Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' 

I enjoy planning and hosting these events to support others who are self-employed. 

Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and other social media platforms...

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. 

We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ...

Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide

This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections. 

This technique can help you invite up to 1,000 people each ...

In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur. 

The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. 

• Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs. 
• Michelle B. Griffin discusses the importa...

In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024. 

Full event details / playbacks at https://www.mellermarketing.com/introvertshift

Christopher, a virtual event producer and owner of CalmClearMedia, offers practical advice specifically for introverts on how to navigate and use Zoom effectively, particular...

In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment.

Watch it on YouTube:

https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1

Highlights include discussions about setting your prices, when to raise them, and knowing when to walk away from tricky client negotiations. Hear valu...

What are page invitation credits on LinkedIn?
How do I grow my company page followers on LinkedIn?
When should I invite my connections to follow my company page?

In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn.

Starting with the basics, I guide you through accessing and navigating your company page as an admin. ...

Why can't I add a website link to my LinkedIn profile?
How do I add a website link to the top of my LinkedIn profile?
Why can't I edit a website link in my LinkedIn profile?
Did LinkedIn remove the website link feature?

Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know!

LinkedIn is retiring the custom website lin...

In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outre...

Maximizing Your LinkedIn Company Page: Essential Tips and Strategies

In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings...

In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion. 

We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health,...

Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way. 

In this episode, I detail my process for making group coaching call playbacks available to my members. 

I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature. 

Post-session, I show how to download the MP4 file, upload it to Descript for a more accurat...

In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics. 

I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on ...

In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche. 

The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being self-employed. We discussed financial preparedness, the importance of self-motiv...

In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program. 

Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the Linked...

Answering Your Top LinkedIn Marketing and Profile Optimization Questions

In this episode, I introduce a new series where I answer your questions about LinkedIn, marketing, and my work. 

Topics covered include recent LinkedIn invitation limits, revising my book 'Social Media Pie,' understanding LinkedIn invitations, expectations for my coaching cohorts, Sales Navigator usage, tips on optimizing personal vs. busines...

LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers 

In this episode, I'm joined by fellow Innovation Women member, Kim Groshek. Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.' 

I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives. 

We cover essen...

Discover Your Strengths to Find Your Dream Job

In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey,...

What type of tripod do you use and why?

Why should you keep your old cellphone, so you have two cell phones?

What type of microphone should you use and why?

What type of headset do you use?

What type of lighting do you use?

What type of webcam do you use?

What type of video editing software do you use?

What are some pro tips on how to use different types of technology?

I answer all these questions and more in this episode. 

T...