Breaking Through in Cybersecurity Marketing
Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
Episodes
January 7, 2026 • 29 mins
Episode Summary:
We’re starting 2026 with a topic every marketer claims to love until they’re actually in it: rebrands. Gianna sits down with Alicia Di Vittorio, Head of Brand & Corporate Marketing at Silverfort, to talk through what a real rebrand looks like when you’re doing it inside a fast-moving cybersecurity startup.
They get into the actual messy parts: getting execs aligned on positioning, figuring out who’s allowed to gi...
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December 31, 2025 • 34 mins
As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed.
Episode Summary:
This week, we’ve got an extra special guest, Joe Aurilia, Jr., SVP of Operations at Cyware. Joining Gianna and Maria to talk more about the art of scaling, automating...
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December 24, 2025 • 39 mins
As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed.
Episode Summary:
Tom Wentworth, CMO at Incident.io, got tired of doing the same stuff over and over, so he built AI agents to do it for him. Sales call summaries? Automated. Blog post...
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December 17, 2025 • 46 mins
As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed.
Episode Summary:
What do VCs think about your GTM strategy? This week, Gianna and Maria chat with Asad Khaliq and Mark Kraynak, two of Acrew Capital's founding members, about what it...
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December 10, 2025 • 31 mins
Episode Summary:
We’re back in Las Vegas for Part 2 of our live series from the ManageEngine User Conference, this time shifting from the conference floor to the hallways, lobby couches, and those slightly delirious late-night conversations fueled entirely by hotel coffee.
Part 1 focused on how ManageEngine builds trust from the inside. Part 2 flips the perspective outward, bringing in three very different voices: an AI governanc...
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December 3, 2025 • 25 mins
Episode Summary:
We took the podcast on the road for this one. Gianna spent two days roaming the ManageEngine User Conference in Las Vegas, mic in hand, slightly over-caffeinated, talking with the people who actually keep this massive IT management ecosystem running.
This episode brings together conversations with the CMO, the team leading North America operations and partnerships, and one of ManageEngine’s longtime global chann...
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November 26, 2025 • 33 mins
Episode Summary:
This week, we’re sharing a special crossover episode originally recorded for ITSP Magazine. Gianna and Maria join hosts Sean Martin and Marco Ciappelli for an on-location conversation about how the Cybersecurity Marketing Society got started, why our industry’s buyers behave the way they do, and what makes cybersecurity marketing fundamentally different from every other field.
They discuss trust, burnout, AI buzz...
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November 19, 2025 • 31 mins
Episode Summary:
Gianna sits down and talks with Adam Vincent, founder and CEO of Bricklayer AI, about selling first and letting the market shape your message. After bootstrapping and shipping an MVP in summer 2023, Adam called (literally phone called) his way into product clarity and pipeline, then watched curiosity turn into urgency in Q2 2025. They get practical on where agents help today, so security teams finally use the tool...
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November 12, 2025 • 32 mins
Episode Summary:
We’re back with another round of Cyber CMO Confidential, where Gianna and Charles ask the questions every cybersecurity marketer wishes they could ask their CMO.
This time, Karl Van den Bergh, Illumio’s CMO, shares why he dropped the “ing” and became a Chief Market Officer. He unpacks Illumio’s shift from zero trust segmentation to breach containment, the fine line between AI innovation and AI nonsense, and why...
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November 5, 2025 • 26 mins
Episode Summary:
Gianna and Maria take a break from guest interviews to share what’s ahead at CyberMarketingCon 2025, coming December 7–10 in Austin, TX, and streaming online. From building your first AI agent or tackling a marketer’s CTF, to designing sharper content in Canva, this year’s workshops go hands-on fast.
They walk through new summits for CMOs, founders, and sales teams, introduce fresh AI-driven sponsors, and previ...
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October 29, 2025 • 36 mins
Episode Summary:
Most marketers learn executive communication the hard way. Rob Sobers, CMO at Varonis, joins Gianna and Charles to share what he’s figured out along the way, how to lead with the answer, give data real context, and know when to stop talking.
He explains how to tailor communication for CEOs, boards, and peers, and why too much detail can make you sound less senior, not more informed. The conversation also covers t...
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October 22, 2025 • 19 mins
Episode Summary:
What started as two marketers looking for support has grown into a 4,000-member community and CyberMarketingCon, the go-to conference for anyone driving go-to-market in security.
In this replay from Chris Hughes’ Resilient Cyber show, Gianna and Maria share what makes the Society different, why the event feels more like a reunion than a conference, and what’s waiting in Austin this December (or online if that’s e...
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October 15, 2025 • 34 mins
Episode Summary:
RSAC has officially expanded its research team with 11 new hires, plus another major research release is dropping this October. Guests Ben Waring and Jessica Porter join us to break down what the expansion means for the industry and how RSAC is stepping into year-round thought leadership.
They also take us inside the new RSAC digital community, where AI-powered tools, curated news briefs, and private peer groups ...
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October 8, 2025 • 29 mins
Episode Summary:
Joseph Barringhaus didn’t set out to become a part-time app builder. He was tired of doing budgets in Google Sheets and decided to see if one of those new AI coding tools could do it better. It turned out it could, and that one experiment snowballed into a whole new way of working he calls vibe coding.
In this conversation, Joseph and Gianna get into what vibe coding looks like in practice: quick tools that make ...
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October 1, 2025 • 23 mins
Episode Summary:
Step inside the Torq Universe, a marketing world where the Big Hat isn’t just swag, it’s a storyline; the Sock Goblin explains why your SOC is drowning in false positives; and a falcon named Robert Girdle might swoop into the next conference booth.
In this episode, Gianna teams up with Tessa The (Senior Field Marketing Manager at Torq) and Brittney Wittfeldt-Zec (Senior Social Media Manager at Torq) to unpack how...
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September 24, 2025 • 40 mins
Episode Summary:
Ask Sarah Acker about her team at HUMAN Security, and you won’t just hear “brand” or “demand gen.” You’ll hear humans, cyborgs, and bots. That playful framing comes straight from how she describes the groups on her team, showing her mix of structure and creativity in cybersecurity marketing.
In this conversation, Sarah walks us through HUMAN Security’s transformation from White Ops into a cybersecurity company,...
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September 17, 2025 • 33 mins
Episode Summary:
Antu Buck didn’t plan to end up in customer marketing. She started in sales, carrying a bag as a BDR and enterprise rep, before realizing the part she loved most was building customer relationships. That path led her to McAfee, Intel Security, and now Gigamon, where she’s the Senior Director of Customer Marketing & Community.
In this episode, Antu explains customer marketing, how it grew from “reference calls” in...
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September 10, 2025 • 40 mins
Episode Summary:
CISOs get all the cold emails, but they’re not always the ones who decide if your product lives or dies. In this episode, Rob Solomon (CrowdStrike) and Jennifer Reed (Amazon Web Services, AWS) join hosts Gianna and Maria to explain why the real buying power often sits with solution architects and security engineers.
They take us inside the AWS-CrowdStrike-NVIDIA Cyber Accelerator Program (Gianna is a mentor for t...
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September 3, 2025 • 22 mins
Episode Summary:
The Cyber Guild is built on community, helping people use technology to their advantage and ensuring that no one is left behind in the digital age.
In this episode, Executive Director Debbie Sallis joins Gianna to share how that mission comes to life: through three targeted events helping people professionally develop in the cyber world. They host Uniting Women in Cyber, a flagship event that feels more like an e...
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August 27, 2025 • 35 mins
Episode Summary:
For Brandon Min, building Herd Security has meant tackling two challenges at once: helping companies create a culture of security while also figuring out how to market a startup on a scrappy budget.
In this episode, he shares how Herd rethinks security awareness with micro-training that employees finish, why 90% of cyberattacks start with users, and what it takes to build “herd immunity” inside organizations. On ...
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