The Twin Project

Most founders love building. Fewer love selling. And according to Vasyl “Vince” Soloshchuk, that’s exactly where many startups go wrong.

In this episode, we talk about why rejection is one of the most valuable forms of startup data, why founders need to talk to customers earlier, and why traction beats a smart-sounding idea every time.

We also dive into FinTech, AI, distribution, data infrastructure, investor red flags, burn rate mis...

In this episode, we talk with Todd Persen, CTO of Hydrolix, about the invisible infrastructure behind modern software, AI systems, and the internet.

We break down what observability actually means, why startups should care about it earlier than they think, and how AI agents may soon rely on logs and telemetry to detect bugs, fix systems, and monitor infrastructure in real time.

We also get into massive data scale, the future of bot t...

Why do most entrepreneurs fail?

In this episode, we talk with Mike Foster about what actually drives success in business.

We break down why execution matters more than ideas, why chasing revenue is often a mistake, and how most founders misunderstand pricing, margins, and growth.

Mike shares lessons from over a decade of coaching entrepreneurs, including how to:

• build better teams

• avoid bad clients

• improve decision making

• and define s...

Are we becoming less fertile as a species?

In this episode, we talk with Kirsten Karchmer about the growing fertility crisis and what may be driving it. We cover sperm quality, plastics, stress, overtraining, poor sleep, blood sugar, PCOS, birth control, and why many people ignore the warning signs until they want to have kids.

Kirsten also shares her own story of being diagnosed with MS at a young age, how that pushed her into holis...

Most founders build first and think later. That is why many startups fail.

In this episode the twins talk with Ohad Shaked. He is a founder investor and has been building startups for over 20 years. He now helps founders validate ideas and build real businesses with ThinkUp.

If you want to learn how to validate a startup idea this episode is for you.

We talk about How to validate a startup idea step by step How to talk to customer...

In this episode (#147) we are joined by Adam Spector. He is the  CEO & Founder of CHORE, has invested in over 200 startups, including 14 unicorns. In this episode, he breaks down why AI is about to reshape the workforce faster than most people expect.

We cover:

• Why most employees are replaceable (and AI doesn’t need to be perfect)

• The shift from SaaS tools to AI workers

• Why execution matters more than ideas

• The real difference b...

What if one decision could completely change your life?

In this episode, we sit down with Nikki Barua, serial entrepreneur, CEO of FlipWork, and transformation expert to break down how she went from absolute rock bottom to building multiple companies and becoming a global keynote speaker.

After experiencing a devastating personal tragedy and losing everything during the financial crisis, Nikki made one decision that changed everythin...

In this episode (#145), the twins talk with Ganesh Krishnan founder of AIhello and Halzero.ai  on whether LLMs actually are the path to AGI… or are we hitting a ceiling?

We break down one of the biggest debates in AI right now: whether today’s models can ever reach true intelligence. Or whether a completely different approach is needed?

We dive into why hallucinations happen, why scaling LLMs might not be enough, and why the future o...

In this episode of the NF-Twins Podcast (#144), we sit down with Logan Kelly, founder of Waxell AI, to explore the rapidly evolving world of AI agents, governance, and the future of work.

Logan shares his entrepreneurial journey from selling cars to building AI startups and explains why the next massive industry could be AI governance.

We dive deep into how AI agents are transforming business operations, why most companies are not re...

Has expertise died?

For decades, status came from experience.
20 years in the industry. VP title. Degrees on the wall.

But now?

A 22-year-old with AI might outperform a 20-year veteran who doesn’t use it.

In this episode of NF-Twins, we break down:

• Whether AI has democratized expertise

• Why “average” is getting destroyed

• Why judgment and taste matter more than ever

• Why AI doesn’t replace you — someone using it better does

• Whether this...

In this episode (#142), we sat down with Carmen Li, founder & CEO of Silicon Data and Compute Exchange, to break down the layer of AI nobody really talks about: compute.

Carmen explains why GPUs are becoming the new oil, how wildly mispriced the compute market still is, and why two identical chips can perform very differently depending on where they run. We talk hyperscalers vs neo-clouds, NVIDIA’s real competition, token pricin...

AI gave us the best tools to build fast—so why do startups feel harder than ever?

In this episode (#141), the twins break down:

• The startup paradox: tech got better, but stress got worse

• Why AI didn't simplify startups—it exposed underperformance

• Inference costs vs. SaaS costs and why it matters

• Why workflows beat wrappers in 2026

• The power of storytelling and creator-led distribution

• Why being calm might be the new founder flex

• And ho...

In today’s episode (#140), the twins break down why AI is pushing startups to run leaner, faster, and smarter. We dive into:

• The rise of elite micro-teams scaling to unicorn status

• Why AI didn’t replace jobs—it revealed which ones weren’t needed

• The collapse of coordination costs and middle management

• Revenue-first mindset over vanity hiring metrics

• Why modern VCs are becoming media brands

• The creator advantage in distribution and in...

Episode #139: In this episode, the twins talk about why Europe doesn’t lose startups because founders are bad. It loses them because paperwork is. We break down EU Inc,  the new European company framework that aims to do what the US has done for decades: make building a startup fast, simple, and scalable across borders.

We cover:

• Why Europe is still painful for founders
  

• How bureaucracy kills speed
  

• Why so many startups flee ...

Episode #138: In this episode, the twins talk with Robert LoCascio. He invented online customer-care chat in 1997,  then turned that idea into LivePerson, a conversational AI giant that hit $500M+ in revenue ($4.7B valuation at its peak) and 3000+ employees.

Then the part nobody prepares founders for: activist shareholders, board politics, and a fight that became an existential threat to the company, until Rob was pushed out and wat...

Episode #137: In this episode the twins break down why working harder isn’t the flex people think it is, why leverage is the real game. We talk about founders optimizing tools instead of distribution, creators confusing consistency with clarity, employees being efficient at the wrong things, and why productivity often hides fear. Using mental models inspired by Naval Ravikant and Alex Hormozi, we explore leverage, bottlenecks, seco...