Commerce Experience
Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI. Meet Your Hosts: Elena Kacan, Senior Community Marketing and Social Media Manager at Bloomreach – A dynamic brand marketing strategist, Elena is the driving force behind Bloomreach’s community and ambassador initiatives, social strategy, and podcast. As a frequent Skillpop instructor (covering topics like AI for marketers and personal branding), a regular expert panelist and emcee with Carolina Women in Tech, and a brand ambassador for the Community-Led Alliance, she’s passionate about connecting with industry practitioners and leaders to foster an engaged, supportive community that benefits everyone in ecommerce. Roxy Couse, Director, Community and Content Marketing at Bloomreach – With a strong foundation in merchandising from her experience at Dillard’s and Whirlpool, Roxy brings over a decade of expertise in ecommerce strategy, UX, and content marketing. Featured in Business Insider, Newsweek, and Women and Retail, Roxy is also a known voice in ecommerce, as well as on TikTok and Instagram where she connects with nearly 270k followers. Her approach to building engaging, results-driven shopping experiences adds depth to every podcast conversation. Join Elena and Roxy for candid conversations and actionable insights, all from a perspective you won’t find anywhere else in ecommerce.
Episodes
In this episode, Roxy and Elena dive into the critical intersection of mental health and workplace culture in the high-pressure world of ecommerce. They explore how to navigate the chaos of Black Friday, create a culture of openness and flexibility, and take actionable steps to prevent burnout — all while ensurin...
In today’s episode of Commerce Experience, Roxy and Elena examine the world of subscription models and how brands are building loyal customers (and recurring revenue streams) with convenience and predictability. But as competition grows, so do the challenge...
In this episode of Commerce Experience, Roxy and Elena discuss the evolving landscape of online checkouts, from one-click purchasing to MasterCard's bold initiative to eliminate man...
In this episode, Roxy and Elena explore how retailers are adapting their strategies, fr...
In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where major brands like Nike, Hilton, and Paramount are crafting virtual experiences to build brand awareness among younger audiences. With marke...
Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way consumers search online. When the customer is granted a more personalized and relevan...
In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman.
As a high-end German manufacturer of premium home appliances and commercial equipment, personaliza...
This week, Elena speaks with Andrew Laudato, COO at ...
Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product launches. She and Elena delve into the realities of omnichannel marketing, how creativity can be empowered by AI, and the ...
Prakash Hariharabalan, Senior Director of Marketing Analytics at Signet Jewelers — an overarching umbrella company that houses Jareds, Zales, Kay Jewelers, and more — stops by the show to break down the secrets of truly leveraging data in ecommerce. He and Elena delve into data privacy, ethics, and the importance ...
In this episode, Elena and Roxy delve into the distinctions between loyalty and rewards programs and explore how to tailor the best approach for your e-commerce business.
TLDR;
- The critical role of loya...
For deeper insights into this evolving field, Elena got together with Vikas Jha, VP of Engineering, Conversational Commerce at Bloomreach....
Today, Elena and Roxy Couse, Director, Customer Expe...
In today's episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, Northface, and more. With a wealth of experience in the space, Salee unveils the bluepri...
Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operations at Navattic, brings to the table a unique framework designed to empower small mar...
Today, Elena sits down with Mark Fren...
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