The Digital Diary of Nikita Abhanave

The Digital Diary of Nikita Abhanave

Welcome to my Digital Diary, I'm Nikita Abhanave and this podcast is dedicated to the Digital media, Marketing and Ad-tech community in India. I’ve been in the digital media space since 2009 but it’s changing so fast, that I constantly have to keep learning and evolving. Every week, I will speak to experts of the community who are on the cutting-edge of innovation, as well as those who have defined the industry over the years. So remember, to hit Subscribe or Follow us on your favourite podcast app. New episode drops every Wednesday. Connect with me on: LinkedIn Instagram

Episodes

End of Season 1

December 22, 2023 • 2 mins
Thank you for being part of this incredible journey in Season 1. As we wrap up this season, remember our learning is a continuous process, as the digital media world is ever-evolving. Stay curious and keep making your mark in this exciting space. Until next time, this is your host Nikita Abhanave signing off. Stay tuned for more exciting insights!
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The Magic and Logic of Marketing with Customer Obsession with Akankshaa Dalal

August 1, 2023 • 15 mins
In this episode we discuss: 1. Importance of having a customer hook and leveraging data2. Why Marketers need both IQ and EQ to connect with their consumers3. How to elevate the customer experience and Journey4. Balance between - Magic & Logic About the guest: Aakansha Dalal is a Brand & Service Marketing Lead in India for Amazon Prime Video. Previously she has worked with L’Oréal and Unilever in brand & marketing role. To liste...
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Transforming Agencies with Linkedin | Featuring Santosh Krishnamoorthy, Head - Agency Development Linkedin India

July 12, 2023 • 16 mins
Linkedin is now 100 million members in India. And it has a lot to offer to the agencies and brands. Looking at a full-funnel strategy approach? Thinking to leverage 1P data? Know about LAN targeting is  - Linkedin Audience Network and much more from my conversation with Santosh Krishnamoorthy. This episode will help you relook at thought leadership and transform your platform first approach.  To listen, download Bingepods on iOS o...
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Career Self Care with Dr. Sunil Punjabi

May 9, 2023 • 17 mins
In this episode, I will have a conversation with Sunil Punjabi about how we need we invest a lot of time in making our careers that we forget to prioritize important things like rest, health and our personal lives. This is self-care for your career. The state of your mental health has a direct impact on the performance, skills and relationships at work. Taking difficult decisions, working with bad bosses, dealing with tough situati...
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Left Brain versus Right Brain

May 3, 2023 • 3 mins
In this episode, we look back to previous two episodes discussing consulting brands and influencer marketing. This episode will throw a new light on many things around these topics.  To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New episode drops every Wednesday. Connect with me on: LinkedIn | Instagram Show Producer- Varsha Sharma Sound Engineer - Chaitanya Chaudhari
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Influencer-Marketing Uncovered with Kosal Malladi

April 25, 2023 • 25 mins
In this episode, I will have a conversation with Kosal about Influencer marketing. Creator’s economy in India and globally has gone beyond our imagination. It has touched all industries and mediums like social, video, audio etc. Building brands in these changing times today include influencer marketing as a part of the mix. Let’s explore in depth about this with Kosal. About the Guest: Kosal has a decade and a half experience acr...
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On Consulting Brands with Vineeta Wagh

April 19, 2023 • 29 mins
In this episode, Nikita and Vineeta discusses on consulting brands. We go in depth about what it is to be a consultant and hire a consultant for business. We also speak about consulting as a career and what it takes to be a consultant. About the Guest: Vineeta Wagh is a seasoned marketing professional with over a decade of experience. She has worked with some of India's top brands, including Zivame and Xiaomi. At Zivame, she play...
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From Idea to Episode

April 12, 2023 • 2 mins
In this episode, I recall how it all began, from idea to putting together these episodes. Of course there is more, but last three episodes were very important to me. The topics, the guests and the conversations were super interesting. I’m all geared up for the next segment. Stay tuned for more! To listen, download Bingepods on iOS or Android. subscribe or follow wherever you get your podcasts. New episode drops every Wednesday. C...
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The long-game called Content with Tara Kapur

April 4, 2023 • 20 mins
In this week's episode, I am discussing with Tara about how brands need to invest wisely in content marketing. Basically, we focus on attracting, engaging and retaining the consumer for the long game. This includes talking about editorial content, web series, educational content, learning, brand leadership and more.. Tara enlightens us about how brands need to align with consumers and their content. The conversation focuses on how...
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Sports Marketing in India with Rammohan Sundaram

March 28, 2023 • 22 mins
Welcome Back Everyone!  In this week's episode, I am discussing Sports marketing in India with Dr. Rammohan Sundaram. He is currently President - Integrated Media at DDB in India. He is a successful digital marketing professional, having been an entrepreneur thrice in his career in over 20 years. Multiple times, he has held board positions of large organisations and startups as the Advisor,  while holding dual responsibilities as...
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Retail Media - Third wave of digital with Bharat Khatri

March 21, 2023 • 13 mins
In this episode, I had a conversation with Bharat about the third wave in digital. With changing media consumption patterns especially post covid, retail marketing has drastically changed. During lockdown, many retailers opened their online retail stores and we see a surge in retail mktg. With this comes an opportunity for retail media and ecommerce mktg. Retail media continues to boom year on year. Many big ecom players changed th...
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I have Questions

March 14, 2023 • 3 mins
Welcome to the first episode of "The Digital Diary of Nikita Abhanave".  In this first episode, Nikita introduces the listeners to her new show and what to expect from this show. The focus remains on the questions she has and the ways to find out the answers. Hit Subscribe or Follow us on your favourite podcast app. New episode drops every Wednesday. Connect with me on: LinkedIn Instagram  
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Introducing Nikita's Digital Diary

March 14, 2023 • 50 secs
An interview podcast show, dedicated to the community of digital media, marketing, and ad-tech professionals. Nikita Abhanave has been in the digital media space since 2009 and she believes she still doesn’t know a lot. This show will focus on learning, knowledge sharing, along with conversations with her old and new friends & colleagues from the industry. Expect fun episodes and interesting encounters with guests, while making th...
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