CNBC Sport

Broadcasting from Paris during the French Open, Brad Gilbert joins Alex Sherman to unpack the business of tennis through three lenses: playing, coaching, and broadcasting—plus what’s really happening behind the scenes right now at Roland Garros.

Gilbert argues tennis is in a healthy place globally, but remains star-driven—especially in the U.S. market. From there, the conversation moves into the divergent dynamics of the men’s and ...

What you’ll hear in this episode

• Why the Jazz chose an organizational reset—and how owners weigh “push forward” vs. “scale back” when assets, caps, and timelines collide
• The incentives (and controversy) behind tanking, including Utah’s NBA fine and what the league may change next
• How a top lottery pick can reshape an NBA franchise faster than almost any other sport
• Why Ryan Smith prioritizes passion-fit in sports ownership...

Ronda Rousey joins Alex Sherman to unpack the economics of MMA, why UFC fighter pay remains a structural issue, and how the streaming era could reshape the business of fighting. Starting from the realities faced by lower-tier athletes—minimum per-fight guarantees, coach percentages, and taxes—Rousey explains how quickly “big league” fighting can still add up to poverty-level income. She argues the core problem is leverage: without ...

Recorded live at Latinos in Sports in Miami, CNBC’s Alex Sherman sits down with New York Yankees icon Mariano Rivera for a wide-ranging conversation on the business—and evolution—of Major League Baseball, Rivera’s unlikely path from Panama to the Hall of Fame, and what he’s building after baseball.

Rivera weighs in on one of MLB’s biggest looming issues: whether the league should adopt a salary cap, and what “fair competition” shou...

Susie Wolff (Managing Director, F1 Academy) sits down with Alex Sherman for a candid conversation about what F1 Academy is building—and why its mission goes far beyond a single “first woman in F1” headline. Wolff breaks down the structural and financial barriers that have kept women from advancing in motorsport, how F1 Academy is designed to grow a real talent pipeline, and why visibility matters for the next generation of drivers.

Fernando Mendoza joins Alex Sherman to discuss an unconventional draft run-up, the mindset needed to lead at the next level, and how he’s approaching brand-building and money management before ever taking an NFL snap.

They start with Mendoza’s pre-draft interactions—combine meetings with multiple teams and a single Top 30 visit—plus what it means to focus on finding the one franchise that truly believes in you. From there, Mendoza ...

CNBC's Lillian Rizzo joins Alex Sherman on what may really be behind the Justice Department's antitrust investigation into the NFL. Then, Alex speaks with Shelly Cayette-Weston, President of Business Operations for the Charlotte Hornets, about how the organization is strengthening its business foundation while building a winning culture on and off the court.
She details what the president of business operations role looks like...

Dom Chu joins Alex Sherman to break down the latest storylines heading into the Masters. Then, Lindsey Vonn joins Alex to share how she’s recovering physically and mentally after a major crash—and what it could mean for the final chapter of her ski racing career. They also dig into longevity in elite sports, why Olympic athletes struggle financially, and how storytelling and women’s sports investing are changing the game.

Lindsey V...

Landon Donovan sits down with Alex Sherman for a wide-ranging conversation on the 2026 World Cup, the business and visibility challenges facing Major League Soccer, and the personal realities behind elite performance—including depression, therapy, and the pressure to be “on” at all times.

Key topics covered

• Why the 2026 World Cup could be a true “before and after” moment for American soccer (and why it could also be overhyped...

Legendary Syracuse head coach Jim Boeheim sits down with Alex Sherman a few days before March Madness to break down the realities of NIL, the transfer portal, and the shifting power structure in college basketball. Boeheim argues the sport has, in many ways, improved on the court—older rosters, more talent staying in school, and an influx of international players—but says meaningful regulation (contracts, salary caps, transfer limi...

Tyler Reddick joins Alex Sherman to unpack a red-hot start to the NASCAR season—three straight wins—and what’s actually behind the momentum. Reddick explains how experience at specific tracks and lessons from previous near-misses helped him execute when it mattered, including reflecting on coming up just short in the Daytona 500 and using prior failures as motivation to close races out.

A big focus of the conversation is 23XI...

CNBC’s Alex Sherman talks with sports business professor Rick Horrow about the stadium building boom and what’s fueling it. Then, longtime ESPN host Chris Berman joins Sherman to break down ESPN’s evolution, its NFL ownership deal, and why Berman believes the Damar Hamlin incident may have impacted the league’s push for an 18th game.

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CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as "Jesser."
They discuss how Riedel scaled from virtually zero audience to more than 37 million subscribers, turning sports content into a digital media powerhouse. He also breaks down what he sees for YouTube's future sports content.

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CNBC’s Alex Sherman sits down with longtime NFL writer Ken Belson to discuss his new book “Every Day is Sunday,” the evolution of the league, and the business buzz surrounding Super Bowl week. Then, Hall of Fame quarterback Joe Montana joins the podcast to reflect on his legendary career, his pivot into venture capital, and where he sees the NFL heading next.

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CNBC's Alex Sherman talks to Hans Schroeder, the NFL's executive vice president of media distribution. They discuss whether the league will trigger its opt-out clause to renegotiate TV rights deals early, the NFL's landmark agreement with Disney/ESPN and why the league is bullish on ESPN's future value, potential expansion of its YouTube partnership, what it would take to convince players to accept an 18-game season, and the NFL's ...