Let's Talk Dog Business
The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
Episodes
July 15, 2025 • 57 mins
DESCRIPTION
In this episode, Jo & Vicky discuss "time vampires" - those sneaky activities that drain your productivity and steal your precious time. They share their own battles with the issue and explain how they deal with the temptation to spend hours on social media, scrolling, playing mobile games, pursuing hobbies and doing chores that can wait until they have finished what they are meant to be doing.
They share practical wa...
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For this episode, Jo & Vicky are joined by veterinary behaviourist Dr. Katrin Jahn, who has 25+ years of veterinary experience and heads up Trinity Veterinary Behaviour in the UAE. Katrin shares her entrepreneurial journey including running a veterinary clinic in Abu Dhabi, creating an online educational platform that breaks down professional barriers, supports vets across the world and empowers them to serve pets and ...
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July 1, 2025 • 40 mins
DESCRIPTION
In this episode, Jo & Vicky sit down together to address some of the issues other dog business owners have raised on their Facebook group and in other places online. Including when to give up your day job and do dog training full time, how to manage the uncertainty you are afraid of and building a strong foundation for your business.
They also share how to follow up when people who have shown an interest in your servi...
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June 25, 2025 • 63 mins
Jo & Vicky are joined by Kane Baron who runs Disruptive Media (formerly Progressive Media), the UK’s largest podcast agency. They specialise in branding and monetising content for commercial purposes, particularly podcasts and long form content. Kane learned his trade when Rob Moore, a serial entrepreneur who has clocked up billions of views across multiple media channels and has millions of followers, made him his business partner...
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June 17, 2025 • 63 mins
DESCRIPTION
Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business.
She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you notic...
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In this episode, Jo & Vicky are joined by Shelina Duke The Poodle Trainer who switched from teaching primary school children to training dogs and specialising in Poodles. Shelina very quickly went from only doing dog training in the evenings to working with clients from across the world.
She shares how family circumstances pushed her to change her mindset and seek out business training and mentorship that enabled...
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June 4, 2025 • 53 mins
DESCRIPTION
In this episode, Jo shares her dog training success journey. At the age of only 29, Jo was an advertising account manager responsible for some huge brands including Skoda. She had a great life, but getting and training her Husky prompted her to change direction and become a dog trainer. In her 1st year Jo earned £30k and soon scaled up to achieve monthly earnings of £25k. She did all of this despite Covid and personal ...
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In this episode, Jo & Vicky reshare the story of how they met, why and how they set up The Canine Business Academy and Let´s Talk Dog Business Podcast which have both grown at a phenomenal rate. Vicky shares how meeting Jo and being coached by her transformed her approach, which enabled her to go from charging only £80 for her dog training to having clients scrambling to pay her £1,500.
This eye-opening episode contains some real...
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In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business.
She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other ...
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In this episode, Jo & Vicky sit down to discuss all things strategy. They explain what a proper business strategy looks like, how to break that down into steps, choose the right tactics to achieve each step and implement them successfully.
Jo & Vicky discuss the most common errors that business owners make when working out their strategies and share highly effective ways to make sure you do not make the same mistakes.
KEY TAKE...
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May 6, 2025 • 86 mins
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In this episode, Jo & Vicky are joined by Michael Shikashio whose main focus for the past decade has been helping dogs that have a history of aggression. Michael trains other trainers to do the same, which has enabled him to reach and transform the lives of even more dogs and their guardians.
Jo, Vicky and Michael discuss why he chose this niche and how doing so has benefited him, his clients and the profitability ...
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April 29, 2025 • 78 mins
In this episode, Jo & Vicky are joined by Dr. Isla Fishburn a canine wellness intuitive,canine functional character advisor, shamanic practitioner and channeller of animalconsciousness and spirit consciousness. Since childhood, she has connected withanimals on a spiritual level and now helps others to do the same. This deepens therelationship they have with their animals or the ones that they train or care for.When you do soul ...
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April 22, 2025 • 46 mins
DESCRIPTION
This episode is brought to you by J&V on the subject of JV…. Today, Jo & Vicky discuss Joint Ventures (JVs). They explain how joint business ventures work and why they are a virtually untapped way to earn extra income. Over the years, Jo & Vicky have used several different types of JVs. In fact, it is one of the main reasons they have grown so fast.
They explain how taking advantage of win-win situations by collabo...
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April 16, 2025 • 42 mins
DESCRIPTION
In this episode, Jo & Vicky sit down to talk about creating passive income from your dog business. They share some of the ways they have done this and explain why in most cases the income they are generating is actually semi-passive rather than being 100% hands off. But as you will see when you listen to this episode, there is still a lot you can do to maximise the amount you earn for the hours you put into your busine...
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April 9, 2025 • 59 mins
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For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales.
Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain ...
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April 1, 2025 • 51 mins
Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how.
They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you can sell them on, and making a lot...
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March 25, 2025 • 43 mins
In this episode, Jo & Vicky discuss how to avoid getting stuck in a cycle of not following through on what you learn. They explain why so many of us invest time and money into training but fail to take action and apply what we have learned. It's a very common pattern of behaviour that leaves you unable to make progress and grow your business.
Jo & Vicky explain how to set specific goals, step outside of your comfort zone so you ca...
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March 18, 2025 • 42 mins
DESCRIPTION
In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past training experiences, motivation and ch...
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March 12, 2025 • 48 mins
In this episode, Jo and Vicky discuss why so many dog trainers feel guilty about how much they need to charge to generate a profit. They look at why being afraid to set a high enough price point is so widespread within the industry and the negative impact this has on you and your customers.
They explain, in detail, how to overcome this negative mindset so that you can help moredog owners, including those that do not have much mone...
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March 4, 2025 • 43 mins
In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide.
Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Something that will make your work more...
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