Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Episodes
Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of.
In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts.
Top Takeaways
🔹First impressions ar...
After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework.
MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for consultants, entrepreneurs, and corporate...
It's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time.
The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video.
Fair warning, there is no big secret or magic wand. It's all abou...
You know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started.
This is for you. In this episode, I share some of what I teach in the first session of my Smarter, Faster, Fun Video Bootcamp. Including what you really need to get started creating video today.
Top Takeaways
🔹Everybody feels uncomfortable on camera when they start
🔹The BOCA me...
Hate being on camera? Being uncomfortable on camera is what stops many people from creating video content.
We're going to fix that today. In this solo episode, I share 5 simple techniques to help you get more comfortable on camera. Including my Banish On Camera Anxiety or BOCA that works in 14 days.
Top Takeaways
🔹Lazy videos, on camera or off, can help you ease into video creation
🔹Standing in power poses to boost...
Upgrading your content doesn’t require a studio, a shopping spree, or a stack of complicated tech. A few well-chosen tools can dramatically improve how your videos and audio look and sound, without blowing your budget.
In this solo episode, I share the equipment I use for recording short-form videos, livestreams, and podcasts, along with practical recommendations for creators at every stage. From tripods and lighting to ...
If choosing the right tech feels harder than it should, you’re not alone.
The real challenge isn’t the tools — it’s knowing what actually matters.
I’ve known Christopher Johnson for years, so I was delighted when he agreed to be part of the Mini Marketing Marathon. In this session, he breaks down how to make smarter, calmer tech decisions using a simple framework that helps you avoid shiny-object syndrome and focus...
It's easy to post consistently on LinkedIn or any social media platform for a few weeks. or so. But maintaining that can be challenging.
In this solo episode, I talk about using day-of-the-week themes to stay on track with your content creation. And provide examples to help you get started.
Key Takeaways
🔹People struggle with coming up with content ideas.
🔹Being comfortable on camera is a com...
Staring at a blank page with no idea what to write is every content creator's nightmare. Luckily, I have a solution for you.
In this solo episode, I share my RECAP method, a four-part system to streamline content creation by recording, converting, adapting, and publishing. And a few tips to use your text to create a variety of content.
Key Takeaways
🔹 Recording your voice can help over...
As more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators.
Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ days to help you put the pieces together and have a smoother onboarding...
It doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference.
In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing, extra stress, or buying expensive equipment. And one easy "trick" video to boost engagement.
Key Tak...
118 - How to Grab (and Keep) Your Audience’s Attention: Tips From the UK’s Top Public Speaking Coach
UK's top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell.
I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this conversation, she pulls back the curtain on what really builds confidence o...
Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me.
In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media platforms without feeling overwhelmed.
Top T...
Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.
In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and music, and easy-to-use video templates.
T...
Consistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain.
I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee Lindo, Personal Stylist, agreed to join me for the Content Without Chaos panel. They sha...
Wondering if being a podcast guest will boost your visibility and brand? The answer is YES!!! But only if the show is a good fit for you.
Being invited to be a guest on a podcast can be flattering, but it's essential to evaluate the show before jumping on board. In this solo episode, I share how to see if the show is a good fit, and a few reasons why it might be better to launch your own show.
Top Takeaways
🔹Make s...
Running out of content ideas? Think you have nothing to say? You're not alone.
A while back, I asked my network what keeps them from posting on social media.
The top answer? They don’t know what to say.
If that sounds familiar, I created this for you. In this solo episode, I share 10 simple content ideas you can adapt and use to create posts consistently, without overthinking what to share next.
Top Takeaways
�...
Thinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens.
I’m delighted to share this session from my good friend, colleague, and marketing coach Brenda Meller...
Are you ready to make your social media videos more professional without spending a lot more time or money? You might be surprised how easy it is.
In this solo episode, I share 5 easy ways to level up the quality of your social media videos. It's not about spending hours editing or a ton on equipment. It's about being intentional with your video creation process.
Top Takeaways
🔹Making videos more pol...
Staying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood.
In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templates to streamline the video creation process.
Top Takeaway...
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