Business as UNusual

In this episode of Business as UNusual, host Aicila sits down with Evante Daniels, a cultural physicist, strategist, and author, to unpack the game-changing ideas behind "cultural physics." Discover how Daniels’ unique background―working with global brands, political campaigns, and pioneering media analysis―shapes his approach to cultural intelligence, collective consciousness, and the real power of effective communication across t...

On this episode of Business as UNusual, host Aicila sits down with Brent—also known as Realm Seeker—a postgraduate psychology student turned multidisciplinary creator. Brent dives deep into the world of creative flow, overcoming self-doubt, and the power of solo RPG worldbuilding as both an art form and personal growth tool. They discuss practical ways to align your creative work with your inner values, rather than chasing external...

In this episode of Business as UNusual, host Aicila explores the critical difference between focusing on your goals and fixating on them—a game changer for entrepreneurs and business leaders. Discover actionable strategies to reorient your attention, leverage intention over rigid solutions, and build momentum through daily processes. Whether you’re aiming for location independence, growing your revenue, or tackling your next big mi...

In this episode of Business as UNusual, host Aicila welcome David Silverman, acclaimed screenwriter, TV producer, and Stanford-educated psychotherapist. Silverman shares his unconventional journey from psychology to Hollywood, breaking down the mindset, resilience, and creative strategies that helped him co-create series like The Wild Thornberries and author "How to Be a Rock Star Screenwriter." Discover how embracing the human con...

In this episode of Business as UNusual, host Aicila welcomes Shez Mehra, an award-winning creative entrepreneur, DJ, and founder of 194 Group. Together, they explore the powerful impact of sonic branding, the importance of audio strategy for businesses of all sizes, and how intentional sound design can transform customer experience and boost brand recall. Whether you’re an established enterprise or a solopreneur, discover why innov...

In this episode of Business as UNusual, host Aicila sits down with Ines O'Donovan, PhD—also known as the Ageless Futurist and founder of Jeunessima Magazine—to dive deep into the science and strategy of slowing biological aging for entrepreneurs. Ines shares practical tips for boosting vitality and performance, debunks aging myths, and reveals how optimizing sleep, stress, and energy sets leaders apart in today’s competitive landsc...

In this episode of Business as UNusual, host Aicila sits down with Jaime Araujo, vintner and founder of Trois Noix, a Certified B Corp wine company in Napa Valley. Jaime’s unique path—growing up in a renowned winemaking family, spending years in Europe, and ultimately returning to Napa to blaze her own trail—is a testament to challenging convention in the wine industry. Jaime shares how she uses community, social change, and transp...

In this episode of Business as UNusual, host Aicila explores how entrepreneurs can reignite their momentum energy and navigate the hidden friction points that stall progress. Aicila unpacks the psychology behind procrastination, the difference between motivation and momentum, and why burnout is often misunderstood as laziness. Discover unconventional strategies for building sustainable, energy-aware workflows that fuel your busines...

In this episode of Business as UNusual, Aicila explores the concept of "connection energy" and uncovers why so many business owners and leaders feel disconnected—even while appearing engaged online. In a world running on technology and visibility, we dive deep into how true, nourishing connections power both personal and professional communities. Discover strategies to restore your connection energy, set healthier boundaries, and f...

In this episode of Business as UNusual, host Aicila dives deep into why creative energy is a core business asset—not just a nice-to-have. She unpacks how most traditional systems prioritize relentless productivity, often at the expense of insights and innovation. Learn practical strategies to protect and refuel your creativity, discover why “back brain time” isn’t wasted, and find out how to strike the right balance between di...

In this episode of Business as UNusual, host Aicila explores the often-overlooked but critical resource every entrepreneur and leader needs: energy. Moving beyond the standard focus on time and money, Aicila breaks down the “energy equation”—creativity, momentum, and connection—as essential components for avoiding burnout and fueling innovative business strategies. Discover actionable ways to manage your energy as a business asset ...

In this thought-provoking episode of Business as UNusual, host Aicila dives deep into the differences between plans, intentions, goals, and outcomes in the context of small business and social impact leadership. Learn why focusing on behaviors you can control, rather than just chasing outcomes, is key to sustaining success and avoiding discouragement—especially in uncertain times. Aicila blends innovative mindset shifts and practic...

In this episode of Business as UNusual, Alicia speaks with Simon Calderbank, a leadership mindset coach, about his insights for empowering women leaders. Simon shares his journey of being raised in a matriarchal household and how this shaped his compassionate coaching style. The episode delves into the nuances of cultivating an inclusive workplace and breaking down systemic biases.

Resources Mentioned in This Episode:

• Annie F...

In this episode of Business as UNusual, host Aicila delves into the paradox of how holding on too tightly to certain support systems can amplify our risks rather than mitigate them. Drawing from personal experiences and client stories, she challenges listeners to reevaluate the tools and certainties they cling to and consider if these are indeed conducive to their business's success.

Topics discussed in this episode:

• The Pool...

In this episode, Aicila interviews Deb, co-founder of Herbal Eclipse. Deb shares her journey from academia to herbal skincare entrepreneurship, the importance of using organic ingredients, and how astrology plays a role in their products. A collaboration with her son brings a unique dynamic to their thriving family business.

Topics discussed in this episode:

• The benefits and challenges of launching a natural skincare company
• T...

In this episode of Business as UNusual, host Aicila engages with Dr. Esther Zeledon, a Latina immigrant and former diplomat turned entrepreneur. Dr. Zeledon shares her journey of empowering individuals and communities through her transformative framework. Her insights challenge the status quo, inspiring listeners to redefine success and align with their true purpose.

Topics discussed in this episode:

• Dr. Esther Zeledon's jour...

In this episode, host Aicila dives into the often misunderstood concept of burnout and its implications in the world of business. She offers insights into recognizing burnout's early signs, identifies common triggers, and suggests effective strategies to prevent and mitigate its effects. The discussion underscores the importance of self-care and aligning personal values with work in order to sustain energy and innovation in entrepr...

In this episode of Business as UNusual, host Alicia speaks with Todd Bracher, the founder of BetterLab. They explore the importance of purpose-driven design and its potential to revolutionize industries. Todd shares his insights on contextual-based design and the critical role of sustainability in modern business. Discover how aligning design with ecosystem dynamics and human-centered needs can lead to transformative outcomes.

T...

In this episode of Business as UNusual, host Aicila explores the hidden value of nurturing both professional and personal relationships in entrepreneurship. Dive into the strategies of cultivating a whole network and learn how genuine connections can lead to sustainable growth and mutual success. Key insights feature Aicila's experiences with business colleague Peggy McCartha and emphasize the importance of celebrating and supporti...