S3E4: How to Scale your Fitness Franchise with James Cotton

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This week we chatted to James Cotton, Franchise Development Director at Franchise My Business. Have you taken your fitness business to the next level and are ready to expand? Make sure to listen back to this special episode to find out how, from the same guy who helped the uber successful roll-out of Anytime Fitness UK!

What you can expect to hear about in this discussion:

• Guidelines for turning your fitness business into a franchise; scaling from a single location to many sites
• Successful practices of industry-leading franchisees (+ pitfalls to avoid)
• Tips for managing a franchise at scale

With more than 15 years' experience providing executive level business services within the franchise industry, James has a background in providing hands-on leadership, direction, and business growth. He was heading up operations and growth for two of the UK’s largest franchise brands with more than 350 franchise units between them.

More recently, James has provided consultancy services to a number of franchisors and a large private equity backed franchise buy-out. James' work in franchising has ranged from the development of new franchise brands, turnaround projects, to managing growth in domestic and international markets, including a franchise roll out across Scandinavia. Skilled in developing and implementing strategies that improve awareness, market share and profitability, James will ensure your franchise scales effectively and operates in line with the best franchises in the industry.

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