Product Fields
Why is it that products are so hard to develop and deliver? How can we truly deliver value with so many different variables that can affect the outcome? We are Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory that many authors and thought leaders bring to the industry, we started Product Fields make these concepts more accessible. This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products. We understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them. You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs! We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.
Episodes
Gil Broza joins our hosts, Jim Sammons and Rich Visotcky, for the first episode of the Product Fields podcast in 2026! In this conversation, we discuss the evolving landscape of agility and product management in the age of AI. Together, we explore how AI has transformed product delivery, the importance of accountability, and the need for leaders to adapt their strategies to ensure effective team dynamics. Too often, we have s...
Join hosts Rich Visotcky and Jim Sammons as they delve deep into the agile mindset and its significance in team dynamics from a research-backed perspective. Joining them in this episode are Dr. Karen Eilers and Christiaan Verwijs who are leading studies exploring the agile mindset from the individual and team level. Through their research and the help of Columinity, they describe how to factors like motivation, morale, collab...
In this episode, Jim and Rich delve into the complexities of Agile methodologies with Sam Falco and Dan Neumann, discussing the balance between consistency and flexibility, the challenges of planning in complex environments, and the importance of discipline in Agile practices. Together, they explore various frameworks for navigating complexity, the significance of measuring effectiveness, and the necessity of making small bets in u...
In this episode, Ryan Brook brings his homework with him as he joins hosts Jim Sammons and Rich Visotcky for a vibrant Q&A session to answer questions from our viewers. Ryan flips the script, taking over emcee duties to extract key ideas and insights from Rich and Jim as they cover a range of topics from team autonomy and navigating roles to measuring outcomes and outputs to understand the impacts of agility.
Join us for a ...
“Generosity as a strategy — I’ve never seen it not pay back eventually.”
In this lively conversation, Jim and Sander welcome Jose Casal — agile coach, trainer, and long-time conference organizer — to reflect on the people, purpose, and future of agile gatherings. As part of the Scan Agile 2025 organizing team, Jose shares why he continues to invest months of volunteer effort into building events that foster connection and inspir...
“Agile is not just for software — it’s for solving problems anywhere there’s complexity:"
At Scan Agile 2025, Jim and Sander dive into a thought-provoking conversation with Michal Epstein about the transformative power of agility beyond traditional tech environments. Discover how agile principles can be applied in diverse fields like biotech and construction, and learn about the importance of stakeholder collaboration and value-...
“In both poker and business, humans are the biggest variable—and the biggest opportunity."
In this episode of Mastering Agility, Jim welcomes long-time friend and seasoned agile coach Stacy Oliver for a fascinating conversation that blends the worlds of poker, game theory, and agility. Drawing from decades of experience at the card table and in the corporate world, Stacy shares how concepts like expected value (EV), Game Theory ...
“I dream of a world where we don’t have managers — just autonomous, inspired teams.”
In this insightful episode of Mastering Agility, hosts Sander and Jim sit down with Laura Heikkurinen, Lead Transformation Coach at OP Financial Group, live at the Scan Agile 2025 conference. Together, they dive into the nuances of modern leadership, the tension between management and empowerment, and how organizations can create psychologically...
“You can build software with Excel. You can finish an Ironman on a cheap bike. But will it be enjoyable? That’s another question.”
In this inspiring and energetic episode, Sander and Jim sit down with Dana—Scrum Master, team lead, and passionate triathlete—just ahead of her session at the Online Scrum Master Summit. Together, they unpack:
Dana’s journey into agile and what drew her to the Scrum Master Summit.
How her dual ...
"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."
In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike,...
n this reflective and insightful episode, Jim is joined by organizational coach Anna Lavrova to unpack her talk at the Scrum Master Summit and dive into the real mechanics of organizational culture. They discuss why people often feel "off" in their roles—not because of the work, but because of the culture—and how leaders can make sense of multicultural, multi-context teams in today’s workplace.
Connect with Anna: LinkedIn
“Mental fitness is like going to the gym—but for your mind.”
In this insightful episode, Jim welcomes René de Leijer—Agile Coach, Scrum Master, and co-creator of The Inner Game—to explore what it truly means to help people, teams, and organizations grow. René shares his philosophy on being “strategically lazy,” the importance of psychological safety, and how embracing your inner saboteurs can lead to personal and team transforma...
In this thought-provoking episode, Jim sits down with Tobias -Tobi- Mende, engineering leadership consultant and speaker at the upcoming Online Scrum Master Summit from June 17-19 to explore the real challenges of decision-making in agile teams. Drawing from 15+ years of experience, Tobi shares how poor visibility, lack of strategy, and fear of failure hold teams back—and how we can fix it.
If you're a Scrum Master, team lead, o...
"The people stuff is hard. It always is"
Get ready for a powerful conversation on Mastering Agility where hosts Jim and Sander sit down with Martijn Versteeg — tech entrepreneur, leadership facilitator, and former rowing coach.
We dive deep into the real challenges of leadership, change resistance, and personal growth.
From building peer groups for tech leaders across Europe to handling brilliant jerks in teams, Martijn shares...
"If you're going to write about Agile, you better work Agile."
In this special live episode, hosts Jim and Sander chat with Olina Glindevi and Ben Walder, the creative duo behind The Visual Agile Coach Playbook, at the ScanAgile 25 conference in Helsinki. They share the origin story of their book, their collaboration journey, and the power of visual thinking in agile coaching and team collaboration.
The motivation and mad...
"Let people twist, turn, and break your product a little — that's where the magic happens."
In this special ScanAgile 25 edition, hosts Jim and Sander sit down with Linda Liukas — renowned author, educator, and playground designer — for a rich conversation about creativity, risk, resilience, and the future of learning and public spaces.
Linda shares her journey from writing Hello Ruby to designing cutting-edge computer science-th...
"Resilience isn’t about avoiding change; it’s about learning to thrive within it."
Join us for a special live episode of the Mastering Agility Podcast, recorded at the ScanAgile Conference 2025! Our guest, Tricia Broderick, is a leadership expert, coach, and passionate advocate for building high-performing and resilient teams. In this insightful conversation, we explore how leaders can foster true agility in their teams, navigat...
"I don’t like the phrase 'meet people where they are.' If you only do that, it’s too easy for everyone to settle. Instead, I try to meet them a half-step ahead—and take them on a field trip to what’s possible."
In this episode, Jim and Sander talk about the pursuit of mastery, how to inspire growth, and why being too comfortable can kill progress. From Van Gogh's late start to corporate energy vampires, this conversation is part...
"We don't do the thinking for you—we surface signals out of the noise."
In this episode of Mastering Agility, Sander and Jim sit down with Becky Flint, CEO and Co-Founder of Dragon Boat, to discuss the importance of strategic agility and value-driven product management. Becky shares her journey from working at PayPal to founding Dragon Boat, a product portfolio management platform. She highlights how modern organizations can thr...
"When people say Agile is dead, most of them have never seen it really working."
In this insightful episode, Sander sits down with Arie van Bennekum, one of the co-authors of the Agile Manifesto, to discuss the current state of Agile, common misconceptions, and the evolving nature of agile practices in modern organizations. Arie shares his thoughts on why Agile is far from dead and how many organizations still struggle to truly ...
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