Content Creation Made Easy

Content Creation Made Easy

Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! Video? Blogs? Socials? Emails? Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!

Episodes

January 20, 2022 43 min

Creating content INSIDE your programs? WHAAAA?

When you finally launch your course, membership, or program - and you get the clients IN there…

The need for content is STILL vital - but it changes a bit.

Inside your programs, you need to build trust & relationships while communicating a LOT of information.

It's very possible you might forget or assume something - and miss a chance to help your audience.

The need for great content...

Share
Mark as Played

Do you feel invisible - like putting content out isn't even worth it?

And...when someone asks you, "What do you do?" - do you stutter OR have a five-minute explanation?

If feel like you're so generic that you're lost in the ocean of a million other YOUs...

Then your brand message is too MEH!

How do you go from MEH to YEAH!!! Messaging?

That's what we're talkin' about today on Content Creation Made Easy:

CR...

Share
Mark as Played

There’s NO one right way to “do content”.

We create a goal, decide on a strategy, and choose the tactics that feel best for us.

But what happens when you get stuck in a vortex of “I don’t wanna!!”?

When marketing + content feels like it’s too hard, too much work, and not working anyway?

What about when you’re overwhelmed by all of the options & possibilities?

This week, Jen explores how that wanting to give up is very real - and...

Share
Mark as Played

Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert…

we need to talk about making WHAT TO TALK ABOUT a lot freakin’ easier.

Your words matter. What you say to your audience matters. And if you’re struggling with this aspect, it’s a part of your marketing + content strategy that will stop you from showing up fully & consistently.

So! Wrap up December 2021’s the...

Share
Mark as Played

This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content topics crush them because there’s just TOO much to say…

and not enough time to say it.

The opposite situation is a very real problem: “I don’t know WHAT to say!” These people only see an empty pool and stress out because they can’t come up with anything to share & can’t develop...

Share
Mark as Played

When you become an entrepreneur, you quickly realize that no one is sitting in an office waiting to give you permission to try something new.

So we wind up seeking insight, feedback, & validation for our ideas.

Spending TONS of time & money on courses or systems that work for other people...but maybe not for us!

This contributes to feeling exhausted in our businesses!

That’s why this month, I’m diving into ways to stop burning ...

Share
Mark as Played
November 25, 2021 27 min

Your whole life, you've been told be more quiet.

You're too much. TOO LOUD. To opinionated.

No one wants to hear it...shhhhhh. STOP IT.

You've never looked "quite right", haven't really fit in, & didn't sound like everyone else.

But now - you have a business and you're SUPPOSED TO SHOW UP in public?

With a persona and a brand and an opinion?

"Create a platform!" they said. "Start your own s...

Share
Mark as Played

Kristin always excelled at everything in her life: from grades to sports to law school to parenting.


Next up: growing a business!


When she joined Jen’s Content Creator’s Mastermind last year, she had no idea why this content thing was so freakin’ hard for her!


She created clear goals, but Kristin was incredibly frustrated by not being able to activate on & achieve them.


Why was marketing, content, and - as she called it - “doing th...

Share
Mark as Played
November 11, 2021 15 min

I don’t want to ‘do’ marketing

I hate social media

I don’t want to make time for content

If you feel tired simply thinking about marketing & content creation: Jen wants you to know:

  • “I KNOW. I’m SORRY. It’s REAL.”
  • When you’re in this place, YOU NEED A BREAK.
  • 

    Listen to today’s podcast for realistic small shifts to make marketing more HUMAN for you - so you can move beyond this exhaustion, overwhelm, resentment, & confusion...

    Share
    Mark as Played

    Can you "do content" if you're highly introverted, think marketing feels performative, & are reserved or private?


    YES - but HOW?


    Today Jen talks to Ariana Joy, a copywriter who teaches us how to create copy, content, & messaging that's 100% customized & specific to YOU.


    YOUR specific personality, way of being in the world, and orientation to marketing!


    She uses Human Design, a kind of personal inventory or w...

    Share
    Mark as Played
    Have you ever jotted an email to your list while waiting for dinner to heat up? Or recorded an Instagram story in the car at school pick up? Don’t get me wrong - these tactics are NOT a problem unless you’re thinking this is your content marketing STRATEGY. But in order to get your audience to connect with - and eventually buy from you - throwing out a post, email, or podcast every now & again will not get you there. We hav...

    Share
    Mark as Played
    What are the mistakes Jen made during her last launch? Well - she’ll tell you on today's episode of Content Creation Made Easy! She tried a leisurely, 6 week launch to make it easier - and that was the LAST thing it actually was. With her usual realistic, no BS style, Jen breaks down 3 things you MOST need to know to make sure your launch doesn’t exhaust you or deplete you.

    Learn more about your ad choices. Visit megaphone.f...

    Share
    Mark as Played
    It’s scary to go from having an itch, desire, or dream to bring a THING - a course - a book - a product - into the world… It can feel ALIVE for you - a ball of energy asking to be brought into the world… SO you MUST DO IT, right? AND it’s incredibly scary - requiring courage that you might think you don’t have… If you’ve ever been there, you’re going to love this week’s podcast - an interview with author & intuitive coach ...

    Share
    Mark as Played
    Today, Jen talks about the strategies she employs herself and what she teaches her clients: SUSTAINABLE, realistic content creation isn’t a fantasy. Sustainable content creation that actually works can be a reality for you! In this episode of Content Creation Made Easy, you’ll learn some easy shifts to make right away that’ll bring you into content alignment… So you can crush your content, instead of IT crushing YOU…

    Learn more ...

    Share
    Mark as Played
    You could learn everything there is to know about content, messaging, copy, and marketing - but no matter how much people learn or how many tools they have, they remain in STRUGGLE because planning is really hard for them! I'm talking to Nicole Culver, CEO of The Quantum Launch Program - and she's sharing with us how to move past the blocks around planning to move you quickly into a habit that helps to build business succe...

    Share
    Mark as Played
    If you feel like your words don't land with your audience - that you're invisible, they scroll by you, or don't open your emails - then there's probably a very easy solution: You're not 'speaking their language'. Let's talk about two foundational shifts you can make that will help not only content creation be easier - but all of your marketing & sales efforts too!

    Learn more about your ad choic...

    Share
    Mark as Played
    People will tell you to “be authentic” in your content - but how do you do that - and how do you do it WELL? The thing is - “authenticity" is one of those words that means NOTHING if you don't know what your voice is. How are you supposed to show up “authentic” - meaning - like YOURSELF - if you're still flailing to find WHO YOU ARE in your content?

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Share
    Mark as Played
    We want to be visible online, but we just don't want people to see US. That's how Jen felt - and she used stock photos, memes, & Canva visuals in her content so her audience wouldn't have to see her. Keeping herself invisible online was slowing down business - but she was so afraid to put herself out there. What if people judged her? It was terrifying to learn how to be visible, to show up in photos that let her a...

    Share
    Mark as Played
    When you’re really good at a LOT of things in your business, you wind up doing ALL the things in your business… Because you think, “Oh, I can do this.” Or “It’s just easier for me to do it rather than hire or train someone”. And then one day you wake up & you’re exhausted from doing it ALL. And you wonder, how the hell can I grow if I’m already doing SO much & can’t keep up! This definitely is an exhaustion or depletion ...

    Share
    Mark as Played
    Today we're talking about the MOTHER of all things in our business… PRICING. If you criiiiinge when it's time to talk about pricing - because you're winging it…going by gut instinct, or looking around the market wondering what "you're worth" Then I'll bet you've struggled with this important aspect of loving your business! So - let’s get into it. I’m talking today with Jacquette Timmons, Financia...

    Share
    Mark as Played

    Popular Podcasts

      If you can never get enough true crime... Congratulations, you’ve found your people.

      Bob Saget's Here For You

      BOB SAGET’S HERE FOR YOU is a podcast that is like no other— For one, this podcast has guests who are friends of Bob’s, or just really interesting people who many of you know and love. Secondly, this podcast is unique because it goes inside Bob Saget’s mind, and then quickly filters out through his mouth. Bob has a way of calming people he has conversations with as well as being entertaining and often informative. Bob talks with his guests with genuine empathy and humor, while reaching his unusually diverse audience that he talks to as a friend, Bob is the dad with great advice, the irreverent funny guy who’s always there when you need a laugh, and the free-associative Bob who goes off on crazy tangents then returns to the subject at hand, as serious or as comedic as it may be, to wrap up each episode in a way only Bob can do. Because he really does believe, “He’s here for you."

      Dateline NBC

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

      The MLK Tapes

      According to the official story, on April 4th, 1968, a lone gunman assassinated Dr. Martin Luther King Jr. at the Lorraine Motel in Memphis, Tennessee. That man, James Earl Ray, pled guilty and for most people the case was closed. The MLK Tapes, a new true crime podcast from the creators of Atlanta Monster and Monster: DC Sniper, explores rare recordings of eye-witness testimony and new interviews with people who were there to reveal the true story of the plot to kill Dr. King.

      The Daily

      This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    Advertise With Us

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeart App.

      Connect

      © 2022 iHeartMedia, Inc.

      • Help
      • Privacy Policy
      • Terms of Use
      • AdChoicesAd Choices