Redefine Business Podcast

Author brand strategist Jessica Sorentino joins the show to talk about the overlooked second career every writer faces: building a brand and platform after the book is done. She and Brittani dig into the difference between brand and marketing, why in-person connection drives book sales more than social media, how to use AI without losing your voice, and when it's actually okay to call yourself a writer.

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For years, business owners have been laser-focused on SEO — but the way people search is changing fast. In this episode, we break down Answer Engine Optimization (AEO), the strategy every business owner needs to understand as more people turn to AI tools like ChatGPT and Claude to find answers instead of scrolling through search results. We cover what AEO actually is, how it works alongside traditional SEO, and seven practica...

In this episode, bestselling author and financial coach Liz Carroll shares how shifting your money mindset can transform your financial future. She discusses why women often struggle with limiting beliefs around money, the importance of creating a spending plan instead of a budget, and how redefining wealth can lead to greater confidence and fulfillment. Liz also shares insights from her book Rich & Radiant, offering practical ...

Podcasting has become one of the most effective ways to build authority, connect with your audience, and create long-form content that can be repurposed across multiple platforms. Whether you're a business owner, coach, educator, or simply passionate about sharing your expertise, starting a podcast can help you expand your reach and establish yourself as an expert in your industry.

While launching a podcas...

Laylee Emadi, coach for speakers and educators and founder of The Creative Educator Conference, joins Brittni to unpack what it really takes to build a career around teaching and speaking. They dig into the difference between professional speakers and industry professionals who speak, how to strategically pitch and get booked, and the key pieces every aspiring speaker needs in place before reaching out to organizers. Laylee also sh...

Most people open Claude or ChatGPT for the first time, type a question, and start working. And that's fine,  it'll still give you a decent answer. But if you stop there, you're using maybe 20% of what either tool can actually do for your business.

The other 80% lives in the setup: a handful of settings that tell the AI who you are, how you want it to sound, and what it's allowed to access on your beha...

Brittni sits down with Robert Molling, founder of 1% Fitness Kitchen, for one of the most honest founder stories the podcast has featured. Robert opens up about overcoming addiction and incarceration as a young adult, and how he found purpose through fitness and cooking during his recovery. He walks through building 1% Fitness Kitchen from a single day of home meal prep into a nationwide shipping brand, the evolution o...

Instagram expert Sue B. Zimmerman joins the show to talk about her 30+ years as an entrepreneur, her 18 businesses, and how she built her career teaching Instagram marketing to women and small business owners. She and Brittani dig into why authenticity beats AI-generated content, how Sue B. is growing a new audience on Substack through her Soulful Selling Sisterhood community, and how a new skincare affiliate venture became an unex...