know, into us.
There's this fit, there's this false fear talk about overcoming anything. Practice,

(17:03):
you know, practice with public speaking, you know, same things
with you know, critical thinking. I was not on a
debate team. I wish I was.

Speaker 1 (17:12):
Yeah, yeah, uh.

Speaker 2 (17:14):
In my book Powerbroker, How to Be Successful in Business
in Life, we talk about that, but more importantly, I
wasn't happy with just talking about it. What I wanted
was actionable practice practice. So every chapter has practice.

Speaker 1 (17:29):
Oh awesome, you have.

Speaker 2 (17:30):
To do it. You learn by doing, learn by doing.

Speaker 1 (17:34):
Yeah, and and and and that's actually huge. It's like
you know, trying to learn a language, right, you know,
or or if you you know, as you know in
high school, you always need to take a different language, right,
but if you don't practice, then you tend to forget it. Right.

Speaker 2 (17:50):
I took Spanish, maybe I know three words.

Speaker 1 (17:53):
Right exactly. So take me. I took French, and I
you know, maybe three words right exactly. So yeah, so
you have to practically have to kind of owe in
that the idea of just keep doing that. And I
when you talk about public speaking, I think that's definitely
one of the the things that is the most rewarding,

(18:15):
right when you do public speaking, If you do it,
you know in such way, right, it's most to be
one of the highest pain things you can do in
the world when you do public speaking. And so, so
tell me where did the idea of came about becoming
a broker.

Speaker 2 (18:34):
I always knew that I was going to be in cells.
My dad put his head on. My dad obviously played
a big part. He's still alive, he's eighty eight years old.
Play a big part in right and still does, plays
a big part in myself and my brothers lives. He
put his hand on my head and said, this is

(18:54):
my lawyer, because to him, being a lawyer was just
you know, that was just, that was education in that
was success. And he wanted you to have something you
can always fall back on that. And he put his
hand on my head said is my accountant. And I
heard him. So I went to become an accountant and
it didn't stick. I like what he did sales. My
brother actually became a lawyer and is a real estate

(19:15):
lawyer to this day. But I chose to sell, and
I went into sales early in my career. And I
didn't find commercial real estate selling shopping center's office buildings
and things like that, you know, for a few years.
But I've always been in sell. So I've always been
intrigued by this, and I've always thought it's based on

(19:37):
what my dad said. It was a career. It was
a career no different than a doctor or a lawyer
or an accountant, with its skills and it's learning and
it's you know. So he said to me, you know,
a lot of the learning that he had was done
through these books. Earl Nightingale, you know, Napoleon Hill. So

(19:59):
I took those maybe I you know, treated them differently
than other people. I treated them like that was grad
school for me. So I went to grad school. Yeah,
but I always looked at these skills as the fundamental
skills of success.

Speaker 1 (20:16):
Yeah, you know, that's actually a good point. You know,
there's so many books and and and and definitely Jill
Carnegie putting here. You know a lot of a lot
of great you know, Jim Round, A lot of people
have really great content right from your perspective, you know,
a lot of people might pick up a book kind
of go to the plate pages reading, Okay, I'm done,
let me pick up the next book, and so on

(20:38):
and so for right, what do you think will be
the best applicable thing that we can do people can
do when they pick up a book.

Speaker 2 (20:47):
And actually, my message, right, my message, as you can see, is,
you know, my father had such a role on me
instead of my mom. Don't get me wrong, don't get
me wrong. Absolutely, but I think that I'm a father.
I'm sick years old, I'm a father to I had
kids late in life. I have a ten year old
and an eleven year old, and what I want. The
message that I want them to hear is the same

(21:09):
message I think I'm going to share with you right now.
It's the understanding of the importance of these skills. They
permeate everything, and they are eighty percent of everything. So
why not go to the eighty percent let the other
twenty percent take care of itself? What does that mean?

(21:30):
That means that Oprah Winfrey, she interviews thirty seven thousand people, okay,
and in was February and twenty twenty. They asked her,
what did you learn by interviewing thirty seven thousand people?
And she said, everyone you meet just wants to be
seen and heard. Talk about active listening. Let's talk about

(21:55):
active listening. Fifty percent of all marriages and then divorce listening.
You know. Bottom line is you know I'm not here,
But does your significant other feel hurt? I'm guilty of
it too, right, you know what I mean? Have you
taken an interest in actually listening to them?

Speaker 1 (22:16):
That's huge?

Speaker 2 (22:17):
Do they feel hurt?

Speaker 1 (22:19):
Yeah?

Speaker 2 (22:20):
Are you putting away your distractions? If you really listen,
you reflectively listen. Reflectively listen is Hey, I'm having a
bad day. Oh wow, sounds like you're having a bad day.
How come, man, do's not bring surgery there? How come?
Why was it a bad day? I can't believe you cared. Yeah, yeah,
it's really dead man, I don't know stuff happened. Ask

(22:42):
questions also, that's a big thing in America. We're taught
how to answer questions. Raise your hand, raise your hand.
No one's taught how to ask questions. Yeah. Yeah, So
if your listeners come out of this, I want this.
I want them to get the same thing that I
got at my dinner table, same thing I want my

(23:02):
kids to get at the dinner table. I want to
say that life skills are nine skills. Resilience, negotiation, active listening,
public speaking, sales, teamwork, relationship building, communication, and critical thinking.
These are the skills that I value and I want
other people to value them too. Yeah. That's how you
overcome anything.

Speaker 1 (23:24):
Yeah, no, that's huge and I really appreciate that. Let
me ask this, you actually have learned a lot from
the years of experience. Do you have any daily habits
that you do?

Speaker 2 (23:38):
Yes, definitely. Well, you know, I'm a commercial real estate broker.
I sell shopping centers. So I'm very personally, I am
very structured. So I time block everything, Okay, I do.
I time block everything. So before this here in New
York it is eleven am, we had a ten ten

(24:03):
thirty web Uh you know podcast, iim blocked my prospecting calls.
I am religious, I am I am fanatical about my
prospecting calls. I know that's where you know it moves
the meters. Everyone has different KPIs key production indicators. I

(24:25):
know mine and my prospecting calls. I need to touch
base every single day with twenty different landlords every day,
every day Monday through Friday.

Speaker 1 (24:37):
Many that many malls in New York and every day
that's a lot.

Speaker 2 (24:40):
Of there's owners. There's it's not just shopping centers. It's
mixed use. Its apartment building, it's its industrial buildings, medical buildings,
you know, all sorts of buildings. It's a it's a
simple process. You know. Uh, selling is in football, they
call it tackling and blocking. That's the real heart of

(25:01):
the matter is when you tackle someone and you block someone,
and that's what you know selling is. It's it's those
prospecting phone calls.

Speaker 1 (25:10):
Yeah. Yeah, So you have a very structure.

Speaker 2 (25:13):
I do during my workday. I do. I stay structured.
I do. I do. I own a firm. I've owned
the firm now for twenty three years. Real estate market
is challenging right now, very challenging.

Speaker 1 (25:27):
Interest rich right, do you see a major shift on
a commercial real estate or you know, for the good
or for the bad?

Speaker 2 (25:35):
You know after doing this being a commercial real estate
broker for twenty eight or thirty years or something. Yes,
it's the same thing I would tell, same thing I
would tell my kids. I feel really great, right, don't
worry that'll change. They're really bad, right, don't worry that'll change.
So right, So the market right now, I've seen so

(25:57):
many different cycles. I really expect interest rates to drop.
Inflation is becoming under control. I do think that we're
an election year twenty twenty four, and not to be political,
I think someone is gonna or something's going to happen
with interest rates. I'm not sure who or why, but
I'm very confident that things are going to change. So

(26:18):
I do expect interest rates to change, and I do
expect there to be a lot of interest back in
commercial and residential real estate.

Speaker 1 (26:26):
Yeah, No, definitely, what you know, in terms of just
the the idea of real estate, you know, and doing
commercial real estate in terms of talking to you know, businesses,
and I know it's a little bit different because actually
they might want to sell versus a residential real estate
where you know, you're trying to get them out. I

(26:49):
would imagine though there's still a challenge there. You're, like
you said, negotiations and there's a lot of things that
you get to talk about in terms of the nine
skills that you talked about. Yeah, but maybe maybe early
on in your career you will get on of that,
know you're to need you to this or maybe you're
being knocked down. And again that's the fear of a
lot of people getting rejected. And so how do you

(27:10):
besides going over the nine skills, are there any other
things that you can tell somebody? How?

Speaker 2 (27:16):
I know it because I come across that all the time.
I always have people that are new to the business,
and really, you know, the first year is the hardest
and in my business, and I've heard it said that
you learn eighty percent of everything you need to know
as a commercial real estate broker in your first year.
So the first thing I want to tell everybody as

(27:36):
a salesperson is You're not doing this alone. Okay, calm down,
You're not doing this alone. You're not doing this alone.
So if you work at my firm, you get to
share my knowledge. So when you go on a sales call,
I may not know, you know, I may not know

(27:58):
the real valuation of your building, but I can promise
you one thing. You know, I work at American Investment Properties,
and we're going to produce for you a complementary broker
price opinion or a complementary property evaluation, and that is
going to explain to you how so my boss, or
my associate or my has been doing this for close

(28:20):
to thirty years, and you know, I put a lot
of time into So the answer to your question is
in your first year, you don't know and you're scared. Fear.
Let's talk about fear. That's that's that's the thing. The
fear is the unknown, false evidence appearing real. It's not real.

(28:41):
I don't know, but I got a guy in my
office that does. Or on the other side of the
cell phone, hang on, hey, Ron, what's this building worth? Oh?
I know that building? Sure, Let's talk about the income.
The expense is the a operating income and give them
a really, really really specific number, so you know you
have to I would tell anyone in sales you have

(29:03):
to borrow from the team that you're with. It can't
be just you. It's too much, right. You know, two
out of three people I think fail in seals in
their first year. I mean the failure rate is incredible.
So we're not doing well at this. We're just not
teaching sales. Well. I'd like to change that. I'd like

(29:24):
to change that specifically for my sons, Drew and Chase.
Whatever they become, I don't care if they become you know,
doctors or anything on the planet. You know, I want
them to be able to effectively communicate. I want them
to be able to listen but have their ideas heard,
and be good at this thing that we call cells.

(29:45):
We group so much together into cells that it's become
people just consider it just the ability to talk well
or speak well.

Speaker 1 (29:56):
Yeah, because I really love this as a snake. Fundamental
skills that you talked about, and they're not being tied
at school. I can once start learning them in discovering them.

Speaker 2 (30:08):
Right. Well, it's a self help world. It really is
a self help world. I did the best I could
to help this. I wrote a book called Powerbroker, How
to Be Successful in Business in Life by Ron Coenigsberget's
on Amazon. But tiha Eckert's book The Millionaire Mind is
going to tell you nothing to do with sales. However,

(30:30):
the skills are the same. I've only added one more.
So we've all agreed, well not we all, but okay.
I believe that his book and many of the other
success manuals isolate these skill sets that need to be practiced.
But first you need to be aware of it. Okay,

(30:51):
first thing is you need to be aware of it.
Why do I need to actively listen my ears are attached. Well,
my brother taught me that. My whole life changed. I
started to listen to UH. I started to listen to
my then girlfriend at the time divorce. Maybe I wouldn't
be as divorced if if I was listening a lot better. So,

(31:14):
you know, these skills, the for sees of negotiation, they
have to be self taught. We have to look at
it and say, well, okay, the most important thing. Eighty
percent of everything that I do and eighty five percent
of all carrent entrepreneurs, business leaders, value these skills. You
got to start by understanding you need to value these skills.

Speaker 1 (31:36):
Yeah, that's huge. They definitely get something. People that are
listening to they got to go on and pick up
your book and start learning the skills because you said,
I agree one hundred percent. They're they're missing and even
some of the things you talked about, you know, you know,
having countered them, and once you can master them or
know about them, you can do a lot better in

(31:57):
your and not just in business. I think also, that's right,
that's right.

Speaker 2 (32:02):
Why would it be any different from somebody in business
that likes you, trust you, and we do business with
people that we like and we trust, and then we
talk about our personal lives. They you know, to me,
a lot of the people I do business with my
friends too. I mean, you know, thirty years of doing it.
So you know, the bottom line is these are the
skill sets that they're very very very transferable. Yeah.

Speaker 1 (32:27):
No, definitely.

Speaker 2 (32:28):
But we're in a crash course. Now this is the
interesting part. I'll leave you with you. No, we're not
going anywhere, but but we're in a crash course. Everything's
going the wrong way. Yeah, why let's talk about text
messages Let's talk about communication. Let's talk about the science
of communication. Well, we studied it, and the FBI studied it,

(32:50):
and they came back and they said that fifty five
percent more than half of communication is body language, facial
expression and body movement and everything like that. Fifty five
percent look at the intensity in my face, right, okay?
Thirty eight percent is tone, tone of voice, how you

(33:13):
say something, okay, And seven percent is the message itself.
Let's talk about text messages. How's the tone coming through
on text messages? How's the body language?

Speaker 1 (33:27):
Right?

Speaker 2 (33:28):
They knew that it was faulted, so they put in
emojis to try to help. How good are emojis?

Speaker 1 (33:36):
Right?

Speaker 2 (33:37):
Not great? So we're in a crash course. We're in
a crash course. We are in a crash course. We're
getting further and further away from in person and we're
getting closer and closer to more text messages. Average person
sounds like one hundred and fifty six text messages under
the age of twenty four. Over the age of like

(33:57):
twenty four, It's like, I don't know if your sixty
text messages were receiving or sending a day. We're doing it.
We touch our phones on average two thousand, six hundred
times a day.

Speaker 1 (34:09):
Yeah, yeah, And you know that's actually a very good point.
I definitely know a lot of people that they prefer
a text message versus a voice message or even a
video call nowadays, and I'm the opposite. I like to,
you know, as you mentioned, because you know, this is
one area that I study a lot of where you know,
are communications based on the three things or the three

(34:31):
elements and and that we talked about feel, your physiology,
your tonality, and the words that you use, right, and
and we want to be able to use a lot
of that stuff. And even when we talk about the
words that we use or how we speak, one thing
that we got to be conscious of are the words
that we use, you know, the the the intensity of that.

(34:54):
Are there being words that are positive excuse me?

Speaker 2 (34:56):
Or negative?

Speaker 1 (34:57):
Right? You know? Are you using words that are having
negative connotation? And so it's interesting to actually talk about that.
That's one thing that I talk a lot about with
people that I that I teach, and I also do
public speaking, and we talk about those three different elements
because that is huge. You know, if you see some
of the greater speakers, they do a lot of their physiology,

(35:18):
you know, or the way they stand, the way they
portray their ton of voice. A lot of the things
is huge. And you're right to the text messages. You
don't get that. So I personally still like to pick
up the phone and call somebody or hey, let's do
a video call. And a lot of people are like, no,
I'm good, just texting right.

Speaker 2 (35:37):
Unfortunately, Yeah, we're getting as you can see, there's becoming
more and more of a resilience away from you know,
person to person. And let's talk about texting for a minute.
Jen z Uh says that making a phone call gives

(35:59):
them an anxiety. Seventy percent of gen z which you know,
we'll go through what years that was, says that they
prefer to text a company and wish that all companies
were textable rather than having to speak on the phone
because it gives them anxiety. So we're getting far away
from public speaking, and I think that, you know, I'm

(36:21):
not saying it's an epidemic. I'm just saying that we're
getting further and further away from this. These skills are
not being taught, they're not being exercised, and it's the
exact opposite direction. Of I think where we should be
and need to go based upon the science of communication.

Speaker 1 (36:38):
Yeah yeah, yeah, that's that's interesting fact. And you think
that reminds me of even during COVID, right, there was that.
I think the fact that we were being quarantined or
you know, wouldn't be allowed in public places. You know,
it kind of went both ways. A lot of people

(37:00):
enjoyed that, you know, my alone time, let me just
get on the computer or go social media. And then
I think the older generation, at least from my perspective,
we're like, no, let me out. I want to be
able to be in public and do public speaking and
connect with people and be able to do that right.
And so it's interesting what's going on nowadays really with

(37:22):
all of that.

Speaker 2 (37:23):
So maybe that's I want my kids, I want your listeners,
I want you, I want everybody else to understand that.
It's it's it's a world where uh, texting is great
and it should be used and we touch our phones
twenty six hundred and seventeen times per day on average,
But you got to learn how to public speak. We

(37:45):
need to learn how to actively listen. We need to
value teamwork, we need to value building relationships. Because you know,
this is where these skills are very teachable and scale.
You know, sales skills are transferable, and these are the
skills we're all in cells.

Speaker 1 (38:04):
Run. Where can people find out more about you?

Speaker 2 (38:08):
Sure at my landing page www. Ron Kohenensberg dot com
if you can put it up there. It's a difficult
name to spell. And yeah, I mean I have a
module for each of these. I did a Kajabi module
for each of these, and they wanted to sell them

(38:28):
and we're giving them away for free. My message is
real simple. I want to give it away for free.
I want people to basically understand the importance of sales skills,
the importance of practicing them, and the importance that they
have in their lives, and that it is like going
to the gym. It is easy to text somebody rather

(38:50):
than pick up the phone, but you lose so much context.
And if there's one message that I want to share
with everybody is learn how to listen. I didn't know how,
and since I learned how to listen and be teachable,
it changed my life.

Speaker 1 (39:08):
Yeah, it's like, uh, and I forget if it was
less Brown or Jim Brown than mentioned I forget now
I said, if you do what is easy, your life
will be hard. If you do what is hard, your
life will be easy. And I like that because again,
as you mentioned, you know, given that contents, it is
easy to you know, text or easy, easy to come

(39:29):
home tires, sit on the couch, watch TV bad news.
Yet your life will be hard down the line.

Speaker 2 (39:35):
Right.

Speaker 1 (39:36):
It is hard to come home tired and say, you
know what NOTO, I'm gonna put on my my workout clothes,
I'm gonna go to the gym. It's hard to eat
that that that fruit versus that pizza. Yet your life
will be easy down the line, right. So that's that's huge.

Speaker 2 (39:49):
That's right now. Where you know, the food supply is
is is a problem. You know what people are eating
in America is a problem. But it's a self help world.
My dad taught me that he was struggling. He didn't
want to work, and you know, he didn't want to
serve coffee all day, not that there's anything wrong with it,
it just didn't That's not what he wanted for his

(40:09):
entire life. He didn't want to be in that luncheonette
with my grandfather. So he chose a different life and
he said to me, this is self taught, and I
think anyone listening, I would want to say to them
that if you're going to overcome anything, you know, be
self reliant, be self taught, and know that. In my opinion,

(40:30):
it's all about these interpersonal skills because you can be
dealing with people you know that would you know, you
know you're gonna be dealing with There's billions and billions
of people on the planet. There's eight billion. You can
be dealing with some of them.

Speaker 1 (40:42):
Yeah, that's huge. Run anything else you want to say
before I let you go.

Speaker 2 (40:47):
I think everyone should practice active listening today. Whenever they're
significant under other says to them, say, wow, it sounds
like you're pretty hungry, you know, or you know, it's
not like you had a good day or sounds like
you had a bad day. Sounds like that's practice active listening.
Let's start to hear each other.

Speaker 1 (41:05):
I love that.

Speaker 2 (41:06):
I love that.

Speaker 1 (41:07):
Well, thank you again for being here. Really appreciate that conversation. Yeah, definitely,
And for those of you guys pick up his book
and also shared this message, because definitely somebody needs to
hear it. And I'll see you guys. The next episode
of you cancome Anton podcast show. Thank you. Hi.

Speaker 3 (41:23):
I'm Caesar Espino, real estate investor, business coach and consultant
and author of the book You Can Overcome Anything, Even
when the World says No. My number is four two
four five zero one six zero four to six. In
my book, I talk about making the necessary changes to
shift your mind for prosperity and certainty. Pick up your
copy at Amazon. I also love helping families with their
real estate and can purchase your house fast and all cash.

(41:45):
Follow me on Instagram, Facebook and LinkedIn. My number is
four two four five zero one six zero four six.

Speaker 1 (41:52):
Thank you for having me today. I am so glad
you've tuned into this podcast. You can find me at
your favorite podcast platform where you can like, subscribe, comment
and share, and to learn more about myself my services.
You can find me at www dot Caesararspino dot com,
or you can also find me at your social media.

(42:13):
Thanks for joining me and I am looking forward to
having you at the next episode. And No, you truly
can overcome anything.
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