Service MVP Sales Training Podcast with Joe Crisara
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Episodes
In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with branding authority Dan Antonelli, founder of KickCharge Creative. Together, they explore how a strong brand identity isn’t just about logos—it’s about driving sales, inspiring teams, and creating long-term customer loyalty.
What You’ll Learn:
✅Why branding is the secret weapon behind successful marketing and sales
In this episode, Joe Crisara sits down with Brent Sonnek-Schmelz on VITAL - The Flywheel Effect Podcast.
Joe reveals how companies can uncover hidden profit centers, create ongoing revenue streams, and build customer loyalty by anticipating needs rather than waiting for problems. Whether you run a project-based company or a traditional service business, this conversation is packed with gold nuggets on adaptability, pricing...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Dennielle Hearn of Hearn Service Company in Ohio to talk about building a strong culture through Pure Motives.
Dennielle shares how she and her husband Tom grew their multi-generational family business by embracing the Pure Motive process, training alongside their team, and keeping culture front and center. From morning huddles and happy calls to field...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Phil Risher of Phlash Consulting to break down a proven, data-driven marketing framework that’s helping home service businesses grow fast — without wasting months on cookie-cutter SEO and ad campaigns that don’t deliver.
Phil shares the three pillars of the customer journey that have scaled companies in revenue and positioned them for private equity sa...
In this episode of the Service MVP Podcast, Joe Crisara sits down with Craig Battin, CEO and co-founder of Airship—a new sales and proposal platform designed specifically for HVAC pros. More than just a pricing tool, Airship is built to help contractors increase ticket sizes, boost conversion rates, and create stunning, customer-facing proposals using fully customizable workflows.
Joe and Craig unpack how Airship integrate...
Learn how to transform your service department using call-by-call coaching in this exclusive masterclass, hosted by Joe Crisara of Service MVP and joined by Arnav from Rilla. Discover how to combine mid-call monitoring, AI-powered coaching, and real-time analytics to increase performance, close more sales, and boost technician accountability.
In this conversation, you’ll hear about:
✅The evolution of service management...
In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Stephen Cerda, a former IT professional turned sales manager at Lowery’s Plumbing in Lubbock, Texas. With only a few months in the trades, Stephen shares what it’s been like jumping into a completely new industry—and how learning to truly listen changed everything.
He opens up about what it means to guide homeowners through high-stakes decisions, how S...
In this episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with Michael Wiley, owner of Bee Right There Heating & Air in Atascadero, CA. Michael reveals how he took over a one-man HVAC company in 2018 and scaled it to a 13-truck operation—focusing on branding, training, and tech like ServiceTitan.
Whether you're a startup or an established contractor, you'll learn how...
In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Elizabeth Pratt, franchise owner of Paul Davis Restoration Temecula Valley.
Liz opens up about her journey from being a stay-at-home mom to running a successful emergency restoration business. With over a decade of experience, she shares what it’s really like to own a franchise, why learning never stops, and how showing up with empathy can make all th...
In this episode of the Service MVP Podcast, Ethan Ralphs welcomes Zach Beck from Woodfin, Your Home Team, an Electrical Service Technician and Team Leader with a remarkable journey in the trades.
Zach, part of a family deeply rooted in the service industry, shares his unique perspective on growing up in the business, embracing challenges, and the pivotal shift from being merely a problem-solver to a trusted advisor.
...
In this episode of the Service MVP Podcast, host Ethan Ralphs welcomes Eric Fleckstein, owner of Wiseway Plumbing, a plumbing veteran with 25 years of experience and over 20 years leading his own successful company.
Eric shares his unique journey into the trades, his "customer-first" philosophy, and how he instills a culture of excellence and care within his team. This conversation goes beyond pipes and wrenches...
In this episode of the Service MVP Podcast, Joe Crisera, America's Service Sales Coach, sits down with Gary Singleton from Apex Service Partners for an incredibly insightful conversation.
Gary shares his remarkable journey, from scaling his own service business (twice!) to becoming a key figure in private equity, focusing on how Apex empowers companies and their people. He reveals the true heart behind Apex's investment st...
In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Chris Fleckstein from WiseWay Plumbing to discuss the crucial foundational steps for marketing success in the home services industry.
Chris shares how he transformed his dad's word-of-mouth plumbing business into a modern, recognizable brand, emphasizing the evolution of marketing from traditional methods to cutting-edge ...
In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Hanna Thomas-Hofmann from The Clear Choice Plumbing. Currently excelling in our Total Immersion program, Hannah shares her fascinating journey from a hospitality career to becoming a skilled plumber, starting as a "COVID plumber" and discovering a passion and purpose she never expected.
What You'll Learn:
✅ ...
What happens when two of the most respected minds in home service—Joe Crisara and Al Levi—sit down for a brutally honest talk about what really makes a business recession-proof, scalable, and team-driven?
In this episode of the Service MVP Podcast, they dig deep into why most companies stay stuck in chaos, and how to escape it through documented systems, training, and leadership that builds a real team—not a mess of discon...
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! book.servicemvp.com
Are you stuck offering discounts just to get calls? In this episode of the Service MVP Podcast, Joe Crisara and Ethan Ralphs dive deep into why most marketing strategies fail home service businesses—and how to fix them. Learn why your sales and marketing must work together, what real marketing looks like...
Learn how to master brand perception and drive customer loyalty in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Maggie Swift, founder of Unframed Digital, Joe dives deep into how branding, SEO, and thought leadership can transform your home service business.
What You’ll Learn:
- Why strong brand leadership is essential for building trust and closing sales.
- How SEO-driven th...
Learn how to price your services for maximum profit in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Ethan Ralphs, Joe breaks down the four pillars of recession-proof pricing and reveals how to boost profits, close more deals, and create lifelong customers in the home service industry.
What You’ll Learn:
- Why 25% net profit is essential to growing a sustainable service bus...
🎯 Recession-Proof Your Business LIVE event on April 25th — either in person or via livestream here:
https://go.servicemvp.com/recession-proof-your-business
Learn how to build an unstoppable service business in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Kevin Hill and Jason Noel from CEO Warrior, Joe dives deep into the mindset, systems, and sales strategies that cre...
Learn how to coach your service team with AI like a pro in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Master Coach CJ Fitzsimons, Joe reveals how to use Rilla AI to analyze real calls, coach in real time, and create a culture of performance, accountability, and support in the home service industry.
What You’ll Learn:
How AI is transforming technician co...
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