S2E16: David Minton on ageism, data and politics in the fitness industry

We spoke to David Minton, who is the founder and director of The Leisure Database Company, and a true legend within the industry. David's view is that fitness was a data poor industry and we'll discuss how that led to us being totally underprepared for the crisis that hit last year. Wel also chat about how important it will be for the nation to start thinking about exercise as a form of self care for life - notably because over 75% of people who died from COVID were over 70...but only 1% of those people have a health club membership. Time for change! David talks to us about how he sees the road back to normal, as well as the role of politics within fitness, and if the industry really is ageist.

David is well known for his unique industry knowledge and is in demand for his expert

media commentary and public speaking. Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage.  He also works with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight.

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