Catalytic Leadership
Feeling overwhelmed by the daily grind and craving a breakthrough for your business? Tune in to the Catalytic Leadership Podcast with Dr. William Attaway, where we dive into the authentic stories of business leaders who’ve turned their toughest challenges into game-changing successes. Each episode brings you real conversations with high-performing entrepreneurs and agency owners, sharing their personal experiences and valuable lessons. From overcoming stress and chaos to elevating team performance and achieving ambitious goals, discover practical strategies that you can apply to your own leadership journey. Dr. Attaway, an Executive Coach specializing in Mindset, Leadership, and and Productivity, provides clear, actionable insights to help you lead with confidence and clarity. Join us for inspiring stories and expert advice that will ignite your leadership potential and drive your business forward. Subscribe to the Catalytic Leadership Podcast and start transforming your approach today. For more resources and exclusive content, visit CatalyticLeadership.net. ** Catalytic Leadership is ranked among the top 1.5% of podcasts globally on ListenNotes, thanks to our incredible listeners. Your support has made us one of the most popular shows out of over 3.4 million podcasts worldwide. Thank you for tuning in and being part of our journey! **
Episodes
Agency growth gets expensive when every new client replaces one who just left. Brett Linnenkohl, fractional COO and founder of Evergreen Strategic Systems, and Josh Koeller, co-founder of The Customer Profit Engine, join Dr. William Attaway to unpack a more useful way to manage customer churn. Their work helps account managers move beyond subjective health-color ratings by finding the signals already buried in calls...
You scaled past seven figures. The revenue is real. So is the exhaustion.
In this episode, I sit down with Damiano Raveenthiran, founder of The Agency Business and an operator who built a 75-person, $8.4M agency, exited three companies, and now runs a portfolio of seven. He did what so many agency founders dream about: he removed himself from the center of his own business and turned it into an exit ready agency.
Dami...
The leadership pressure test reveals what a leader has already practiced. In this episode, I sit down with Jon Sheldon, founder of BelleauWood Coaching, to explore the leadership pressure test through lessons he learned as a Marine squad leader and Fortune 500 sales executive.
Jon explains why clear decisions begin with knowing yourself. His professional blueprint centers on purpose, vision, the environment where you...
If your week feels like bouncing client to client with no room left to work on the business itself, this one will land.
My guest, Landon Gatliff, is the founder of Gatliff Marketing Consultants, a marketing agency in rural Arkansas serving businesses and organizations both locally and out of state. Landon started the agency as a junior in high school building websites. He now runs it full time, covering brand, ...
If you built your business but still feel like everything runs through you, this episode will change how you see your role.
My guest, Steve Rolle, a serial entrepreneur and investor whose businesses have generated over $100 million in combined sales, breaks down the exact shift from owner not operator that let him turn down a $6 million acquisition offer just two years into the business he built.
Steve wal...
If you're scaling fast and quietly wondering what it's costing your family, this episode will change how you think about growth.
My guest this week, Houlie Duque, founder and CEO of Homeschool2Go Genius Lab, built the only personalized, fully bilingual education program of its kind and grew it by over 200% every year for five years straight.
In this conversation, Houlie shows exactly how to scale without b...
What if the only thing standing between you and freedom is the story you keep telling yourself? My guest this week, Melanie Cox — CEO of EMC Property, founder of Blue Oak Rescue, and Amazon #1 bestselling author of You Have to Know — spent over a year in bed, convinced she wasn't enough. Today she leads a real estate business spanning 4,000+ acres, veteran housing, and multifamily development, and she's ...
Are you leading every person on your team the exact same way and wondering why it's stopped working? In this episode, I sit down with Sam Shriver and Suzie Bishop of the Center for Leadership Studies, co-authors of a new book applying the situational leadership model to today's fast-changing workplace. Sam brings 45+ years of research into this framework; Suzie leads product innovation at CLS after 15 years of turni...
You know what good leadership looks like. The question is: what happens to it when the pressure hits?
This week, I sat down with Ed Brzychcy, Army infantry veteran, former Babson College professor, and organizational culture consultant to mid-market high-growth companies. Ed spent over a decade researching what separates the CEOs of the fastest-growing companies from everyone else, and what he found wasn't what he ex...
You roll out a new system. You cast the vision. You wait for buy-in, and instead you get silence, slow adoption, or quiet workarounds.
It is not because your people do not care.
My guest this week, Travis Hahler, Senior Director of Global Strategy and Transformation at Salesforce and founder of The Neurological Nomad, has spent his career studying why 70% of organizational transformations fail, and how the...
Your strategy is solid. Your offer is dialed in. But something inside your growing team is quietly fracturing, and if you can't name it, you can't fix it.
In this episode, I sit down with Jenni Catron, bestselling author, speaker, and culture strategist, and founder and CEO of the 4Sight Group, who has spent over 20 years helping leaders in corporate, nonprofit, and ministry environments build the one thing that dete...
If your marketing budget keeps growing but your results keep flatlining, the problem isn't your ads; it's your foundation.
In this episode, I sit down with Paul Povolni, award-winning creative director, brand strategist, and founder of Voppa Creative, who has spent 34 years helping brands stop blending in and start owning the room. Paul unpacks his brand clarity framework, built around three foundational words: ident...
If you built a business to create freedom and it became the very thing consuming you, this episode is for you.
I sat down with Trapper Searles, strategic partner to high-performing entrepreneurs, and the founder who built and exited The Garage Doctor after nearly 20 years. Trapper's story isn't a highlight reel. It's raw, real, and deeply instructive for anyone trying to build a business not a job before life sends y...
You've delegated the tasks. You've hired the team. So why does everything still come back to you?
In this episode, I sit down with Jason Henneberry, creator of the Dependency Design Framework, author of Why Your Business Won't Let You Go, and senior partner at Tango, a national brokerage facilitating $5.7 billion in funded mortgages annually with over 600 professionals. Jason has spent more than 30 years building and...
If your agency stops the moment you step away, that’s not a client problem; it’s a systems problem. And it’s one that has a very clear solution.
I sat down with Taylor McMaster, founder of DOT & Company, to talk about the client account management model she built over nearly seven years that quietly freed hundreds of agency owners from the meeting cycle, the email threads, and the feeling that e...
If you've tried building a remote team and lost weeks to time zone gaps, miscommunication, and the slow grind of async feedback, this episode is your pivot point.
I sat down with Brian Samson, founder of Plugg Technologies, a leading nearshore firm connecting Latin American talent with US companies. Brian has spent over 10 years in the nearshoring space, lived as an expat in Argentina, and grown three separate compan...
If selling has ever felt like a betrayal of who you are, this episode will rewrite that story.
I sat down with Justin Janowski, founder of Faith to Influence, where he helps Christian entrepreneurs master high-integrity sales. Over thousands of sales calls and millions of dollars in deals closed, Justin has built a reputation for something rare: a sales approach that is generous, honest, and genuinely win-win, whethe...
If your agency's culture lives in your head and dies when you leave the room, this conversation is the reset you didn't know you needed.
In this episode, I sit down with Mark Miller, former VP of High Performance Leadership at Chick-fil-A, principal architect of one of the most recognized leadership cultures in corporate America, and co-author of The Secret, 4th Edition with Ken Blanchard.
Mark breaks down...
You can hit every revenue milestone and still run a broke agency. I've seen it, and so has Andrew Brockenbush. Andrew is the founder of Beefy Marketing, creator of the AI-powered Wingman platform, and host of the Business Growth Hacks podcast. With 13 years in the trenches building a brand that clients have made their own — literally calling him "Beefy" — he's done the work, made the mistakes, and now sh...
Your clients already know you're using AI. The question is: do they trust you with it? This week, I sat down with Vinnie Fisher, founder and CEO of SiteTrust, a former M&A attorney with a 26-year career, and a leader who has built and exited three 7-to-8-figure companies generating over $400 million in sales. Vinnie isn't theorizing about the AI trust crisis. He's building the solution to it. What started as a s...
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