Inside the AI startup frenzy: ‘Everyone’s pivoting, then pivoting again’

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July 10, 2025 • 52 mins

On this episode of Decoder, Ellis Hamburger — former journalist at The Verge, early Snap employee, and founder of the brand strategy studio Meaning — joins guest host Alex Heath to share why many AI founders are missing the bigger picture. Links: Meaning | Ellis Hamburger Social media is doomed to die | Verge I used the ‘cheat on everything’ AI tool and it didn’t help me cheat on anything | Verge Hideo Kojima sees Death Stranding 2 as a cautionary tale | Verge Apple heard your complaints about the Liquid Glass | Verge Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Inside the AI startup frenzy: ‘Everyone’s pivoting, then pivoting again’