Let's Talk About Brand

Anytime there's an update to Facebook (or even a rumored feature!), thousands hightail it to Mari Smith's profiles to see what she has to say about it. 

But how did Mari establish such authority in the world of Meta marketing? How did she build her name professionally to become “the” Facebook guru? Why was Facebook the platform she chose to build her career on?

What did she do before Facebook⏤and what might she do after?...

Today I'm talking to a fellow personal branding person (which means so many different things to so many different people!): Sophie Lee, founder of Electric Peach! 

Sophie doesn't just want to help people who are interested in making money. She’s putting the powerful brand storytelling tools she’s learned how to leverage over her career into the hands of people who are trying to change the world for the better: mission-drive...

I’ve known Amanda Webb of Spider Working for years. While she started as a digital marketing generalist, Amanda has really built her name for data and analytics in recent years, especially Google Analytics (for which she is a certified trainer with Enterprise Nation).

But, like many of us, Amanda didn’t start out in marketing, and she shares how her time in the film industry and a small business owner helped her build the tenaci...

Today's guest is The Queen Bee herself, Ms. Dani Wallace! 

Dani is a speaking coach who runs the I Am The Queen Bee community and The Big Festoon event. 

She delivers confidence. She delivers encouragement. She delivers badassery. But what she truly delivers, at the root of all she does, is to deliver the message that success can feel safe.

Her event, The Big Festoon, certainly does that. Her community does that....

I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have.

I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.” 

What I didn't do is really get into the nitty-gritty of how I built my professional presence. 

So we're going to tak...

The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.

I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she en...

You know I love having a chance to speak with non-marketers!

(Then again, is there truly such a thing in the world of personal branding?)

Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, k...

Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious!

On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Al...

When people in the know hear the word “community,” they think of Christina Garnett.

But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:

"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.

Say hi, tell us about yo...

I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily). 

But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author.

On her “Useless Etymology” channels, Jess presents word origins and history in an engaging and enter...

Today’s conversation is with a good friend of mine. Paul Ince, a.k.a. BizPaul, is the owner and founder of LikeMind Media, a content marketing agency in Loughborough, UK, as well as the founder of the MarketEd Live conference.

We talk about how Paul Ince, regular human, became Biz Paul, content marketing thought leader, back in the early days of social media. We also talk about being in touch with the things that light you up ab...

Brooke Sellas of B Squared Media was on previously talking about the thing that she is known for: customer care. This time we’re digging into how she got known for it, what it really means to her, and her motivations behind it. 

This is an especially relatable conversation because despite owning a successful marketing agency, appearing on massive stages such as Social Media Marketing World and Inbound, co-hosting a few prom...

When I first got to know Mario Marchese, aka Mario the Maker Magician, nearly a decade ago, he had already achieved some success as a children's birthday party magician (including performing for many NYC celebrities). Mario now has a full stage show, selling out theatres and festivals in NYC, London, Edinburgh, and Adelaide. He's won awards from the Magic Castle and has appeared on Sesame Street, Blue Peter, and The Tonight Show.

Welcome back to “Let’s Talk About Brand”! 

My 2023 was a little bit hectic; I did manage to get some incredible episodes released in autumn 2023…and then I didn't pick it back up. But I’ve finally got my feet under me again. And I'm back with a brand new format—one that I’m debuting today with myself as guest!

On this season’s episodes, my guests will first lead us through their own personal brand development. Then, I’m ...

Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner.

He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social med...

This week I’m excited to talk to fellow brand designer, Liz Mosley!

Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from o...

While a personal brand is … well…personal. It isn’t something you should work on defining on your own.

But have you ever thought about working with personal brand coach? Do you wonder what it would be like? What would you talk about? What conclusions would you walk away with?

This episode is going to be a little bit different. In this episode, I’m going to give you a little taste of what I do with clients in my personal branding ...

Today I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay. 

Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself. 

Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whe...

This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging. 

So that is, of course, what we are talking about today.

We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all ...