The Conversion Stack

Marketing and Selling Complex Solutions in a Transactional World with Guest Spencer Hay

December 15, 2023 • 44 mins

This week on The Conversion Stack, get ready to navigate the thrilling world of marketing complex solutions in a transactional world with our special guest, Spencer Hay from Syntiant. Spencer opens up about the challenges of selling futuristic technologies like artificial intelligence and semiconductors to enterprise buyers, emphasizing the crucial role of collaboration among marketing, sales, engineering, and legal departments. Ge...

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Creative Performance Campaigns with Tyler Davis

November 15, 2023 • 40 mins

This week in The Conversion Stack, Daniel is joined by Tyler Davis, a Marketing Strategy Manager at OM Marketing, as they delve into the convergence of data-driven and creative marketing. With their insightful discussion, they shed light on the often-overlooked importance of creativity in industries that are typically perceived as mundane and unexciting, such as call center software and logistics.

They emphasize the transformative p...

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Building Bridges, Breaking Barriers - Sales and Marketing Alignment with Anthony Zhang

November 1, 2023 • 43 mins

This week in The Conversion Stack, we welcome Anthony Zhang, a seasoned sales leader in the SaaS industry. Tune in as Anthony and Daniel delve deep into the realm of sales and marketing alignment. Discover the harsh reality of misalignment between these crucial departments and the dire consequences it can bring. Explore the need for clear definitions, shared goals, and collaborative mindsets to bridge the gap and unlock the full p...

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Soft-Skilled Project Managers Are the Future

October 18, 2023 • 3 mins

This week in The Conversion Stack, get ready to explore the dynamic world of project management and its multifaceted impact on marketing and beyond. In this episode, we dive deep into the importance of project management in marketing, highlighting how good project management can enhance speed and effectiveness in your projects. We'll also challenge the notion of 'soft skills' and their significance in the realm of project managemen...

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Project management stifles creativity and free flowing workflows

October 18, 2023 • 4 mins

This week in The Conversion Stack, get ready to explore the dynamic world of project management and its multifaceted impact on marketing and beyond. In this episode, we dive deep into the importance of project management in marketing, highlighting how good project management can enhance speed and effectiveness in your projects. We'll also challenge the notion of 'soft skills' and their significance in the realm of project managemen...

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The Growth of Project Management Tools Like Asana & Trello Has Exploded (Even in Marketing)

October 18, 2023 • 4 mins

This week in The Conversion Stack, get ready to explore the dynamic world of project management and its multifaceted impact on marketing and beyond. In this episode, we dive deep into the importance of project management in marketing, highlighting how good project management can enhance speed and effectiveness in your projects. We'll also challenge the notion of 'soft skills' and their significance in the realm of project managemen...

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How Can AI Help Project Managers?

October 18, 2023 • 6 mins

This week in The Conversion Stack, get ready to explore the dynamic world of project management and its multifaceted impact on marketing and beyond. In this episode, we dive deep into the importance of project management in marketing, highlighting how good project management can enhance speed and effectiveness in your projects. We'll also challenge the notion of 'soft skills' and their significance in the realm of project managemen...

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Project managers lack the necessary knowledge or hard skills to get things done

October 18, 2023 • 9 mins

This week in The Conversion Stack, get ready to explore the dynamic world of project management and its multifaceted impact on marketing and beyond. In this episode, we dive deep into the importance of project management in marketing, highlighting how good project management can enhance speed and effectiveness in your projects. We'll also challenge the notion of 'soft skills' and their significance in the realm of project managemen...

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How Can I Scale Project Management in My Org?

October 18, 2023 • 7 mins

This week in The Conversion Stack, get ready to explore the dynamic world of project management and its multifaceted impact on marketing and beyond. In this episode, we dive deep into the importance of project management in marketing, highlighting how good project management can enhance speed and effectiveness in your projects. We'll also challenge the notion of 'soft skills' and their significance in the realm of project managemen...

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Good Project Management = Speed & Effectiveness

October 18, 2023 • 9 mins

This week in The Conversion Stack, get ready to explore the dynamic world of project management and its multifaceted impact on marketing and beyond. In this episode, we dive deep into the importance of project management in marketing, highlighting how good project management can enhance speed and effectiveness in your projects. We'll also challenge the notion of 'soft skills' and their significance in the realm of project managemen...

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Are Soft Skills Really Soft?

October 18, 2023 • 8 mins

This week in The Conversion Stack, get ready to explore the dynamic world of project management and its multifaceted impact on marketing and beyond. In this episode, we dive deep into the importance of project management in marketing, highlighting how good project management can enhance speed and effectiveness in your projects. We'll also challenge the notion of 'soft skills' and their significance in the realm of project managemen...

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Why is Project Management Important in Marketing?

October 18, 2023 • 6 mins

This week in The Conversion Stack, get ready to explore the dynamic world of project management and its multifaceted impact on marketing and beyond. In this episode, we dive deep into the importance of project management in marketing, highlighting how good project management can enhance speed and effectiveness in your projects. We'll also challenge the notion of 'soft skills' and their significance in the realm of project managemen...

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The Importance of Storytelling with Special Guest Mark Bunker

October 4, 2023 • 39 mins

This week in The Conversion Stack, we dive deep into the captivating world of storytelling in Marketing. Explore the power of narratives in business and beyond, guided by a seasoned designer and marketer with a knack for creating compelling stories.

From using Mario characters and Superflowers as symbols to crafting simple stories that convey product benefits, we uncover the secrets behind effective storytelling. Discover how contr...

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Predicting the Future of Attribution

September 20, 2023 • 4 mins

This week on The Conversion Stack, tune in for a 9-episode mini-series where we dive headfirst into the intricate web of digital marketing, with a keen focus on the overwhelming influence of Google. Join us as we uncover the hidden costs, challenges, and strategic solutions to tackle the ever-evolving landscape of online advertising.

In our predictive segment, we gaze into the crystal ball and discuss the future of attribution. What...

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Bad Advice: What (Not) to Do

September 20, 2023 • 4 mins

This week on The Conversion Stack, tune in for a 9-episode mini-series where we dive headfirst into the intricate web of digital marketing, with a keen focus on the overwhelming influence of Google. Join us as we uncover the hidden costs, challenges, and strategic solutions to tackle the ever-evolving landscape of online advertising.

Beware of misguided advice! We outline common pitfalls and misconceptions in digital marketing that ...

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Stack Stat: Google Revenue

September 20, 2023 • 2 mins

This week on The Conversion Stack, tune in for a 9-episode mini-series where we dive headfirst into the intricate web of digital marketing, with a keen focus on the overwhelming influence of Google. Join us as we uncover the hidden costs, challenges, and strategic solutions to tackle the ever-evolving landscape of online advertising.

We present an eye-opening Stack Stat segment, shedding light on Google's staggering revenue figures....

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How Do You Win at the Bottom of Funnel Attribution?

September 20, 2023 • 4 mins

This week on The Conversion Stack, tune in for a 9-episode mini-series where we dive headfirst into the intricate web of digital marketing, with a keen focus on the overwhelming influence of Google. Join us as we uncover the hidden costs, challenges, and strategic solutions to tackle the ever-evolving landscape of online advertising.

Unlock the secrets to success in bottom-of-funnel attribution. We provide actionable tips and strate...

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What Can the Messi Inter Miami Deal Teach Us about Full Funnel Marketing?

September 20, 2023 • 4 mins

This week on The Conversion Stack, tune in for a 9-episode mini-series where we dive headfirst into the intricate web of digital marketing, with a keen focus on the overwhelming influence of Google. Join us as we uncover the hidden costs, challenges, and strategic solutions to tackle the ever-evolving landscape of online advertising.

We draw lessons from the world of sports marketing, specifically the Messi Inter Miami deal, to glea...

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The Hidden Cost of Google's Reach: Understanding Last Touch Attribution

September 20, 2023 • 5 mins

This week on The Conversion Stack, tune in for a 9-episode mini-series where we dive headfirst into the intricate web of digital marketing, with a keen focus on the overwhelming influence of Google. Join us as we uncover the hidden costs, challenges, and strategic solutions to tackle the ever-evolving landscape of online advertising.

Explore the concealed costs associated with Google's extensive reach. Discover why last-touch attrib...

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Leadership is Pigeonholing Your Budget towards Google Ads

September 20, 2023 • 5 mins

This week on The Conversion Stack, tune in for a 9-episode mini-series where we dive headfirst into the intricate web of digital marketing, with a keen focus on the overwhelming influence of Google. Join us as we uncover the hidden costs, challenges, and strategic solutions to tackle the ever-evolving landscape of online advertising.

Uncover why relying too much on Google Ads may not be the wisest move in your marketing playbook. We...

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The Conversion Stack

Episodes

Marketing and Selling Complex Solutions in a Transactional World with Guest Spencer Hay

Creative Performance Campaigns with Tyler Davis

Building Bridges, Breaking Barriers - Sales and Marketing Alignment with Anthony Zhang

Soft-Skilled Project Managers Are the Future

Project management stifles creativity and free flowing workflows