The Community Exchange Podcast by OpenWeb

The Community Exchange Podcast by OpenWeb

We’re documenting the community economy—the emerging ecosystem on the open internet where publishers, creators, advertisers, and users are empowered to thrive independently. On this podcast, we’re talking with the leaders in publishing, advertising, content, and tech who are bringing the community economy to life, and bringing you thoughtful analysis and discussions that inspire growth. Visit The Community Exchange Podcast’s website at openweb.com/podcast Learn more about OpenWeb at http://www.openweb.com Hosted on Acast. See acast.com/privacy for more information.

Episodes

September 26, 2023 47 mins

The engagement game is getting trickier. Sure, producing high-quality content is extremely important—but how else can publishers truly stand out in an increasingly crowded field?


The answer lies with a loyal, engaged community. When audiences find more reasons to interact with content and engage with others, publishers win.


Take The New York Post—one of America’s largest newspapers, and one of OpenWeb’s 3,000+ loyal communiti...

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AI innovation is showing no signs of slowing down. It’s tough for even the most forward-thinking publishers and brands to keep up with the latest developments in AI.


On this episode of The Community Exchange Podcast, we dive into the unstoppable force of AI innovation with our Guest Rob Meadows. Rob is the President and CEO of The AI Foundation and AI Advisor to OpenWeb. 


As a leading voice in the AI industry, Rob’s insi...

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How did IGN grow to become one of the web’s most active communities of enthusiasts?


This week, we’re joined by Peer Schneider, one of IGN’s founders and current Chief Content Officer, and Jada Griffin, Head of Community. These two leaders have built IGN into the essential gaming and entertainment hub it is today.


And given that this team has been publishing content for over 25 years — from the early days of wide internet adop...

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What’s the most important part of building a community?


Jon Birchall, Director of Editorial Strategy at LADbible Group, says it has a lot to do with authenticity.


On this episode of The Community Exchange Podcast, we hear Jon’s perspective on how to weave authenticity into every interaction and foster genuine connections with your community, strategies for managing content across dozens of channels, and the art of audience se...

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On this episode of The Community Exchange Podcast, we welcome Angela Johnson, Client Development Officer at Dentsu and Secretary to the Board of Directors of the Oasis Consortium and Dale Lovell, OpenWeb’s SVP of Advertising Partner Success.


In this wide-ranging discussion, Angela — a renowned brand expert — explains how to find success today brands must not only distribute their message but find and amplify their community. Fro...

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On this episode of The Community Exchange Podcast, we’re welcoming Peter Wang. Peter is the founder of First Principles Studio, former Chief Technology Officer at Buzzfeed and Refinery29, and investor and an innovator. 


We cover a lot in this episode. Peter shares his experience building communities—online and off, the importance of brand trust, the rise of AI and AR, and how all of these factors are creating conditions for...

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We often hear about how tech is ruining democracy. But what if, instead, tech can save it? 


We wanted to know. So we asked Rose Jackson to join us for this episode of The Community Exchange Podcast. 


On this episode, Rose explains how, in her work as Director of the Digital Forensic Research Lab’s Democracy + Tech Initiative at The Atlantic Council, she and others in civil society are changing the tide—using tech to...

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On this episode of The Community Exchange Podcast we speak to Noam Bardin. Noam is the Founder of Post—a social platform poised to rival X and Threads—and the former CEO of Waze.


In our discussion, Noam shares his perspective on what it takes to grow massive online communities, drawing on his experience building Waze and Post. We cover several topics including online safety, disinformation and toxicity, building a loyal communit...

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Joining us on this episode of The Community Exchange Podcast is Jeremy Hlavacek, Chief Commercial Officer at Experian Marketing Services.

 

Throughout the conversation, Jeremy shares valuable insights into the role of data and how it can help brands participate in cultural conversations. He also tackles the importance of involving users in the feedback loop to help them take their rightful seat within the community economy, and ...

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This is The Community Exchange Podcast, brought to you by OpenWeb. 


On this podcast, we’re dedicated to documenting and tracking the emerging economic engine of the open internet: the community economy.


Join us as we track the development of this emerging economic and social engine, and talk to the leaders of the companies who are bringing it to life. We'll explore how everyone in the digital ecosystem — publishers, adve...

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