The Life & Business On Purpose Podcast with Sandy Patterson
Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms. You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid). Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.
Episodes
Over-delivering can look "kind" and "generous."
But what happens when every new client and every increase in revenue also requires more of you?
In this episode of The Good Girl Tax Series, we explore the hidden business cost of over-delivering- and why it isn't only a boundaries or burnout problem. It's also a revenue repeatability problem.
In this episode, you'll learn:
- How Good Girl conditioning shows up as over-delivering in yo...
Why does your messaging suddenly get so much nicer when there’s money attached to it?
You’re direct, specific, and convicted when you’re talking to a paying client. You can see the problem. You know what needs to change. You’re willing to say the thing.
Then you sit down to create content to sell the exact same offer and suddenly you’re softening your opinions, adding disclaimers, over-explaining, and tu...
What happens to your sales behavior when nobody responds?
When people are replying to your stories, clicking your links, asking about your offer, and buying, it’s easy to feel confident selling.
But when things get quiet? That’s where the Good Girl Tax can start getting expensive.
In this episode of The Good Girl Tax Series, we're breaking down what happens when your willingness to sell becomes dependent on external valida...
You know you can make money in your business. You’ve signed clients. You’ve had successful launches. Maybe you’ve even had a $5K or $10K month.
But do you know exactly what created that revenue well enough to do it again?
Welcome to The Good Girl Tax Series, where we’re exposing the seemingly harmless “Good Girl” behaviors that are quietly costing women money in their businesses.
In this first episo...
What if the business you’re trying so hard to build isn’t actually the business you want?
In this episode, I’m joined by online business strategist Mara Riopel for a raw conversation about ambition, motherhood, entrepreneurship, and what happens when you stop following all the &...
If you’ve ever had the thought, “I don’t want to keep doing this anymore”- but weren’t quite sure what doing things differently would actually look like- this conversation is for you.
Most coaches think they need a better strategy.
More content.
A better niche.
A stronger elevator pitch.
Read more
If you've ever felt like you're constantly starting over in your coaching business, here’s why.
Maybe you've rewritten your offer... changed your messaging... switched niches... bought another course... or convinced yourself you just need a better strategy.
Read more
If you've ever found yourself rewriting your offers, changing your messaging, buying another course, or convincing yourself that your strategy isn't working… this episode is for you.
In this episode, I'm introducing a concept I've been seeing over and over again with coaches:
How do you build a brand that feels authentic, attracts the right clients, and creates lasting business growth?
In this inspiring conversation, I’m sitting down with brand strategist, entrepreneur, former teacher, mom and mastermind client Read more
Have you ever stayed committed to something that no longer felt aligned simply because you already told people you were going to do it?
In this IG live, I'm taking you behind the scenes of a real-time business decision. What was originally planned as a five-day Good Girl Collapse Experience becam...
In this episode, let’s talk about the hidden impact of Good Girl conditioning on women entrepreneurs and how people pleasing, perfectionism, overgiving, and the need for approval can quietly sabotage your sales, content, pricing, boundaries, and leadership.
You'll learn why adding more stra...
Do you know you need to sell your coaching offer, but every time it's time to make an invitation, follow up, or talk about your services, you freeze?
Maybe you've been told that "selling is serving" and while you understand the concept, it still doesn't make sales feel natural.
What if your emotions aren’t the problem in your business?
In this deeply honest and powerful conversation, I sit down with licensed therapist, intimacy expert, and business mentor Andrea Johnson to explore the connection between intimacy, vulnerability, emotions, relationships, and entrepr...
Are you exhausted from overthinking every caption, reel, offer, or business decision? In this episode I’m breaking down why perfectionism is not actually the problem in your coaching business- and why your high standards may be getting directed toward the wrong things.
If you’re a hig...
In this episode I’m sitting down with business strategist Sara Vezensek for a powerful conversation about simplifying your business, redefining success, and making money in a way that actually supports your life.
Sara shares her journey from chasing money in the luxury yachting industry to ...
Ever been asked, “What do you do?” and suddenly found yourself rambling, shrinking, or second-guessing your words? In this episode, we’re diving into why that happens; and more importantly, how to fix it.
If you’re a coach (new or experienced) who struggles to clearly and ...
In this episode, I’m breaking down one of the biggest misconceptions in the online business space: thinking your niche is a wording problem.
If you’ve been tweaking your bio, rewriting your “I help” statement, or trying to find the perfect elevator pitch- but your content ...
Most coaches think their problem is their niche.
They think they need to tweak the wording, refine their “I help X do Y,” or finally land on the perfect elevator pitch to describe what they do.
But if you’ve ever been asked, “So… what do you do?” and immediately felt your brain short-circuit… you already know:
It’s not a wording problem.
In this episode, I’m walking you through wh...
Most coaches believe that if their offer isn’t selling, the price must be the problem. So they lower it. They create a cheaper workshop. They make something free. They add bonuses and stack more value.
But here’s the truth: cheap doesn’t automatically equal a no-brainer.
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