Content Creation Made Easy
Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!
Episodes
November 9, 2023 • 32 mins
The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to customers.
But you are likely missing out on connecting with 25% of your audience…
Simply because your content is NOT ACCESSIBLE TO THEM!
Did you know over 25 million Americans have a disability? And many have disabilities that are
a) Invisible to you
b) Keeping them from engaging with your ...
Mark as Played
October 26, 2023 • 29 mins
Do you struggle to come up with ideas for your emails?
If you feel like no one cares what you have to say OR you’re uncomfortable using story-based email content…
OR you don’t like the “selling” vibe that a lot of email marketers use…
You’re gonna LOVE Amber Petty’s concept of approaching your emails as a newsletter: a platform to share valuable content rather than a sales-driven tool!
Get ready to transform your own newsletter str...
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October 12, 2023 • 27 mins
In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies!
Toyin, a mathematics professor and entrepreneur, shares her expertise in planning & creating evergreen content that captivates your audience loooooong after you've created it!
Basically, how would it change your life to repurpose your early emails, save ‘em for future use, and maintai...
Mark as Played
September 28, 2023 • 31 mins
You know how sometimes a word loses its meaning when you hear it over & over again?
That’s how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand?
And…how does your brand play with your content & copy?
These are questions it’s time to get clear answers to!
Since words are MY superpower but visual branding is my Kryptonite, I brought in an expert to talk about this topic!
Meet Kris...
Mark as Played
September 14, 2023 • 36 mins
In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend.
It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program.
Now, if during your promotional events you've ever experienced feeling...
A sense of "getting lost" in the online pitch-fest
A desire to do things differently, because our audiences are more savvy & you want to change things...
Mark as Played
August 24, 2023 • 28 mins
This isn’t a secret: being introverted and/or having multi-faceted interests can make you feel a little bonkers in the world of online marketing.
Conforming to trends? Uh. No.
The Do! Do! Do! More! More! More! Mentality? I literally can’t anymore.
Comparisonitis & Shoulds? Please, stop.
All of it leads to the “I’m gonna burn it down & walk away” marketing fantasy…
Today I'm speaking with an expert about how to make marketing work f...
Mark as Played
August 10, 2023 • 42 mins
If the truth is that no one grows a business by working alone in a bubble…
Then why do we do exactly THAT when it comes to our marketing?
Marketing is vital to our business growth - no matter what kind of marketing & content you prefer to create!
But we tend to work in our silos, tapping away at our keyboards, which creates both burnout AND ineffective marketing!
That’s why today’s episode unpacks details about creating support & p...
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All year, I’ve shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content…
AND “do marketing” that feels easier, better, simpler, “good-er” for us!
One of the most impactful personality tests I ever took was in my 30s…
(Long after those Seventeen magazine ones asking, “What does your lip gloss color say about your soul” 🙄).
It was…The Myers-Briggs.
This one was life c...
Mark as Played
July 13, 2023 • 32 mins
Let’s remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience…
AND to lead them towards something valuable so you can earn money from your brilliance & expertise!
Monetizing your content doesn’t come easily to everyone, which is why the focus of today’s episode of Content Creation Made Easy is exploring ways to do that without feeling pushy or gross about sales.
To help us dive in, I...
Mark as Played
June 22, 2023 • 42 mins
You’ve heard me say it a bajillion times: knowing yourself is crucial to successfully creating content, copy, & messaging that works FOR you + your business!
[This isn't a hobby & you're not doing it for giggles. It has to serve YOU and your audience...]
Which is why for today's episode of Content Creation Made Easy, I’ve brought in Jackie Brewster, certified Enneagram coach and experiential specialist, to shed light on how the Enn...
Mark as Played
June 8, 2023 • 36 mins
I’m gonna be honest with you – I know AI is here and I know its power is undisputable.
And certainly it can make our life easier.
But I’ve only dipped my toe into using AI tools (especially ChatGPT) because I have concerns about it:
I don’t want it to become a crutch. And I want my content to be MINE. To sound like ME. To be in my VOICE.
Being real is a huge part of who I am and it’s a giant part of my Content Creation Made Easy br...
Mark as Played
May 25, 2023 • 34 mins
When people want to learn more about you, they often go to your socials first...
And whether that's Instagram or something else...
And whether you're using video or something else..
You need to content that's easy for you to make and easy for your audience to find you!
This is where Natasha Pierre comes in: as a content expert & video marketing coach, she helps small businesses build their brand confidently with a video marketing s...
Mark as Played
May 11, 2023 • 32 mins
Copywriting is often the thing that trips up small business owners & entrepreneurs when they need to start creating marketing content.
It can feel pushy, market-y, or manipulative.
Sometimes it can even feel like you’re “dumbing down” your words & writing when you “try to write in marketing language”.
The good news is copywriting
a) Can be learned
b) Does not have to be gross or pushy
c) Can convey your personality and work with...
Mark as Played
April 27, 2023 • 35 mins
Video isn’t going anywhere, whether we like it or not.
The good news is that once you learn a few approaches AND you get comfortable, using video is an incredibly powerful way to connect with your audience.
Today we're talking about how to improve your videos AND your confidence…so you can leverage YouTube as part of your content approach!
Our guest Edie Clarke is a remote video producer & a YouTube Strategist who shares a TON of w...
Mark as Played
April 13, 2023 • 18 mins
Every time you get into your car, you know where you’re going – whether it’s a routine destination or an adventurous road trip!
Very rarely do we just hop in the car and wander around, driving until we decide to stop.
But this is often what we do with our content! Put it out there, not really knowing where we’ll end up…
Which means sometimes we wind up going circles or not getting where we wanted to go.
THIS is why designing your o...
Mark as Played
March 23, 2023 • 32 mins
This is Part 2 of my interview with The Online Legal Guy, Bobby Klinck (though we're not talking much about legal stuff!)
I wanted Bobby to share his story because he's a creative, intelligent guy who's brain never turns off!
And in the middle of his business growing, growing, growing, he realized he was over capacity. He'd built a business that was successful, but it was taking everything out of him & his team.
In Part 2, we pick ...
Mark as Played
March 23, 2023 • 31 mins
You know those people whose brains never turn off?
Who see every problem and come up with a solution? They know their strengths & can serve a LOT of different types of people?
(I'd bet this might even describe YOU! Your brain won't stop creating!)
Well - today I'm interviewing one of these people. Bobby Klinck is a colleague of mine in the online business space, and I highly respect him.
He is a lawyer-turned-entrepreneur-turned-ma...
Mark as Played
March 16, 2023 • 33 mins
Have you heard about shifting your Instagram profile grid to something called "The 9-Grid"
What does this mean? It means that instead of constantly updating the feed posts on your IG profile, you create kind of a "home" page with 9 posts that are static.
NINE POSTS.
Then you don't post anymore. Is this as easy as it sounds?
Wellllll. If you understand how to do it STRATEGICALLY & purposefully, it can lift a LOT of stuff off your pl...
Mark as Played
March 9, 2023 • 29 mins
You’d never create a piece of content only to bury it in the sand on purpose.
You created it to GET MORE VISIBLE. Establish your expertise & authority. To help your audience!
If no one can find it, writing it was a waste of your time.
This is why being search-able is VITAL, and why being FOUND is an important part of your content strategy.
Whether you’re blogging, podcasting, using YouTube, Pinterest, or any social platform –
If yo...
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March 2, 2023 • 42 mins
You don’t want to sound like anyone else.
You know you’re supposed to “use your voice” and put your unique spin on your ideas…
BUT what does that mean?
And HOW do you do it!
We’ve got you covered.
On this episode of Content Creation Made Easy, we break down how to write with YOUR VOICE!
Thanks to Justin Blackman, a brand voice expert, you’re gonna learn:
What “voice” really is –
Why using incredibly simple “rules” gives you freedom...
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