Podcasting Over 50 | Podcasting Strategy and Tips for Small Business Growth
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place! Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business. Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows. With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth. The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries. Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media. On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like: -How do I start a podcast for my small business? -Is it too late to start a podcast? -Do I need to be tech-savvy to launch a podcast? -What is the best podcast equipment for beginners? -How can I attract new listeners and grow my audience? -How do I get more podcast downloads? -What is the best podcasting strategy for business growth? -How can I convert podcast listeners into paying clients and customers? -How do I monetize my podcast? -What can I do to improve my podcast's SEO and discoverability? New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business! Next Steps: Check out the website: www.ThePodcastTeacher.com Email Julia: Julia@ThePodcastTeacher.com Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Episodes
FAQ Friday answering the podcasting question: "How Do I Make Links Clickable in Podcast Show Notes?" If you’ve added links to your show notes only to discover they don’t work for every listener, this episode is for you. I’m explaining why podcast apps treat links differently, plus the simple way to format your links so listeners can access them no matter where they’re listening.
Take Your Next Step:
Setting your podcast up to stand out in a crowded field and attract new listeners can be challenging. There's one change you can make that's incredibly powerful. Tune into this episode to learn how this underutilized podcasting growth strategy can help your show, plus my formula for implementing it!
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A f...
FAQ Friday answering the podcasting question: "How much does it cost to start a podcast?" The answer is probably less than you think. In this episode, I'm breaking down the real startup numbers, including the exact microphone, recording software, and podcast hosting platform I recommend for beginners, plus what's truly optional.
Resources Mentioned:
- Samson Q2U: https://a.co/d/0bh4VOeH
- Audacity: audacityteam.org
- Buzzsprout: ThePodca...
Why aren’t more people clicking on your podcast? Your cover art could be one of the biggest reasons. In this episode, you’ll learn 3 podcast cover art mistakes that may be costing you listeners before they ever press play. We’ll cover what makes cover art hard to read, which design choices can make your show easier to overlook, and how to create a cover that clearly communicates what your podcast is about. If you ...
FAQ Friday answering the podcasting question: "Do I need video to have a successful podcast?" With all the video podcast headlines lately, so many podcasters are quietly worried they're behind. In this episode, I'm sharing what the video trend really means for everyday podcasters and how to decide if video ever belongs in your podcasting workflow.
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcaste...
Ever sit down to plan your next episode and think, "I've already covered everything"? After 250 episodes, that exact thought hit me too... and the way out was advice I've been giving my own clients for years. Today, I'm sharing why the fear of repeating yourself is what's actually draining your podcast content ideas, what your listeners really need from you, and the one planning question that makes coming up with episodes so much e...
FAQ Friday answering the podcasting question: "Do I need to be tech-savvy to start a podcast?" If technology is the thing holding you back from podcasting, this episode is for you. I'm walking through every piece of "tech" actually involved in publishing a podcast episode, plus my honest test for whether you have the skills to do this.
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Cl...
Growing your podcast doesn't have to mean chasing listeners all over the internet. Today, I'm sharing the condensed version of the podcast SEO presentation I gave at the Empowered Podcasting Conference... a 3-step strategy that attracts the right listeners while you're offline. You'll learn where podcast search actually looks, the one-time optimizations that quietly work around the clock, and the 10-minute habit that helps new list...
FAQ Friday answering the podcasting question: "How can I grow my podcast without social media?" Yes, it's possible, and my own show is the proof. In this episode, I'm sharing the three podcast growth strategies I recommend instead of the social media hamster wheel, including the one responsible for most of my own show's growth.
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www....
Do you ever feel like you're doing all the podcast things and you still can't tell if it's actually working? Today, I'm walking you through the 4 Podcasting Stages... a simple framework that shows you exactly where you are on the podcasting journey and what your ONE next move should be. You'll learn the markers for each stage, the trap waiting inside each one, and why trying to fix everything at once is the fastest path to burnout....
FAQ Friday answering the podcasting question: "How do I write podcast episode titles that get more listens?" Your episode titles have exactly two jobs. In this episode, I'm breaking down both, sharing my 80% rule for podcast SEO, and giving you the title mistakes to avoid, plus my favorite trick for reviving underperforming episodes.
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club...
Have you been putting off starting a podcast because the equipment lists made your head spin? Today, I'm sharing what you ACTUALLY need to start a podcast... all 3 essentials, what each one costs, and the intimidating items you can happily skip. You'll walk away with a complete shopping list that costs less than $100... yes, really!
Resources Mentioned:
- Samson Q2U: https://a.co/d/0bh4VOeH
- Audacity: audacityteam.org
- Buzzsprout...
FAQ Friday answering the podcasting question: "How much time should you set aside to launch a podcast?" I'm sharing my recommended timeline from decision to launch day, including proof that it can happen much faster than you'd expect. You'll also hear the number one thing that keeps aspiring podcasters from ever reaching launch day, and the simple decision-making rule that prevents it.
Take Your Next Step:
- Podcast Roadmap: www.Th...
You've probably heard that podcasting is oversaturated and that anyone starting now is too late. The real numbers tell a very different story... especially for business owners over 50. Today, I'm breaking down how much so-called competition is actually out there, the surprising stat that puts you ahead of 90% of podcasters, and the one advantage newer podcasters can't replicate.
Resources Mentioned:
- Podcast Index: https://podcast...
FAQ Friday answering "How many episodes should you release on launch day?" I'm sharing my recommendation for exactly how many episodes to launch your podcast with... plus the two big reasons behind that number.
Resources Mentioned:
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A free consultation...
Have you been told that growing your business means chasing algorithms, posting every single day, and dancing on camera? In this episode, I'm breaking down 3 ways podcasting works differently than social media... and why those differences matter so much for business owners over 50. Plus, I'll share my absolute favorite growth strategy, the one that's grown my show every month while I've barely touched social media in 2 years.
...
FAQ Friday answering the question "Am I too old to start a podcast?" If you've been wondering whether podcasting still makes sense in your 50s, 60s, or beyond, the latest listener research has an answer that might surprise you. In this episode, I'm sharing what the data says about listeners in your season of life, plus the built-in advantage you have over younger podcasters.
Resources Mentioned:
The rebrand is officially here... welcome to the very first episode of Podcasting Over 50! In this episode, I'm sharing the full story behind the show's third (yes, third) name. You'll hear why I made the change, who this show is built for going forward, and exactly what's changing and what's staying the same.
Take Your Next Step:
- Podcast Startup Academy: www.ThePodcastTeacher.com/academy
- Podcast Growth Collective: www.ThePo...
FAQ Friday answering the podcasting question of "Does My Podcast Need a Trailer?"
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A free consultation: www.ThePodcastTeacher.com/consult
Send me your podcasting question: www.ThePodcastTeacher.com/question
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com...
Is your podcast struggling to grow, attract the right listeners, or generate clients? A strategic podcasting rebrand could be the shift that finally gets your show moving again. In this episode, I'll help you determine whether a rebrand is the right move for you, walk you through what exactly needs to change during the rebranding process, and finally, show you how to strategically position your rebrand so that it actually fuels gro...
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