What Next?

What Next?

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.

Episodes

April 18, 2026 48 mins

Damien Wassel, CEO of Vault Comics, on his transition from academia to publishing and the use of stories as tools for connection and influence. The former academic brings his PhD in Philosophy to underscore his partnerships with globally recognized brands and talent, and publishes multiple best-selling and award-winning comic books and graphic novels.  He argues that in an age of distraction, it is stories that can attract and hold...

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Betsy Kauffman, founder and CEO of Cross Impact Coaching on her journey from technology project management to executive leadership coach and consultant. After 25 years leading large-scale technology transformations across Fortune 500 companies, her resulting TED Talk: Four Tips for Honest Conversations at Work has had over 1.6 million views. She tells us how aligning leadership teams for successful AI transformations must include t...

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March 21, 2026 33 mins

Hannah Bauer, founder and CEO of Heartnomics, on her journey from surviving childhood heart disease to leading a firm that helps leaders rebuild trust, alignment, and resilience. A Maxwell leadership faculty member, Lean Six Sigma, Black Belt and Bull Ridge examiner,she explains the importance of balancing love and excellence in leadership, particularly in times of change. She argues that the future of success and leadership is a u...

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Sangeet Paul Choudary, best-selling author of Platform Revolution and Reshuffle, explains how artificial intelligence is re-stacking the knowledge economy. As AI changes how knowledge is created, distributed, and monetized, it is also reshaping who holds power across industries. Drawing from his work advising Fortune 500 CEOs and global institutions, he explores what this shift means for workers, companies, and the future of compet...

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February 21, 2026 39 mins

As Publicis Groupe celebrates its 100th anniversary, we’re revisiting a timeless conversation with Maurice Lévy — a leader whose legacy is deeply woven into the company’s story.

In this wide-ranging interview, Maurice shares the inside story of the Power of One, how Viva Technology is poised to evolve, and why “the blank cheque of trust” is worth more than the paper it’s written on. He speaks candidly about his own “basket of failur...

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February 7, 2026 50 mins

Warren Kornblum, a marketing leader and author of Notes from The Brand Stand discusses the importance of “share of heart" in building brands by engendering and building trust.  The former CMO of Toys R Us says that our need for trust, human connection and long-term growth outweighs the need for any short-term focus on efficiency and scale. In this fast-changing world of algorithms and data, he says, we must focus on human-cent...

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January 24, 2026 46 mins

Carla Michelotti, a legend in advertising and law, discusses the importance of rebooting, staying relevant, and the need to grow new muscles before our “old” brain muscles become atrophied by AI.  Carla has held senior roles at Leo Burnett, BCom3, and the Publicis Groupe and today continues as an advisor to many firms and organizations, including the American Advertising Federation as its Government Affairs Chair, and the as a boar...

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Jess Butcher MBE, CEO and founder of Scrollaware on her transition from tech entrepreneur to social advocate for digital balance. The award-winning consumer tech entrepreneur, (most notably with AR pioneer, Blippar), a Fortune "Most Powerful Female Entrepreneur", BBC's 100 Women and three times TEDx speaker, calls for an urgent, more ethical approach to societal tech-addiction.  She argues that consumers, educa...

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December 13, 2025 40 mins

Teresa Barreira, Chief Marketing and Communications Officer at Publicis Sapient on the role of human values in the AI integrated business. The former Chief Marketing Officer of Deloitte Consulting, with senior leadership roles at Accenture and IBM argues that the shift from human-first AI strategies to AI-first approaches is redefining human roles and enhancing productivity in the workplace. But she says it’s the opportunity to bui...

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Todd Irwin, founder and Chief Strategy Officer at Fazer on de-positioning, a strategic approach to outperform competitors by solving hero customer pain points better than anyone else. The musician and artist turned brand strategist who has advised Fortune 500 companies, SMEs and startups for three decades, argues for a shift in thinking from differentiation to problem solving, and simply being better. An expert in delivering compet...

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Veronika Kryuchkova, Global Head of Capability Building for the Reckitt Marketing Academy, joins Rishad to explore how we can thrive in a world that’s becoming more human and more machine.

She reveals why high-agency professionals, those who combine belief, action, and ownership, will dominate the future of work. Veronika reframes career growth for the new era: it’s no longer about climbing the ladder but designing your own Capabili...

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November 15, 2025 36 mins

Christian Godden, Head of Strategy at Malmo FF on the role of community in driving international partnerships and long-term development for Sweden's most successful football club. The former strategic Director and Partner at BBDO in the Nordics, advising global brands on marketing and communications, explains Malmo FF’s unique model of competing in human currency rather than financial resources. Owned by its 14,110 members, it ...

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Dr Katie Best, leadership coach and consultant on how to solve 10 of the toughest leadership problems. Her titular book addresses common leadership challenges, clustered into three main areas: managing oneself (avoiding burnout, making good decisions, increasing influence), managing teams (cultural issues, employee performance, staff engagement), and leading change (strategy implementation, hybrid working). With an academic backgro...

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Ross Benes, Senior Analyst at EMarketer on the impact of media deregulation on entertainment quality. Deregulation, he argues, has led to an increase in trashy content like infomercials and reality TV, but marketeers should recognize its value which millions find meaningful. The author of 1999: The Year Low Culture Conquered America who has been quoted by publications such as Marketplace, Bloomberg and LA Times, explains how despit...

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Omar Imtiaz, Distinguished Enterprise Architect at Salesforce on the transformative impact of AI on human work. With a background in computer science and IT, Omar argues the importance of the shift from technology-driven to human-centered transformation with AI enhancing human capabilities rather than replacing them. Advocating for a collaborative approach where AI and humans work together, he reminds us that meaning, purpose and e...

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Joe Marchese, co-founder of Human Ventures and Casa Komos Brands Group on the importance of The Attention Economy. The founder of TrueX and former president of advertising revenue for Fox Networks Group who oversaw billions in annual revenue across Fox Broadcast, FX, National Geographic and Fox Sports, including the Super Bowl and World Series, lays out a more effective advertising strategy as the industry shifts from impression-ba...

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Dr. Mohan Gundeti, pioneer in pediatric robotic and laparoscopic surgery on his innovations in digital surgery, AI, and telerobotics. The first surgeon to perform reconstructive bladder surgery in a child argues for the future of robotic surgery in minimally invasive surgeries, including pediatric patients as young as four months. The use of AI and machine learning to diagnose health conditions and enable remote surgeries, he says,...

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Nick Restrepo, Vice President of Sales at World Emblem, on his journey into heat applied decorations in the garment industry.  Today creativity and personalization driven by AI is spreading everywhere. Using the evolution from traditional sewing to heat-applied dimensional branding as an example, Nick argues the impact of technology, particularly AI, in personalization and streamlining the process. His insights in leadership stress...

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September 20, 2025 27 mins

Rick Yvanovich, visionary business coach and serial entrepreneur, on his journey from an accountant to transformational business coach. The author of Business as Unusual, How to Thrive in the New Renaissance, and trusted advisor to driving growth and change around the world argues that being an architect of change, is about blending purpose and performance. He calls for personal accountability in leadership and as a team member, ma...

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Chris Hirst, award-winning author of No Bullshit Leadership, No Bullshit Change and Indispensable: the No Bullshit Guide to Career Success on leadership and teamwork in the workplace. The former Global CEO at Havas Creative and former CEO at Gray, London who was ranked in 2018's Evening Standard power 1000 list as one of advertising industry's most influential CEOs, argues that leadership is about movement and change while ...

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