The power of creating the reputation you want to have.
Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.”
A teacher, content creator, speaker, and author of Unforgettable Presence: Get Seen, Gain Influence and Catapult Your Career, Lee helps people improve their communication presence and define their personal and professional brands. “Your brand is essentially your reputation,” she says. And while she acknowledges that “it can feel intimidating” to actively steer how we’re perceived, her EPIC framework helps navigate this challenge by examining our Experiences, Personality, Identity, and Community.
In this episode of Think Fast, Talk Smart, Lee and host Matt Abrahams explore strategies for showing up memorably in both virtual and in-person settings. From crafting "unique and powerful introductions" to honing your online presence, Lee’s practical advice shows how to communicate your brand in today's digital workplace.
Episode Reference Links:
- Lorraine K. Lee
- Lorraine’s Book: Unforgettable Presence
- Ep.6 Quick Thinks: Communicating and Leading Virtually
- Ep.7 Quick Thinks: Use This Framework to Speak up in Virtual Meetings
- Ep.31 Quick Thinks: How to Shine Online and Excel at Virtual Communication
Connect:
- Premium Signup >>>> Think Fast Talk Smart Premium
- Email Questions & Feedback >>> hello@fastersmarter.io
- Episode Transcripts >>> Think Fast Talk Smart Website
- Newsletter Signup + English Language Learning >>> FasterSmarter.io
- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
Chapters:
- (00:00) - Introduction
- (01:39) - Tips for Virtual Presence
- (03:48) - Public Speaking Insights
- (06:33) - The Importance of Mentors & Sponsors
- (07:48) - Personal Branding on Social Media
- (10:23) - EPIC Career Brand Framework
- (12:48) - Unique & Powerful Introductions
- (15:03) - Conversational Threading
- (16:12) - Avoiding Resting Business Face
- (18:38) - The Final Three Question
- (22:39) - Conclusion
********
This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today
Become a Faster Smarter Supporter by joining TFTS Premium.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.