Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
Episodes
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes
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Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how such initiatives can drive brand loyalty and elevate the retail experience for...
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show Notes
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Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries. Show Notes
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Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how...
Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with customers. Show Notes
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- Dan Levi: Website ...
ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show Notes
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Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. Discover how brand marketing can be leveraged to grow newsletter subscriptions and engage audiences effectively. Show Notes
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Founder and Author, Jon Davids from Influicity, a company that builds customer communities to drive revenue, delves into the strategies for creating successful customer communities in the digital age. With a focus on his new book, "Marketing Superpowers," Jon shares insights on leveraging marketing techniques to foster engagement and loyalty within brand communities. Join Jon as he explores the importance of trust, authent...
Founder and CEO of Influicity, Jon Davids, known for building customer communities that drive revenue, will be discussing his new book, "Marketing Superpowers," in this episode. Jon's insights into leveraging marketing strategies to create demand and connect with audiences will be the focus of the conversation.
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VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore succe...
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing s...
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their focus from brand awareness to metrics like brand engagement and advocacy, emphasizing the importance of creating deeper emotional connections with ...
Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, leading to increased brand loyalty and customer engagement over time. Join Amy ...
Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and consumers. Explore Taylor's insights on personal advertising consulting and the evolving landscape of marketing strategies in the digital age.
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Agency Partnerships Manager at TikTok, Taylor Roy, delves into the topic of agency partnerships and brand collaborations in the digital marketing landscape. In this episode, Taylor shares her perspectives on why legacy brands are falling behind and the evolution of marketing and advertising.
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Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merger. Ondar shares insights on mitigating risks, maintaining brand consistency, and monitoring key metrics for a successful rebranding strategy in t...
Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union shares insights on strategic rebranding in the financial industry. With over 80 years of experience and a strong presence across multiple states, Kinecta offers a comprehensive range of financial services. Ondar delves into the importance of rebranding to differentiate and succeed in the competitive financial market landscape. Learn how Kinecta's innova...
Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. While award-winning creative can be visually impressive, effectiveness is the key measure. An ad's success hinges on its ability to move the customer towards a specific action, such as visiting a landing page. Ultimately, even an "ugly" ad can be successful if it achieves the desired outcome. Today, Skip discusses revolutionizing ...
Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. Before diving into strategies to turn around an underperforming campaign, it's essential to pinpoint the root causes. However, many marketers make the mistake of blaming channels for poor performance instead of analyzing key metrics such as click-through rates, and conversion rates. Today, Skip discusses how to turn around an underperf...
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