The Difference Maker Revolution Podcast

Valentine’s Day might be over on the calendar — but for smart photographers, it starts way earlier.

In this episode, we break down why most photographers miss easy bookings, how existing clients are your most underused growth lever, and why event-based marketing creates stress unless you know how to use it properly.

From client psychology and communication preferences to evergreen marketing, continuity, and even AI recommenda...

In this special Christmas episode, Ronan, Janine, and Steve slow things down and talk about what this season really means—not just for their families, but for photographers everywhere. From Christmas Eve feasts and quirky traditions to childhood memories and the joy (and chaos) of shutting the studio doors for a few precious days, this episode is all about connection, nostalgia, and being present—everything photographers ask their ...

The world of photography marketing is shifting—fast. In this episode, Steve, Jeanine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now.

You’ll hear how AI is replacing traditional searches with smart, conversational recommendations that match people bas...

This episode pulls back the curtain on the most powerful breakthroughs from our recent Effortless Sales workshop in Glasgow—and trust us, photographers walked out seeing their work (and their clients) in a completely new way.

Steve, Ronan, and Jonathan break down the jaw-dropping moments that helped photographers realize why clients aren’t buying the photos they think matter…and what actually makes clients fall deeply in love with t...

In this lively, Guinness-fuelled conversation, the team dives into the biggest marketing shift photographers will face in the next 12–18 months: the death of Google search marketing—and the birth of AI recommendation marketing.

If you're still optimizing for SEO, you’re already behind. In this episode, Jonathan, Ronan, and Steve break down how tools like ChatGPT and the new Atlas browser are about to reshape how clients discover pho...

Ready to stop winging it and start winning it?

In this episode, Jonathan, Ronan, and Jeanine break down how professional photographers can plan smarter for 2026 without waiting until January, scrambling at PPA, or wasting weeks in “planning mode.”

You’ll learn why traditional year-long planning fails creatives, how the 12-Week Year gives you momentum, and how top studios use a clear why, revenue numbers, and simple weekly actions...

Every photographer wants raving clients and endless referrals — but what really creates an unforgettable client experience?

In this episode, Steve, Jeanine, and Jonathan pull back the curtain on what separates “just another photo session” from a truly transformational experience that keeps clients coming back — and talking about you to everyone they know.

You’ll learn how to think like the world’s best brands (yes, even Disney), anti...

The world of photography marketing is about to change… again.

In this episode, the team reveals how AI agents (not just ChatGPT prompts) are becoming full-blown digital workers that can run tasks inside your business — from building ads to updating workflows to sending client emails — all without you clicking a single button.

But here’s the real kicker: AI is about to choose which photographers get recommended to clients.

Just...

If your bookings come in waves — busy one month, crickets the next — this episode is your wake-up call.

In this power-packed conversation, Jeanine McLeod, Steve Saporito, and Jonathan Ryle break down exactly what your marketing mix should look like as a professional photographer in 2025. From phone calls that lead to instant rebookings to the referral systems and social media strategies that actually drive revenue, this is your blue...

Tired of scrambling for new leads every month? In this episode of The Difference Maker Revolution Podcast, Steve, Ronan, Jeanine, and Jonathan reveal practical, proven ways to fill your calendar fast — using the clients you already have.

From creating loyal “clients for life” to mastering the art of the personal phone call, this conversation is packed with real-world strategies to increase your bookings, strengthen relationships, an...

Feeling overwhelmed by things you can’t change?

As photographers and business owners, it’s easy to spiral when ad costs rise, social media is noisy, or outside drama creeps in. But the truth is, success comes from focusing on what you can control.

In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine share powerful strategies to protect your mindset, cut out distractions, and take responsibility for...

Are you measuring your success by someone else’s numbers?

Too many photographers fall into the comparison trap: chasing averages, sales, and trends that don’t reflect what they actually want from their business. In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine reveal the real “secret sauce” to defining success on your own terms.

If you’ve ever wondered why your business feels out of alignment o...

AI isn’t coming for photography—it’s already here. And if your business is built on impressing other photographers instead of serving clients, you could be in serious trouble. In this thought-provoking episode, Ronan, Steve, Jeanine, and Jonathan pull no punches as they explore why being a “photographer’s photographer” is no longer enough—and what you must do to survive and thrive in the age of AI.

What you’ll learn in this episode:

Is hiding your prices killing your sales—and your reputation? In this episode, Ronan, Steve, Jeanine, and Jonathan tackle one of the trickiest (and most misunderstood) parts of running a photography business: when and how to talk about money with clients.

Spoiler: most photographers get this wrong—and it leaves clients feeling icky, burned, and never coming back.

What you’ll learn in this episode:

• Why “bait and switch” pricing des...

Are you unknowingly holding your photography business back by cutting the wrong corners?

In this lively, no-nonsense conversation, Ronan, Steve, Jeanine, and Jonathan dig into why so many photographers sabotage their success by skimping on the very tools and investments that could transform their business.

This episode will challenge the way you think about money, mindset, and what really matters when running a profitable studio.

✨ W...

Every photographer hits a slump. The shoots feel flat, the bookings slow down, and the energy just isn’t there. But your mojo isn’t gone for good—you just need the right strategies to reignite it.

In this episode of the Difference Maker Revolution Podcast, Ronan, Steve, Jeanine, and Jonathan share practical, real-world ways to get your spark back in business and in life, so you can show up as your best self in the studio and with cl...

Moving your studio to a brand-new city (or even across town) doesn’t have to mean starting from scratch. In this episode, the team unpacks how smart photographers turn relocation into a booking-boosting opportunity — instead of a slow, painful restart.

In this episode, you’ll discover:

• The 6–8 week marketing window that can have you fully booked before you even unpack.
• How to use Facebook ads and Google to build demand in your new...

What if you could triple your photography studio’s sales — without changing your pricing, products, or running a single sales training session? In this episode, Steve pulls back the curtain on a two-day studio visit that transformed a struggling team into a profit-making machine. From removing “sales killers” to reframing client conversations, this is a masterclass in simple shifts that deliver massive results.

Whether you’re a solo...

Are your sales mysteriously stagnating—even though your work is strong? You’re not alone. In this powerful and honest episode, Jeanine and Steve unpack the silent killers lurking in your daily habits that are sabotaging your photography business—often without you even realizing it.

Tune in to discover:

• The #1 sales killer most photographers avoid (hint: it’s in your pocket)
• Why automating too much is costing you real connections—a...