Brokers of Secrets

True power begins when you stop fighting battles and start living like an Emperor or Empress. In this episode William reveals the essential shift from the struggle-driven Hero’s Journey into the Emperor or Empress Journey, a path of leverage, intentionality, and true freedom. Using powerful metaphors of maps versus reality and projector versus screen, he shows how success is not created by more sacrifice but by remapping the mind t...

This episode exposes the hero’s journey as one of the most destructive mental models of modern times, a narrative that programs people to glorify struggle, unconsciously create obstacles, and accept stress as the price of growth. William Lam reveals how even highly successful entrepreneurs remain trapped by this hidden script, enslaved to their businesses and energy despite outward achievements. By understanding how the hero’s jour...

Many people have no idea why they think, act, and react the way they do, but the truth is, your decisions are likely shaped by your current “value level”. William breaks down the 8 distinct levels of human values, from basic survival to global legacy, and reveals how each stage shapes your mindset, filters your reality, and influences your success. You’ll see why understanding these levels is essential for evolving your identity, a...

Many high performers don’t realize what’s actually driving their decisions, this new tool can help make it visible. In this episode, William introduces a powerful new quiz that maps out your unconscious values and behavioral loops, revealing the patterns behind your habits, challenges, and setbacks. Whether you’re building a business or optimizing your life, this tool gives you the clarity to align your mind, identity, and strategy...

Is cutting costs protecting your future, or is it quietly destroying it? In this episode, William covers the invisible difference between acting out of scarcity versus acting from abundance. He reveals how even smart, logical decisions like hiring, firing, or budgeting can backfire when rooted in scarcity, and how to identify these hidden mental programs before they sabotage your goals. You’ll learn how to shift your internal frame...

Is your hard working actually stalling your success? William Lam reveals why “working harder” is often actually a compensation for lack of internal clarity. Will dismantles this illusion and presents a solution, tuning your subconscious to the precise frequency of what you want through his three-part method: Design, Resolve, and Immerse. You’ll learn how to construct a goal that accelerates progress instead of triggering fear, how ...

Are you stuck in a loop of emotional sabotage, and finding ways to benefit from it? In this episode of Brokers of Secrets, William Lam offers insight into how secondary gains create persistent mental loops that keep you stuck. These internal maps (formed in childhood and reinforced by experience) trade success for safety, love, or attention. You’ll learn how to identify these patterns, question their purpose, and use quantum thinki...

Most people don’t fail because they lack discipline or resources, they fail because their subconscious needs them to. In this episode of Brokers of Secrets, William Lam exposes the hidden psychology of secondary gain, the emotional payoff that keeps high achievers stuck in cycles of sabotage, such as financial struggle, illness, and relationship drama.

William explains how your subconscious can trade progress for protection, creati...

Recurring setbacks aren’t just bad luck or poor discipline, but a subconscious program running on autopilot. In this episode of Brokers of Secrets, William Lam unpacks the psychological “loop” , a hidden, recurring pattern that drives cycles of success followed by collapse across all aspects of life. These loops are not random. They are encoded into your unconscious through early childhood imprinting, social conditioning, and gener...

What if your greatest limitations aren’t real: just inherited software running in the background? Most people are unknowingly trapped in a mental framework that limits their freedom, decisions, and success. It is the mindset of either/or, right/wrong, success/failure. In this episode, William Lam explains why this rigid, binary thinking not only distorts your perception of reality but also blocks your ability to influence outcomes,...

What if your biggest goals were already guaranteed, and your only job was to remember them? 

Most people fail to reach their goals not because they lack discipline, but because their mind sees those goals as unlikely. In this episode of Brokers of Secrets, we explore a simple but powerful reframe: stop setting goals, and start creating "future memories"—outcomes your mind sees as certain. This shift completely changes how your brain...

In this episode of Brokers of Secrets, William Lam and Ken Adams explore how scarcity is not a financial condition but a subconscious program you can rewrite. Learn how shifting your mental framework around time, money, and self-worth creates more energy, freedom, and flow. You will discover how designer programs replace stress with clarity, and how to build lasting abundance by changing your inner reality first.

Ken Adams retur...

In this episode of Brokers of Secrets, William Lam uncovers how your subconscious programs quietly dictate your emotions, habits, and results. These are not just beliefs but internal “facts” that shape your entire life experience. You will learn how future vision impacts performance, how to dismantle mental limits, and why success depends on reprogramming the identity behind every action. This conversation offers clear, actionable ...

In this episode of Brokers of Secrets, William Lam reveals how your brain filters the world through a narrow lens shaped by subconscious programming, past experiences, and limiting beliefs. Most people live within these invisible boundaries, never realizing that their so-called “reality” is completely malleable. But once you understand the mechanics of your perception, you can consciously shift your mindset, unlock abundance, and b...

Most people prepare for hardship—but what about success? In this episode of Brokers of Secrets, we explore why enduring pleasure can be just as challenging as overcoming adversity.

When life finally goes your way, why does it sometimes feel uncomfortable? In this episode, we challenge the notion that success is easy to handle. While most people focus on overcoming hardships, few recognize the hidden challenge of maintaining an abund...

In this episode, discover how to reprogram your identity, unlock subconscious power, and set goals that actually change your life.

We all carry invisible limits, stories we’ve accepted about who we are, what we can do, and what’s “realistic.” But what if your current identity isn’t the truth… just a program you can rewrite?

In this powerful episode of Brokers of Secrets, William Lam explores the deeper mechanics of identity a...

What if your life isn’t limited by your circumstances but by the identity you’ve unknowingly accepted?

In this episode of Brokers of Secrets, William Lam invites you into a revealing conversation about the invisible architecture of who you believe you are. Through personal reflection, psychological insight, and deeply human storytelling, William unpacks how identity quietly shapes your behavior, relationships, and outcomes even when...

In this renewal of the origin story, William returns to Hong Kong, where his journey began, to film the first episode of Brokers of Secrets in 2025. This episode isn’t just a retelling—it’s a profound dive into the foundations of UPGRD® and the map it provides to navigate the non-physical world.

William reveals one of the greatest secrets of the human mind: there’s a map for the unseen, the intangible, and the infinite. Most of ...