The Fitness Marketing Agency Podcast

This week, we’re joined by Dan Aguilera, a multi-site gym owner and founder of Fitness Business Profits. Dan has helped countless fitness entrepreneurs step out of burnout and into sustainable, profitable growth.

In this no-BS episode, Dan unpacks the mental shifts, business frameworks, and hard truths that separate gym owners who succeed from those who stall. If you're still trying to outwork your problems, this episode will chang...

This week, we’re joined by Mike and Matt, two gym owners who went from cleaning treadmills to running a thriving small-group training business inside a rugby clubhouse.

They share how they overcame a failing £25/month model, handled COVID chaos, and reshaped their offer, sales, and structure to hit 145+ members—without the stress.

Key highlights of this episode include:

✅ Why open gym models are killing your growth

✅ The real secre...

This week, we’re joined by one of FMA’s 7-figure clients who’s currently launching gym locations #6 and #7. He’s built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc.

If you’re a gym owner thinking about opening another location (or just want to run your current one better), this is a must-listen.

Key highlights of this episode include:

✅ How to systemise success across multipl...

https://fitnessmarketing.agency/This week, we’re joined by Sam West, a gym owner and performance coach who’s built a thriving hybrid model by combining in-person coaching with a growing online Hyrox program.<...

This week, we’re joined by a thriving online coach, Lorna Morie, who’s scaled their business to over 200 clients, all while working part-time and spending just £15/day on ads.

We dig deep into the systems, strategies, and mindset that made it possible. From the truth about pricing to the missteps in hiring, this episode is packed with actionable gold for gym owners and coaches.

Key highlights of this episode include:

✅ Why displayi...

This week, we’re joined by Kev Foley, owner of BFit Group and mentor at FBA, to unpack how gym acquisition can be the fast lane to real business freedom.

Kev went from 60-hour coaching weeks to building a business that runs without him. Now, he acquires gyms, scales them, and mentors others to do the same. If you’re stuck on the gym floor and dreaming of a bigger future, don’t miss this one.

K...

This week, we’re joined by Ryan O’Neill, CEO of LegitFit—a booking and payments platform now used by 1 in 4 gyms in Ireland.

Ryan shares the raw journey of building a business from idea to impact, and what gym owners must do to avoid common traps. From poor systems to bad data, Ryan uncovers why so many gyms are bleeding revenue and how to fix it.

Key highlights of this episode ...

This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast.

Kirk’s helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on bel...

This week, we’re joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success.

Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth f...

This week, we’re joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching.

Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer.

If you’re stuck undercharging or unsure how ...

This week, we’re joined by Matt and Hebe, the duo behind a thriving online coaching business and successful gym. Together, they reveal the honest truth about launching a gym with zero local leads, building a personal brand under constant pressure, and managing burnout as business partners.

Matt and Hebe have helped hundreds of Gen Pop clients transform their lives—and in this episode, they’re just as real ...

This week, Ben and Charlie break down the psychology behind buyer behavior—and why so many gym owners and online coaches fail to convert interested leads.

They dive into the invisible “chains of belief” keeping people stuck, and the one framework you must use to break through resistance and grow your business. Whether you’re running ads, writing emails, or just trying to stand out, this episode gives you t...

This week, we’re joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less.

After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients that stay for nearly a decade, and freedom to travel while...

This week, we’re bringing together an expert panel to break down what truly separates high-performing gyms from those that struggle to grow. If you’ve been stuck in a cycle of client churn, low profit margins, or ineffective marketing, this episode will change the way you approach your business.

This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their...