Data Stories

Data Stories

Welcome to Data Stories, where we learn how business leaders use data to succeed. Want to hear from so-called through leaders pontificating about the future? Find that somewhere else. We talk with everyday leaders and learn from their journey of successes and struggles. Want to recommend a guest? Have some feedback or ideas? Contact Adam Roderick Music by BrightestAvenue

Episodes

December 17, 2022 35 mins

In this episode, we learn from two people who have to deliver insights to their customers as part of their normal operations--but they weren't always "data guys." Hear from them how they found ways to add value by narrowing their scope, and how they overcome the scariness of "there's just way too much data, and it's a mess!"

Guest Bio

Raymond has more than two decades of experience wo...

Mark as Played

In this episode, we get into data-driven marketing. Jonathan describes the challenges of gathering marketing data, and a framework for using data to understand what is working in marketing to drive revenue.

Guest Bio

As an author, agency founder, fractional CMO and nationwide speaker, Jonathan’s work has been featured in national publications as a disruptive influencer of color within the start up, B2B and eCommerce m...

Mark as Played

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