Sales Maven

Sales Maven

Feel awkward selling your services? You’re not alone. The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake. Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business. Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”

Episodes

October 13, 2025 26 mins
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Have you ever been caught off guard when the very first thing a prospect asks you is, “What’s your price?” It can feel abrupt, maybe even a little irritating. Suddenly, you’re on the defensive, worried about proving your value before you’ve had a chance to build rapport. In this episode of the Sales Maven Podcast, Nikki Raus...

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Have you ever struggled with how to end a stalled client project without damaging the relationship? On this solo episode of the Sales Maven Show, Nikki Rausch dives into the tricky territory of closing projects gracefully while avoiding the fallout of burning bridges.

When projects stall, whe...

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Have you ever wondered what it really takes to not just build a business, but to design a life you love around it?
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Have you ever sent an outreach message and wondered why it didn’t get a response? In this episode of the Sales Maven Show, Nikki Rausch breaks down exactly what makes outreach messages work and what causes them to fall flat. She shares practical strategies for crafting messages that truly engage readers, build connection, and inspire action, instead of getting ign...

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Have you ever walked away from a sales call thinking, “I’m not sure what just happened”? You’re not alone, and it usually comes down to a few common missteps. In this solo episode of the Sales Maven Show, Nikki Rausch breaks down the top 3 sales mistakes women entrepreneurs make in their ...

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Have you ever wished someone had handed you a roadmap of the biggest sales lessons before you started your career? In this episode of the Sales Maven Show, host Nikki Rausch does exactly that by sharing the seven game-changing lessons she wishes she’d known from day one. These aren’t theories or fluffy concepts—they’re hard-won truths that can save you from cost...

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Have you ever worried that mistakes in business have left you with a damaged reputation? Maybe you’ve struggled with poor follow-through, broken commitments, or unintentionally taking people for granted. If so, you’re not alone—and this episode of The Sales Maven Show is for you.

In today...

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In this Mastering Excellence episode, host Nikki Rausch welcomes Ciara Stockeland (serial entrepreneur, author, and fractional CFO) to discuss how business owners can unlock hidden profit by leveraging their “invisible inventory.”

About the Guest:

Ciara Stockeland is a four-time Ironman, speaker, and the creator of the Inventory Genius Consulting Program. She’s built and sold inventory-based businesses, te...

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Are you unintentionally sabotaging your sales by relying too heavily on AI?
In this episo...
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Have you ever had someone say, “I’m definitely going to hire you... I just need help with one more thing first”? You help them. You offer your expertise. And then... silence. In this episode of The Sales Maven Show, Nikki Rausch breaks down how to spot the difference between a legitimate lead and a time-wasting distraction, and how to handle those people who always have

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If you’ve ever felt discouraged by the silence on the other end of your emails, social posts, or offers, you're not alone. In this episode of the Sales Maven podcast, Nikki Rausch breaks down what that silence actually means (spoiler: it’s not failure) and shares powerful audience engagement strategies that help you move from broadcasting to genuinely connectin...

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What if the most powerful thing you could say… was nothing at all?

In this episode of the Sales Maven Show, Nikki Rausch sits down with Carol Becker, a member of the Sales Maven Society, who shares her remarkable transformation from mechanical design engineer to caregiver support specialist. After surviving a coma and navigating ...

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Have you ever said something in a sales conversation that landed the wrong way—even when your intentions were good?

In this solo episode of the Sales Maven Show, host Nikki Rausch breaks down what not to say if you want to build trust and close more deals. Sharing a recent personal exper...

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Are your sales conversations being driven by confidence and strategy—or by your ego?

In this episode of the Sales Maven Show, host Nikki Rausch unpacks the critical difference between ego-driven reactions and strategic thinking in sales. She highlights ...

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Want to boost your sales confidence while juggling business, family, and faith?

In this episode of the Sales Maven Show, host Nikki Rausch chats with Shana Cooper—CPA, entrepreneur, and mom of five—about the power of sales confidence in both personal and professional life.

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How do you keep clients coming back—even when times get tough financially?

In this episode of the Sales Maven Podcast, Nikki Rausch shares actionable tips on how to retain clients during economic downturns. Learn how to stay top of mind, introduce effective downsell offers, and communica...

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Want to build instant rapport with your audience—without feeling fake or forced?

In this episode of the Sales Maven Show, host Nikki Rausch reveals how to quickly connect with groups during presentations. Drawing from her NLP background and years of experience, Nikki unpacks the subtle but...

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What does it really take to live an aligned life—one where your personal and professional goals support each other instead of compete?

In this episode of the Sales Maven Show, host Nikki Rausch is joined by bestselling author, book strategist, and coach Stacy Ennis to unpack what it means...

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Are your business proposals closing the deal—or costing you clients?

In this on-air coaching episode of the Sales Maven Show, host Nikki Rausch welcomes long-time client and email strategist Kathy Farah for a ...

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